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The Ultimate Guide to Winning at Instagram Influencing

If you're reading this article, you know what an Instagram influencer is—and may be an aspiring one yourself. Instagram reigns supreme in the current social media marketing world. According to a recent survey, a whopping https://www.instagram.com/kimcrooz/

  • Name: Include your full name to make it easier to recall and for searchability. You can also place your nickname here if that's what you prefer to be called (just don't forget your surname to prevent any mix-ups).
  • Interests and Activities: List keywords about what brands and followers should expect from the content you post.
  • Description: Who are you and where are you from? Some influencers like to put their country in their profile—it makes it easier for them to connect with local communities.
  • Alternate accounts: If you're involved in any other accounts, like side businesses or ones dedicated to different interests, it helps to list them too.
  • Link to website: Where else can people find you?

Tip: Use emojis or symbols as bullet points, or for emphasis. It'll inject some personality without much fuss, and acts as a handy way to make important information stand out.

Creating High-Quality Instagram Content

Instagram is a visual medium, and to make it as an influencer you need to put more effort into your https://www.instagram.com/instasize.official/

Influencers need good photo editing tools to get their vibe just right, so find an app (such as https://www.instagram.com/olkafiolka/

Respond to comments as much as possible, even if it's a simple "thank you" for liking posts. Some other ways to make conversation with followers on Instagram posts:

  • Ask followers for advice and recommendations. You can do this with restaurants you might want to try, places to go, products to try out, and activities to experience.
  • Invite them to tell them how you feel. Create a conversation about what you're passionate about, especially if it's personal advocacy. Say, "How do you feel about this topic" or "what do you think."

You'll also need to communicate with brands in an open, friendly way that doesn't compromise professionalism. This year, what brands will be focusing on in influencer marketing is how well an influencer aligns with their brand personality instead of follower numbers. If you're going to approach a brand, do so in a professional route (either e-mail or direct messaging their account), after thorough research. Talk about your values, what you do, and why you think you'll be able to provide value for them. If you're a good fit, you may be in the running for a longer-term contract as brands also move to build up long-term relationships with influencers this year.

Tip: Remember to disclose your paid sponsorships in applicable posts. This will keep brands out of hot water and provide transparency to your audience—which they'll definitely appreciate.

Ready to take Instagram on, future influencer? It may seem daunting and competitive, but remember to stay true to yourself and what you enjoy—it's how you'll get by.

3 Min Read
Finance

When There's Room To Fly, Women Soar: Why We Should Invest In Women Entrepreneurs

I think we can all agree that we are living in unprecedented times, and many of us are experiencing challenges in both our personal and professional lives. But it is important to remember that often, challenging moments present opportunities for change. Right now, companies and individuals are using this time to rethink how they conduct their business, the resources critical to their success, and how they go about their daily activities. And what we are seeing is that more and more people, especially women, are taking control of their lives by starting their own businesses.

While it is estimated that the number of women-owned businesses is one-quarter to one-third of all enterprises worldwide, there are still many women who aspire to make entrepreneurship a reality. A new Herbalife Nutrition survey conducted by OnePoll of 9,000 women across 15 countries, including 2,000 women in the U.S., found that globally, 72% of women want to open their own business. Of those, 50% don't yet have a business and 22% have one but would like to open another.

Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.

The second annual survey, which explores women and entrepreneurship globally, revealed the overwhelming challenges women experience in the traditional workplace compared to their male colleagues. In fact, more than 60% of women said they would like to start a business due to unfair treatment in previous job roles. Of the women surveyed, 7 in 10 believe that women must work harder to have the same opportunities as men in the workforce. Results also revealed that 43% of women have delayed having children because they thought it would negatively affect their career, and 25% said they had faced pregnancy discrimination. 42% believe they've been unfairly overlooked for a raise or promotion because of their gender — and of those, the average respondents had it happen three separate times. These are a few of the challenges that have been a catalyst for the surge in entrepreneurship among women.

The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.

With the barriers and negative experiences women cited in the workforce, it is not surprising that across the globe, the top motivation for starting a business is to run it themselves (61%). Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.

But the women surveyed don't expect entrepreneurship to be smooth sailing: one-third of women with plans for entrepreneurship are "very worried" about their business — or future business — failing in the next five years. The top three challenges when starting a business center around finances — earning enough money to offset costs, having enough budget to grow, and financing their business. And when it comes to financing, women face stark disparities in the capital they often need to fund their business. Boston Consulting Group found that women entrepreneurs averaged $935,000 in investments, which is less than half the average of $2.1 million invested in companies founded by men entrepreneurs. The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.

Women entrepreneurs create a source of income for themselves and their families. They are a vital part of our world's economic engine that society needs to support with flexible opportunities, mentorship, and access to capital. Herbalife Nutrition is proud that more than half of our independent distributors worldwide are women who set up their businesses and decide when and where they work and do so on their terms. We need to invest in women entrepreneurs, not only to help one generation, but to offer role models for the next.