The Ultimate Guide to Winning at Instagram Influencing

If you're reading this article, you know what an Instagram influencer is—and may be an aspiring one yourself. Instagram reigns supreme in the current social media marketing world. According to a recent survey, a whopping https://www.instagram.com/kimcrooz/

  • Name: Include your full name to make it easier to recall and for searchability. You can also place your nickname here if that's what you prefer to be called (just don't forget your surname to prevent any mix-ups).
  • Interests and Activities: List keywords about what brands and followers should expect from the content you post.
  • Description: Who are you and where are you from? Some influencers like to put their country in their profile—it makes it easier for them to connect with local communities.
  • Alternate accounts: If you're involved in any other accounts, like side businesses or ones dedicated to different interests, it helps to list them too.
  • Link to website: Where else can people find you?

Tip: Use emojis or symbols as bullet points, or for emphasis. It'll inject some personality without much fuss, and acts as a handy way to make important information stand out.

Creating High-Quality Instagram Content

Instagram is a visual medium, and to make it as an influencer you need to put more effort into your https://www.instagram.com/instasize.official/

Influencers need good photo editing tools to get their vibe just right, so find an app (such as https://www.instagram.com/olkafiolka/

Respond to comments as much as possible, even if it's a simple "thank you" for liking posts. Some other ways to make conversation with followers on Instagram posts:

  • Ask followers for advice and recommendations. You can do this with restaurants you might want to try, places to go, products to try out, and activities to experience.
  • Invite them to tell them how you feel. Create a conversation about what you're passionate about, especially if it's personal advocacy. Say, "How do you feel about this topic" or "what do you think."

You'll also need to communicate with brands in an open, friendly way that doesn't compromise professionalism. This year, what brands will be focusing on in influencer marketing is how well an influencer aligns with their brand personality instead of follower numbers. If you're going to approach a brand, do so in a professional route (either e-mail or direct messaging their account), after thorough research. Talk about your values, what you do, and why you think you'll be able to provide value for them. If you're a good fit, you may be in the running for a longer-term contract as brands also move to build up long-term relationships with influencers this year.

Tip: Remember to disclose your paid sponsorships in applicable posts. This will keep brands out of hot water and provide transparency to your audience—which they'll definitely appreciate.

Ready to take Instagram on, future influencer? It may seem daunting and competitive, but remember to stay true to yourself and what you enjoy—it's how you'll get by.

3 min read

Help! My Friend Is a No Show

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.


Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.

I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!

- The Armchair Psychologist

Need more armchair psychologist in your life? Check out the last installment or emailarmchairpsychologist@swaaymedia.com to get some advice of your own!