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The Internet, Technology And Women Of The Digital Age Are We More Or Less Connected?

Business

If technology was human, it would have received an accolade for world domination. From the moment we awake until the time our heads touch the pillow at night, technology has become intertwined into almost every aspect of our daily lives, and its presence is on the rise. The internet, as an example, has experienced an increase of 100 million worldwide users, bringing to the total figure to 3.6 billion during 2016-2017, according to Statista. Despite the surge, is technology enhancing our lives or creating a feeling of disconnection?


According to recent figures published by NHS Digital, a gender disparity exists in how technology affects males and females, with a higher rate of mental health disorder symptoms (including depression, anxiety, and irritability) recorded among women than men. And, crucially, experts have identified the pressures of social media as a contributing factor. For all its intentions, social media users indicating a feeling of reduced happiness (compared to their counterparts on social networks), is on the upward. But the issue stems broader as technology continues to impact other areas of our lives.

"For all its intentions, social media users indicating a feeling of reduced happiness (compared to their counterparts on social networks), is on the upward."

A lack of time

“It appears that we have a culture, at least in the US, which advocates more of a work-life balance, but current research on the subject describes employees having a tougher time finding that balance,” says Dr. Colleen Mullen, a therapist who specializes in ‘coaching through the chaos’. “Work weeks are longer compared to 20 years ago, and technology sees people often tethered to their phones, on calls and emails that are expected to be answered.” The flow of new technology entering the market creates an air of urgency to remain continuously “plugged in,” in turn creating stress and anxiety in areas which previously didn’t exist.

“Despite there being very few circumstances in which a person absolutely must stay connected 24/7, there is sometimes the attachment for escapism purposes and other times it can be a case of “FOMO” (fear of missing out) that lends itself to always having to be ‘on’,” explains Dr. Mullen. “I’ve never a found a person to believe their entire business would fold if they were to take a few hours a night off their phone or computer.”

"Ultimately, our constant need to check in has detracted from focused productivity as we are faced with more outlets for distraction."

Are we more productive?

Whilst technology has streamlined our day to day functioning, facilitating the ease of workflow and allowing for greater flexibility than ever before, has it increased our productivity? For all its practicality, the desire to remain “plugged in” has opened the door to unwanted distractions, in turn hindering our ability to focus. “As an example, I often see clients wrapped up in the maze of dating apps and online dating sites,” says psychotherapist and life coach and recovery coach Dr. Sherry Gaba.

“They can’t turn off their anxiety waiting for that next text to arrive from that potential date, leading to a lack of focus on their projects at work because they are too obsessed with waiting for that next dating app swipe to make its way.”

Inc.’s recent article on the topic of unplugging in business explores the positive aspects of implementing periods of “unplugging,” to allow focused pockets of energy which can generate ideas to move a business forward. “Programming downtime into your day refuels and refreshes your ideas from your logical left-brain to your creative right brain for more ideas, intuition, productivity, and creative insights," Dr. Gaba says.

"You often get your best ideas whilst driving, napping, exercising and taking a shower,” outlines Dr. Gaba. The Best of BBC Future argued that technology may be enabling us to tick more things off our list at a quicker pace, but the reality is a shift in how we work, rather than how much we’re doing. Our lifestyle sees us in search of filling every minute of downtime with output, but there is a limit. Ultimately, our constant need to check in has detracted from focused productivity as we are faced with more outlets for distraction.

Why we need to unplug to reconnect

“One of the many benefits of switching off from technology is bringing about rest to your fatigued brain so you can work more efficiently and effectively. When you are tired, you don’t think as clearly, creatively, or effectively and are therefore more apt to make mistakes, and making impulsive decisions at all hours is now the new norm. This merged life is frantic and messy having to switch back and forth from mommy to worker bee,” explains Dr. Gaba.

“I recommend to my clients a technology detox, exploring with them the benefits of unplugging to allow time for thoughtful reflection, creative inspiration and explore activities that recharge their energy and reconnect them with themselves.”

Even for our physical health, unplugging has its benefits. A 2016 study published in Computers on human behavior discovered that people who left their mobile phone at home spent more time in the higher intensity workout zone than those who use their phone during a workout. Further, technology has bred increased laziness, with more time spent sitting and straining at screens, leading to other issues including body aches and vision alteration. And it also affects our ability to communicate with those nearest and dearest to us, with many of us suffering from feelings of isolation and loneliness.

We can’t dispute the remarkable impact technology has afforded and its crucial role in modern lifestyle, but the improved life quality from disconnecting is “incentivizing,” as put by Dr. Mullen. “The benefits gained range from better sleep, more time to spend with family and friends, and less intrusive thoughts, to keeping up with everyone else and having the time to think about life circumstances and work through some struggles.”

Armed with the facts, are you ready to unplug?

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Career

It’s Not A Competition; It’s A Climb. So Stop Fighting Other Women To Get Ahead

Working Girl, 1988. It's a beloved little comedy centering on Tess McGill (Melanie Griffith), new to the cutthroat business world and secretary to Katharine Parker (Sigourney Weaver). When Katherine steals a tip from Tess to further ascend the corporate ladder, Tess "borrows" Katherine's identity to regain what is rightfully hers. The movie closes with Tess winning the showdown while a scorned Katherine fades into irrelevance with her tail between her legs. Oh, and Tess also manages to steal Katherine's boyfriend along the way. It is a heartwarming tale about two women battling for a seat at the boys' table that just so happens to be written by a man.


Pop culture, literature and real-world anecdotes have been telling us for decades that women are in competition with one another. The mythos surrounding Corporate America says that everything is dog eat dog, which often translates to woman versus woman. This, unfortunately, is not entirely untrue and is likely due to the fact there are so few seats available at the countless tables where women rightfully belong but are conspicuously absent from. It's a grueling climb to the top, and it seems like every woman for herself along the way. As of this year, women hold 6.6% of Fortune 500 CEO roles. That does not occur by happenstance; it is systemic. But we at VIPER want to have a hand in changing this.

VIPER is an all-female nightlife team in Los Angeles. We're no strangers to the occasionally nuanced, but more often blatant, patriarchal paradigms of working in a world that was built for men. Because of this, we understand and embrace the idea of collective evolution: leaving doors open for women wherever we can. From the beginning, we knew that we wanted our company's principles and culture to be unmistakably female-focused; it has never been a gimmick for us. As Co-CEOs and founders of VIPER (born under our parent company KCH Group), not only do we look to leave doors of opportunities open, we also work to empower the individuals who will eventually walk through them. While we are highly selective of who we employ, the number one characteristic we search for in a potential VIPER Girl is enthusiasm. There is so much room for growth, independence and creativity in our company; we seek out the people who will be inspired by the environment we strive to cultivate. This is why we never want our VIPER Girls to feel they've been simply "hired." We want them to feel brought into the fold.

We know firsthand that it is entirely possible for a woman to carve out a path for herself without the help of women in positions of power. We also know that it is entirely unnecessary. There is no hesitation on our end to lift other women up, nor should there be from any other females in high places. There is a huge danger in fanning the flames of resentment and competition. Every day, our bodies, our livelihoods and even our rights are threatened by middle-aged men in power. Furthermore, our victories are ridiculed and consistently opposed by those exact men who are maintaining a status quo that exists to hold all others back. We cannot keep putting up with relentless discriminatory restrictions placed on us in retaliation to our brave steps forward. We need to take back the standards and redefine them for ourselves, together. We don't require assistance from men in setting the bar. We set the bar higher than they could ever hope to. We want to prove, through positive influence, that professional growth and economic independence is possible for women and we want to show that it isn't without sacrifice or mistakes. Since day one, we've chosen to be transparent about our flaws as leaders. Our VIPER Girls have seen us stand up for ourselves and soar. They've also seen us fumble and deal with the fallout. In order for us to evolve together, we need to show one another that we don't have to be perfect to build a beautiful world. If the world were perfect, it would never be beautiful.

This is what we've always believed in... And maybe that's how we were always able to believe in ourselves. We started our company in our early twenties with only fifteen hundred dollars. In the last three years we have dominated the nightlife industry and gained clientele that is unmatched. We understand, now more than ever, the impact women are capable of if we support and provide agency for each other. If we can thrive in the male-dominated business environment, we can certainly work to fix it. We will expand our reach and bring insurmountable change. Our futures can be reimagined and renegotiated. We can do it, together. We must.