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How Amanda De Cadenet Is Tackling Gender Inequality In Hollywood From Behind The Camera

People

The spotlight on gender inequality has been greatly expanded in recent years in industries like business, sports, and entertainment, but what about those who work behind the lens? Film and media represent some of the professions with the highest levels of inequity, yet they're often still being overlooked when it comes to female empowerment.


For a few sobering statistics on this front, consider that women made up just 28 percent of all speaking roles in theatre-released films in 2014, only 16 percent of directors, writers, editors, and producers who were employed in the top 100 grossing films of 2015 were women, and women were found to only makeup crew membership of 17 percent in music, 5 percent in camera and electrical, and just 9 percent of special effects in an analysis of 2000 of the highest-grossing films between 1994 and 2003.

These massive inequalities are what inspired entrepreneur, photographer, and host Amanda De Cadenet to create #Girlgaze, a digital media company that promotes the work of female photographers and directors, by creating visibility and jobs for girls behind the lens. Founded in 2016, De Cadenet created this collection as a way to respond to this lack of gender inclusivity and give the next generation of women who want to work in the photography and film industries.

Despite the quick success that #Girlgaze has enjoyed, getting the attention media outlets like WWD and Paper Magazine, a partnership with Glamour, and a design collaboration with Warby Parker, De Cadenet never set out to be an entrepreneur. It was after experiencing the frustration for women's stories so often being filtered through the lenses of men and male-owned media platforms that she decided to be the change she wished to see. “I've made it a point to bring as many women as possible with me, whether it's that I hire women to work on The Conversation to work in roles that are traditionally male," De Cadenet told SWAAY about her entrepreneurial philosophy. She looks at this company as a way to pay it forward, women supporting other women, as she wants to stop the good old boys club industry practices that often leave women competing against one another for such little real estate or completely out of the equation to begin with. “We need more examples of women who truly are supporting other women, not just paying lip service to it."

“At #Girlgaze, I hire women and girls that don't necessarily have the experience, but have the passion and enthusiasm." says De Cadenet.

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Her endeavor led to the creation of the #Girlgaze book, which features a curated collection of photographs that capture how young women perceive the world. Co-authored by English photographer and filmmaker Sam Taylor-Johnson features a collective of images submitted from female-identifying photographers around the world, that feature raw, candid shots of life as it's being lived: on the streets of the city, hiking in the mountains, laughing with friends, the realities of life in war-torn countries, and beautiful fields.

With this book and company, De Cadenet is addressing the problems female creators face on a daily basis, by using her power and success to put the spotlight on other talented women." If you look at all of the different industries...there's been men at the top of these organizations, 99.9 percent, there have been so few spaces for us," she explains. In fact, she believes this lack of seats at the table is what causes successful women to feel like they are in competition with one another and often tear one another down instead of build each other up. “It's been ingrained in us that “Oh my god, if I don't get that one space, then she is going to get it!" There's been so few opportunities and openings. It's not even our fault- but that's why we compare as opposed to saying “She is doing great!" #Girlgaze is changing this narrative by addressing this paradigm head on and instead of just talking the talk about empowerment and inclusion, is giving talented women opportunities every single day to have their work be showcased in a way that isn't objectifying, sexualizing, or speculative.

Not only is De Cadenet giving women a platform to tell their stories candidly, but has been candid about her own dark past. As a teenager, she found herself in juvie as a consequence of running away from home, was sexually assaulted, and also had an unintended pregnancy, which are experiences that would devastate many young people. Instead, she rose from this experience and went on to become a TV host at the age of 16, which found her success that she's never looked back from nor taken for granted. “You can't live through what I've lived through and not be humbled!" she says. “I've recovered through everything that I've been through over the years, since I've been willing to find things that work. There's a lot...there isn't just one path. What I do know is that it's crucial to remain teachable and to retain the outlook of 'Hey, I'm still learning.' and you know, I am." Her secret sauce of remaining teachable has clearly allowed her to be so resilient, which is a lesson we can all learn from, in the face of adversity.

Photo Courtesy of Red Magazine

Instead of trying to always make our lives look perfect and beautiful, this exposure of the messiness is a curtain she believes needs to be opened now more than ever, especially in a world that is filled with pressure coming at women from all angles to be flawless.

“This is the common experience for a lot of people and I'm just trying to shed light on it and say, Hey, shit happens. Life is messy; let's stop pretending that it's some curated Instagram version of the reality, so that we can all stop feeling that we're not enough," -Amanda De Cadenet

To put it simply, #Girlgaze (the book, that is) shows what it's like to be female in this world, from all angles, emotions, and capacities. You see women and girls running through fields, reflecting on tragedies, smiling, crying, embracing, engaging in the community, friendships, intimacy, and fun. This book runs the gamut on showcasing what humanity really looks like, without any of the fluff or frills. It's naked in a way that isn't sexual, but is completely raw in its delivery. There's no shame, no fear, just girls living and experiencing the world as themselves and showing it to all of us through their art.

Giving women and girls the power to be themselves, without any pressure or backlash, embodies true feminism and De Cadenet is on the forefront of this entirely new conversation about womanhood. Bringing women together instead of tearing them apart is a central part of her mission in the world, which she believes is the key to changing it.I don't want to quote my friend Hillary [Clinton] here but, “We are stronger together," she says. “The more that we can create opportunities and spaces for people to connect and identify with one another, the better it is. I've always felt like that and always known that, that I've made it a mission of mine." Look out, sexism- there's a new sheriff in town.

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Business

My Untold Story Of Inventing the Sports Bra And How it Changed the World (And Me)

Following are excerpts from "Unleash the Girls, The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me)" By Lisa Z. Lindahl


There is an idea that has popped up everywhere from Chaos Theory to Science Fiction and New Age memes known popularly as the "Butterfly Effect." Simply put, it is the notion that one very small thing—the movement of a butterfly's wing say, or the ripple in a lake caused by a pebble being thrown into it—can cause tremendous effect far away: the butterfly's wing a tornado, the ripple a large wave on a distant shore. Cause and effect, does it have limits? The field of physics is telling us that it takes only observation to bring a thing into being. We cannot consider these areas of investigation and not acknowledge that everything—everything—is in relationship in some way or another with everything else.

So, it is evident to me that commerce of any kind is, also, just about relationships. It all boils down, on every level to this simplicity. While we usually think of relationships as occurring between people—it is far more than that.

I used to teach a course in entrepreneurship specifically for women in The Women's Small Business Program at Trinity College in Burlington, Vermont. I made this concept of relationship and its importance central in how I taught the marketing thought process. I would stress that for a product or service to be successful, it had to meet a perceived need. There is a need, and it wants to be met; or it may be thought of as a problem to be solved. Or there may be an existing solution that is less than adequate.

For example: In my universe as a runner there already were a plethora of bras available, but they were inadequate for my purpose. The relationship between my breasts, my running body, and my bra was creating discomfort and distraction. A new solution had to be found, the relationship occurring when all these things came together had to be fixed. Utilizing this point of view, one sees a set of issues that need to be addressed—they are in relationship with each other and their environment in a way that needs to be changed, adjusted.

Nowhere is this viewpoint truer than in business, as we enter into more and more relationships with people to address all the needs of the organization. Whether designing a product or a service or communicating with others about it—we are in relationship. And meanwhile, how about maintaining a healthy relationship with ourselves? All the issues we know about stress in the workplace can boil down to an internal balancing act around our relationships: to the work itself, to those we work with, to home life, friends and lovers. So quickly those ripples can become waves.

Because Jogbra was growing so quickly, relationships were being discovered, created, ending, expanding and changing at a pace that makes my head spin to recall. And truly challenged my spirit. Not to mention how I handled dealing with my seizure disorder.

"My Lifelong Partner"

Let me tell you a bit about my old friend, Epilepsy. Having Epilepsy does not make any sort of money-making endeavor easy or reliable, yet it is my other "partner" in life. Husbands and business partners have come and gone, but Epilepsy has always been with me. It was my first experience of having a "shadow teacher."

While a child who isn't feeling she has power over her world may have a tantrum, as we grow older, most of us find other more subtle ways to express our powerfulness or powerlessness. We adapt, learn coping mechanisms, how to persuade, manipulate, or capitulate when necessary. These tools, these learned adaptations, give a sense of control. They make us feel more in charge of our destiny. As a result, our maturing self generally feels indestructible, immortal. Life is a long, golden road of futures for the young.

This was not the case for me. I learned very early on when I started having seizures that I was not fully in charge of the world, my world, specifically of my body. There are many different types of epileptic seizures. Often a person with the illness may have more than one type. That has been the case for me. I was diagnosed with Epilepsy—with a seizure type now referred to as "Absence seizures"—when I was four years old. I have seen neurologists and taken medications ever since. As often happens, the condition worsened when I entered puberty and I started having convulsions as well—what most people think of when they think of epileptic seizures. The clinical name is generalized "Tonic-clonic" seizures.

In such a seizure the entire brain is involved, rather like an electrical circuit that has gone out as a result of a power surge. I lose consciousness, my whole body becomes rigid, the muscles start jerking uncontrollably, and I fall. Tonic-clonic seizures, also known as "grand mal" seizures, may or may not be preceded by an aura, a type of perceptual disturbance, which for me can act as a warning of what is coming. The seizure usually only lasts for a few minutes, but I feel its draining effects for a day or two afterwards. Although I would prefer to sleep all day after such a physically and emotionally taxing event, I have often just gotten up off the floor and, within hours, gone back to work. It was necessary sometimes, though definitely not medically advised. I'm fond of saying that having a grand mal seizure is rather like being struck by a Mack truck and living to tell the tale.

Having Epilepsy has forced me to be dependent on others throughout my life. While we are all dependent upon others to some degree—independent, interdependent, dependent—in my case a deep level of dependency was decreed and ingrained very early on. This enforced dependency did not sit well with my native self. I bucked and rebelled. At the same time, a part of me also feared the next fall, the next post-convulsive fugue. And so I recognized, I acquiesced to the need to depend on others.

The silver lining of having Epilepsy is that it has introduced me to and taught me a bit about the nature of being powerless—and experiencing betrayal. I could not trust that my body would always operate as it should. Routinely, it suddenly quits. I experience this as betrayal by my brain and body. It results in my complete powerlessness throughout the convulsion. Not to mention an inconvenient interruption of any activities or plans I might have made.

Hence, I am the recipient of two important life lessons—and I was blessed to have this very specific and graphic experience at a young age. It made me observant and reflective, giving me the opportunity to consider what/where/who "I" was. I knew I was not "just" my body, or even my brain.

So, who or what did that leave? Who, what am I? Much has been written about trauma, and about near-death experiences, both of which seizures have been classified or described as. I won't delve into that here except to say that experiencing recurrent seizures and the attendant altered states of consciousness that sometimes accompany an episode (the euphemism for a seizure) changes one. It deeply affects you. It is both illuminating and frightening. It opens you up in some ways and can close you way down in others. For me it made it easy to consider the possibility of other ways to perceive, of other realms. And as an adult I became interested in quantum physics, where Science is pushing and challenging our long-held perceptual assumptions. Me, who was poor in math and disinterested in Science while in school! So if not merely body and brain, who am I? Spirit. And with Epilepsy's tutelage, I was encouraged to question, seek, try to understand what lies beyond.

Living with Epilepsy has also given me great strength. In realizing the futile nature of trying to have "power over" Epilepsy, I developed a deep well of "power within"—that inner strength that comes in the acceptance of that which one cannot change—and looking beyond it.

Through my experience building the business of Jogbra with the unique lens afforded me by my Epilepsy partner, I came to understand more fully the nature of power and what it means to be truly powerful.

Specifically, that having power and exercising it is not simply a manifestation of the ego. It need not be "power-tripping." It is how I wield my power that matters, making the all-important distinction between creating a situation of power over, power with, or empowering and having and creating strength in oneself and others.

Being powerful is a big responsibility.

To put all this another way: do I choose to create situations in which I am able to wield power over others? Or do I choose to empower others, sharing my strengths with them, while nurturing their strengths as well? The first is not true power. It is control. The second I believe to be the essence of true and positive power: strength. And integral to creating a more harmonious world, oh by the way.

While this may be apparent, even basic to others, it was an "aha!" moment for me. Too often in the years ahead I would give away my power and question my own strengths,. Time and again, however, my inner strength, my shadow teacher's gift, helped me survive and thrive until I could take responsibility for and embrace more fully my own power.

© Lisa Z. Lindahl 2019