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Stylist By Day, DJ By Night: Sophia Hyacinthe Knows How To Hustle

People

Sophia Hyacinthe, Stylist & CEO of Immaculate Wardrobe, is all about changing how women show up in the world. For her, what you wear is as much about how you look as about how your look makes you feel.


Born and raised in the Bronx and now lives in NYC, Hyacinthe earned her bachelors in Fashion Merchandising Management from Berkeley College. Hyacinthe says she's always been interested in music and fashion. “It's always been and will always be what I live for." She describes herself as spiritual, creative, and unique, and says her friends and family would call her funny, stylish, and passionate. In other words, she's a natural for creative endeavors.

Hyacinthe began her stylist career as an apprentice to celeb stylist June Ambrose. These days her styling expertise has been featured on SiriusXM and in the New York Post.

Over the past thirteen years, she's built quite the business, working with women CEOs of Fortune 500 Companies, publishing industry powerhouses, and girl bosses all over New York City.

Here's the wild part. She's not only a highly sought after stylist, she's also an equally sought after DJ known as DJ Soda Pop, spinning for brands like DVF and Rag & Bone and at queer and underground parties at ACME, the Museum of Sex, and Kinfolk. She says her style is all about blending 90s hip hop with hot sonic house beats, while also adding in musical influences inspired by her Haitian roots.

Here's a look into how Hyacinthe combined the seemingly strange pairing into an impressive career that is all her.

Sophia Hyacinthe. Photo credit: Sebastian Melendez

Sophia Hyacinthe. Photo credit: Sebastian Melendez

How would you describe your childhood, and who you were as a kid growing up?

I grew up the youngest and only girl with three older brothers in a hip hop household. I can clearly remember all the guys in the neighborhood gathering at my house to listen to Jay Z's reasonable doubt. Being the “pesky" little sister, I was, of course, banished from the gathering, but hid and sat on the top of the stairs and memorized every word as if my life depended on it. My taste in music expanded beyond hip hop when I got exposed to different cultures from going to middle school in Greenwich Village and later frequenting iconic NY hotspots like The Beatrice Inn and The Kenmare.

How did your venture into styling begin? Is there something you would consider your “big break" in terms of launching your work as a stylist?

I was fortunate to have a clear understanding on what I wanted to do in life from an early age. For example, I was so obsessed with fashion that I would sleep with Vogue fashion spreads under my pillow so that I could wear the outfits in my dreams. Music and fashion worked hand in hand as the music set the tone for everything and acted as the soundtrack to my life. In high school, a counselor introduced me to the amazing stylist/writer/activist Micheala Angela Davis who took me under her wing and later got me my dream job a styling internship with style architect June Ambrose. Upon graduating college and through my consistent interaction with female professionals in retail, I founded and tapped into a niche market. It took one client believing in me and hiring me to build my confidence and clientele.All of my clients are extremely successful, not only excelling at work but also in their personal lives. Being around them not only keeps me sharp as a stylist but also as a business person. I've learned to gain and leverage my contacts to make partnerships with fashion power houses such as Moda Operandi and Barneys New York.

How did your venture into being a DJ begin? Is there something you would consider your “big break" in terms of launching your work as a DJ?

Music was so important in my house whether it was listening to Charles Aznavour on Sunday after church or riding around with my brothers blasting Biggie in my parent's Jeep. I craved it and always needed to be surrounded by it. I started creating playlists for my job and I took them very seriously.

My co-workers were always impressed by my selection of how I could have Pat Benetar, Sade, and Little Wayne in the same set.

I carried my secret passion for DJing for a long time until my best friend Eddy paid for my first class at Rock N Soul and it went from there. Along the way, I've met and continue to meet really cool DJ's along the way that support and inspire me. My big break so far would be me going out to an Acme party and meeting party planner extraordinaire Deryck Todd then spinning one of his parties where I met and built a relationship with the Museum of Sex's event coordinator which lead to my Thursday residency at their club.

What inspires you?

I like multi-dimensional music. Music that has texture and makes me feel. Artists I admire include Onsulade and Bonobo. With fashion I am inspired by things that are quirky and aren't classically beautiful. I love how Miuccia Prada approaches fashion and beauty, especially in her women's tales. I find inspiration in common things and everyday people. I keep myself visually stimulated by surrounding myself with art I love Austrian artist Egon Schiele and street photographer Jamel Shabazz.

How do you spend your free time?

I love thrifting and finding treasures at vintage stores in Madison Ave. Curating street style photo shoots in local areas like the Bronx. Listening to music, discovering new songs, and old gems. Spending quality time with my best friends and family.

Do you see a connection between your work as a stylist and your work as a DJ?

There is a direct correlation between my work as a stylist and DJ because the way I style clothes is very similar to the way I mix music. I consider myself a musical stylist. The way I pair contrasting prints is very similar to the way I blend different music genres.

What is your dream for your future career wise?

I see myself as an International Stylist and Fashion DJ. I want to further increase my client base and work with other industry heavy hitters such as Sheryl Sandberg and Bozoma Saint John and continue to build strategic brand partnerships with luxury brands. I'd love to create a career outreach program for young girls in the Bronx. I'd love to partner with fashion houses with luxury hotels to curate unique dynamic audio experiences.

If you want to catch DJ Soda Pop live, you can find her with Okayplayer on January 17th and her residency at the Museum of Sex begins January 28th.

3 Min Read
Lifestyle

Tempted To Dial Your Ex: 5 Ways To Know Whether Or Not You Should Contact An Old Flame

Thinking of ringing up your ex during these uncertain times? Maybe you want an excuse to contact your ex, or maybe you genuinely feel the need to connect with someone on an emotional level. As a matchmaker and relationship expert, I was surprised at the start of the coronavirus quarantine when friends were telling me that they were contacting their exes! But as social distancing has grown to be more than a short-term situation, we must avoid seeking short-term solutions—and resist the urge to dial an ex.

It stands to reason that you would contact an ex for support. After all, who knows you and your fears better than an ex? This all translates into someone who you think can provide comfort and support. As a matchmaker, I already know that people can spark and ignite relationships virtually that can lead to offline love, but lonely singles didn't necessarily believe this or understand this initially, which drives them straight back to a familiar ex. You only need to tune into Love Is Blind to test this theory or look to Dina Lohan and her virtual boyfriend.

At the start of lockdown, singles were already feeling lonely. There were studies that said as much as 3 out of 4 people were lonely, and that was before lockdown. Singles were worried that dating someone was going to be off limits for a very long time. Now when you factor in a widespread pandemic and the psychological impact that hits when you have to be in isolation and can't see anyone but your takeout delivery person, we end up understanding this urge to contact an ex.

So, what should you do if you are tempted to ring up an old flame? How do you know if it's the wrong thing or the right thing to do in a time like this? Check out a few of my points before deciding on picking up that phone to text, much less call an ex.

Before You Dial The Ex...

First, you need to phone a friend! It's the person that got you through this breakup to begin with. Let them remind you of the good, the bad and the ugly before taking this first step and risk getting sucked back in.

What was the reason for your breakup? As I mentioned before, you could get sucked back in… but that might not be a bad thing. It depends; when you phoned that friend to remind you, did she remind you of good or bad things during the breakup? It's possible that you both just had to take jobs in different cities, and the breakup wasn't due to a problem in the relationship. Have these problems resolved if there were issues?

You want to come from a good place of reflection and not let bad habits make the choice for you.

Depending on the reason for the breakup, set your boundaries for how much contact beforehand. If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.

If you know you shouldn't be contacting this ex but feel lonely, set up a support system ahead of time. Set up activities or things to fall back on to resist the urge. Maybe you phone a different friend, join a virtual happy hour for singles, or binge watch Netflix. Anything else is acceptable, but don't phone that ex.

Write down your reasons for wanting to contact the ex. Ask yourself if this is worth the pain. Are you flea-bagging again, or is there a friendship to be had, which will provide you with genuine comfort? If it's the latter, it's okay to go there. If it's an excuse to go back together and make contact, don't.

Decide how far you are willing to take the relationship this time, without it being a rinse and repeat. If you broke up for reasons beyond your control, it's okay. If your ex was a serial cheater, phone a friend instead.

If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.

As life returns to a more normal state and you adjust to the new normal, we will slowly begin to notice more balance in our lives. You want to come from a good place of reflection and not let bad habits make the choice for you. Some do's and don'ts for this time would be:

  • Do: exercise ⁠— taking care of you is important during this time. It's self-care and maintaining a healthy lifestyle.
  • Do: shower, brush your teeth, and get out of your sweats.
  • Don't: be a couch potato.
  • Don't: drink or eat excessively during this time. Again, remember to maintain a healthy lifestyle.
  • Do: think positive thoughts everyday and write down the 3 things you are grateful for. Look at the impact of John Krasinksi's SGN. It's uplifting and when you feel good, you won't want to slide backwards.
  • Don't: contact a toxic ex. It's a backward move in a moment of uncertainty that could have a long term impact. Why continue flea bagging yourself?