#SWAAYthenarrative

How My Struggle With Infertility Defined My Road To Entrepreneurship

Career

Like most girls growing up, I had an ever-changing list of what I wanted to be when I grew up. The list was chock full of the usual suspects: ballerina, actress, singer...I think magician was even a consideration around the third grade. But as nature would have it, I’d soon learn that I didn’t have much talent for singing, or dancing, or pulling a rabbit out of hat, and those occupations eventually fell from the list. There were two professions, however, that never wavered and made the top of my list each year: mom and teacher.


After graduating from college with a dual major in Elementary Education and Special Education, I began working as a teacher. I soon met my future husband and on our first date we discovered that we shared a mutual desire to become parents. We married three years later and immediately began trying to grow our family. All seemed to be going just as I had planned as a child.

In the beginning, I was surprised each month when I failed to yield a positive pregnancy test. But as the months passed, my once initial surprise grew into absolute devastation. Over the next 3 years we endured 7 failed IVF’s (3 resulting in miscarriage.) I became angry, depressed, and hopeless. I frequently found myself on the receiving end of pitying expressions from friends and family as they gently broke the news that they were expecting. I found myself reacting with overzealous enthusiasm so as not to reveal my secret pain. I would then dart to the nearest bathroom to sob. Meanwhile, my husband and I were also anxiously waiting to be matched with a child through adoption. We began experiencing conflicting information and delays from our agency. My hope of ever having a home full of children began to fade and my passion or enjoyment for just about everything faded right along with it.

After a heart-to-heart with my father and a refocusing on the unconditional love and support of my husband, I realized the pity party I had been throwing for myself wasn’t changing anything about my circumstances. In fact, it had wiped out everything else good in my life.

A Bright Signs Learning Customer

There was more to me than infertility and it was time to start living again in spite of it. I took the attention off of what I could not control, and began focusing on what I could. With that, I started investing in myself, one day at a time. I began by simply exercising again. Then, I turned my attention to my tutoring business. I took on new students and I continued to improve my sign language interpreting. I found so much joy as I developed in my professional career, and took pride in developing the skills, games and techniques necessary to teach students to read and love learning.

In August of 2010 we got the call we had been waiting for: we had been matched with a beautiful baby girl. That Fall, my husband and I flew to Ethiopia and our world changed forever. I was finally a mom. I could physically feel the fullness in my heart when I held my baby girl. I knew without any hesitation that if I was called to become a mom through adoption again, it would be my greatest honor and my blessing. As irony would have it, I would discover merely nine days later that I was pregnant (naturally) with our son, Jack.

Having waited so long to become a mom, each day with my kids was like living a dream. Using the skills I honed during that time of professional investment, I began making educational home videos that I would play for my children when I was cooking dinner or taking a rare shower. These videos included sign language, phonics, art and calming music, and my children loved them. We would also play basic educational games together. Both of my children began reading by the age of 2, which attracted the attention of friends and strangers alike. After several inquiries wondering how to buy my videos, my husband and I decided bring these videos and flashcard sets to a larger audience by creating our company Bright Signs Learning LLC. I’m proud to say that Bright Signs Learning now is a thriving and award-winning business that has brought the joy of learning to kids across the world.

Looking back at my infertility, I wouldn’t change any of it. It forever altered the way I live my life. I learned to control that which I can control and to let go of the things I can’t. I am now the mother to four beautiful children who each came to me exactly when and how they were meant to come.

Reinvesting in myself during my darkest hours resulted in the birth of my company. I am proud that my children get to see me in the role of mom AND entrepreneur. It is never lost on me that each and every day I am living out my childhood dreams of being a mom and a teacher.

Photo Courtesy of ravanelliphotography

Time-Saving Hacks That Will Help You Focus More on Growing Your Brand

Whether it's your child or your brand, there is nothing quite like the excitement you get when you see the fruits of your efforts grow. In the face of aversion, you must remain cool-minded and adaptable to remain effective. This can be quite stressful, and every minute counts. Alone, the responsibility can be overwhelming - wouldn't it be nice if things just ran themselves sometimes? Especially those things that we do mindlessly all the time, and seem to take up most of our time?

When you start a business, you soon come to realize that in order to grow your brand, you need to be extremely organized. And to be efficiently organized, it is imperative that you master the art of managing your time. The saying 'time is money' rings true when it comes to growth. This is why we're going to provide you with helpful tips that will allow you to save time so you can focus on growing your brand.

Use the Right Tools

Technology has changed the way we conduct our business with each other. Today, more than ever before, we have access to data which gives us clearer insight and vision, as well as better tools for productivity. However, as we all know, this is all conditional to your intent. As much as a smartphone can be a tool for productivity, it can also be a fantastic source of distraction and procrastination, which is directly detrimental to said productivity. Automation is an advantage that is available to almost everyone today when it would have been unthinkable just a generation ago.

Get Connected

When a brand is still young, the team is still close-knit and there isn't too much coordination necessary when it comes to keeping up to date and on top of work. Chat groups and video calls can do, as well as simple task-managing apps. But as you grow, your workflow becomes more complex and the volume of data generated by your company will very quickly become a logistical nightmare.

Telltale signs of data overwhelming are endless excel sheets, frantic Post-it notes all around the (real or digital) office, and relying on the consumer rather than business-oriented data storage and communications solutions. These have their limits, and investing in a holistic company-wide system will not be a waste.

Work More Effectively

Your workflow can be simplified into smaller tasks which follow each other in a sequence, which can have conditional elements to it. That's where automation comes in. If you can draw it in a flowchart, you can automate it. Tasks that would have taken days can be outsourced to a machine that will not only perform but also learn in the process.

There is now a myriad of online services for freelancers which essentially give them the productivity potential of a small firm. We're now at the point where bots at https://www.hellobonsai.com/contract-templates can generate custom templates for the documents your brand needs, replacing the need for a legal consultant to intervene. You just need to know what you want to automate, and what you want to make out of it. If you create a logical process from the inception of your brand, then the automation will be seamless, as all you will need to do is add more tasks.

Be Mobile and Flexible

Most of your coworkers and clients will probably already have a smartphone, or will soon. It is also very likely that beyond using these for leisure and social activities, they use them for work. It is now normal to switch off the heating in that apartment you've been renting out while you are on holiday because your AirBNB tenants are overusing it. Or to track the status of your latest food delivery while you are sitting on the toilet.

Consumers today are not only constantly on the move, but they are also increasingly data-focused. They will be looking for results and have the capabilities they need to research, analyze, and calculate what they deem necessary to ensure they will be making the right decision. They thus also expect the same in return, in the form of bespoke customer service that is both intelligent and responsive.

Simplify

Data is everywhere and is relatively easy to obtain. In a single click, you can generate a web analysis that will reveal more information about your blog or website than your doctor will ever tell you about your own body. Before diving into this ocean of data, take time to identify what is really important to you. Brainstorming is a great tool to really identify and prioritize what you and your team should be focusing on first. If you try to wage war on all fronts, then the chances of winning are slim.

With the right tools and the right method, you can save yourself quite a considerable amount of time. With both the agility and flexibility that data managing and automation software brings to the table, you will see an increase in your productivity. Careful planning is key, and if you focus on streamlining your workflow, you will be able to take your brand to the next level.