People 21 February 2017
Lori Cheek hasn't lost the confidence she exuded when she walked into the Shark Tank to pitch her offline dating idea, Cheekd. Although she didn't get a deal, and was given some rather harsh criticism from Mark Cuban, Cheek hasn't abandoned her dating app idea, which she believes can change the way people looking for love interact. The founder and CEO is looking to the future thanks to an updated platform that utilizes low energy Bluetooth technology to help the user connect with someone that caught his or her eye in real life. According to Cheek, her newest application, which takes away the need for the calling card she pitched during her Shark Tank appearance, will allow for a more natural match than an online-based algorithm.
Lori has been through it all since launching Cheekd - a mobile dating app that makes the whole experience way more personal (ahem, no more swiping left and right) in 2010 including battling it out with the sharks on ABC’s Shark Tank. She is truly an inspiration for everyone, especially starting out a fresh new year.
Can you tell us a little bit about Cheekd and what drove you to launch this business?
In February of 2008, I was out to dinner with an architectural colleague. He’d spotted an attractive woman at a nearby table and scribbled, “want to have dinner?” on the back of his business card and slipped it to her as we were leaving the restaurant. He left with a date. I left with an idea. After over two years of brainstorming how to remove the “business” out of the business card, I launched Cheekd-- a deck of ice-breaking dating cards with a unique code that lead the recipient to the privacy protected online dating profile of the mysterious stranger who slipped them the card where the two could start communicating online. It was like online dating but backwards. We’ve since pivoted Cheekd into a hyper-speed mobile dating app that gives users the ability to never miss a real-life potential “love connection” thanks to a cross-platform low energy Bluetooth technology, which sends users an immediate notification when someone (within their criteria) comes within a 30-foot radius of them. It’s real-time and works on a subway or a plane without any cellular connection.
Do you have a dream mentor?
I don’t get star struck by many entrepreneurs but Richard Branson is an absolute phenomenon to me. He did what he loved and money followed. Worth billions of dollars, he started his first magazine at the age of 16 and now his Virgin brand covers everything from telecommunications to space tourism. As I’ve been building my dream for over six years, I feel like there’s so much to learn from other successful entrepreneurs. Richard Branson is one of the greatest tech & business minds of our time and I believe that even at this stage of my business, he’d have some powerful guidance and advice to potentially push us to the next level. And now that our dating app works in flight (via Bluetooth), I’ve got high hopes of partnering up with Virgin Airlines to help Cheekd users join each other’s Mile High Clubs.
What was the best and worst business advice you've ever received?
Several years ago, I heard Jim Carrey's Commencement speech at The Maharishi University of Management in Iowa and this powerful quote has fueled me through all the ups and downs I've been through building my business: -“You can fail at what you don’t want so you might as well take a chance at doing what you love.”
The worst? Soon after our launch in May of 2010, I had a potential advisor that kept trying to nail the power of saying “no” into my head to just about everything. I agreed with the sentiment to a point, but saying “yes” is how I’ve gotten this far in my venture. I could write a book about how many things I've said "yes" to that's lead me to so many amazing opportunities and if it didn't lead to an opportunity, it lead to a new friendship.
“You can fail at what you don’t want so you might as well take a chance at doing what you love.”
What is the biggest business lesson you've learned so far?
The biggest business less I've learned is that your team is everything. Having brought the wrong team on board when I first started building my business nearly seven years ago. If I'd known what I know now... I wish someone had told me the importance of having a technical co-founder on board when I started out. I had a team, but the two gentlemen I brought on had the same exact background. I didn't need two of the same skill sets. The technical aspect of my business has been one of the bigger challenges I've faced and it's the one thing I definitely would have approached differently from day one.
Do you have a particular morning routine that helps kick off your day?
As soon as I wake up, I start the coffee maker then I roll out my yoga mat and do 30 pushups, 100 sit-ups and 3 rounds of one minute planks followed by a quick stretch. It takes less than 20 minutes and not only does it get my heart pumping and immediately wake me up, it gives me a calm start to the day! Then I grab my coffee, crack open my laptop and begin the entrepreneurial grind already 200 calories lighter!
Could you tell us about any future plans for Cheekd?
Now that we’ve emerged with a new heat-seeking missile app which leverages the power of the virtual in the real world, letting you find other single people whom you may be missing on your daily commute or anywhere else, we have high hopes of turning the world of GPS apps and online dating on their heads! While most dating apps have their users completely engaged on the app, Cheekd, will alert you to “look up” and pay attention what could be the love of your life potentially standing right in front of you. We hope that Cheekd becomes “the IRL dating app”-- the app that makes real life connections.
We can also do all kinds of cool stuff on down the line like creating a central meeting area (beacons) that can store all the encounters for the day effectively time shifting passes. Further mitigating “missed connections,” we can remove time from the fate equation. In addition, we plan on building an Android version of Cheekd and also implement a solution where any wearable device can also help make connections between Cheekd users.
And in the next few months, my partner and I are launching a new Bluetooth based business networking app that works similarly to our existing dating app, Cheekd. The way that people currently network at both small and large events is a disaster. We’ve both attended hundreds of events and no one knows who's who. As a speaker, you have no idea who is in the audience. As an attendee you have no idea who is sitting next to you and the networking opportunities are never that fruitful. We plan on changing the game. Our new app will allow attendees to make real life connections at events when someone within your interest (whether it be an investor, a developer or simply just for a networking opportunity) comes within 30 feet of you. It’s going to be a bit like LinkedIn but in the real world.
3 Min Read
With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.
When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.
Tip 1: Communicate with your current wellness providers and set a plan
Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.
Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.
The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.
Tip 2: Stay active for both mental and physical health benefits
The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.
With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.
Tip 3: Start slow and strong
If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.
Be aware of your sitting time and balance it with activity.
Tip 4: If your gym is open, prepare to sanitize
In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.
When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.
Tip 5: Have a good routine that extends outside of just your fitness
From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.
Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.
Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.
A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.
Tip 6: Focus on food and nutrition
In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.
If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.
Tip 7: Don't forget about your mental health
While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.
For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.
While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.