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How 'Sex And The City' Shaped A Generation

Culture

The first time I saw Sarah Jessica Parker sauntering across a New York City sidewalk in a tulle ballerina skirt, I was starstruck. It was something about the bounce in her step, the quirkiness of her outfit, and her fierce challenge of convention that spoke to me- and actually influenced my future choices. After inhaling season after season on an epic weekend binge, I knew two things:


1. I had to move to New York and 2. I wanted to be a writer. The show also chipped away at the dating process that had been instilled in me- meet a man, go steady, get married, procreate. I suddenly felt that it was OK, and even enviable, to find yourself single in your thirties. In many ways, Sex and The City took the pressure off, and reminded me to worry about me.

In the years after SATC, the themes covered in the show are now commonplace. Women are getting married later than ever (on average at age 27), earning more than ever (despite there still being a gender gap, which is a different story), and the female movement is raging intensely. For those young Gen Xs/mature millennials (pick your poison) like me, the impact made by our favorite show was a deep one. Thanks to an imperfect set of protagonists, provocative fashions, and relatable story lines inspired by the actual lives of female writers, women my age have been free to seek satisfaction through self development, careers and friendships, rather than a relationship.

SJP filming the intro for SATC

SATC gave women a chance to openly express what they were going through and what they were thinking," says the show's illustrious fashion designer, Patricia Field, who famously paid only $5 for that opening credits tulle skirt. “It was liberating to achieve this. It was a show that put women on the center stage."

Field, the recipient of an Emmy (and no less than five additional nominations for multiple SATC episodes) and a number of Costume Designers Guild Awards for her work on the series, told SWAAY she did her best to use the distinctive personalities of the four main characters to imbue the series with a focus on the self.

“I wanted to communicate the idea that women can discover their own originality in the way they dress themselves," says Field. “Women identified with the four individual characters, and tended to pick up iconic cues from their styles. I continued to present edited ideas, always focusing on the character identity."

The show's focus on individualism was perhaps best illustrated through the protagonists themselves, each living a life so directional and differentiated that one could discern personality traits even from an outfit choice or apartment decor. When asked to describe the look of each main character in one word, Field laughs: “Not sure I can really stick to just one word, [but here goes:] Carrie - eclectic and original; Samantha - sexy and outspoken; Charlotte - the girl men take home to mother (7 words, haha); and Miranda - assertive." Bottom line, there was always a style, and a character, to relate to.

“As costume designer I like to look forward to look ahead. I think the SATC girls illustrated [what was happening in New York City fashion] in the most perfect way." -Patricia Field

Fashion aside, the show's main characters were also intrinsically vulnerable. The character arcs were such that through the course of an episode we would see one of them on the highest of highs (say, a chance meeting with a handsome stranger, only to fall back to earth by the end of it (when you realize he's a compulsive book thief). Through the humor we learned to laugh at the absurdities of life and through Carrie, Miranda, Samantha and Charlotte's imperfections, we learned to embrace our own.

Carrie, who asks a total of 92 questions throughout the series, is perhaps the one who draws us in the most. Covering everything from religion to social status to motherhood, these open-ended thought-starters echoed our own experiences and helped us prepare for what was to come.

"The monologues invite you in," says internet personality, Dan Clay, AKA Carrie Dragshaw, highlighting that the many questions of the series further make the show take hold. "They anchor in Carrie's specific experience, but quickly shift to the language of 'we' and 'some girls.' They ask a lot of questions that force the audience to shake their heads. They rarely make statements, but end with 'maybes...' and force you to agree to complete the thought; they demand involvement. It requires your perspective. And your perspective might change through the years, so the episodes, in a way, do too."

Clay, who by day works in strategy and innovation consulting for financial firms, says he stumbled upon his Carrie Bradshaw moonlighting side gig after dressing as her for Halloween one year. "I posted a picture of my costume on Instagram, with no aspirations of Insta-fame, just expecting to make a few friends smile," says Clay, who has built a cult following of more than 70K through his head-turning side-by-side Carrie photos. "Somehow, someway, the picture went 'viral,' was reposted by a few Sex and the City fan sites, and a lot of people said really really nice things (including SJP!) [The account] seemed like a delightful way for me to push a little positivity into the world."

Clay as Bradshaw

“They are these four complicated characters grounded in simple archetypes: The cynical careerist, the unfiltered libertine, the in-love-with-love prude, and the fabulous romantic. You can reduce it all to, "Are you a Carrie / Charlotte / Miranda / Samantha?" That simplicity is huge to draw you in."

-Dan Clay

Even 13 years after the show went of the air, Carrie and her posse are still capturing the imaginations of Gen Xers and Millennials alike. Instagram accounts like @everyoutfitonSATC and @sexandthecity_newyork entertain millions of women with modern day musings on the show's iconic fashion statements and little known factoids, while others like Clay focus on recreation. To nail each photo, Clay enlists a trusted group of friends who help him style and shoot his uncanny images, as a homage to the emotional impact he says was given to him by the series.

“I was in the closet during the original airing of Sex and the City," Clay tells SWAAY. "Because the show is so glittery and fashion-based and classically feminine, I never really allowed myself to like it. So when I did come around to it, simply the act of enjoying Sex and the City felt like a minor expression of self-love. It also reminded me to focus as much on my friends as I do on my love life."

For Clay, who admits he watches episodes ''the way an MFA student analyzes Eugene O'Neill,' one of the biggest draws towards the Carrie Bradshaw persona is the fact that in many ways she is an anti-hero, and her mistakes make us say 'Same.' Among Clay's most cringe-worthy Carrie blunders is the moment Carrie interrupts Natasha's lunch to apologize for her affair with Big. "She is so so self-centered in this interaction, she even steals Natasha's water," says Clay. "It's uncomfortable, but it's what makes Carrie not just relatable but interesting."

“Sure, she has some great things to say about friendship, and self-love, and embracing imperfection, and moving on, but she has a lot of very human flaws: the neediness, the self-centeredness," says Clay. “She's not always a great friend, she's certainly not always a great girlfriend, and in a sometimes uncomfortable way that causes you to question your connection to her. That, to me, is what makes her a fascinating character. She's wrestling with love's biggest questions, and not always responding in an admirable way. Human flaws in fabulous shoes."

Dan Clay as Carrie Dragshaw

So on a larger scale, how far does Carrie's reach actually go? According to Antonia Hall, MA., psychologist, relationship expert and author of the Sexy Little Guide books and The Ultimate Guide to a Multi-Orgasmic Life, Carrie, like That Girl's Marlo Thomas, Murphy Brown's Candice Bergen (also a Sex and The City star) and The Mary Tyler Moore Show's eponymous main character, effectively pushes boundaries via an honest relationship with the viewer. Although none of these game-changing protagonists were perfect, they served as personifications of safe space, and we sympathized enough to come back to them by the end of each episode.

“One show can definitely have an impact on a generation," says Hall, naming The Mary Tyler Moore Show as revolutionary when it came out in 1970, as it showcased a woman in the workplace, and addressed issues like abortion and birth control pills.

"More women entering the workplace saw Mary as a role model, envying her cozy apartment and vibrant friendships," wrote Hope Reese in The Atlantic. "The show moved away from the domestic sphere, featuring a woman in an office."

Thanks to Mary, womankind would never be the same. And thanks to Carrie, the torch was passed on.

“My favorite moments in Sex and the City are when the characters express their independence, and demonstrate that you can be perfectly happy and fulfilled even when you're single. (When Samantha says, 'I love you. But I love me more.')"

-Dan Clay

A compelling protagonist is not the only thing The Mary Tyler Moore Show and Sex And The City have in common. Perhaps the most notable commonality is the fact that there were actual women behind the scenes crafting episodes based on their personal experiences. For MTM's part, 25 of the show's 75 writers were women (a progressive ratio at the time), while at Sex And The City, a rotating team of writers (comprised heavily of women) interpreted Candice Bushnell's best-selling tome via the lens of their own lives.

"There were so many subjects explored that really hit home, many of them still so relevant," says Jasmine Lobe, the writer who "inherited" Carrie's column AKA Bushnell's sex column at The Observer which she called “The J-Spot." "The column and the show certainly impacted my life in a very big way. It was quite intimidating at first, so I really had to make it my own."

Lobe, who worked as an actor before stepping into Carrie's proverbial Manolos, says that although she was was hesitant to talk about sex and dating on the record, she eventually found the process cathartic, and empowering. "[The show] paved the way for writers like me to explore sex, relationships and social satire without it being taboo," says Lobe. "I was able to take more chances because of it. And while it is never easy to write about one's own sex life publicly, it was more of a personal challenge for me than societal. My readers are receptive and often very supportive so that made it easier to really put myself out there, and in part, that's because of Candace Bushnell and also Lena Dunham."

Covering topics that range from matchmaking to egg donation to dating while feminist, Lobe is dedicated to using her voice to bring important issues to light, and facilitate conversation among women. And, while there may be some conflicting views on whether bedding 94 men in a 94-episode series is egregious or empowering, for Lobe, an avid crusader for women's rights, open dialogue about sex frees women, and ultimately uplifts them.

"I think overall [the show] helped the women's movement because when women come together, that's a powerful thing," she says. "That's how great change is made. Look at what's happening right now with the sexual harassment stories. It's women banding together, and speaking their truth that's creating such waves. These harassment stories have shown how very toxic patriarchy can be. Although it's a painful moment in history, I think ultimately, we will all be so much healthier for it, as men and women come together in more loving and empowered ways."


"Each of the women was trying to find fulfillment in life and the bedroom in their own ways, which is very relatable." -Antonia Hall

Would the Women's Movement have charged on without Ms. Bradshaw? Maybe. But, we cannot deny that Carrie and her three soul mates helped push once unacceptable conversation topics out of the shadows and into the forefront. Thanks to episodes that explored modern life from the lens of a woman's satisfaction with it, the world saw that women more than passive images of sexuality. Instead, we seek lives that fulfill us on a deep level, and we embrace the ability to condemn or walk way from anything that displeases us.

When I look back on my college-age decision to follow in the footsteps of the fashionable columnist, I can't help but wonder: "Is there a little Carrie in all of us?"

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Fresh Voices

My Unfiltered Struggle of Introducing a Product to a Neglected Market

Sweaty Palms & Weak Responses

Early spring 2018, I walked into the building of a startup accelerator program I had been accepted into. Armed with only confidence and a genius idea, I was eager to start level one. I had no idea of what to expect, but I knew I needed help. Somehow with life's journey of twists and turns, this former successful event planner was now about to blindly walk into the tech industry and tackle on a problem that too many women entrepreneurs had faced.


I sat directly across from the program founders, smiling ear to ear as I explained the then concept for HerHeadquarters. Underneath the table, I rubbed my sweaty palms on my pants, the anxiousness and excitement was getting the best of me. I rambled on and on about the future collaborating app for women entrepreneurs and all the features it would have. They finally stopped me, asking the one question I had never been asked before, "how do you know your target audience even wants this product?".

Taken back by the question, I responded, "I just know". The question was powerful, but my response was weak. While passionate and eager, I was unprepared and naively ready to commit to building a platform when I had no idea if anyone wanted it. They assigned me with the task of validating the need for the platform first. The months to follow were eye-opening and frustrating, but planted seeds for the knowledge that would later build the foundation for HerHeadquarters. I spent months researching and validating through hundreds of surveys, interviews, and focus groups.

I was dedicated to knowing and understanding the needs and challenges of my audience. I knew early on that having a national collaborating app for women entrepreneurs would mean that I'd need to get feedback from women all across the country. I repeatedly put myself on the line by reaching out to strangers, asking them to speak with me. While many took the time to complete a survey and participate in a phone interview, there were some who ignored me, some asked what was in it for them, and a few suggested that I was wasting my time in general. They didn't need another "just for women" platform just because it was trending.

I hadn't expected pushback, specifically from the women I genuinely wanted to serve. I became irritated. Just because HerHeadquarters didn't resonate with them, doesn't mean that another woman wouldn't find value in the platform and love it. I felt frustrated that the very women I was trying to support were the ones telling me to quit. I struggled with not taking things personally.

I hadn't expected pushback, specifically from the women I genuinely wanted to serve.

The Validation, The Neglect, The Data, and The Irony

The more women I talked to, the more the need for my product was validated. The majority of women entrepreneurs in the industries I was targeting did collaborate. An even higher number of women experienced several obstacles in securing those collaborations and yes, they wanted easier access to high quality brand partnerships.

I didn't just want to launch an app. I wanted to change the image of women who collaborated and adjust the narrative of these women. I was excited to introduce a new technology product that would change the way women secured valuable, rewarding products. I couldn't believe that despite that rising number of women-owned businesses launching, there was no tool catered to them allowing them to grow their business even faster. This demographic had been neglected for too long.

I hadn't just validated the need for the future platform, but I gained valuable data that could be used as leverage. Ironically, armed with confidence, a genius idea, and data to support the need for the platform, I felt stuck. The next steps were to begin designing a prototype, I lacked the skillsets to do it myself and the funding to hire someone else to do it.

I Desperately Need You and Your services, but I'm Broke

I found myself having to put myself out there again, allowing myself to be vulnerable and ask for help. I eventually stumbled across Bianca, a talented UX/UI designer. After coming across her profile online and reaching out, we agreed to meet for a happy hour. The question I had been asked months prior by the founders of my accelerator program came up again, "how do you know your target audience even wants this product?".

It was like déjà vu, the sweaty palms under the table reemerged and the ear to ear smile as I talked about HerHeadquarters, only this time, I had data. I proudly showed Bianca my research: the list of women from across the country I talked to that supported that not only was this platform solving a problem they had, but it's a product that they'd use and pay for.

I remember my confidence dropping as my transparency came into the conversation. How do you tell someone "I desperately need you and your services, but I'm broke?". I told her that I was stuck, that I needed to move forward with design, but that I didn't have the money to make it happen. Bianca respected my honesty, loved the vision of HerHeadquarters, but mostly importantly the data sold her. She believed in me, she believed in the product, and knew that it would attract investors.

From Paper to Digital

We reached a payment agreed where Bianca would be paid in full once HerHeadquarters received its first investment deal. The next few months were an all-time high for me. Seeing an idea that once floated around in my head make its way to paper, then transform into a digital prototype is was one of the highlights of this journey. Shortly after, we began user testing, making further adjustments based off of feedback.

The further along HerHeadquarters became, the more traction we made. Women entrepreneurs across the U.S. were signing up for early access to the app, we were catching investor's attention, and securing brand partnerships all before we had a launched product. The closer we got to launching, the scarier it was. People who only had a surface value introduction to HerHeadquarters put us in the same category of other platforms or brands catering to women, even if we were completely unrelated, they just heard "for women". I felt consistent pressure, most of which was self-applied, but I still felt it.

I became obsessed with all things HerHeadquarters. My biggest fear was launching and disappointing my users. With a national target audience, a nonexistent marketing budget, and many misconceptions regarding collaborating, I didn't know how to introduce this new brand in a way that distinctly made it clear who were targeting and who we were different from.

I second guessed myself all the time.

A 'Submit' button has never in life been more intimidating. In May 2019, HerHeadquarters was submitted to the Apple and Google play stores and released to women entrepreneurs in select U.S. cities. We've consistently grown our user base and seen amazing collaborations take place. I've grow and learned valuable lessons about myself personally and as a leader. This experience has taught me to trust my journey, trust my hard work, and always let honesty and integrity lead me. I had to give myself permission to make mistakes and not beat myself up about it.

I learned that a hundred "no's" is better than one "yes" from an unfit partner. The most valuable thing that I've learned is keeping my users first. Their feedback, their challenges, and suggestions are valuable and set the pace for the future of HerHeadquarters, as a product and a company. I consider it an honor to serve and cater to one of the most neglected markets in the industry.