The first time I saw Sarah Jessica Parker sauntering across a New York City sidewalk in a tulle ballerina skirt, I was starstruck. It was something about the bounce in her step, the quirkiness of her outfit, and her fierce challenge of convention that spoke to me- and actually influenced my future choices. After inhaling season after season on an epic weekend binge, I knew two things:
1. I had to move to New York and 2. I wanted to be a writer. The show also chipped away at the dating process that had been instilled in me- meet a man, go steady, get married, procreate. I suddenly felt that it was OK, and even enviable, to find yourself single in your thirties. In many ways, Sex and The City took the pressure off, and reminded me to worry about me.
In the years after SATC, the themes covered in the show are now commonplace. Women are getting married later than ever (on average at age 27), earning more than ever (despite there still being a gender gap, which is a different story), and the female movement is raging intensely. For those young Gen Xs/mature millennials (pick your poison) like me, the impact made by our favorite show was a deep one. Thanks to an imperfect set of protagonists, provocative fashions, and relatable story lines inspired by the actual lives of female writers, women my age have been free to seek satisfaction through self development, careers and friendships, rather than a relationship.
SJP filming the intro for SATC
“SATC gave women a chance to openly express what they were going through and what they were thinking," says the show's illustrious fashion designer, Patricia Field, who famously paid only $5 for that opening credits tulle skirt. “It was liberating to achieve this. It was a show that put women on the center stage."
Field, the recipient of an Emmy (and no less than five additional nominations for multiple SATC episodes) and a number of Costume Designers Guild Awards for her work on the series, told SWAAY she did her best to use the distinctive personalities of the four main characters to imbue the series with a focus on the self.
“I wanted to communicate the idea that women can discover their own originality in the way they dress themselves," says Field. “Women identified with the four individual characters, and tended to pick up iconic cues from their styles. I continued to present edited ideas, always focusing on the character identity."
The show's focus on individualism was perhaps best illustrated through the protagonists themselves, each living a life so directional and differentiated that one could discern personality traits even from an outfit choice or apartment decor. When asked to describe the look of each main character in one word, Field laughs: “Not sure I can really stick to just one word, [but here goes:] Carrie - eclectic and original; Samantha - sexy and outspoken; Charlotte - the girl men take home to mother (7 words, haha); and Miranda - assertive." Bottom line, there was always a style, and a character, to relate to.
“As costume designer I like to look forward to look ahead. I think the SATC girls illustrated [what was happening in New York City fashion] in the most perfect way." -Patricia Field
Fashion aside, the show's main characters were also intrinsically vulnerable. The character arcs were such that through the course of an episode we would see one of them on the highest of highs (say, a chance meeting with a handsome stranger, only to fall back to earth by the end of it (when you realize he's a compulsive book thief). Through the humor we learned to laugh at the absurdities of life and through Carrie, Miranda, Samantha and Charlotte's imperfections, we learned to embrace our own.
Carrie, who asks a total of 92 questions throughout the series, is perhaps the one who draws us in the most. Covering everything from religion to social status to motherhood, these open-ended thought-starters echoed our own experiences and helped us prepare for what was to come.
"The monologues invite you in," says internet personality, Dan Clay, AKA Carrie Dragshaw, highlighting that the many questions of the series further make the show take hold. "They anchor in Carrie's specific experience, but quickly shift to the language of 'we' and 'some girls.' They ask a lot of questions that force the audience to shake their heads. They rarely make statements, but end with 'maybes...' and force you to agree to complete the thought; they demand involvement. It requires your perspective. And your perspective might change through the years, so the episodes, in a way, do too."Clay, who by day works in strategy and innovation consulting for financial firms, says he stumbled upon his Carrie Bradshaw moonlighting side gig after dressing as her for Halloween one year. "I posted a picture of my costume on Instagram, with no aspirations of Insta-fame, just expecting to make a few friends smile," says Clay, who has built a cult following of more than 70K through his head-turning side-by-side Carrie photos. "Somehow, someway, the picture went 'viral,' was reposted by a few Sex and the City fan sites, and a lot of people said really really nice things (including SJP!) [The account] seemed like a delightful way for me to push a little positivity into the world."
Clay as Bradshaw
“They are these four complicated characters grounded in simple archetypes: The cynical careerist, the unfiltered libertine, the in-love-with-love prude, and the fabulous romantic. You can reduce it all to, "Are you a Carrie / Charlotte / Miranda / Samantha?" That simplicity is huge to draw you in."
Even 13 years after the show went of the air, Carrie and her posse are still capturing the imaginations of Gen Xers and Millennials alike. Instagram accounts like @everyoutfitonSATC and @sexandthecity_newyork entertain millions of women with modern day musings on the show's iconic fashion statements and little known factoids, while others like Clay focus on recreation. To nail each photo, Clay enlists a trusted group of friends who help him style and shoot his uncanny images, as a homage to the emotional impact he says was given to him by the series.
“I was in the closet during the original airing of Sex and the City," Clay tells SWAAY. "Because the show is so glittery and fashion-based and classically feminine, I never really allowed myself to like it. So when I did come around to it, simply the act of enjoying Sex and the City felt like a minor expression of self-love. It also reminded me to focus as much on my friends as I do on my love life."
For Clay, who admits he watches episodes ''the way an MFA student analyzes Eugene O'Neill,' one of the biggest draws towards the Carrie Bradshaw persona is the fact that in many ways she is an anti-hero, and her mistakes make us say 'Same.' Among Clay's most cringe-worthy Carrie blunders is the moment Carrie interrupts Natasha's lunch to apologize for her affair with Big. "She is so so self-centered in this interaction, she even steals Natasha's water," says Clay. "It's uncomfortable, but it's what makes Carrie not just relatable but interesting."
“Sure, she has some great things to say about friendship, and self-love, and embracing imperfection, and moving on, but she has a lot of very human flaws: the neediness, the self-centeredness," says Clay. “She's not always a great friend, she's certainly not always a great girlfriend, and in a sometimes uncomfortable way that causes you to question your connection to her. That, to me, is what makes her a fascinating character. She's wrestling with love's biggest questions, and not always responding in an admirable way. Human flaws in fabulous shoes."
Dan Clay as Carrie Dragshaw
So on a larger scale, how far does Carrie's reach actually go? According to Antonia Hall, MA., psychologist, relationship expert and author of the Sexy Little Guide books and The Ultimate Guide to a Multi-Orgasmic Life, Carrie, like That Girl's Marlo Thomas, Murphy Brown's Candice Bergen (also a Sex and The City star) and The Mary Tyler Moore Show's eponymous main character, effectively pushes boundaries via an honest relationship with the viewer. Although none of these game-changing protagonists were perfect, they served as personifications of safe space, and we sympathized enough to come back to them by the end of each episode.
“One show can definitely have an impact on a generation," says Hall, naming The Mary Tyler Moore Show as revolutionary when it came out in 1970, as it showcased a woman in the workplace, and addressed issues like abortion and birth control pills.
"More women entering the workplace saw Mary as a role model, envying her cozy apartment and vibrant friendships," wrote Hope Reese in The Atlantic. "The show moved away from the domestic sphere, featuring a woman in an office."
Thanks to Mary, womankind would never be the same. And thanks to Carrie, the torch was passed on.
“My favorite moments in Sex and the City are when the characters express their independence, and demonstrate that you can be perfectly happy and fulfilled even when you're single. (When Samantha says, 'I love you. But I love me more.')"
A compelling protagonist is not the only thing The Mary Tyler Moore Show and Sex And The City have in common. Perhaps the most notable commonality is the fact that there were actual women behind the scenes crafting episodes based on their personal experiences. For MTM's part, 25 of the show's 75 writers were women (a progressive ratio at the time), while at Sex And The City, a rotating team of writers (comprised heavily of women) interpreted Candice Bushnell's best-selling tome via the lens of their own lives.
"There were so many subjects explored that really hit home, many of them still so relevant," says Jasmine Lobe, the writer who "inherited" Carrie's column AKA Bushnell's sex column at The Observer which she called “The J-Spot." "The column and the show certainly impacted my life in a very big way. It was quite intimidating at first, so I really had to make it my own."Lobe, who worked as an actor before stepping into Carrie's proverbial Manolos, says that although she was was hesitant to talk about sex and dating on the record, she eventually found the process cathartic, and empowering. "[The show] paved the way for writers like me to explore sex, relationships and social satire without it being taboo," says Lobe. "I was able to take more chances because of it. And while it is never easy to write about one's own sex life publicly, it was more of a personal challenge for me than societal. My readers are receptive and often very supportive so that made it easier to really put myself out there, and in part, that's because of Candace Bushnell and also Lena Dunham."
Covering topics that range from matchmaking to egg donation to dating while feminist, Lobe is dedicated to using her voice to bring important issues to light, and facilitate conversation among women. And, while there may be some conflicting views on whether bedding 94 men in a 94-episode series is egregious or empowering, for Lobe, an avid crusader for women's rights, open dialogue about sex frees women, and ultimately uplifts them."I think overall [the show] helped the women's movement because when women come together, that's a powerful thing," she says. "That's how great change is made. Look at what's happening right now with the sexual harassment stories. It's women banding together, and speaking their truth that's creating such waves. These harassment stories have shown how very toxic patriarchy can be. Although it's a painful moment in history, I think ultimately, we will all be so much healthier for it, as men and women come together in more loving and empowered ways."
"Each of the women was trying to find fulfillment in life and the bedroom in their own ways, which is very relatable." -Antonia Hall
Would the Women's Movement have charged on without Ms. Bradshaw? Maybe. But, we cannot deny that Carrie and her three soul mates helped push once unacceptable conversation topics out of the shadows and into the forefront. Thanks to episodes that explored modern life from the lens of a woman's satisfaction with it, the world saw that women more than passive images of sexuality. Instead, we seek lives that fulfill us on a deep level, and we embrace the ability to condemn or walk way from anything that displeases us.
When I look back on my college-age decision to follow in the footsteps of the fashionable columnist, I can't help but wonder: "Is there a little Carrie in all of us?"
I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.
During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.
The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.
Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.
I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.
Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.
My 4 best tips for starting your own business are:
- Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
- Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
- Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
- Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!