#SWAAYthenarrative
BETA
Close

The Rock Test: A Hack for Men Who Don’t Want To Be Accused of Sexual Harassment

Culture

Are you a man confused on how to treat the women you work with? Do you feel like if you can’t say or do *anything* you don’t know what to say or do at all? Well stress no more! This life hack will have you treating women like people in no time.


From Harvey Weinstein to like all of Uber, it seems each day a wealthy and powerful man is being brought down by accusations of sexual harassment or assault. And just today the New York Times reported that men are becoming less likely to mentor females out of fear:

“A big chill came across Silicon Valley in the wake of all these stories, and people are hyperaware and scared of behaving wrongly, so I think they’re drawing all kinds of parameters,” said a venture capitalist who spoke anonymously for the same reason.

Photo courtesy of Men's Fitness

Some are avoiding solo meetings with female entrepreneurs, potential recruits and those who ask for an informational or networking meeting.

I know, this sounds weird, but trust me, this is a visualization exercise that will work wonders in your dealings with the women in your workplace. When a woman approaches you, just replace her in your mind with The Rock. Then, behave accordingly.

Still confused? Let’s try some dry runs.

Situation 1: Getting Coffee

Karen is a friend of a friend who recently moved to your city and wants to network in her chosen field, one in which you also work. She’s asked you if you’d be willing to get coffee with her, so she can “pick your brain.” There’s just one problem, Karen looks like this:

Photo courtesy of Maurer Law Firm

Oh shoot! She’s pretty! In the face, even. What to do?? I mean, you know it’d be inappropriate to treat the coffee meeting as a date, since her clearly stated intentions were professional. But on the other hand, she’s blonde, and so was your last girlfriend! This is so confusing! What a minefield you are in.

But navigating this sticky situation can be made easy by employing The Rock Test. Close your eyes, take a deep breath, and when you open them, pretend Karen looks like this:

Photo courtesy of Rampage Movie

Wow! Karen looks pretty tough and strong and sweaty! She looks like a person who is working very hard to achieve her goals, having left behind a situation that clearly wasn’t working, headed for bigger and better things. Maybe ask her about that? But definitely don’t hit on her. It looks like she could kill you with the chair you’re sitting on.

Situation 2: The Meeting

Amanda is your business colleague who has a few questions about the big project your department just took on. She’s asked you for a one on one meeting to go over some specifics. There’s just one problem:

Oh geez, Amanda looks not only fit and attractive and young, but also like she isn’t wearing a wedding ring. What if she’s open to talking about her (presumably) adventurous sex life, and yours?! Finally, someone to share your secret latex fetish with! How on Earth can you hope to keep this meeting, that has nothing at all to do with any of that, focused for a whole 45 minutes?

Again, close your eyes, clear your mind, and think of Amanda like this:

Photo courtesy of Opptrends

Wow! It looks like Amanda has been working really hard, but just needs some help with a small snag she’s hit. Luckily she knows enough to ask for assistance when she needs it, what a professional! You’re lucky to have Amanda in your corner. Unfortunately, it definitely looks like she has no time at all to hear about your latex thing, no matter how much those gloves turn you on.

Situation 3: The Outing

Your co-worker Jennifer and her team just launched a successful new project, and they’ve all invited you out for some drinks after work to celebrate. There’s just one problem. Yep, you guessed it:

Photo Courtesy of Noobpreneur

Jennifer and her team are all card carrying Sephora shoppers. One of them is even wearing a skirt. ME-OW, right? How can you be expected to keep your hands to yourself when there are just so many young women smiling at you? Everyone knows when a woman smiles at you it means she likes you like that.At least that’s how all the movies you’ve seen and strip clubs you’ve been to have worked. How can you know if this is just drinks with co-workers or an opportunity to masturbate in front of a group like you’ve always dreamed?

Quickly replace this image in your mind with this:

Photo courtesy of Dwayne Johnson/Instagram

Wow! Jennifer and her team look really professional and ready to take on anything! It’s no wonder their project succeeded and they’re looking to celebrate. Maybe you could trade war stories with them about projects past, or hear some of their stories about what it took to make it this far. One thing’s for sure though, no matter how drunk you get: do not masturbate in front of them. Seriously, the last kid I know who touched a cop unexpectedly ended up with his face in the cement. It was a bad night!

So there you go! You’ve learned the quick and easy way to interact with women without behaving inappropriately. Simply offer them the same respect, admiration, and healthy dose of fear you’d offer anyone who could completely destroy you should you deserve it.

This article was originally published on Medium.

Our newsletter that womansplains the week
Business

How I Turned my Fine Art Drawings into a Temporary Tattoo Empire

I have always been in love with all things art- I was obsessed with drawing and painting before I was even walking. In high school, I started a career selling art through various gallery art shows and on Etsy. I then went on to study fine arts at the University of Southern California, with an emphasis in painting, but took classes in ceramics, printmaking, cinema and architecture to get a really well-rounded education on all sorts of art.

During my senior year of college, my career path went through a huge transition; I started my own temporary tattoo brand, INKED by Dani, which is a brand of temporary tattoos based on my hand-drawn fine art designs.


The idea for the brand came one night after a themed party at college. My friends, knowing how much I loved drawing, asked me to cover them in hand-drawn doodles using eyeliner. The feedback from that night was overwhelming, everyone my friends saw that night was obsessed with the designs. In that moment, a lightbulb went off in my head... I could do some completely unique here and create chic temporary tattoos with an art-driven aesthetic, unlike anything else on the market. Other temporary tattoo brands were targeted to kids or lacked a sleek and millennial-driven look. It was a perfect pivot; I could utilize my fine arts training and tattoos as a new art medium to create a completely innovative brand.

Using the money I made from selling my artwork throughout high school and college, I funded the launch of INKED by Dani. I had always loved the look of dainty tattoos, but knew I could never commit to the real thing, and I knew my parents would kill me if I got a tattoo (I also knew that so many girls must have that same conflict). Starting INKED by Dani was a no-brainer.

I started off with a collection of about only 10 designs and sold them at sorority houses around USC. Our unique concept for on-trend and fashion-forward tattoos was spreading through word of mouth, and we quickly started growing an Instagram following. I was hustling all day from my room, cold calling retailers, sending blind samples and tons of emails, and trying to open up as many opportunities as I could.

Now, we're sold at over 10,000 retail locations (retailers include Target, Walmart, Urban Outfitters, Forever 21 and Hot Topic), and we've transformed temporary tattoos into a whole new form of wearable art.

My 4 best tips for starting your own business are:

  1. Just go with your gut! You'll never know what works until you try it. Go day by day and do everything in your power to work toward your goals. Be bold, but be sure to be thoughtful in your actions.
  2. Research your competitors and other successful brands in your category to determine how you can make your product stand out. Figure out where there is a need or hole in the market that your new offering or approach can fill.
  3. Don't spread yourself too thin. Delegate where possible, and stay focused each day on doing the best and most you can. Don't get too caught up in your end goal or the big picture to a point where it overwhelms or freezes you. You're already making a bold move to start something new, so try to prioritize what's important! I started off in the beginning hand packing every single tattoo pack that we sold and shipped. If I wanted to scale to align with the level of demand we were receiving, I needed to make the pivot to mass produce and relinquish the control of doing every step myself. I am a total perfectionist, so that was definitely hard! From that point on, overseeing production has been a huge part of my daily schedule, but by doing so I've been able to free up more time to focus on design, merchandising, and sales, allowing me to really focus on growing the business.
  4. Prioritize great product packaging and branding. It's so important to invest time in customer experience- how customers view and interact with your product. The packaging is just as important as the actual product inside! When we were starting off, we had high demand, and I definitely jumped the gun a bit on packaging so we could deliver product to the retailers when they wanted it. Since then, we've completely revamped the packaging into something upscale and unique that reflects what the brand is all about. Our product packaging is always called out as being one of our retailers' and customers' favorite part of our product!