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The Rock Test: A Hack for Men Who Don’t Want To Be Accused of Sexual Harassment

Culture

Are you a man confused on how to treat the women you work with? Do you feel like if you can’t say or do *anything* you don’t know what to say or do at all? Well stress no more! This life hack will have you treating women like people in no time.


From Harvey Weinstein to like all of Uber, it seems each day a wealthy and powerful man is being brought down by accusations of sexual harassment or assault. And just today the New York Times reported that men are becoming less likely to mentor females out of fear:

“A big chill came across Silicon Valley in the wake of all these stories, and people are hyperaware and scared of behaving wrongly, so I think they’re drawing all kinds of parameters,” said a venture capitalist who spoke anonymously for the same reason.

Photo courtesy of Men's Fitness

Some are avoiding solo meetings with female entrepreneurs, potential recruits and those who ask for an informational or networking meeting.

I know, this sounds weird, but trust me, this is a visualization exercise that will work wonders in your dealings with the women in your workplace. When a woman approaches you, just replace her in your mind with The Rock. Then, behave accordingly.

Still confused? Let’s try some dry runs.

Situation 1: Getting Coffee

Karen is a friend of a friend who recently moved to your city and wants to network in her chosen field, one in which you also work. She’s asked you if you’d be willing to get coffee with her, so she can “pick your brain.” There’s just one problem, Karen looks like this:

Photo courtesy of Maurer Law Firm

Oh shoot! She’s pretty! In the face, even. What to do?? I mean, you know it’d be inappropriate to treat the coffee meeting as a date, since her clearly stated intentions were professional. But on the other hand, she’s blonde, and so was your last girlfriend! This is so confusing! What a minefield you are in.

But navigating this sticky situation can be made easy by employing The Rock Test. Close your eyes, take a deep breath, and when you open them, pretend Karen looks like this:

Photo courtesy of Rampage Movie

Wow! Karen looks pretty tough and strong and sweaty! She looks like a person who is working very hard to achieve her goals, having left behind a situation that clearly wasn’t working, headed for bigger and better things. Maybe ask her about that? But definitely don’t hit on her. It looks like she could kill you with the chair you’re sitting on.

Situation 2: The Meeting

Amanda is your business colleague who has a few questions about the big project your department just took on. She’s asked you for a one on one meeting to go over some specifics. There’s just one problem:

Oh geez, Amanda looks not only fit and attractive and young, but also like she isn’t wearing a wedding ring. What if she’s open to talking about her (presumably) adventurous sex life, and yours?! Finally, someone to share your secret latex fetish with! How on Earth can you hope to keep this meeting, that has nothing at all to do with any of that, focused for a whole 45 minutes?

Again, close your eyes, clear your mind, and think of Amanda like this:

Photo courtesy of Opptrends

Wow! It looks like Amanda has been working really hard, but just needs some help with a small snag she’s hit. Luckily she knows enough to ask for assistance when she needs it, what a professional! You’re lucky to have Amanda in your corner. Unfortunately, it definitely looks like she has no time at all to hear about your latex thing, no matter how much those gloves turn you on.

Situation 3: The Outing

Your co-worker Jennifer and her team just launched a successful new project, and they’ve all invited you out for some drinks after work to celebrate. There’s just one problem. Yep, you guessed it:

Photo Courtesy of Noobpreneur

Jennifer and her team are all card carrying Sephora shoppers. One of them is even wearing a skirt. ME-OW, right? How can you be expected to keep your hands to yourself when there are just so many young women smiling at you? Everyone knows when a woman smiles at you it means she likes you like that.At least that’s how all the movies you’ve seen and strip clubs you’ve been to have worked. How can you know if this is just drinks with co-workers or an opportunity to masturbate in front of a group like you’ve always dreamed?

Quickly replace this image in your mind with this:

Photo courtesy of Dwayne Johnson/Instagram

Wow! Jennifer and her team look really professional and ready to take on anything! It’s no wonder their project succeeded and they’re looking to celebrate. Maybe you could trade war stories with them about projects past, or hear some of their stories about what it took to make it this far. One thing’s for sure though, no matter how drunk you get: do not masturbate in front of them. Seriously, the last kid I know who touched a cop unexpectedly ended up with his face in the cement. It was a bad night!

So there you go! You’ve learned the quick and easy way to interact with women without behaving inappropriately. Simply offer them the same respect, admiration, and healthy dose of fear you’d offer anyone who could completely destroy you should you deserve it.

This article was originally published on Medium.

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Business

Dear VCs: Making Pledges Won't Close The Funding Gap

Amid the mainstream conversation about inclusion and justice in the workplace, otherwise known as #MeToo, a Silicon Valley venture capital fund considered how they can be more inclusive of the women, minority, and LGBTQ entrepreneurial communities.

Their solution? Ask the CEOs they currently fund to promise to hire senior-level employees from diverse backgrounds.


Lightspeed Venture Partners, a venture capital fund that has investments with blockbuster startups such as The Honest Company, Affirm, and HQ Trivia, has asked its portfolio company CEOs to sign a “side letter" affirming their commitment to consider women and other underrepresented groups for senior jobs and new spots on their board of directors.

Can making pledges— or even hiring a C-Suite level employee to manage diversity efforts— really make an impact on the funding gap for multicultural women-led companies?

Many experts say it's going to take systemic change, not letters of intent.

It is well reported that the amount of investment going to multicultural women-led companies is incongruous to the entrepreneurial landscape and the performance of their businesses. Between 2007 and 2016, there was an increase of 2.8 million companies owned by women of color. Nearly eight out of every 10 new women-owned firms launched since 2007 has been started by a woman of color yet, these businesses receive an abysmal 0.2 percent of all funding. Amanda Johnson and KJ Miller, founders of Mented cosmetics, were just the 15th and 16th Black women in history to raise $1M in the fall of 2017.

The multicultural women who do defeat the odds to get funded receive significantly less than male founders. The average startup founded by a Black woman raises only $36,000 in venture funding, while the average failed startup founded by a White man raises $1.3M before going out of business.

The implicit and explicit bias not only impacts individual multicultural female founders, it could be stifling innovation. For example, companies with above-average diversity on their management teams reported innovation revenue as 45 percent of total revenue compared to just 26 percent of total revenue at companies with below-average management diversity. That means nearly half the revenue of companies with more diverse leadership comes from products and services launched in the past three years.

In our economy today, venture capital is responsible for funding the work of our most innovative companies. Venture capital-backed U.S. companies include some of the most innovative companies in the world. In 2013, VC-backed companies account for a 42 percent of the R&D spending by U.S. public companies.

With a wealth of multicultural women entrepreneurs and evidence to support the performance of diverse companies, why does this funding gap persist?

According to Kristin Hull, founder of Oakland-based Nia Impact Capital and Nia Community, many traditional investors consider women or minority-led businesses as a category in their portfolio, like gaming tech or consumer packaged good. Hull, who focuses on building portfolios where financial returns and social impact work hand-in-hand, argues gender and ethnicity are not a business category and investors who dedicate a specific percent of their portfolio to diverse companies are the ones missing out.

“We are doing this backwards," says Hull. “Adding diverse, women-run companies actually de-risks an investment portfolio."

Hull points to research that has found women are more likely to seek outside help when a company is headed for trouble and operate businesses with less debt on average. What's more, a study conducted by First Round Capital concluded that founding teams including a woman outperform their all-male peers by 63 percent.

Ximena Hardstock, a 43-year-old immigrant from Chile experienced this bias first hand before she raised $5.1M for her tech startup. “How do you get an investor to notice you and take you seriously?" says Hardstock. “White men from Harvard have a track record and investors are all looking for entrepreneurs that fit the Zuckerberg mold. But a woman from Chile with an accent who started a technology company? There is no track record for that and this is a problem so many women of color face."

Hardstock came to the U.S. from the suburbs of Santiago when she was just 20-years-old. Alone with no family or connections in the U.S., Hardstock worked as a cleaning lady, a bartender, and a nanny before she began teaching and working in education. “I had a lot of ideas and Chile is still a very conservative country," she says. “Most women become housewives but I wanted to do something different. So, I moved to the U.S."

Hardstock went on to earn a Ph.D. in policy studies, served as vice president of Advocacy for National StudentsFirst and worked as a member of Washington DC mayor Adrian Fenty's cabinet. Her experience working in both education and government exposed her to a need to simplify the process of connecting lawmakers with their constituents. As a result, Hardstock founded Phone2Action, a digital advocacy company that enables organizations and individual citizens to connect with policymakers via email, Twitter, Alexa and Facebook using their mobile phones.

Because venture capital and private equity are not necessarily meritocracies, Hardstock initially struggled to get in an audience with the right investors despite her company's growth potential, her experience, and her education. In fact, it wasn't until she won a competition at SXSW in 2015 that she could get an audience with a serious venture capitalist.

While it may seem like symptoms of a bygone era, both Hardstock and Hull say the path to investor relationships is forged in places where many women of diverse backgrounds are not – ivy league organizations, golf courses and late night post-board meeting cocktails attended mostly by White men of means.

The history of venture capital has never been very balanced, according to Aubrey Blanche, global head of diversity at Atlassian software development company and co-founder of Sycamore, an organization aiming to fix the VC funding gap for underrepresented founders. “White and Asian men have built the venture system and for generations have been seeking out people like themselves to invest in."

Personal and professional networks are critical for founders to connect with investors, but many multicultural women don't have access to the networks their White peers have. According to a study conducted by PRRI, the average White person has one friend who is Black, Latino, Asian, mixed race, and other races. This common situation makes getting that all important warm introduction to established VCs very challenging for multicultural women founders.

“Is the ecosystem of your network equivalent to your net worth? Absolutely," says Hardstock. “For us, we have to build our own ecosystem and recreate what happens on the golf courses and at the Harvard reunions."

To Hardstock's point, most multicultural women with entrepreneurial aspirations lack that Ivy League network. According to reporting published in The New York Times, Black students make up just nine percent of the freshmen at Ivy League schools but 15 percent of college-age Americans. This gap has been largely unchanged since 1980.

While notable female investors such as Arlan Hamilton, Joanne Wilson, and Kathryn Finney are actively working to close the funding gap for women of color, only seven percent of current senior investing partners at the top 100 venture firms are women. Less than three percent of VC funds have Black and Latinx investment partners. Without an influential network, Hardstock and entrepreneurs like her are left screaming for a seat at the table.

When Black, Latina, and Asian women founders do get in the room with the right investors, they have to work harder to get the investors to relate to their products and services. “Entrepreneurs solve problems they understand," says Blanche. “When multicultural women entrepreneurs present their businesses to a homogenous group of male investors who may not be equipped to understand the idea, they may pass on an amazing business."

Take, for example, the founders of Haute Hijab or LOLA. Founders of both successful startups would have to explain the market for their services to a table occupied mostly by men who may never have considered that Muslim women want more convenient access to fashion and have never considered women might prefer to purchase organic tampons.

This lack of familiarity typically means reduced funding for women and a host of other consequences.

As one recent study pointed out, even the way investors frame questions to women can impact funding. According to the Harvard Business Review, female founders are often asked “prevention-oriented" questions focused on safety, responsibility, security, and vigilance. Male founders, on the other hand, are often asked questions focused on hopes, achievement, advancement, and ideals.

When all of these factors are considered, a side letter may not be enough to begin to close the funding gap.

Both Blanche and Hull say real change can be made by democratizing information and education on impact investing. Both women say educating investors and MBA candidates about impact investing is the best way to overcome current bias.

Blanche's organization, Sycamore, produces a newsletter for new angel investors who want to help close the funding gap while making money in the process. Hull's firm has an internship program for multicultural girls from Oakland to expose them to the worlds of investing, entrepreneurship, business leadership, and financial literacy.

“I'm excited about the changes I see," says Blanche. “I see more firm employing the Rooney Law on an institutional level, an increase in smaller firms looking at underserved communities, and the democratization of institutional funding."

Hull adds that as long as multi-cultural women-led firms continue to show returns and outperform or perform on par with companies founded by White men, the investor community will rethink their portfolio strategies.


This piece was originally published in 2018.