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Ran Ma Revolutionizes At-Home Health With Siren Care

People

Talk about all in the family. For Ran Ma, who comes from three generations of doctors, healthcare is in her blood.


“The expectation for me was to go to med school like every other nice Chinese girl," Ma tells SWAAY with a laugh. “But at the end of the day, I wanted to find my own path. I really appreciate what doctors do but I wanted to make a difference more on the prevention side. I wanted to help give people the tools to do something about their health before they have to get cut open. I wanted to work higher up in the healthcare chain."

After working in a wound lab where she did a lot of research on diabetic foot, Ma says she found her calling. “It stuck in my head," she says, about the issue in which high blood pressure leads to nerve damage in the foot. “People in the medical industry know that diabetic foot is a very traumatic, expensive, life-threatening problem, but it's very preventable."

Siren's first smart sock protype

With that idea in mind, Ma, who studied biomedical engineering at Johns Hopkins, decided to revolutionize the way diabetes patients monitor their health at home by introducing a smart sock that would help detect temperature changes in feet. In February of 2015, Ma began officially launched her company, Siren Care, which is designed to offer practical solutions to health issues through wearable technology. Ma's first prototype, which she today laughs about and describes as “hideous" was built after hours of research and her own development with a mix of parts she bought online.

“It was very painful, very hard at the beginning. I worked for a couple other start ups when I decided to do my own thing. It was a New Year's resolution. I told myself I'm going to work out and I want to start my own startup."

In March, 2015 Ma went to DFCon (Diabetic Foot Conference) with her homemade prototype to meet with podiatrists and surgeons. “They didn't know what to think of me," says Ma. “I started talking to doctors. I went back with their feedback and worked on another version."

This time Ma paid a professional to make the product, and she switched out the electrical parts and wires for smaller, more streamlined versions. Then, she went back to the conference the following year and unveiled her newest version. At this point, Ma says the reaction to her concept was even more positive.

“The sock got a little better, a little smaller, and a little more refined each time," says Ma, who subsequently brought on board two co-founders; CTO Jie Fu and COO Henk Jan Scholten, as well as an Industrial Designer to help take her to the next level. “Then I really reached the limit of my prototyping abilities," says Ma, adding that the company is currently seeking a head of growth.

Today the Siren Smart Sock, which sends a signal to a corresponding app should there be any significant change in your foot temperature, is making waves across the globe. It is available on the company's website for pre-order.

“I just started doing research," says Ma. “I made lists and kept coming back to diabetic foot and wearables I had all these ideas."

According to Ma, a big springboard to her brand's success was winning the Techcrunch Hardware Battlefield competition. After her subsequent feature in the magazine, Ma says Siren's website traffic exploded, and the product became one of the most popular articles on Reddit.

“The news about what we do is spreading like wildfire around the world."

“We are getting inquiries from as far as the Middle East, Russia, Mexico, Iceland, and Korea," says Ma, adding that she is plans to roll out in Europe next, followed by Asia. “Diabetes can happen to anyone anywhere. It touches the lives of so many."

What's Next

“Our technology has a lot more uses than diabetic foot," says Ma, who plans to expand her line to include more intelligent undergarments. “I'm very passionate about prevention and health care and adjacent industries. There are many health issues that affect a lot of people, including the elderly who live with chronic disease. I want to make sure we have dignity in our older years and have devices that are easy to use and can detect things for you."

When it comes to funding, Ma says she raised about half a million in the summer of 2016, then joined an accelerator soon after. She is currently raising her seed round as is hoping to close a “significantly larger" investment in the next few weeks.

“We call ourselves consumer healthcare brand/company," says Ma, about her hybrid B2B and B2C brand proposition. “At the end of the day we need to make consumers happy, no matter who we sell to. That's what I care about."

For Ma, the biggest motivator for pushing her company forward continues to be the people she helps with her product introductions.

“I work with patients who have ulcers and have been bedridden for months trying to heal ulcers," says Ma. “They can't go to work. They're living in fear because they don't know when they will have the next ulcer, and by the time they see a doctor it's too late, surgery is the only option. We've come in and the response has been very happy and emotional."

"We want to help people. We want them to stop living in fear."

“I started with the problem," says Ma. “Then I built the technology to solve it."

"Just keep doing what you're doing and one day you will get there."

When asked what words of advice she would give to young entrepreneurs following in her footsteps, Ma says simply, “Never give up. No matter how hard it is. When I started people laughed at me. They said “what are you doing making socks in your bedroom? You're crazy. You could get some other job, but I didn't give up."

Ma, who will be making an academic presentation at DFCon 2017, adds that entrepreneurs shouldn't be afraid to put themselves out there, regardless of which point of the launch journey they may find themselves. "When I went to the conferences with my crazy prototype people laughed at me," says Ma. "But every conference I went to it got better. As long as you keep making progress no matter how small, don't give up."

The Quick 10

1. What app do you most use?

I live the Tenderloin area of San Francisco and a lot of packages get stolen. The Doorman app is really useful so I can schedule deliveries for when I am at home and I can make sure my packages get to me in one piece.

2. Briefly describe your morning routine.

I have two types of mornings: day without presentations when I wake up 15 minutes in advance, shower, get dressed, run to work, and days with presentations when I wake up an hour and a half earlier to do hair, makeup, put on heels and a dress, land take Lyft or Uber to work.

3. Name a business mogul you admire.

Elon Musk. His vision is so big he's almost borderline crazy. I admire that!

4. What product do you wish you had invented?

Penicillin. It's one of the major milestones in modern medicine and has saved millions of lives.

5. What is your spirit animal?

Tiger. Just like my Chinese horoscope. Fearless.

6. What is your life motto?

"Never give up!"

7. Name your favorite work day snack.

Red Bull.

8. Every entrepreneur must be what to be successful.

"Willing to take risk"

9. What's the most inspiring place you've traveled to?

Silicon Valley. I knew this is where I was going to learn how to build my company and where I was going to build it. That was three years ago.

10. Desert Island. Three things, go.

Laptop, power generator, some way to connect to the internet.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.