Put On Your Pantsuits: How A Fun Event Became An Empowering Movement


I laced up my electric blue New Balance sneakers, smoothed out my lime green pantsuit, and peered into the mirror at my reflection. I’ll admit it: I grimaced. This outfit was not my finest look.

It was October 22nd, the morning of National Pantsuit Day, an event that myself and three friends had diligently worked on every hour of the previous 20 days. But now I was in an itchy, ill-fitting, borrowed pantsuit. It was raining. I felt a creeping, all-encompassing anxiety. Was this going to work? Was this a terrible idea?

I blame it all on that damn feminism.

As best as I can describe it, I was raised as an “indoor feminist.” It wasn't a childhood of marches or protests; but there was never any doubt that women were definitively the equals of their male counterparts, no matter the field or laboratory. It was an incredible privilege that not until I left for college did I begin to grasp that this was not the accepted norm.

That’s not to say that I’d never encountered gender bias or discrimination – far from it. But I'd thought that creepy catcalls, unwanted advances, lecherous older men and misogynist authority figures were all aberrations, people operating completely outside of acceptable society.

Quickly, I realized how insulated I'd been. As a woman and independent business owner in New York City, I'm repeatedly reminded of all the ways in which females are not seen as equal to their male counterparts.

National Pantsuit Day Celebration. Photo Credit: Ben Sidoti

This has never been more obvious and unavoidable than in this election, with the all-consuming, pestilence of hatred and intolerance that to me comprises Donald Trump’s candidacy.

Suddenly, the need for more action, more progress, more visible, safeguarded equality in legislation and in our government, felt urgent.

Which is when Sami called.

My good friend Sami lived down the block from me in Greenpoint, and asked if I'd help her with communications for the event she had created, National Pantsuit Day. I said yes and quickly joined the rest of the "team," my friends and fellow creatives, Mike Jacobson and Kate Dearing, to make this event a reality, all within three weeks.

National Pantsuit Day Celebration. Photo Credit: David Williams

We were motivated and united by our exhaustion of the negativity, cynicism, and apathy we’d witnessed the past two years. We were tired of listening to continual tirades, smirking asides and "dog whistles" that insisted equality of all American citizens was just a fabrication by the liberal media. With the creation of National Pantsuit Day, we decided to try to counter this, to flip the narrative on its head.

NPD was designed to recognize the progress we’ve made as a country, and the incredible work Hillary Clinton has accomplished to further the equal status of women and minorities. And, honestly, to add some much needed levity and fun to the conversation.

What resulted was more massive in scale and momentous in impact than we could’ve dared to envision. National Pantsuit Day was held on October 22nd – a drizzly, cold mess of a day – and began downtown at Foley Square. With the help of a generous brass band at the helm, 200 New Yorkers marched and screamed and sang as they walked from downtown Manhattan, across the Brooklyn Bridge, to Hillary Clinton’s HQ (where we earned some hi-fives from staff and ambassador Michelle Kwan), to a celebratory party at Hill Country. (Pun not intended but appreciated.)

Our loud, brash parade wasn't confined to New York City’s borders. Spurred by a similar urgency, seven other organizers volunteered in Boston, Philadelphia, Detroit, Dallas, Los Angeles and San Francisco, to put on their own simultaneous events under the National Pantsuit Day umbrella.

The attendees were all ages and colors and professions and backgrounds. There were families with small children, millennial-aged men (in women's pantsuits, thank you), older couples, and even two dogs in pantsuits. The most commonly heard sentiment was that the day was "refreshing," and "joyful" -- clearly, we'd all been hungering for something positive to celebrate. We'd all had our fill of hatred. Every person who attended or shared their images on social media or emailed or wrote about our project, felt like a resounding rebuke to the incessant ignorance of Trump’s campaign.

And incredibly, the movement continued – and actually grew more quickly – after the event's close. We began collaborating with our (previously unknown to us) sister site, Pantsuit Nation, which was founded by Libby Chamberlain in Maine. She's created and meticulously nourished a private Facebook group of over a million members, all of whom were equally hungry to share their stories of inequality, progress and hope.

During our march we were outgoing and friendly to everyone we met, brightly-colored, ridiculously dressed, and impossible to ignore. We unabashedly took up as much space as we could, and no matter how dorky my pantsuit, it felt incredible. Even more incredible? The fact that we, lime green pantsuit included, got the attention of our female presidential nominee herself and incredibly, were included in her final campaign video.

Though it's unclear what the future for this movement holds, it's been a thrilling experience to have tapped into this thriving community of enthusiastic humans of different backgrounds and beliefs. And so for the first time I'm confident that no matter what happens on November 8th, we will find a way to continue marching forward.

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2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!

Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!