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Photo Credit: Juice Beauty

Juice Beauty Founder On Tapping Gwyneth Paltrow And Breaking $100M+

5min read
True
People

Although organic beauty may conjure images of sap and colloidal oatmeal, according to Juice Beauty Founder, Karen Behnke, there's glam in the world of natural artisanship. Behnke would ultimately team up with Gwyneth Paltrow to create a line that would both challenge and dwarf these notions.

The past couple of years have shown roaring success for organic beauty. No longer the ineffective brainchild of hippies, it's instead the cool new up-and-coming arm of the billion dollar industry. And one company that majorly capitalized on this upward momentum was Behnke's brand.

3 min read
Lifestyle

Help! My Friend Is a No Show

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.

-Sadsies

Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.



I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!



- The Armchair Psychologist

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