4min readCareer 02 September 2019
We are currently at a very exciting time in the world of business. With the emergence of the sharing economy over the past few years, advancements in technology and AI, an enhanced business focus on global responsibility, and so many other developments, companies are finding themselves with staffing gaps that they'd never even thought of before.
Even at Thomson Reuters, where I lead Corporate Social Responsibility, the once ironclad career ladder with a set progression of steps, titles and responsibilities that you would reach after 3, 5, or 7 years no longer exists, and there's opportunity for individuals to carve out niche roles for themselves within existing companies and startups.
More and more, candidates with what seem like completely unrelated skill sets are being hired in new hybrid roles - many that they've designed for themselves. The reason is that a core set of competencies, not experience in one specific role, is becoming more valuable to companies. Especially in the startup world where businesses are constantly pivoting, companies rely on agile, creative, adaptable employees who can tackle one problem after the next, and connect the individual dots within a company on a larger scale.
Every job I've had since I left the finance world at age 23 has been one that I envisioned and created for myself. The key is identifying your passions and unique skills, figuring out what that looks like for you, and finding companies that fit into your vision. Now, to be sure, the traditional career ladder is very much still there, so finding companies that are forward-thinking and open to change and adaptation is key - but it might surprise you who those players actually are.
I knew at a young age that my passion was for connecting others and helping to better our community and world. I had originally planned to be a doctor - I started pre-med but after college, ultimately took a position in Finance. Being a cog in what felt like a very big machine (not to mention a boy's club), I knew that I needed to find ways to differentiate myself from my colleagues - for the benefit of my career and also to be true to my own values.
Finding Your Passion
In terms of finding your passion - it's never too early, or too late, to get started. I meet so many young women who feel like they haven't yet found their “calling," and many feel lost because of that - like they don't know what direction to go in and therefore wind up being stagnant. Certainly, there's a benefit to identifying this early and making it your one-track mission, but if you're not there yet, my biggest advice for you would be to just go out and explore. Try new things. See where you feel energized, gratified and invigorated. Be observant about your own feelings.
In terms of finding your passion - it's never too early, or too late, to get started. I meet so many young women who feel like they haven't yet found their “calling," and many feel lost because of that - like they don't know what direction to go in and therefore wind up being stagnant.
What Drives You
Examine what drives you. Do you enjoy managing others, or do you prefer to work alone? Do you enjoy building teams and creating job functions? Are you comfortable diving into new challenges that you haven't faced before, or do you prefer to stick to what you know? Do you enjoy working on a series of short-term projects, or do you prefer broader, longer term projects? For me, working with teams to build something was my first passion, and my passion for learning and development came along later.
Evaluate Your Strengths and Weaknesses
Employers are looking for candidates who can fill multiple roles at once, and it's better for you to have a variety of relevant, but seemingly unrelated skills that can offer value in several areas of the company. Examine your skill set. Are you good at writing, connecting with others, data analysis, or coding? Are you super organized? Do you have language skills? Are you good at helping others solve problems, or do you prefer tackling them on your own? Set out all the skills that you feel you can jump into, and then piece them together to see what a hybrid role might look like for you. At the same time, if there are skills you're lacking but would like to acquire, it's never too late to learn more. For me, tapping into my strengths meant building teams and generating ideas and initiatives from the ground up. I enjoy freedom and flexibility and the opportunity to take calculated risks within a company for the greater good. That's how I originally came to Thomson Reuters to lead learning and development, but that job over time developed into another role where I was leading global corporate social responsibility.
My philosophy on leveraging your strengths is that it's important to know your boundaries and limits as well as what you need and want from a position. For me, I know that I need variety in my work, to be constantly busy, and to be able to build a great team from the ground up. I also know that socializing and time with family is very important to me as well, so I built a system that allows that to happen.
Do Your Research
Identify companies that you'd enjoy working for. Especially among millennials today, company culture is a key factor for attracting talent. Does the company have a culture that you identify with? Would you feel fulfilled working there? Do you prefer working for established companies where processes and roles are set, or do you prefer smaller, developing companies where you can make a larger impact?
Maybe you want to create a new role within your existing company. The best way to do that is to make a list of areas in the company or within your current role that aren't being served. Quantify exactly what additional areas you'd like to take on, or what a new role would entail, as well as why the company needs it. It's ok to start small with one or two new initiatives at a time. Simply raising your hand and showing that you have an interest, and then acting on and fulfilling that interest will show that you can follow through.
Keep abreast of the news. Where are other companies investing that yours isn't? Are you seeing trends in the field that could be applied to your work? Seeing an opportunity early on and jumping at it can give you a head start and provide immense value to your company.
Know The Key Players
The key to being heard in the workplace (or anywhere, really), is to understand the other person's style and thinking, and approach it from their perspective. I was a student in the second class of women to ever attend Washington & Lee University, and at the time, many alumni and students were unhappy with the idea of women joining their ranks.
However, understanding why they felt this way, their concerns and their goals, helped me to approach them with new ideas, and we were able to develop programs and groups to support female students. Understanding what drives the other person, what their needs are, and how you can bring value to the table will help you get ahead. Sell your unique expertise and experiences, and position those things as beneficial to the other party.
Show Your Passion
Have you ever been passed over for a position (or declined to hire someone) because you simply didn't display a passion or excitement for the position? It's more important that you may think to explain why you're passionate about an area or opportunity - maybe it's a personal experience, or something you got a taste of at a previous company but wanted to learn more about.
Sometimes the best candidates are the most passionate, not necessarily those with the most experience. I took a position at JP Morgan straight out of college - I'd been on the pre-med track during college, and never took a single business class, but my skills and passions were able to translate into the finance world.
Take Leaps of Faith
I've always believed that when it comes to new opportunities, you should always say yes. There are a million ways to talk yourself out of doing something - but instead of doing that, tell yourself yes, I want this, here's what I need to get there, here are the reasons I shouldn't or couldn't do this, and then work them out. No obstacle is truly insurmountable with the right attitude.
Nobody knows what it's like to be sh*t out of luck like Suzy Batiz. Maybe that's why her million-dollar idea was a spray to stop your sh*t from stinking.
Yes, this woman is on a mission to keep your bathroom dos (and don'ts) on the DL, and she is doing it all with a hefty dose of personal philosophy and spirituality. It's hard to pick just one place to start with a maverick like Batiz. Though, maverick doesn't quite do her justice.
We could talk about her early life, growing up poor in Arkansas with two parents struggling with addiction and mental health problems. Or we could discuss her two bankruptcies and a lifelong history of failed hustles and side-hustles. Then there's her personal life; she's been divorced twice, has three kids, and is a survivor of abuse. You could say she's been through some sh*t. (Okay, the poop jokes end here, I swear.) If this all sounds too crazy to believe already then you better stop reading now because it gets wilder. This woman is all that and then some.
But, there's no time like the present, so I guess we'll start there.
Suzy Batiz is one of the richest self-made women in America with a net worth of $240 million. She's currently working on uplifting other business owners and creative-thinkers with her personal and professional philosophy of "alive ideas" as well as running her own companies, Supernatural, a 100% natural cleaning product company, and Poo~Pourri, the famous odor-eliminating toilet spray line that started it all with a bang (or a plop). (Okay, now the poop jokes are really done.)
Poo-Pourri's first commercial, which has now garnered almost 50 million views since its release in 2013, absolutely blew away viewers with its hilariously crass yet poetic verbiage surrounding this lovely woman's "cavernous bowels." Even I remember first seeing it almost seven years ago. Though I wasn't even sure if it was a real product at first. I was so busy laughing that I almost missed the line: "Yes, it is a real product. And yes, it really works." No one but Batiz could have thought up an idea so new, so wild, and at the same time so deeply necessary for people everywhere. It seems that poop is the market's natural equalizer.
(Seriously though, how good is this commercial?)
She's reached some of the highest peaks of success when it comes to consumer goods, but Batiz's newest venture asks people to turn inward and evaluate their thoughts and personal processes to support a culture of deeply conscious creation. Alive Ideas represents all of the lessons in both entrepreneurship and spirituality that Batiz has learned firsthand. Because, for her, the entrepreneurial and the spiritual are often one and the same. In her own words:
"Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out."
She takes this marriage of philosophies very seriously and infuses it into every level of her business, offering her employees training in transcendental meditation (a non-negotiable daily activity for Batiz) and Headspace app subscriptions. Batiz knows that good work has to start from the inside out, and that's why she's so keen to share this philosophy with the world and help other people realize that, too. That's what this new enterprise is all about.
Alive ideas are those twinges of inspiration that you can feel in every inch of your being — the ones that are just bursting to take shape in the world. Take Poo-Pourri as a perfect example, it was something that no one could have expected. A product that needed to exist, but a need that had never before been conceptualized (let alone actualized) by anybody. Until Batiz, that is.
She's always been a "natural creator," so it's only natural that her current state of being revolves around bringing to life new ideas and products. But even that could only have come about through what she describes as the "luxury of losing everything."
It took 38 years and a lifetime of both personal and professional hardships before Batiz was ready to call it quits. After all the hustles, there was just no hustle left in her.
So she took a four-year spiritual sabbatical, during which she realized that she'd spent her entire life thus far "selling out" and "making deals" for all the wrong reasons. "Basically, I'd lost it all and didn't even have a good time doing it!" That was what really set her off. "It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing." There's those alive idea's she's talking about!
Suzy Batiz is the antithesis of your stereotypical entrepreneur. She wears flowing skirts, makes poop jokes, and has the vibe of a fun-loving guru. She basically spent her entire life trying (and failing) to find success through financial means, only to lose everything and then some. It took hitting rock bottom to realize that she needed to start fresh. It was only once she'd chucked all of the typical toxic motivators out the window that her real genius could shine through all the bullsh*t.
Full Interview Transcript
1. How would you describe your climb from growing up, to bankruptcy, to millionaire? And how does it feel to have come so far?
I grew up in Arkansas very poor, with a mother that was depressed on pain pills and a father that was a bipolar alcoholic. From an early age, I had the impression that money was my way out. If I could just make money, I would be somebody and I would mean something in the world.
By the time I was 22, I'd already been married, bankrupt (for the first time), divorced and attempted suicide. Shortly after that, I met and married a wealthy man who turned out to be abusive. I clawed my way out of that terrible situation to find myself divorced again and homeless with two boys under the age of 2. I continued to work multiple jobs and soon met my ex-husband of 26 years. He was a drummer who didn't have much to offer aside from his love at the time, which sounded like a dream after the last situation I was in. I constantly hustled and side hustled, but all my business ventures typically ended in failure. At 38 years old, I lost funding for a dot com recruiting platform that I'd invested our life savings into, leading to my second bankruptcy and what I call "the luxury of losing everything".
I vowed to leave business behind entirely and went on a four-year spiritual sabbatical. I looked back and realized that I'd spent my whole life husting, selling out and making deals that felt wrong in order to get something I thought I wanted. Basically, I'd lost it all and didn't even have a good time doing it! This is when everything changed for me. It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing. I was no longer living for external validation, but rather from the inside out. Ironically, it was once I'd sworn off business and chasing money that my success and wealth came.
2. You seem to be innately entrepreneurial person, was there any moment or experience in your life that made you really think: "This is what I have to do."
I've always been a natural creator. Growing up we had very little, so if I wanted a new outfit for my Barbie, I'd sew it myself. I've always had that spirit in me — but at one point I actually believed I was the worst entrepreneur in the world. I had more than a dozen failed businesses and two bankruptcies by the time I was 38, so I swore off business altogether. It wasn't until I realized chasing money and success wasn't making me happy and I did my internal work that Poo~Pourri was born.
A few years later, a friend of mine was interviewing and asked how I knew which ideas to follow — how could I tell which ones would turn out to be successful? The question piqued my interest. I realized it had nothing to do with the analytical or rational reasons a business should succeed. Rather, I remembered the feeling in my body when I first got the idea for Poo~Pourri. I felt a zing up my left arm, I got chill bumps, it felt like everything went into hi-def and I had so much energy to research and create because the idea wouldn't leave me alone. My curiosity continued and I had a conversation with Dr. Bruce Lipton to ask him a burning question: Can ideas be alive? His answer, in short, was: absolutely! He said that everything, including thoughts and ideas, has energy, and "every living thing is seeking more life-force energy." This was my aha moment. When I focused on ideas that gave me energy, that felt ALIVE, they turned out to be more resilient and successful. I followed the breadcrumbs of what made me feel alive and it's led me to here — what a wild ride!
3. What drives you to keep moving forward in life and in business after all the success you've attained thus far?
My ultimate goal is to reach my highest evolution in this lifetime. I strive to be lit up daily in my personal and business life and follow only things that resonate (though it's a practice and I misstep all the time). I love bringing alive ideas into physical form, and my businesses are those manifestations. I truly believe that I was lucky enough to have the luxury of losing everything. I know that at any time I can lose it all, and if that happens, I want to make sure I can look back and know I had a damn good time.
4. A lot of people feel that there is a big disconnect between capitalism and spiritually, but you seem to have found a sweet spot for both yourself and your business ventures. How closely intertwined is your spirituality with your entrepreneurial ventures? And why?
I don't think of things as being a part of my work life or a part of my personal spiritual life. It's all the same for me. Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out. Daily transcendental meditation is my number-one non-negotiable. Starting my day with space to clear out the noise of the outside world has been just as essential for my business as it has for my personal wellness. I share this gift with Poo~Pourri employees as well by offering TM training and Headspace app subscriptions and providing only healthy fuel and snacks in the office so we are all operating at optimal levels.
I also believe that there's nothing wrong with wanting money and success. Who wouldn't? But where I've found the most impact is in my actions. If I'm doing something or chasing an idea only to get money, it doesn't come. When I do my internal work and follow what's resonant because it feels good within my being, wouldn't you know that's when the money flows.
5. If you could go back in time and tell your younger self that you'd one day be one of America's richest self-made women by way of selling poop products, how do you think you'd react?
I'd lose my shit and probably laugh in your face because it would be so far beyond what I could have imagined. When I was little, I had the dream of working in a factory or at the post office because those were steady and consistent jobs. I wouldn't have ever even known to dream of being the one to finally break a pattern of generational poverty.
Breaking these types of patterns, the ones that are outdated and no longer serve us, is a huge passion of mine. I've got the world comfortable talking about shit, now what else can we get people to talk about?