People 13 March 2017
Tiffany Pham, Founder of female-oriented social platform Mogul, is hoping to continue the momentum from the Women's March, by uniting millions of young women in protest across college campuses.
“It's a campaign that emerged organically and took off like wildfire across college campuses," said Pham, the Founder and CEO of women-focused media network, Mogul, of her #ReadMyLips campaign. “It's a campaign of women sending messages directly to the White House [voicing concern for Trump's administration]."
The #ReadMyLips campaign, which now includes students from thousands of schools, began with 24 universities including Harvard, Yale, NYU, Columbia, Cornell, Stanford, and Wellesley. According to Pham, participant statements are printed and placed inside statues- incidentally designed by Saturday Night Live veterans-and delivered to the White House.
“We want to ensure women's voices are heard," says Pham, whose life focus has been and continues to be empowering women through access to communication and content.
Pham's platform, Mogul, which she describes as a “social platform enabling women to connect and get opportunities from each other," now has 18 million readers (aged 18 to 34 years old) per week across 196 countries and 30,470 cities, according to Pham.
“Our community is made up of upwardly mobile rising stars," says Pham. We are aspiring to inspire incredible women who are doing incredible things."
“Essentially my vision for Mogul was inspired by my family," says Pham. “I had grown up in a family that had been for many generations in media and I wanted to follow their footsteps. From early age made my mind up I would provide information access to the world."
Pham, who grew up in Plano, Texas, and learned how to master English through television shows and movies, says she saw from a young age how important access to information was.
“I saw how media was such a powerful tool especially for learning and education and I never forgot that experience," says Pham.
It was during her time at Yale University that Pham decided she would create a company for women, with the goal of empowering them through access to information. Pham then attended Harvard Business School she worked for four years in media for various executives at BBC, HBO and CBS, across television and radio.
“I got to see a lot of different types of media," said Pham, who worked with the Mayor of Beijing on a new venture; an international screenwriting competition. “It was one of the first attempts to reach through cultural gaps between the US and Beijing at that time. I found top talent in the US and had them submit screenplays oriented around Beijing."
Through her project in China, Pham, who was working three jobs and producing films on the side, began to see through her goal of providing access to information across the world. A few months later Pham found herself listed in Forbes 30 Under 30.
“The final catalyst towards launching Mogul was one day I woke up and all these young women around the world started to write me hundreds and thousands of letters," says Pham, regarding the reaction to her feature. “I started writing back to every single letter and started to realize they were telling me my messages were changing their lives. I thought 'what if we could exchange information and share our journeys'?"
“Where were the women's voices?"
After a couple of weeks, Pham taught herself programming and built the first iteration of Mogul on a simple platform, which she launched in 2014. Pham's goal was to offer women that chance to upload-content in real time and see what's trending in terms of women's conversations around the world. According to Pham, Mogul had 1 million users in the first month, a number she attributes to a core database of passionate women who all shared it with their respective networks. Another impressive feat? According to Pham, the site became immediately profitable, and thus self-supporting and sustainable, thanks to its large reach.
“I ultimately knew that what I was creating, as a Millennial myself, would be supremely helpful," says Pham. “It would be for my own personal usage; for me, for my friends, for the young women writing to me. Ultimately I realize all these young women in my life were sharing it, and I saw how much it was resonating and realized how much it was needed. Reddit and Wikipedia (whose authors are 91 percent men) are similar platforms plats yet they are catering to mostly men."
Mogul currently includes two arms in its business model; Mogul Studios, which supports the creation of content with brand partners like IBM, Estée Lauder, and Samsung; as well as Mogul At Work, an employee platform where women can share information about their workplace, and where jobs are posted.
According to Pham, Mogul was commissioned by the NYC Department of education to train 100,00 teachers in gender equality training.
According to Pham, for each dollar generated by Mogul At Work, Mogul provides free access to 62 million girls in need of education, in partnership with the United Nations, beginning with India, Pakistan, Canada, Kenya, Myanmar, and Egypt.
“With world-changing partnerships such as with UN Women, we will be distributing free educational resources to over 62 million women across 93 countries, beginning with Kenya, Sierra Leone, Nepal, India, Pakistan, and the Caribbean," says Pham. “With the launch of our partnership, Mogul and UN Women will now be accelerating educational and economic opportunities for women worldwide. We are proud to make this global impact together."
According to Pham she is currently focused on continuing to grow her platform, with no plans to slow down.
“Our aim to take this to new heights," says Pham. “We built a strong foundations to make a big impact on women globally and that model is one that has enabled Mogul to become a highly sustainable, highly profitable social enterprise. We want to take it to next level, continuing to fortify and scale internationally, and through mobile expansion to new women abroad."
When it comes to the future of media, as a whole, Pham believes the democratization of content will continue.
“I believe that in the future everyone will be creating content in some way," says Pham. “In the end what will differentiate that content is authenticity. Brands are creating content, so are influencers, consumers, and businesses. That's why the Mogul platform has positioned itself to become a daily destination for all these corresponding parties. Mogul will enable them to reach women."
3 Min Read
With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.
When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.
Tip 1: Communicate with your current wellness providers and set a plan
Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.
Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.
The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.
Tip 2: Stay active for both mental and physical health benefits
The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.
With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.
Tip 3: Start slow and strong
If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.
Be aware of your sitting time and balance it with activity.
Tip 4: If your gym is open, prepare to sanitize
In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.
When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.
Tip 5: Have a good routine that extends outside of just your fitness
From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.
Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.
Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.
A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.
Tip 6: Focus on food and nutrition
In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.
If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.
Tip 7: Don't forget about your mental health
While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.
For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.
While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.