Are you truly loving what you do as well as loving the adventure of managing and running your own business? Doing what you love and knowing what you love to do is a good start, but it won't transpire into a successful business unless you are a business savvy entrepreneur.
Getting any business off the ground takes a lot of energy and commitment. That's why it's crucial that you know how to mix business with pleasure (what you love to do) successfully. As an entrepreneur, you are responsible for making key business and financial decisions. The decisions are endless and they will not go away. In fact, they will get more complex as you continue to grow and expand. To give your business venture the best shot at surviving long-term, you need to be business savvy.
Women who love what they do and do it because it brings them joy are the ones who will be successful and make money at it. Sounds cliché, yes? No, it's not. True success does not occur unless you are doing what brings you joy. So, why do too many entrepreneurs fail, even though they choose to do what they love? Their main problem is their inability to manage their business wisely- they were not able to mix business with pleasure successfully.
A sustainable and generative business is not built on genius, or better education or pure luck. Rather, it is generated by your capacity to manage your business wisely and with strategic awareness. To be profitable and oriented towards new and different possibilities you have to be able to mix business with pleasure (what you love to do) successfully. And, most important you must be willing to acknowledge that being business savvy is not only possible, it is a real part of your business future.
As much as you may not want to believe it, your ability to mix business with pleasure successfully is the lifeblood of your business. Without it, your business will come to a halt. This is why being business savvy matters so much. Whether you have already operating a super successful business or are still working towards it, your ability to mix business and pleasure successfully is essential for personal effectiveness, peace of mind and business success. Unfortunately, too many women entrepreneurs do not set a priority to become business savvy until their business is in crisis, which, in most cases, is too late. Not getting around to becoming business savvy will cost you in the long run.
You can alter your business by altering your choices.
The ability to mix business with pleasure successfully is indeed the great power of being in business for yourself. You can continue to not educate yourself about what it would take to mix business with pleasure successfully and ignore the underlying business realities. Or, you can make a different choice to become aware of what you need to know in order to create a strong foundation from which to grow your business and create a different financial reality. You can alter your business by altering your choices. If you don't know anything about business strategy, then most of your results you might achieve will be due to luck, and a lot of that luck can be bad.
What are your targets?
Not everyone is cut out to be an entrepreneur. That's why it's important for any women who want to start a business to have a "sense of excitement" about managing the business. You need to know what you would like to create and your priorities, and you need to expand your awareness to be ready to receive new and different possibilities.
Unlimited possibilities to generate a thriving business are present every moment of every day of the week. The question is, are you ready and willing to receive and benefit from them? Every waking and sleeping moment should be engaged by your vision of new and different possibilities. Take a moment to ask yourself:
- What am I choosing to create as a business and life?
- What is my target?
- Am I truly loving what I do as well as loving the adventure of managing and running my own business?
- Do I believe that it is truly possible for me to mix business with pleasure successfully?
Develop your business strategy
The reality is that any woman can acquire the knowledge to become business savvy. It starts with making a choice to discover where you are and what you would like to create and then develop your business strategy by outlining the key priorities of your business into the future.
The strategy must provide the details of your business, including the services you offer….
- What do you want to achieve?
- What does your business stand for?
- How does your business differ from the competition?
- Do you have financial projections and marketing strategies?
- What specific objectives do you want to achieve – both short and long-term?
To mix business with pleasure successfully, it is important to be aware of your money situation. It is essential to know what it costs you to live the life you desire and to run your business, so you can see what kind of money will be required to be generated by your business.
- Do you have a clear picture of your business and your personal financial position?
- Do you have a firm grasp on all of the financial matters in your personal life and in your business?
- Is your business healthy enough to support you as the founder? This is about looking at how things really are, instead of how you would like them to be.
The purpose of a business is to create, both create profit and to create more in your life. The reality is your business must be able to support you and your lifestyle. Are you aware of how much will the business need to generate to pay you, so that you could create the life and the financial reality you desire? Do you have an exact figure for what it costs you to run your business and to live your life?
Many women entrepreneurs are vague about how much revenue they generate each year. The question is - do you generate enough revenue to meet basic living requirements and to cover your bills, food and other miscellaneous living expenses. Your income needs will depend on your lifestyle choices, your living expenses, financial situation, and comfort level.
The information that is crucial here is the amount of revenue you would need as income in order to have your quintessential lifestyle. Once you know precisely how much money you need to create the life you desire, you will be able to move from just wishing or dreaming to the space of physically actualizing it with ease. When you are aware of what it truly is, then you can expand it or change it. You are the creator source of your own financial reality and you certainly don't have to be a victim to any circumstances. You can make the changes in your reality that will allow you to create a different financial reality.
For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.
As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.
Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.
What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.
Photo Courtesy of Dr. Valerie Rein
This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.
Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.
While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.
"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.
Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.
In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.
"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."