Are you truly loving what you do as well as loving the adventure of managing and running your own business? Doing what you love and knowing what you love to do is a good start, but it won't transpire into a successful business unless you are a business savvy entrepreneur.
Getting any business off the ground takes a lot of energy and commitment. That's why it's crucial that you know how to mix business with pleasure (what you love to do) successfully. As an entrepreneur, you are responsible for making key business and financial decisions. The decisions are endless and they will not go away. In fact, they will get more complex as you continue to grow and expand. To give your business venture the best shot at surviving long-term, you need to be business savvy.
Women who love what they do and do it because it brings them joy are the ones who will be successful and make money at it. Sounds cliché, yes? No, it's not. True success does not occur unless you are doing what brings you joy. So, why do too many entrepreneurs fail, even though they choose to do what they love? Their main problem is their inability to manage their business wisely- they were not able to mix business with pleasure successfully.
A sustainable and generative business is not built on genius, or better education or pure luck. Rather, it is generated by your capacity to manage your business wisely and with strategic awareness. To be profitable and oriented towards new and different possibilities you have to be able to mix business with pleasure (what you love to do) successfully. And, most important you must be willing to acknowledge that being business savvy is not only possible, it is a real part of your business future.
As much as you may not want to believe it, your ability to mix business with pleasure successfully is the lifeblood of your business. Without it, your business will come to a halt. This is why being business savvy matters so much. Whether you have already operating a super successful business or are still working towards it, your ability to mix business and pleasure successfully is essential for personal effectiveness, peace of mind and business success. Unfortunately, too many women entrepreneurs do not set a priority to become business savvy until their business is in crisis, which, in most cases, is too late. Not getting around to becoming business savvy will cost you in the long run.
You can alter your business by altering your choices.
The ability to mix business with pleasure successfully is indeed the great power of being in business for yourself. You can continue to not educate yourself about what it would take to mix business with pleasure successfully and ignore the underlying business realities. Or, you can make a different choice to become aware of what you need to know in order to create a strong foundation from which to grow your business and create a different financial reality. You can alter your business by altering your choices. If you don't know anything about business strategy, then most of your results you might achieve will be due to luck, and a lot of that luck can be bad.
What are your targets?
Not everyone is cut out to be an entrepreneur. That's why it's important for any women who want to start a business to have a "sense of excitement" about managing the business. You need to know what you would like to create and your priorities, and you need to expand your awareness to be ready to receive new and different possibilities.
Unlimited possibilities to generate a thriving business are present every moment of every day of the week. The question is, are you ready and willing to receive and benefit from them? Every waking and sleeping moment should be engaged by your vision of new and different possibilities. Take a moment to ask yourself:
- What am I choosing to create as a business and life?
- What is my target?
- Am I truly loving what I do as well as loving the adventure of managing and running my own business?
- Do I believe that it is truly possible for me to mix business with pleasure successfully?
Develop your business strategy
The reality is that any woman can acquire the knowledge to become business savvy. It starts with making a choice to discover where you are and what you would like to create and then develop your business strategy by outlining the key priorities of your business into the future.
The strategy must provide the details of your business, including the services you offer….
- What do you want to achieve?
- What does your business stand for?
- How does your business differ from the competition?
- Do you have financial projections and marketing strategies?
- What specific objectives do you want to achieve – both short and long-term?
To mix business with pleasure successfully, it is important to be aware of your money situation. It is essential to know what it costs you to live the life you desire and to run your business, so you can see what kind of money will be required to be generated by your business.
- Do you have a clear picture of your business and your personal financial position?
- Do you have a firm grasp on all of the financial matters in your personal life and in your business?
- Is your business healthy enough to support you as the founder? This is about looking at how things really are, instead of how you would like them to be.
The purpose of a business is to create, both create profit and to create more in your life. The reality is your business must be able to support you and your lifestyle. Are you aware of how much will the business need to generate to pay you, so that you could create the life and the financial reality you desire? Do you have an exact figure for what it costs you to run your business and to live your life?
Many women entrepreneurs are vague about how much revenue they generate each year. The question is - do you generate enough revenue to meet basic living requirements and to cover your bills, food and other miscellaneous living expenses. Your income needs will depend on your lifestyle choices, your living expenses, financial situation, and comfort level.
The information that is crucial here is the amount of revenue you would need as income in order to have your quintessential lifestyle. Once you know precisely how much money you need to create the life you desire, you will be able to move from just wishing or dreaming to the space of physically actualizing it with ease. When you are aware of what it truly is, then you can expand it or change it. You are the creator source of your own financial reality and you certainly don't have to be a victim to any circumstances. You can make the changes in your reality that will allow you to create a different financial reality.
Gender divisions in sports have primarily served to keep women out of what has always been believed to be a male domain. The idea of women participating alongside men has been regarded with contempt under the belief that women were made physically inferior.
Within their own division, women have reached new heights, received accolades for outstanding physical performance and endurance, and have proven themselves to be as capable of athletic excellence as men. In spite of women's collective fight to be recognized as equals to their male counterparts, female athletes must now prove their womanhood in order to compete alongside their own gender.
That has been the reality for Caster Semenya, a South African Olympic champion, who has been at the center of the latest gender discrimination debate across the world. After crushing her competition in the women's 800-meter dash in 2016, Semenya was subjected to scrutiny from her peers based upon her physical appearance, calling her gender into question. Despite setting a new national record for South Africa and attaining the title of fifth fastest woman in Olympic history, Semenya's success was quickly brushed aside as she became a spectacle for all the wrong reasons.
Semenya's gender became a hot topic among reporters as the Olympic champion was subjected to sex testing by the International Association of Athletics Federations (IAAF). According to Ruth Padawer from the New York Times, Semenya was forced to undergo relentless examination by gender experts to determine whether or not she was woman enough to compete as one. While the IAAF has never released the results of their testing, that did not stop the media from making irreverent speculations about the athlete's gender.
Moments after winning the Berlin World Athletics Championship in 2009, Semenya was faced with immediate backlash from fellow runners. Elisa Cusma who suffered a whopping defeat after finishing in sixth place, felt as though Semenya was too masculine to compete in a women's race. Cusma stated, "These kind of people should not run with us. For me, she is not a woman. She's a man." While her statement proved insensitive enough, her perspective was acknowledged and appeared to be a mutually belief among the other white female competitors.
Fast forward to 2018, the IAAF issued new Eligibility Regulations for Female Classification (Athlete with Differences of Sexual Development) that apply to events from 400m to the mile, including 400m hurdles races, 800m, and 1500m. The regulations created by the IAAF state that an athlete must be recognized at law as either female or intersex, she must reduce her testosterone level to below 5 nmol/L continuously for the duration of six months, and she must maintain her testosterone levels to remain below 5 nmol/L during and after competing so long as she wishes to be eligible to compete in any future events. It is believed that these new rules have been put into effect to specifically target Semenya given her history of being the most recent athlete to face this sort of discrimination.
With these regulations put into effect, in combination with the lack of information about whether or not Semenya is biologically a female of male, society has seemed to come to the conclusion that Semenya is intersex, meaning she was born with any variation of characteristics, chromosomes, gonads, sex hormones, or genitals. After her initial testing, there had been alleged leaks to media outlets such as Australia's Daily Telegraph newspaper which stated that Semenya's results proved that her testosterone levels were too high. This information, while not credible, has been widely accepted as fact. Whether or not Semenya is intersex, society appears to be missing the point that no one is entitled to this information. Running off their newfound acceptance that the Olympic champion is intersex, it calls into question whether her elevated levels of testosterone makes her a man.
The IAAF published a study concluding that higher levels of testosterone do, in fact, contribute to the level of performance in track and field. However, higher testosterone levels have never been the sole determining factor for sex or gender. There are conditions that affect women, such as PCOS, in which the ovaries produce extra amounts of testosterone. However, those women never have their womanhood called into question, nor should they—and neither should Semenya.
Every aspect of the issue surrounding Semenya's body has been deplorable, to say the least. However, there has not been enough recognition as to how invasive and degrading sex testing actually is. For any woman, at any age, to have her body forcibly examined and studied like a science project by "experts" is humiliating and unethical. Under no circumstances have Semenya's health or well-being been considered upon discovering that her body allegedly produces an excessive amount of testosterone. For the sake of an organization, for the comfort of white female athletes who felt as though Semenya's gender was an unfair advantage against them, Semenya and other women like her, must undergo hormone treatment to reduce their performance to that of which women are expected to perform at. Yet some women within the athletic community are unphased by this direct attempt to further prove women as inferior athletes.
As difficult as this global invasion of privacy has been for the athlete, the humiliation and sense of violation is felt by her people in South Africa. Writer and activist, Kari, reported that Semenya has had the country's undying support since her first global appearance in 2009. Even after the IAAF released their new regulations, South Africans have refuted their accusations. Kari stated, "The Minister of Sports and Recreation and the Africa National Congress, South Africa's ruling party labeled the decision as anti-sport, racist, and homophobic." It is no secret that the build and appearance of Black women have always been met with racist and sexist commentary. Because Black women have never managed to fit into the European standard of beauty catered to and in favor of white women, the accusations of Semenya appearing too masculine were unsurprising.
Despite the countless injustices Semenya has faced over the years, she remains as determined as ever to return to track and field and compete amongst women as the woman she is. Her fight against the IAAF's regulations continues as the Olympic champion has been receiving and outpour of support in wake of the Association's decision. Semenya is determined to run again, win again, and set new and inclusive standards for women's sports.