#SWAAYthenarrative

Meet The Conscious Capitalist Behind "The Period Panty"

People

A first generation Indian-Japanese Canadian, Miki Agrawal moved to the United States when she enrolled in Cornell University. Being the child of immigrants, Agrawal was instilled with a strong level work ethic at a very young age. Growing up, Agrawal was kept so busy going to school seven days a week that she didn’t have time to get into any trouble. Agrawal’s “aha moment” happened on one of the most tragic days in history. The first and only time Agrawal slept through her alarm clock was on September 11, 2001, her second week on the job at a prestigious investment banking firm across from the World Trade Center.


After realizing how lucky she was to be alive, Agrawal decided to make the most of her time on earth and began crossing off all the things on her bucket list (like playing soccer professionally, making movies, and starting a business). Soon Agrawal teamed up with her twin sister Radha to create Thinx, period-friendly underwear that never leaks, never stains, and absorbs two tampons worth of blood. For every pair of underwear sold, Thinx funds a pack of reusable menstrual pads to girls in the developing world.

When Agrawal decided to put ads for her brand on New York City subways, the MTA refused to run the advertisement, Agrawal went to the press. “You can’t predict virility,” she says, but the MTA scandal went viral. She spent the next four days speaking to over 40 publications, and the entire situation put Thinx on the map. Now, she’s working on her second book and two new projects, both with their own respective missions to help women in the developing world.

“Wherever you go, wherever you work, even if it’s not exactly what you want to be doing, master a skill while you’re there.”

- Miki Agrawal

Photocredit: www.crainsnewyork.com

One thing is for sure, whatever Agrawal does, she does it with passion. And she has done a lot and proven to have an impressive track record in the disruptive path.

One day, while at her producing job, Agrawal found herself coming home with stomach aches. After some researching, she realized that all the processed food she was eating throughout the day, thanks to catered meals and her busy lifestyle, were causing her to get sick. This led to a natural progression to the third item on her bucket list: to finally see through her vision of starting a business.

"It takes ten years to be an overnight success"

With an initial idea to create a healthier version of America’s favorite comfort food: pizza, Agrawal began the start-up process.

Despite the fact that restaurants in New York have a huge failure rate, Agrawal understood that in order for there to be progress, she had to give herself time. “You take a positive action toward your business – even if it’s just 30 minutes – every day,” she says, adding that she treated starting a business no differently than how she treated training for a sport. "There’s no way around it. If you sacrifice your social life, so be it. It’s four months – whatever. It’s not a big deal.”

She kept working her producing job for a third of each month, while the other two thirds were spent working on her restaurant idea, Wild. She funded the enterprise through what she refers to as an “MB experience," short for a mutually beneficial experience. She hosted dinner fundraisers at beautiful apartments she would sublet for the weekend, where she would feature food made by her chef friends. In its 11th year, Agrawal says that the concept is only just now hitting its stride. "It takes ten years to be an overnight success,” she says. Clearly, being wildly successful looks easier than it is.

Agrawal has a unique ability to turn her personal problems into brilliant business ventures that provide solutions for virtually everyone. That’s how Wild became Wild and how her next venture, Thinx, became Thinx.

At her family's 15-annual family barbecue, Agrapalooza, Agrawal and her twin sister were defending their 3-legged race champion title when one of them suddenly got her period in the middle of the event. That’s when they thought, wouldn’t it be amazing if there were underwear that never leaked, never stained, and absorbed blood? It also occurred to them that this idea should have already happened. “When a 9-year-old has more access to information on her phone than the President [of the United States] did less than ten years ago, how are women still dealing, managing, and coping with leaking and staining and feminine hygiene products that don’t work?" she asks.

Scarlett Etienne For Thinx Underwear

Photocredit: www.nymag.com

Thus, Thinx was born, and it became the first of a succession of businesses under the category of “conscious capitalism.” Essentially, conscious capitalists solve first world problems and use the money from those ventures to solve third world problems. “It’s really about elevating humanity while creating a business," she says.

During her launch process, Agrawal discovered that “feminine hygiene is a root cause of cyclical poverty in the developing world.” Hundreds of millions of girls stay home home school during their “week of shame,” some even dropping out for feminine hygiene-related issues. She took it upon herself to help these communities that have access to nothing.

Agrawal says it was the lessons she learned as a young adult that made her want to give back. ”My dad came to this country with $5 in his pocket from India; my mom came with 0 friends from Japan. And one generation put three children through Ivy League schools and built the American Dream for us," she says. "It’s on us now to take that to magnify that and amplify that and do as much good on the planet as we can because our parents made that sacrifice for us.”

From a simple internet search, she found a potential partnership organization in Uganda. It was called AFRIpads, and the company made washable, reusable cloth menstrual pads at an affordable price. The Agrawal twins spent the following three-and-a-half years working on the technology by cold-calling various textile technology companies, to make underwear leak and stain resistant. Once they had their ideal product, they started their Kickstarter campaign. In keeping with her philanthropic mission, for every pair of underwear sold, Thinx funds a pack of reusable menstrual pads to girls in the developing world. After a few rounds of fundraising, they had raised approximately $130K. The sisters started by fulfilling everything themselves, and they were eventually able to close a Series A round with manufacturing partners once they got all their “ducks in a row.” At this point, they also brought in an executive team to clean up and manage the operations and finances.

Under the Thinx umbrella, there are two other projects: Icon and Tushy, and both are equally disruptive. Icon, which is essentially urine-proof underwear, helps fund fistula operations for those who can't afford it through the purchase price. Tushy, on the other hand, turns every toilet into a bidet for under 100 dollars. Tushy is collaborating with charity:water “to help people defecate with dignity.” The common thread in all these businesses, Agrawal laughs, is that she has no idea what she’s doing in any one of them. And yet, she wrote a business and lifestyle book called Do Cool Sh*t that teaches anyone how to go from Step 0 to Step 1 in business and life. "At the end of each chapter, there are tangible, granular takeaways to go from Step 0 to Step 1″. Seems like she knows what she's doing after all.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.