April Spring had a light bulb moment after noticing many women's thongs peeking above their jeans. Spring, who has a background in finance, thought "if we only had the boxer band like men's boxers." Within 24 hours purchased men's boxers, cut the top bands off and stitched them onto women's underwear. Today, she has two US patents for the idea.
“My thought was that men have always had the protection of the wider, comfortable cotton-gathered boxer band that gives coverage, and it’s made of outerwear fabric.
Foxers have become a staple in people’s wardrobes thanks to their comfort and function factors.
Foxers took off on its own, thanks to the quality of the product and the power of publicity. Wherever Spring went, she found an opportunity to advance. When her friend, a designer for department stores, came to visit her in while she was traveling in Malaysia, she took him to tour the clothing factories. At the same time, she made connections for herself and ended up using them for Foxers. When she was visiting her friends in Chicago, she found a representative at who ended up placing Foxers in 74 stores within 90 days. While at the U.S. Patent and Trademark office, a patent attorney was passing by and casually mentioned that her designs could be patented. She got her design patented in a year.
When it comes to the product, itself, Foxers have become a staple in people’s wardrobes thanks to their comfort and function factors. Foxers started with 3 panties and now the brand has over 900 SKUS and 21 styles, with new looks coming out every month. Such new looks have inspirations that come to Spring in dreams, or when she’s driving on the highway. All looks are of the same luxurious quality.
Spring was constantly thinking about how to grow her business in the best way in that moment in time, and she acted accordingly. She still does – now she’s on the social media train, which is working out really, really well for her. But you’ll need to listen to know how well.
What impressed me the most about Spring, aside from her plan to have people learn to sew in Foxers’ factory in Atlanta, was her influence over me. Without once mentioning that she wanted to be featured on SWAAY or the EEV podcast, she had me practically begging to feature her. Not only that, but Spring could have name-dropped Beyoncé or any of her other celebrity customers in her email to me.* She didn’t. The only name she dropped was mine. It. Worked. Like. A. Charm. Kids, they don’t make them like these anymore.
Photo Credit: afewgoodclicks.com
In 2016, Renee Wang sold her home in Bejing for $500,000 to fund her company, CastBox. Two months later, she landed her first investment. Just a half hour after hearing her pitch, she was offered one million dollars. By mid-2017, CastBox raised a total of $16 million in funding. CastBox's user numbers at that point? Seven million. Fast forward to today. Renee Wang of CastBox announces a $13.5 million Series B round of financing, bringing her funding total to a tidy $29 million. CastBox is now serving more than 15 million users.