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On-Air Personality Lucy Norris Is Exploring Consumer Trends

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There is a certain “It Factor” expected from television hosts. They should capture your attention immediately, sometimes from just a short introduction. Lucy Norris has this quality in spades.


Currently a Lifestyle Expert and Contributor to multiple platforms including the FNL Network and WhatTheDoost, Norris has broken into the New York media industry without representation, connections or American television credits.

“I’ve never had a manager, and I’ve never had an exclusive agent,” Norris says. “I’ve had people tell me, ‘you don’t have a large enough following,’ or ‘you’re too British.’ That’s important for me to share because you can do this.”

Lucy Norris by photographer Raven Adams. Hair by Adi Nujeidat. Top by independent designer A.Lynn Designs, bag vintage from @Housingwork

Norris began her television career in London as a

host for a late night pop culture show. Every night from 12 a.m. to 4 a.m., she would produce segments that had been brought in by the audience. “It was the hardest entry level job I could have imagined,” recalls Norris.

From there, she was ready to jump into an acting career. She received a scholarship for Film and Television from the New York Conservatory for Dramatic Arts and moved to New York City to start her training. Her focus on becoming an on-camera host spurred from her inability to master the American accent, she jokes.

“I thought – I’ll just be myself on camera,” explains Norris. “I’ve focused and dedicated my career to being a host and a correspondent.”

Norris readily acknowledges that the media industry is over saturated with talent. Her success, she says, comes from her specific self-branding and ability to identify what she’s creating and who she’s creating it for.

“When I moved to America, I realized to stand out I had to be very specific with what I was offering,” says Norris. “When I stepped away from acting, I knew I had to redefine who I was as a TV host.

It wasn’t long until Norris was being asked to appear as an expert in fashion and lifestyle on-air. Before focusing on consumer trends, she shared her love of clothes and passion for styling on a budget with audiences on different networks and series.

Her interest in fashion and thrifting bloomed from necessity. As the child of a single mother, Norris grew up scouring second hand stores for clothes, something she was extremely self-conscious about growing up.

“I remember being embarrassed about wearing second hand clothes. But [my mom] was teaching me about quality and what to look for and the real value of something,” says Norris. “From then on, as an actress and working in this space, I’ve had to present an image of someone who’s very successful.

The only way I could do that was through my clothes. I became very savvy.”

As a host, Norris believes that it is imperative for people to understand the value of what they want. Whether it’s fashion or décor, it’s about expressing yourself and discovering the story. She also clarifies what it means to be an expert in the hosting world.

As a Consumer Trend Expert, Norris dives into macro trends through financial or social impact angles. Photographed by Raven Adams. Hair by Adi Nujeidat.

“The term expert, especially over the last three years, is sometimes overused,” she explains. “When I was starting out in the hosting industry, there was a trend where people didn’t want a host selling them something. They wanted someone who was an expert in their field and able to share, critique and review. I was only really able to become an expert when I started creating my own content that focused specifically on that. I went from an expert to consumer trends.”

Her interests in consumer trends inspired her to expand her research and production efforts to projects involving social impact and sustainability. Norris recently wrapped production for the pilot of a Docu-series on the Conscious Fashion Campaign featuring Kerry Bannigan. The series intends to follow how detrimental fashion, specifically fast fashion, is to the environment.

“Rather than just wanting to talk about the trends and what was happening on the runway, there was something inside me that wanted to speak to the consumer,” she explains. “Why this? I want to dive into the story behind the labels.”

How to Learn Much More From the Books You Read

It is one thing to read and another thing to understand what you are reading. Not only do you want to understand, but also remember what you've read. Otherwise, we can safely say that if we're not gaining anything from what we read, then it's a big waste of time.

Whatever you read, there are ways to do so in a more effective manner to help you understand better. Whether you are reading by choice, for an upcoming test, or work-related material, here are a few ways to help you improve your reading skills and retain that information.

Read with a Purpose

Never has there been a shortage of great books. So, someone recommended a great cookbook for you. You start going through it, but your mind is wandering. This doesn't mean the cookbook was an awful recommendation, but it does mean it doesn't suit nor fulfill your current needs or curiosity.

Maybe your purpose is more about launching a business. Maybe you're a busy mom and can't keep office hours, but there's something you can do from home to help bring in more money, so you want information about that. At that point, you won't benefit from a cookbook, but you could gain a lot of insight and find details here on how-to books about working from home. During this unprecedented year, millions have had to make the transition to work from home, and millions more are deciding to do that. Either way, it's not a transition that comes automatically or easily, but reading about it will inform you about what working from home entails.

Pre-Read

When you pre-read it primes your brain when it's time to go over the full text. We pre-read by going over the subheadings, for instance, the table of contents, and skimming through some pages. This is especially useful when you have formal types of academic books. Pre-reading is a sort of warm-up exercise for your brain. It prepares your brain for the rest of the information that will come about and allows your brain to be better able to pick the most essential pieces of information you need from your chosen text.

Highlight

Highlighting essential sentences or paragraphs is extremely helpful for retaining information. The problem, however, with highlighting is that we wind up highlighting way too much. This happens because we tend to highlight before we begin to understand. Before your pages become a neon of colored highlights, make sure that you only highlight what is essential to improve your understanding and not highlight the whole page.

Speed Read

You might think there have been no new ways to read, but even the ancient skill of reading comes up with innovative ways; enter speed reading. The standard slow process shouldn't affect your understanding, but it does kill your enthusiasm. The average adult goes through around 200 to 250 words per minute. A college student can read around 450 words, while a professor averages about 650 words per minute, to mention a few examples. The average speed reader can manage 1,500 words; quite a difference! Of course, the argument arises between quality and quantity. For avid readers, they want both quantity and quality, which leads us to the next point.

Quality Reading

Life is too short to expect to gain knowledge from just one type of genre. Some basic outcomes of reading are to expand your mind, perceive situations and events differently, expose yourself to other viewpoints, and more. If you only stick to one author and one type of material, you are missing out on a great opportunity to learn new things.

Having said that, if there's a book you are simply not enjoying, remember that life is also too short to continue reading it. Simply, close it, put it away and maybe give it another go later on, or give it away. There is no shame or guilt in not liking a book; even if it's from a favorite author. It's pretty much clear that you won't gain anything from a book that you don't even enjoy, let alone expect to learn something from it.

Summarize

If you're able to summarize what you have read, then you have understood. When you summarize, you are bringing up all the major points that enhance your understanding. You can easily do so chapter by chapter.

Take a good look at your life and what's going on in it. Accordingly, you'll choose the material that is much more suitable for your situation and circumstances. When you read a piece of information that you find beneficial, look for a way to apply it to your life. Knowledge for the sake of knowledge isn't all that beneficial. But the application of knowledge from a helpful book is what will help you and make your life more interesting and more meaningful.