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Lindsay McCormick: From Sports Broadcaster to Tech Investor

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There's no doubt that women are still facing the challenges of stereotypes, especially when you're a woman in a male-dominated industry. Transitioning from sports to tech, Lindsay McCormick successfully proves that women can break the traditional workplace roles.


McCormick is a sports broadcaster whose career has taken her from hosting live events for the Super Bowl XLIX to being a guest correspondent for Showtime. Now, she is taking over the world of tech as an investor on Elevator Pitch. We sat down with McCormick to chat about the challenges and successes she faces in her career, and the impact of being a female in a male-dominated industry.

1. From your experience and success in the field of sports broadcasting, what did you learn about the traditional roles of female broadcasting? How are you challenging those roles?

When I started out over a decade ago, female sports broadcasters were few and far between. Women were typically relegated within the confines of just a few roles (sideline reporters, for instance). As time has progressed, I've been thrilled to see qualified women take on all kinds of new opportunities, from play-by-play announcers to color commentators, to personality-based talk shows.

2. Can you share a specific moment, anecdote, where you experienced sexism? How did you react, and overcome it? (Many women don't know how to react in these situations because of fear of losing their job or opportunities, our audience would love your tips and advice on this).

One example would be when an NFL Network exec asked me during an interview if I would get “knocked up," implying my child-bearing capabilities were a downside of him hiring me. While I certainly don't have the “perfect" or all-encompassing advice for any scenario, my general advice would be to not let disheartening moments like this deter you. Keep your head up and stay in the game! It's also worth noting that some of my worst incidents of workplace harassment came from women, who sadly wanted to eek out their feminine competition rather than help us up through the ranks.

3. Being in male-dominated industries, do you think women are still judged by their appearance instead of their achievements? How can we change this outdated narrative?

I think anyone on TV is judged by their appearance, hence why even men can spend hours in hair and makeup. Are women judged harsher? Yes. I'm not sure this will change anytime soon.

4. What inspired you to leave the sports world to build an impressive tech resume and judge Elevator Pitch with Entrepreneur?

I don't view it as leaving the sports world, as the two are starting to go hand-in-hand. Look at how big e-sports are becoming! I was fortunate that Ray Brown, executive producer of a movie I was in, “The Bounce Back," introduced me to Trevor Doerksen, CEO of ePlay Digital, who is launching Big Shot (essentially the sports version of Pokemon Go). I'm grateful that Trevor wanted Robert Horry and me to tag along on the ride as advisors and in-game avatars. This is how I first got involved with the world of tech.

5. What are some of the challenges you had to overcome to succeed and thrive in the tech world? Are they somewhat similar to what you encountered in the sports world?

When I first started in sports, you could count the number of women on television on one hand, and everyone knew their names: Robin Roberts, Suzy Kolber, Linda Cohn, Lisa Salters. I can't tell you how many job interviews I went on where employers would flat out say, “You are too young," or “Prove your sports knowledge to us. Male viewers won't believe a woman understands the game." I felt that with every interview, I had to go in as David against a Goliath of female stereotypes. That being said, I've found the tech world—and business in general right now—to be quite receptive to working with women. Much of this newfound openness may be cynically tagged as a desperate correction to the #metoo movement, but that's fine! It's up to women to take advantage of the new opportunities!

6. Give us some tips and tricks to build an unshakable confidence.
Figure out your purpose and zone out the rest. Be passionate, but don't hold things so tightly. When you focus on the process rather than the outcome, things tend to fall into place. As I've entered my 30s, I've tried to stress less about every new career twist and turn. While my family, my health, and helping other people, have taken priority. I couldn't be more happy with my career options.

Photo courtesy of lindsaymccormick.com

7. As an investor, what do you look for in startups and founders? How does a founder or an idea get your attention?

The first thing I look for is a strong work ethic and passion for their product or service. Secondly, do they have experience in the marketplace? It's always more comforting to invest in someone who has had previous success, but I'm also open to those with less experience.

8. What's next for you and how will you be using your success and story to uplift and support other women?

Great question! I've loved my work with Entrepreneur Magazine, and I hope to continue that relationship while expanding my own business ventures. As always, my health, family, and close relationships are held dearer than any job. Every woman should forge her own path, but I'm beyond thrilled if anything I've done has served as example or inspiration.
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Health

Patriarchy Stress Disorder is A Real Thing and this Psychologist Is Helping Women Overcome It

For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.


As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.


Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.

What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.

Photo Courtesy of Dr. Valerie Rein

This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.

Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.

While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.

"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.

Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.

In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.

"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."

https://www.drvalerie.com/