#SWAAYthenarrative

Let’s Face It, Aging Is So Not In Vogue

4min read
Culture

There has been a lot of talk about British VOGUE's revolutionary non-issue and the fact that it's a good thing fashion is finally recognizing older women.

I call bullshit.


First of all, we are still not represented in the pages of Vogue. It is an advertising supplement produced by L'Oréal. The only women on the cover are both over 70. Not a woman between 50 and 70 years old in sight.

Don't get me wrong, I love Jane Fonda, an 81 year-old woman who looks amazing. But we know it's a feat only attained by Hollywood royalty (through surgery, stylists, trainers, chefs, beauticians, make-up artists, hairdressers and re-touchers). Jane openly admits to it all. She knows her audience.

We've grown up with her; she's like our cool, beautiful best friend, and we know we've never looked as good as her, but we are totally fine with that.

It hasn't been for lack of trying. There's barely a woman over 50 who hasn't at least attempted a Jane Fonda workout. She's never bullshitted us—looking that good is a lot of hard work. Some of us still put in the hard yards. But those of us who produce endorphins in other ways have decidedly slacked off.

Yet L'Oréal thinks we want a youth-activating serum.

What? Go back to a time where they made girls feel bad because we weren't as perfect as Barbarella?

That's me at 17. Even when I see this photo now, I can still remember looking at it as a teenager and seeing nothing but my enormous thighs. The beauty industry's hatred of "normal" was so virulent that it spread to all aspects of life. I was called "big girl" and "thunder thighs"; I got told that my jaw line was too soft or my favorite old chestnut, "If you lost [some weight], you'd be beautiful." And that was just from men I slept with.

I wasn't alone. I was surrounded by brilliant young career women doing amazing things from nine to five who were just as powerful and talented as Ms. Fonda.

But it was a different story for the women behind the camera: stories that played out in quiet, in tears, in the bathroom. Brilliant young producers throwing up expensive lunches because the creative boys thought their naturally wobbly thighs were hilarious.

We pretty much all hated something about ourselves. And we tried to do something about it. In our young womanhood we bought creams to get rid of cellulite, lift our boobs and ward off those dreaded laughter lines.

None of them worked. Now they want to keep selling to us, but are we going to keep on buying?

Apparently, most facelifts are carried out on women in their forties, when those terrifying laughter lines start appearing. By the time a woman hits her fifties she realizes the enormity of the job ahead—trying to ward off the inevitable. She knows the only way to try to look ten years younger is to spend a fortune and face a lot of pain.

She also knows she won't really look ten years younger—just rich enough to be nipped, tucked and to have had her face burnt off. And we all know if you have that sort of work you can afford the latest 'bee sting serum regime from the foothills of the Andes' that's peddled post-surgery.

Not a $25.99 cream on the top shelf of the beauty aisle.

Look, us mere mortals will always buy the cream. We like it. We like the way it feels on our skin. We like the way it smells. We feel better when we use it. We don't know if it makes us look better because we don't know what our skin would be like without it. But we sure as hell know it won't get rid of our wrinkles.

So stop with the snake oil salesmanship and start affording us the respect you show our daughters who you empower and portray realistically.

After all, we took our own anger at your deceptions and educated the next generation of women to define their own standards of beauty. They have forced you to show young women of color, women of size, trans women, disabled women, sports women and intellectual women.

But you're still trying to scare the shit out of them about aging. Which is ridiculous because it's going to happen. And for many of us it's the best time of our lives, something for younger women to look forward to.

Now they want to sell to us again?! Isn't it time the big cosmetic companies gave us a break from the impossible expectations and show us as the powerful, creative, intelligent, forthright, controversial, and time-marked women we are?

Not just the leading feminist on your cover. A woman we look up to and admire. A general in Gloria Steinem's army of grey-haired women.

We know Jane Fonda's laughing all the way to the bank, and she deserves it. She's worked hard enough—she spent most of the 80s jumping up and down in leg warmers FFS! We love her, and we'll buy a magazine with her on the cover because we want to hear what she has to say. We know her unbelievable good looks are the result of great genes and a lot of work. We also know all L'Oréal contributed was a big healthy cheque.

I know all about this, because Revlon was the biggest client of my agency for many years. I remember once a new independent cosmetic line was launching with brilliant packaging, an eco-friendly product and a really cool ad campaign. I asked my client if he was worried; he said, "Until they have a $50 million ad budget I'm not in the slightest bit concerned."

That was early this century. Now you can build an audience on a shoestring. With the right message and product, you can get the same exposure as a Vogue supplement. You don't even need to be in Sainsbury's to sell it anymore.

There are lots of smaller companies popping up that have formulated products designed to enhance the ageing process not deny its existence. Clever marketers who show beautiful older women realistically with messages to enhance our confidence not encourage us to criticize our reflections.

The most successful companies nowadays are those that take selling to the most powerful consumer group (women between 50 and 70 years old) seriously. If the big cosmetic companies want to compete, I suggest they forget this 'youthful' folly and celebrate our wisdom.

It's not us who need to Reset. Revitalize. Renew.

It's them.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.