There has been a lot of talk about British VOGUE's revolutionary non-issue and the fact that it's a good thing fashion is finally recognizing older women.
I call bullshit.
First of all, we are still not represented in the pages of Vogue. It is an advertising supplement produced by L'Oréal. The only women on the cover are both over 70. Not a woman between 50 and 70 years old in sight.
Don't get me wrong, I love Jane Fonda, an 81 year-old woman who looks amazing. But we know it's a feat only attained by Hollywood royalty (through surgery, stylists, trainers, chefs, beauticians, make-up artists, hairdressers and re-touchers). Jane openly admits to it all. She knows her audience.
We've grown up with her; she's like our cool, beautiful best friend, and we know we've never looked as good as her, but we are totally fine with that.
It hasn't been for lack of trying. There's barely a woman over 50 who hasn't at least attempted a Jane Fonda workout. She's never bullshitted us—looking that good is a lot of hard work. Some of us still put in the hard yards. But those of us who produce endorphins in other ways have decidedly slacked off.
Yet L'Oréal thinks we want a youth-activating serum.
What? Go back to a time where they made girls feel bad because we weren't as perfect as Barbarella?
That's me at 17. Even when I see this photo now, I can still remember looking at it as a teenager and seeing nothing but my enormous thighs. The beauty industry's hatred of "normal" was so virulent that it spread to all aspects of life. I was called "big girl" and "thunder thighs"; I got told that my jaw line was too soft or my favorite old chestnut, "If you lost [some weight], you'd be beautiful." And that was just from men I slept with.
I wasn't alone. I was surrounded by brilliant young career women doing amazing things from nine to five who were just as powerful and talented as Ms. Fonda.
But it was a different story for the women behind the camera: stories that played out in quiet, in tears, in the bathroom. Brilliant young producers throwing up expensive lunches because the creative boys thought their naturally wobbly thighs were hilarious.
We pretty much all hated something about ourselves. And we tried to do something about it. In our young womanhood we bought creams to get rid of cellulite, lift our boobs and ward off those dreaded laughter lines.
None of them worked. Now they want to keep selling to us, but are we going to keep on buying?
Apparently, most facelifts are carried out on women in their forties, when those terrifying laughter lines start appearing. By the time a woman hits her fifties she realizes the enormity of the job ahead—trying to ward off the inevitable. She knows the only way to try to look ten years younger is to spend a fortune and face a lot of pain.
She also knows she won't really look ten years younger—just rich enough to be nipped, tucked and to have had her face burnt off. And we all know if you have that sort of work you can afford the latest 'bee sting serum regime from the foothills of the Andes' that's peddled post-surgery.
Not a $25.99 cream on the top shelf of the beauty aisle.
Look, us mere mortals will always buy the cream. We like it. We like the way it feels on our skin. We like the way it smells. We feel better when we use it. We don't know if it makes us look better because we don't know what our skin would be like without it. But we sure as hell know it won't get rid of our wrinkles.
So stop with the snake oil salesmanship and start affording us the respect you show our daughters who you empower and portray realistically.
After all, we took our own anger at your deceptions and educated the next generation of women to define their own standards of beauty. They have forced you to show young women of color, women of size, trans women, disabled women, sports women and intellectual women.
But you're still trying to scare the shit out of them about aging. Which is ridiculous because it's going to happen. And for many of us it's the best time of our lives, something for younger women to look forward to.
Now they want to sell to us again?! Isn't it time the big cosmetic companies gave us a break from the impossible expectations and show us as the powerful, creative, intelligent, forthright, controversial, and time-marked women we are?
Not just the leading feminist on your cover. A woman we look up to and admire. A general in Gloria Steinem's army of grey-haired women.
We know Jane Fonda's laughing all the way to the bank, and she deserves it. She's worked hard enough—she spent most of the 80s jumping up and down in leg warmers FFS! We love her, and we'll buy a magazine with her on the cover because we want to hear what she has to say. We know her unbelievable good looks are the result of great genes and a lot of work. We also know all L'Oréal contributed was a big healthy cheque.
I know all about this, because Revlon was the biggest client of my agency for many years. I remember once a new independent cosmetic line was launching with brilliant packaging, an eco-friendly product and a really cool ad campaign. I asked my client if he was worried; he said, "Until they have a $50 million ad budget I'm not in the slightest bit concerned."
That was early this century. Now you can build an audience on a shoestring. With the right message and product, you can get the same exposure as a Vogue supplement. You don't even need to be in Sainsbury's to sell it anymore.
There are lots of smaller companies popping up that have formulated products designed to enhance the ageing process not deny its existence. Clever marketers who show beautiful older women realistically with messages to enhance our confidence not encourage us to criticize our reflections.
The most successful companies nowadays are those that take selling to the most powerful consumer group (women between 50 and 70 years old) seriously. If the big cosmetic companies want to compete, I suggest they forget this 'youthful' folly and celebrate our wisdom.
It's not us who need to Reset. Revitalize. Renew.
It isn't always easy to stay on top of your finances, especially when you have developed unhealthy spending habits over the years. However, as you begin to realize the many benefits of having healthy finances, it can become something you want to make a conscious effort to improve. When your finances are in a good place, you often have access to better opportunities whether it be a mortgage loan, greater credit line or business loan. On that note, here is how you can become an expert at managing your finances in case you need a few tips.
Learn to Use Technology
The good thing about managing finances in the technological age is that you don't have to do it alone. There are so many apps available that will help you pay bills on time and track your expenses. For instance, some apps force you to live within your actual income and tell you what to do when you need to balance your budget.
If you need an app that will help you get better at saving, then some will set aside your spare change for you. Also, don't be afraid to use more simple tools such as your smartphone calendar to set reminders about payments if you don't automate them.
Seek Legal Advice
Sometimes, being an expert at something means understanding that you can't possibly know it all. This is why you have professionals around you that can help fill in the gaps where you're lacking. Consider hiring a legal firm to help with any challenges that are beyond you. Lexington Law is a good firm as they could help remove negative items from your credit report. Read this Lexington Law Review (Our #1 Credit Repair Service of 2019) to find out more about how they could help improve your finances.
You can't do better than what you know when it comes to managing finances. You should, therefore, invest your time in learning more about finances and how to manage them. Think about what your goals for your finances are and what knowledge gaps you need to fill.
For example, if you want to invest in the stock market so that you can improve your net worth, then you may need to learn more about investing to do so successfully. To boost your knowledge, try reading articles on credible blogs that share finance information from professionals. Also, be weary of content from finance-driven companies as it could be biased.
Work on Growing Your Income
As a self-proclaimed finance guru, you know that the more sources of income that you have, the better. Work on increasing your streams of income so that you have more money to meet your targets whether it's to save for a property or put larger sums towards retirement. One way to do so would be by getting extra income by doing social media marketing for businesses or creating tutorials on YouTube. If you own a property, renting out rooms is a great way to make passive income.
Live Within Your Means
It can be difficult to live within your means when you live in a society that is always presenting you with things to buy. However, being more conscious about the things that you purchase could help you realize that most are wants rather than needs. To live within your means, always take time to think about a purchase as opposed to impulse spending. You should always get good at bargain hunting as many times you can find items of similar quality at a cheaper price.
Learn How to Manage Debt
Debt doesn't have to be a bad thing if you understand how it works and how to manage it. It can be a tool for credit building when you understand the fundamentals. For instance, if you take out a loan or credit card, always be mindful of your interest rates.
By paying the amount of money you borrowed back in full before the due date, you won't have to pay interest on what you borrowed. If you can't pay back in full, paying more than the minimum payment will ensure you incur less interest. For the most part, the secret to good debt management is never spending more than you can afford to pay back.
Managing finances is a life skill that can help improve your quality of life. By following the mentioned tips and taking your finances more seriously, you're more likely to master the art of healthy finances.