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Kwiat Spotlights Brilliant Creators in Timeless Diamonds for Their New Campaign

Culture

It was a night of celebrating brilliance -- Kwiat launches “Brilliant Creators,” their first on-model campaign on October 18th.


This 21st-century jewelry company selected trailblazers to showcase for their contributions and positive impact in the world through art, design, fashion, science, and entrepreneurship.

“Brilliant Creators is inspired by the creativity and excellence embodied by a diverse group of young creatives,” says a Kwiat spokesperson.

You’ll be able to find Kwiat on Madison Avenue, the home to many unique and extravagant boutique shops and jewelers. The jewelry company that has been around since 1907, making it this the 111th year they celebrate their family tradition of helping many discover the right diamond pieces for them. Friday night, they not only shared this remarkable milestone but also launched the campaign.

Detail, Kwiat diamond jewelry (Photo courtesy of Kwiat)

Kwiat CEO, Greg Kwiat, expresses the importance and purpose of “Brilliant Creators” in a press release. “Creativity and excellence are central to Kwiat, both as a brand and as a family,” he shares. “This campaign celebrates those values and the extraordinary people who exemplify them.”

“Brilliant Creators is inspired by the creativity and excellence embodied by a diverse group of young creatives,” says a Kwiat spokesperson.

Detail, Kwiat diamond necklace. (Photo courtesy of Kwiat)

“Creativity and excellence are central to Kwiat, both as a brand and as a family,” Kwiat shares. “This campaign celebrates those values and the extraordinary people who exemplify them.”

The “inaugural group” of Brilliant Creators includes Georgie Badiel, Darroch & Michael Putnam and Dr. Elizabeth Comen. Badiel is a model, author, and activist. Now, former Miss Africa, she is the founder of the Georgie Badiel Foundation, which strives to provide clean drinking water to West Africa. Dr. Comen is a leading Oncologist and breast cancer researcher at the Memorial Sloan Kettering Hospital in New York. Darroch and Michael are founders of world-renowned florist Putnam & Putnam. Their elegant, floral centerpieces were also showcased at the event.

Each of Kwiat’s Brilliant Creators is featured and photographed in diamond Essentials from the collection. “This includes beautiful diamond studs, pendants, line bracelets, Riviere necklaces, diamond strings, wedding bands and diamond engagement rings,” a Kwiat spokesperson comments. “These are the beautiful diamonds that Kwiat is known for, and we are showing them as they are worn today – by modern, inspiring and amazing individuals.” Their portraits were displayed during the launch of the campaign, hanging above selections of timeless diamonds.

Where can you find the collection?

The collection can be found on Kwiat’s website and @kwiatdiamonds. It will also be featured in their annual “Diamond Book” holiday catalog.

The following “Brilliant Creators” who were also featured in this campaign are: Iman Oubou, CEO and Founder of Swaay Media; Melissa Andre, Creative Director of Melissa Andre Design; Rachel Brown, American Musician, Singer and Songwriter; Sarah Lee & Christine Chang, Co-CEOs & Founders of Glow Recipe; Ashley Stark Kenner, Creative Director and Influencer; Nell Rebowe, Model & Neuroscientist; Noa Santos, CEO & Founder of Homepolish; Roxy Te, Founder of Society Social; Nicole Wegman, Founder of Ring Concierge.

Nell Rebowe, Cory Kwiat and Georgie Badiel. (Photo courtesy of Kwiat)

“These are the beautiful diamonds that Kwiat is known for, and we are showing them as they are worn today – by modern, inspiring and amazing individuals,” a Kwiat spokesperson comments.

3 min read
Lifestyle

Help! My Friend Is a No Show

Email armchairpsychologist@swaaymedia.com to get the advice you need!

Help! My Friend Is a No Show

Dear Armchair Psychologist,

I have a friend who doesn't reply to my messages about meeting for dinner, etc. Although, last week I ran into her at a local restaurant of mine, it has always been awkward to be friends with her. Should I continue our friendship or discontinue it? We've been friends for a total four years and nothing has changed. I don't feel as comfortable with her as my other close friends, and I don't think I'll ever be able to reach that comfort zone in pure friendship.

-Sadsies

Dear Sadsies,

I am sorry to hear you've been neglected by your friend. You may already have the answer to your question, since you're evaluating the non-existing bond between yourself and your friend. However, I'll gladly affirm to you that a friendship that isn't reciprocated is not a good friendship.



I have had a similar situation with a friend whom I'd grown up with but who was also consistently a very negative person, a true Debby Downer. One day, I just had enough of her criticism and vitriol. I stopped making excuses for her and dumped her. It was a great decision and I haven't looked back. With that in mind, it could be possible that something has changed in your friend's life, but it's insignificant if she isn't responding to you. It's time to dump her and spend your energy where it's appreciated. Don't dwell on this friend. History is not enough to create a lasting bond, it only means just that—you and your friend have history—so let her be history!



- The Armchair Psychologist

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