3min readSelf 31 May 2019
We walk around acting like if only things were different all of our dreams would come true. If we had more money, more power, more recognition. Higher ranking jobs, bigger houses, more picturesque family situations.
Truthfully you can have whatever you want. It's just a matter of focusing, and streamlining your thought process.
We like to come up with excuses for why that's not true –– but in most situations it actually is. The only catch is that you have to decide what you want. You can be the world changer that advocates for justice, you can be the corporate executive that preaches innovation, the traditional stay-at-home parent with a house full of kids or the free-spirit writer that travels in search of inspiration. The truth is that life really does happen while you are busy making other plans. So if you spend your time worrying about the money or degree that you don't have, you'll likely continue to struggle -- and find yourself in the same spot months or years from now. Rather, spend your time actually DOING and working towards what you want and you'll be amazed by the change towards what you want that occurs.
So if you spend your time worrying about the money or degree that you don't have, you'll likely continue to struggle -- and find yourself in the same spot months or years from now.
Each role has its perks and disadvantages. Whether its high in fulfillment, but low in salary. High in salary, but painfully mind-numbing. Inspirational but never very stable…the list goes on. The goal is to find the sweet spot, but there will always be sacrifices. I was always very entrepreneurial even as a child (think lemonade stand, re-selling Avon products...). While I was working for a large, respected, global brand design firm, I decided it was time to act on my entrepreneurial spirit. It was truly the most scared I have ever been (this tops having a baby and getting married), but I pressed on towards having my own business. I took every opportunity (early morning breakfasts, lunch hours, after work time) to meet with people that could potentially help me get started. And that's how it began. Fast-Forward to today and I'm 20 years into my business.
In the end, the choice is truly yours–– and there's something empowering about free will. Do you write things down ? This sounds silly, but it's something that's always worked for me. You can think about things all you want, but the moment you write them down, you commit to them in some way. At the beginning of every year, for example, I sit down at my desk and think about what I want to focus on or accomplish in the coming year -- then I type out the goals and post that sheet of paper in my office where I can see them every day. I am constantly asking myself -- am I doing what I set out to do ? are some of these things no longer important ? do I need to shift anything ? This is a decisive move and one that truly matters.
You can think about things all you want, but the moment you write them down, you commit to them in some way.
You can be and do anything you want, but you can't be everything you want. And the longer it takes to decide, the more you become a little bit of everything instead of a heavyweight in anything. And that's not a bad thing, but not choosing is a choice in itself. Without any major goals, life will choose them for you. Life never stops based on your inability to decide what you want; it will simply keep going and your direction will become reactive instead of proactive. Remember, life is what happens while you are busy making other plans.
Whether it's your child or your brand, there is nothing quite like the excitement you get when you see the fruits of your efforts grow. In the face of aversion, you must remain cool-minded and adaptable to remain effective. This can be quite stressful, and every minute counts. Alone, the responsibility can be overwhelming - wouldn't it be nice if things just ran themselves sometimes? Especially those things that we do mindlessly all the time, and seem to take up most of our time?
When you start a business, you soon come to realize that in order to grow your brand, you need to be extremely organized. And to be efficiently organized, it is imperative that you master the art of managing your time. The saying 'time is money' rings true when it comes to growth. This is why we're going to provide you with helpful tips that will allow you to save time so you can focus on growing your brand.
Use the Right Tools
Technology has changed the way we conduct our business with each other. Today, more than ever before, we have access to data which gives us clearer insight and vision, as well as better tools for productivity. However, as we all know, this is all conditional to your intent. As much as a smartphone can be a tool for productivity, it can also be a fantastic source of distraction and procrastination, which is directly detrimental to said productivity. Automation is an advantage that is available to almost everyone today when it would have been unthinkable just a generation ago.
When a brand is still young, the team is still close-knit and there isn't too much coordination necessary when it comes to keeping up to date and on top of work. Chat groups and video calls can do, as well as simple task-managing apps. But as you grow, your workflow becomes more complex and the volume of data generated by your company will very quickly become a logistical nightmare.
Telltale signs of data overwhelming are endless excel sheets, frantic Post-it notes all around the (real or digital) office, and relying on the consumer rather than business-oriented data storage and communications solutions. These have their limits, and investing in a holistic company-wide system will not be a waste.
Work More Effectively
Your workflow can be simplified into smaller tasks which follow each other in a sequence, which can have conditional elements to it. That's where automation comes in. If you can draw it in a flowchart, you can automate it. Tasks that would have taken days can be outsourced to a machine that will not only perform but also learn in the process.
There is now a myriad of online services for freelancers which essentially give them the productivity potential of a small firm. We're now at the point where bots at https://www.hellobonsai.com/contract-templates can generate custom templates for the documents your brand needs, replacing the need for a legal consultant to intervene. You just need to know what you want to automate, and what you want to make out of it. If you create a logical process from the inception of your brand, then the automation will be seamless, as all you will need to do is add more tasks.
Be Mobile and Flexible
Most of your coworkers and clients will probably already have a smartphone, or will soon. It is also very likely that beyond using these for leisure and social activities, they use them for work. It is now normal to switch off the heating in that apartment you've been renting out while you are on holiday because your AirBNB tenants are overusing it. Or to track the status of your latest food delivery while you are sitting on the toilet.
Consumers today are not only constantly on the move, but they are also increasingly data-focused. They will be looking for results and have the capabilities they need to research, analyze, and calculate what they deem necessary to ensure they will be making the right decision. They thus also expect the same in return, in the form of bespoke customer service that is both intelligent and responsive.
Data is everywhere and is relatively easy to obtain. In a single click, you can generate a web analysis that will reveal more information about your blog or website than your doctor will ever tell you about your own body. Before diving into this ocean of data, take time to identify what is really important to you. Brainstorming is a great tool to really identify and prioritize what you and your team should be focusing on first. If you try to wage war on all fronts, then the chances of winning are slim.
With the right tools and the right method, you can save yourself quite a considerable amount of time. With both the agility and flexibility that data managing and automation software brings to the table, you will see an increase in your productivity. Careful planning is key, and if you focus on streamlining your workflow, you will be able to take your brand to the next level.