The technological transformation is underway at the dawn of the new decade. I think we are all both fascinated and scared about what is going to happen in the 2020s. We know for sure that it will entail the shift of jobs requiring more creative and high-cognitive skills. Talent will be measured by sophisticated intelligence, forensic efficiency, and pressure resiliency. Companies with innovative and tech advanced products will thrive economically, but I believe it will not be enough to advance our society. Business leaders will have to involve their ingenuity and energy to sustain this change for people. And not only for technically savvy people or creative minds. The culture of innovation will have to be for everybody regardless of their background, education, gender, race, or current occupation.


Skills for future jobs will demand speed information processing, multiple simultaneous attention, constant learning, and new idea generation. The workforce is already known to be stressed, and the possibility of job disruption adds to the anxiety level. Those abilities are not innate for most people and will need to be learned to remain competitive in the job market. This is where thought leaders need to play a crucial role and provide an inspiring and safe environment. They need to foster the necessary learning so that everybody has the chance to prosper. There are many ways to advance the mentioned skills, which include mindfulness meditation, breathing work, reading, and brain exercise. However, one way to do so, which we do not automatically think about is through the arts.

Viewing, experiencing, and analyzing visual art can stimulate the brain and thus help to improve the mental function.

Here are the main reasons why:

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The bottom line is that art maps out the road to fundamental learning. Therefore companies could only benefit from having art and artists in the office. This is how this could be achieved:

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Not only does art cultivate intellectual curiosity - a critical faculty in the fast paced environment - but it's also beneficial to foster inclusive growth. It is known that the first jobs which will be impacted are those held by women. Women historically occupy lower qualified positions, which will be the first affected by new technologies such as AI, robotics, and other automated tools. The same applies to racial and ethnic minorities.

Meaningful art in the workplace is available to everybody. And I don't mean only having art in the board rooms or the lobby space - it's not enough. Leaders need to think including art in the meditation and silent rooms, inviting artists to talk to employees and explain their process, include artworks with an extensive palette of colors and shapes, unusual combinations of content, and material. It needs to be installed where people actually work. If business leaders really want to make a difference, they need to put the type of artwork that will be talked about at the dinners at home by their employees and reproduced on social media profiles.

Leaders have a great responsibility to embark everybody on the transformational journey towards an inclusive workplace of the 21st century. They can forestall it by the means of arts. Rob Riemen said "You can't keep the society with economics alone, it takes culture to do this." And I couldn't agree more with these words.


WRITTEN BY

Masha Maskina