As a business, you should always be looking for ways to increase your viewership and sales. Unfortunately, this is not as easy as it sounds though as there are many things that you have to consider to accomplish this. There are ways though that can skyrocket your eCommerce sales and allow you to push your business to the next level. Here are some ways to help drive your eCommerce sales.

Social Media Marketing and Links In Bios

Social media has been a great way to market for years, but in the past year or two, the benefits of utilizing it has dramatically increased. Apps like Instagram and TikTok are to thank for this. How can you market successfully to increase your sales? There are several main methods to approach here.

Sticking links in your bio on a social media site is a great way to get people to see and visit your URL. The experts from Linkin BIO recommend linking things like your youtube videos and other social media platforms in it. This way your users know exactly where to access the rest of your content.

Next, look to stick advertisements onto the platforms themselves. While some will just scroll right over it, there will be some that stop and take a look at what it is. When utilizing this method, try not to make a blatant ad, but instead talk about the product. The more you can connect and relate to the customer, the more likely they are to respond.

The final way is by taking advantage of influencers and their reach.This can be extremely expensive, but when done right, will greatly help you. Influencers are people on social media sites with a high follower count. Therefore, anything they post will be viewed by millions at any given point. Not only that, but these users typically look up to the influencer and will try things that they say.

By paying an influencer to review and endorse your product, you are guaranteeing that the product will be seen by many. These people will also be likely to buy and use the product as they are seeing someone they love using it. Your sales will skyrocket if you can use this method as well. Take advantage of social media marketing if you want to skyrocket your eCommerce sales.

Search Engine Optimization

If people are not able to find your business, it does not matter how great the service or product you are selling is. But how can you increase natural viewership? The answer to that question is Search Engine Optimization or SEO.

SEO is a process that helps to increase the authority of a domain and pushes it up higher on a search engine's results. The more optimized your website is, the higher up on the list it will be. As a result, you should aim to get your website on the first or second page of specific search results. This method has proven to increase website traffic exponentially which will then result in an increase in sales. To not utilize this method would be doing a disservice to you and your business.

Mobile Friendly Websites

Statistics show that internet browsing is now roughly split 50/50 between mobile and computer users. This is an extreme shift from the 90/10 towards computers that we saw just ten years ago. Therefore, you can expect half of your customers to be using phones to view your website and purchase your products.

If the website is not created in a way that will allow these viewers to easily navigate around, you will lose them to another business. Why would you eliminate potential customers? Making a mobile site is not too difficult as well. If you are savvy in programming you can go about it yourself, otherwise, you can enlist the services of a company to help you out. Make sure that your website is accessible by all devices to help boost your sales online.

Free Shipping

One of the biggest deterrents for online shopping is the hefty shipping costs that are associated with it. Not only do people not want to pay large amounts of extra money to get the product, but they also want to get the product right away. One of the things that you can utilize as a company is offering free shipping.

This can be done in a variety of ways. First, if your profit margins are large enough, you can just absorb the cost yourself. This is not ideal but is a temporary solution. The best way would be to take advantage of companies like Amazon who offer free shipping and get your products on their marketplace. This ensures that your customers get free shipping. If you want to keep your product on your site alone, you can offer deals such as spending X amount of money to get the product shipped for free. This is a tactic that will skyrocket sales.

By using all of these methods, you will greatly increase the viewership of your website and also the sales behind it. Remember to be patient with any method as it can take time to fully reap all of the benefits. Target areas that you think will work best and don't be afraid to change the model as necessary. How do you plan on skyrocketing your sales?


WRITTEN BY

Daria Brown