According to Bon Appetit, tastemakers hold power in the form of social media accounts. You no longer have to be a well-established food critic to be treated like one; all you need is a camera of some sort and a social media following. Different tastemakers have different policies, as the realm of social media tastemakers is still very new.
Some people take advantage of this, while others don’t. Be the one who takes advantage, but don’t overdo it. In fact, a higher following doesn’t necessarily grant you better treatment or even access to the goods. Restaurant PR firms have become weary of the arrogant self-proclaimed Insta-famous divas, and they will opt for those with a more modest following (between 10k and 40k).
Code #1 in The Career Code, entitled “Find Something You Love to Do, and Then Figure Out a Way to Get Paid for It” is arguably one of the more disputable codes in the book. What if what you love to do is illegal? What if it’s self-destructive? What if the amount you get paid for it isn’t enough? Hillary Kerr, herself, added a caveat to this code. She loves food, and her friends urge her to turn her love into something she could monetize – because she easily could – but she won’t. “I love food, but I don’t ever want to look at it from a work perspective.”
However, for those of you who who wouldn’t mind turning your lifestyle into a steady cash flow, keep reading. You, too, can join the ranks of New Fork City and The Infatuation. The best part is that people (like your mom) can no longer tell you to stop thinking about food because thinking about food all the time is your job now.
Your objective is to become a tastemaker or what 2016 refers to as an “influencer.” Put simply, “a tastemaker is anyone who can influence the way you eat.” According to David Sax, the tastemakersaved the deli.
The best part is that people can no longer tell you to stop thinking about food because thinking about food all the time is your job now.
That being said, the ones who act like divas do it because they know they can get away with it. Not only can tastemakers – particularly those on Instagram – save a business, but they can also help a business flourish. And restaurants know this – going so far as to hire architecture firms to design their spaces to achieve peak “Instagrammability.” Even I have an entire board on Pinterest filled with pictures of menu items from restaurants I want to try in New York City. All of them are pictures I pulled from tastemakers on Instagram. I had no intention of ever going to Black Tap Craft Burgers & Beer or Emmy Squared until I saw pictures of the food on Instagram. That’s no coincidence.
But why stop at restaurants? “Each of these Instagrammers has amassed a group of loyal followers, often parlaying that success into cookbooks, TV shows and brand partnerships.” One ‘grammer turned her “Instagram pics into an e-commerce business that prints the photos onto phone cases, tote bags and stationary.”
Most importantly, do not to lose your footing as a tastemaker. You must be on top of the food trends. According to David Sax, “the most successful food trends reflect what’s going on in society at a given time.” If you see that juicing is in again, strike a sponsorship deal with Organic Avenue (before they die again). If there’s yet another national tragedy, make yourself available to the well-known comfort food brands and restaurants before anyone else does. Pay attention, and stay with the times.
Right now, it’s a culture, but it won’t be long before it’s a full-fledged industry. Strike while the iron is hot. Then, when it cools down, monetize another obsession.
It isn't always easy to stay on top of your finances, especially when you have developed unhealthy spending habits over the years. However, as you begin to realize the many benefits of having healthy finances, it can become something you want to make a conscious effort to improve. When your finances are in a good place, you often have access to better opportunities whether it be a mortgage loan, greater credit line or business loan. On that note, here is how you can become an expert at managing your finances in case you need a few tips.
Learn to Use Technology
The good thing about managing finances in the technological age is that you don't have to do it alone. There are so many apps available that will help you pay bills on time and track your expenses. For instance, some apps force you to live within your actual income and tell you what to do when you need to balance your budget.
If you need an app that will help you get better at saving, then some will set aside your spare change for you. Also, don't be afraid to use more simple tools such as your smartphone calendar to set reminders about payments if you don't automate them.
Seek Legal Advice
Sometimes, being an expert at something means understanding that you can't possibly know it all. This is why you have professionals around you that can help fill in the gaps where you're lacking. Consider hiring a legal firm to help with any challenges that are beyond you. Lexington Law is a good firm as they could help remove negative items from your credit report. Read this Lexington Law Review (Our #1 Credit Repair Service of 2019) to find out more about how they could help improve your finances.
You can't do better than what you know when it comes to managing finances. You should, therefore, invest your time in learning more about finances and how to manage them. Think about what your goals for your finances are and what knowledge gaps you need to fill.
For example, if you want to invest in the stock market so that you can improve your net worth, then you may need to learn more about investing to do so successfully. To boost your knowledge, try reading articles on credible blogs that share finance information from professionals. Also, be weary of content from finance-driven companies as it could be biased.
Work on Growing Your Income
As a self-proclaimed finance guru, you know that the more sources of income that you have, the better. Work on increasing your streams of income so that you have more money to meet your targets whether it's to save for a property or put larger sums towards retirement. One way to do so would be by getting extra income by doing social media marketing for businesses or creating tutorials on YouTube. If you own a property, renting out rooms is a great way to make passive income.
Live Within Your Means
It can be difficult to live within your means when you live in a society that is always presenting you with things to buy. However, being more conscious about the things that you purchase could help you realize that most are wants rather than needs. To live within your means, always take time to think about a purchase as opposed to impulse spending. You should always get good at bargain hunting as many times you can find items of similar quality at a cheaper price.
Learn How to Manage Debt
Debt doesn't have to be a bad thing if you understand how it works and how to manage it. It can be a tool for credit building when you understand the fundamentals. For instance, if you take out a loan or credit card, always be mindful of your interest rates.
By paying the amount of money you borrowed back in full before the due date, you won't have to pay interest on what you borrowed. If you can't pay back in full, paying more than the minimum payment will ensure you incur less interest. For the most part, the secret to good debt management is never spending more than you can afford to pay back.
Managing finances is a life skill that can help improve your quality of life. By following the mentioned tips and taking your finances more seriously, you're more likely to master the art of healthy finances.