Every modern business should keep up with technology trends to remain competitive and profitable. Now that mobile phones and other smart devices continue making massive inroads into people's lives, location-based application are becoming extremely popular worldwide. These apps can also serve your business needs. So, if you haven't with the effective enough advertising techniques and ideas yet, you may want to learn how to create a location-based app. For that, read the article below.
What's the Hype About?
Nowadays, location-based applications are riding the crest of popularity, and for good reason. Users rely on GPS apps to define their geographical location and orient themselves on the unfamiliar terrain, as well as keep track of other people's whereabouts. And though some users still prefer to disable the geolocation feature on their devices in the attempt to protect their privacy, hundreds of millions of people trust positioning systems and find the geolocation feature very convenient and helpful. And business owners are no exception. More and more modern businesses rely on Google Maps API to identify their customers' geolocations. This helps them put out feelers to their potential clients, as well as better understand and meet the specific buyers' needs.
Other business benefits of a location aware app include:
- Reaching more customers in an effective manner. With your location-based app, you'll be able to bombard your potential buyers with special offers in the right place at the right time. Just imagine your customer going past your store and getting push notifications to their mobile phone about the discounts or promotion. They won't be able to resist the temptation!
- Making virtual tours. We're living in the era of comfort and convenience. No wonder, so many people prefer to familiarize themselves with the products or services they are interested in from the comfort of their homes. Think about how virtual tours can boost your business. With your own location-based app you can tailor your tours to the needs of your customers living in a certain area.
- Increasing your brand awareness. Lots of people who might take interest in your products and services simply don't know that your brand exists. That's where your location-based app may come in and save the day. The geolocation technology presents you with the opportunity to increase your visibility. Make it easier for your clients to find your brand online.
It's obvious that a location-based application can go a long way towards helping you create a clearer and more accurate picture of your customer persona, customizing individual offers, attracting new customers, and thus increasing your profits. If you're struggling to reach the right customers and maximize your current business' potential, you also can benefit from a location-based app. So, let's find out what steps need to be taken to build such an app from scratch.
Basic Steps to Create a Location-Based App
You may be itching to learn how to build a GPS app. But before you dive into it, make sure to thoroughly research the market and test the viability of your business idea. Since designing your application can be a costly undertaking, you may want to make certain that your business will benefit from it. Do you want your app to be real-time or non-real time? Decide who will work on your application. If you're good at web development you may try to create your app yourself. Otherwise, you may call on the services of professional web developers. Finally, you need to muster all your patience, since building an app can take quite some time.
Step 1 - Define the Key Features of Your Location Aware App
First things first, you need to decide on the features to add to your location aware application. Thus, you may allow your users to share your location through various messaging apps. You can implement the feature that makes it possible to measure the distance to your office or store and mark your location on Google Maps. Moreover, you can introduce the feature wherewith your customers can request an Uber ride to your store.
Step 2 – Pick a Technology Stack
Once you decide on the key features your app will boast, you need to set your sights on selecting a proper technology stack. Once again, you want to consult with professional developers at this point to come up with the right solution. If you're developing the mobile app for iOS, you may want to opt for Swift. Most businesses find app development with this language more cost-efficient and functional. Java and Kotlin are the best bets for those who aim to create a location-based app for Android platforms, while React Native, Flutter and Xamarin may come in handy when developing cross-platform apps.
There are lots of other effective technologies on the market that can provide easy use of private APIs and boast expressive code syntax and fault tolerance. Just take your pick.
Step 3 – Come up with Effective Design and User Interface
Any mobile app should not only be functional, but also visually appealing. If you don't have relevant experience or web development skills, opt for something traditional when choosing design patterns and color palette. Still, if you want to impress your users with conspicuous details and sophisticated design, you'll be better off hiring a professional. On the other hand, you don't want to clutter your interface with numerous features and design excesses. Make it as easily-navigable as possible. It's also a good idea to create an animated location-based app prototype and ask your users test it. This will help you identify the key problems and fix them in good time.
Step 4 – Ensure Data Safety
As any mobile app, your geolocation application will hold sensitive data, so the onus is on you to ensure maximum protection for your users. Take legal regulations and users' recommendations into account when designing you app. You may also make use of the latest SHA-3 standard to protect sensitive data and limit the idle session length as required for your application type.
Hopefully, today's article will help you create an effective geolocation app and reach commercial success.
3 Min Read
With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.
When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.
Tip 1: Communicate with your current wellness providers and set a plan
Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.
Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.
The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.
Tip 2: Stay active for both mental and physical health benefits
The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.
With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.
Tip 3: Start slow and strong
If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.
Be aware of your sitting time and balance it with activity.
Tip 4: If your gym is open, prepare to sanitize
In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.
When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.
Tip 5: Have a good routine that extends outside of just your fitness
From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.
Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.
Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.
A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.
Tip 6: Focus on food and nutrition
In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.
If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.
Tip 7: Don't forget about your mental health
While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.
For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.
While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.