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As the CEO of you, finding your bravery is a beautiful thing.
WRITTEN BY
Maria McCoolby Maria McCool · 30 Jun 2021 · 2 min read
As the CEO of you, finding your bravery is a beautiful thing.
WRITTEN BY
Maria McCoolAs we embark upon the dawn of a new era, it is time to think about how to make your business more powerful and profitable in the new year. Entrepreneurship is growing among women business owners. The market is filling up with niche ideas, awesome new products and exciting adventures. You can do business as usual, or stand out in a way that attracts lots of new clients, contracts and amazing opportunities.
Across the world, women consume nearly as much alcohol as men do. Yet, the liquor business is an industry that primarily targets men— leaving women out as an afterthought. As a former marketer, turned lawyer, turned entrepreneur, I previously worked for one of the world's largest wine and spirits conglomerates, Pernod Ricard.
For as long as I can remember, I've always wanted to be a makeup artist — and because of that, traditional school never interested me. All I wanted to do was go to cosmetic school, but for my parents, a makeup artist wasn't a "real job" so they wouldn't support me financially to pursue that dream.
I'm a change-maker. There is a point in every change-maker's life when she decides that she's going to stop complaining about the current state of affairs and do something about it. I was fed up hearing statistic after statistic about the gap in access to capital for women-led businesses, so I decided to do something about it. Based on my passion, we were able to attract enough investors, team members, capital providers, and supporters to gather $500 million in financing for women-led ventures through EnrichHER.
It's absurdly difficult to launch a product for women, by women. When I moved to NYC, I was bright and full of dreams, my hopes pinned on a colorful career and exciting new friends. Within one year, exciting new friends in tow, I was fully engaged in learning the ropes and climbing the ladder at a global investment banking firm. It was an exciting time of learning new things and my capacity for growth was enormous.