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How To Be A Successful Travel Influencer Post Covid-19

There are not too many places in the world that are allowing Americans to enter right now. Which means that if you are an aspiring travel blogger then your prospects have gotten considerably slimmer.

What was already a very competitive way to make a living has now pulled the rug out from under many successful travel influencers who have made a living traveling the world. This, however, doesn't mean that there is no way to continue to be a travel influencer or to get started if you have been dreaming about it.

Travel has likely changed for the foreseeable future, even when the pandemic has passed. Likewise, bloggers and vloggers will need to change along with the new realities of the travel industry.

In this article, I will go over several ways that you can be a travel influencer in this new world.

Pick a permanent location

People want information. And they want to get information to help them make a decision from somebody they trust. Now that travel possibilities are limited, people are more likely to search for an expert on a subject rather than somebody with cursory information.

And many travel influencers are not really experts on a location. Sure, they can tell you how to pack and how to do visa runs, but if you have a week off and haven't been able to travel in a long time, then you want usable information about the location.

Which is why you should find a place that you can move to and become an expert on that location.

Mexico is very popular with Americans and is one of the few countries that doesn't place any restrictions on visitors coming to the country. This makes it an ideal location to become the person on the ground for people looking to travel there.

Americans can go there now and will likely make it an early destination as soon as travel gets back to normal since it is close, cheap and an incredible place to visit. As such, people will want to know what to expect there and you can provide the answers. Create content around Mexican health insurance for expats, or where the safest parts of the country are to travel to. These are the things people need to know and are not looking for a glimpse into the culture.

Provide real value

Once you are an expert on a particular place, you need to tap into what people are looking for. Great content is the only way to stand out from the crowd.

The travel porn trend is likely over even though millions are armchair travelers right now. Superficial content that is simply made to make you look good is not going to cut it any longer.

Come up with a plan that will get people's attention in a lasting way. This takes a lot of research. If you've already settled on what country you plan to relocate to, then dive deep into the research on what people are looking for and then create content around that.

You'll need some keyword research tools and a lot of time to find out the type of content will provide the most value while also being searched for by your target audience.

For instance, if you are in Mexico then use Google trends to see if people are searching for travel to Mexico. You may find that they are actually looking for traditional Mexican recipes and not so much travel related questions. Then, you know where to focus your content efforts. Other tools like Google's Keyword Planner does the same thing by showing you the keywords that people are searching for along with the volume.

Find your niche

Part of your niche is surely the place where you have set up shop and intend to promote to an audience hungry for information.

But, you shouldn't stop there.

Let's stick with the Mexico example so I can illustrate how to find your niche. Some people will travel to Mexico to explore the cuisine. This is a great niche to be an expert in as many people don't know much about authentic cuisine and will want to know more.

Other travelers are adrenaline junkies looking for unique experiences and need an expert on outdoor adventures to point them in the right direction.

Some others just want to find the perfect, unspoilt beaches so an off the beaten path expert is going to do really well.

The idea is to find your interests and then go in that direction. Once you have your niche, find your ideal audience and then make the content that they would enjoy.

If you niche down then you can make even more money by selling your own guide books rather than just relying on sponsors to make you money.

3 min read
Culture

Please Don't Forget to Say Thank You

"More grapes, please," my daughter asked, as she continued to color her Peppa Pig drawing at the kitchen table.

"What do you say?" I asked her, as I was about to hand her the bowl.

"More grapes?"

I shook my head.

"Please?"

I stood there.

"I want green grapes instead of red grapes?"

I shook my head again. I handed her the bowl of green grapes. "Thank you. Please don't forget to say thank you."

"Thank you, Momma!"

Here's the question at hand: Do we have to retrain our leaders to say thank you like I am training my children?

Many of us are busy training our young children on manners on the other side of the Zoom camera during this pandemic. Reminding them to say please, excuse me, I tried it and it's not my favorite, I am sorry, and thank you. And yet somehow simple manners continue to be undervalued and underappreciated in our workplaces. Because who has time to say thank you?

"Call me. This needs to be completed in the next hour."

"They didn't like the deck. Needs to be redone."

"When are you planning on sending the proposal?"

"Did you see the questions he asked? Where are the responses?"

"Needs to be done by Monday."

Let me take a look. I didn't see a please. No please. Let me re-read it again. Nope, no thank you either. Sure, I'll get to that right away. Oh yes, you're welcome.

Organizations are under enormous pressure in this pandemic. Therefore, leaders are under enormous pressure. Business models collapsing, budget cuts, layoffs, or scrapping plans… Companies are trying to pivot as quickly as possible—afraid of extinction. With employees and leaders everywhere teaching and parenting at home, taking care of elderly parents, or maybe even living alone with little social interaction, more and more of us are dealing with all forms of grief, including losing loved ones to COVID-19.

So we could argue we just don't have time to say thank you; we don't have time to express gratitude. There's too much happening in the world to be grateful for anything. We are all living day to day, the pendulum for us swinging between surviving and thriving. But if we don't have the time to be grateful now, to show gratitude and thanks as we live through one of the most cataclysmic events in recent human history, when will we ever be thankful?

If you don't think you have to say thank you; if you don't think they deserve a thank you (it's their job, it's what they get paid to do); or if you think, "Why should I say thank you, no one ever thanks me for anything?" It's time to remember that while we might be living through one of the worst recessions of our lifetimes, the market will turn again. Jobs will open up, and those who don't feel recognized or valued will be the first to go. Those who don't feel appreciated and respected will make the easy decision to work for leaders who show gratitude.

But if we don't have the time to be grateful now, to show gratitude and thanks as we live through one of the most cataclysmic events in recent human history, when will we ever be thankful?

Here's the question at hand: Do we have to retrain our leaders to say thank you like I am training my children? Remind them with flashcards? Bribe them with a cookie? Tell them how I proud I am of them when they say those two magical words?

Showing gratitude isn't that difficult. You can send a thoughtful email or a text, send a handwritten card, send something small as a gesture of thank you, or just tell them. Call them and tell them how thankful you are for them and for their contributions. Just say thank you.

A coworker recently mailed me a thank you card, saying how much she appreciated me. It was one of the nicest things anyone from work has sent me during this pandemic. It was another reminder for me of how much we underestimate the power of a thank you card.

Apparently, quarantine gratitude journals are all the rage right now. So it's great if you have a beautiful, leather-bound gratitude journal. You can write down all of the people and the things that you are thankful for in your life. Apparently, it helps you sleep better, helps you stay grounded, and makes you in general happier. Just don't forget to take a moment to stop writing in that journal, and to show thanks and gratitude to those you are working with every single day.