Culture 01 July 2019
One of the young girls shared with me her dream of becoming a lawyer so that she can fight for women like her. Another young girl wants to work in the shelter to help other trafficked girls. When I hear their hopes for the future, I am motivated to do more to help change the lives of these incredible girls. They have come from nothing, endured such hardships and they will not be squashed. It is such a stark comparison to the world I live in, where we have everything, yet many people feel unhappy and are continually searching for more.
It's hard to believe that human trafficking is still a global problem in the 21st century. However, today, millions of young girls across the globe are being stripped of their rights on a daily basis. Human trafficking, a multi-billion dollar industry, is the third largest form of illegal trade. This is an industry where people are the commodity.
I was introduced to the topic of human trafficking during my post-grad in International Development, and I was immediately consumed by the topic. Up until my post-grad I was blissfully unaware that human trafficking even existed. It was, and has remained, a hugely under-represented issue. I guess it's hard to talk about, or even comprehend, so people stay oblivious. I recall being at a music festival in Australia where I persisted in talking about human trafficking to anyone who would listen. Most of the people I spoke to (friends included) said things like "it only happens in poor countries" or "it has nothing to do with us", "slavery doesn't still exist, they must choose to do it" and "I can't think about things like that, it's too hard." While that last comment may be true, our ignorance allows it to persist. During my post-grad, I made a vow to myself that I would commit to raising awareness of human trafficking and fight for this injustice because I believe that people are not commodities and that we should have freedom over our bodies.
A number of years later, I was inspired to see Tiffany Cruikshank, a respected and influential leader in the yoga community set up the Yoga Medicine® Seva Foundation to shed light on the issue and raise much needed funds to change the lives of trafficked girls in India. The foundation focuses on India as it has the highest proportion of people trafficked in the world: around 18 million, out of 40 million worldwide. They fight for young girls of human trafficking and other social injustices by funding rescue missions, rehabilitation programs, education and vocational programs, shining a light on the problem.
This year, I joined Yoga Medicine® Seva Foundation's bi-annual trip to India to meet the girls and to see how the money raised is spent. The trip was both inspiring and emotionally tough. I left feeling happy that we had made an impact on these girls lives, but fully aware that there were so many girls still suffering.
When I met the young girls from the shelters, they were shy, awkward and huddled in their group, feeling grateful for the support of their friends from the shelter. It was hard to believe that these young girls (now around 17 years old) were forced to service a minimum of 20 men-per-day when they were much younger and lived in overcrowded, dirty accommodations with hundreds of other girls.
As a female living in the West, I feel both privileged and grateful to have access to high-quality education, freedom of movement and, as a result of this, infinite opportunities. The young girls I met were ripped away their childhood and stolen into the arms of their traffickers; the girls had their freedoms stripped away as they were placed into the hands of hundreds of men. The thought of this violation of human rights makes me sick to my core.
It is clear that education is a key aspect of the girls recovery. Education empowers them to dream big and to see that anything is possible. Through it they realize that they can choose a career and a future they want. I chatted with one of the girls who was very curious about me, about what I did, where I lived and what my life was like. During our conversation, I found out she wanted to become a beauty therapist. She told me how much she loved making people look pretty, it made her feel good. In the time we spent together, I could see she was funny, outgoing and playful, but there were moments of sadness in her eyes and I could see the depth of her trauma.
rescued from trafficking and other social injusticesSarah Annay Photography
It is easy to pretend that this is happening somewhere else, and to a degree it is. Yet anyone, primarily females, could potentially be at risk for trafficking. It is a global problem. The trafficking ring is highly organized and coordinated. The traffickers weave stories and choose victims that are most vulnerable, targeting people from impoverished backgrounds, fleeing from civil unrest, war and human disaster, or, in the case of India, because of their class within the class system.
When we were in India, we learned that one of the young girls had been trafficked by her sister. Her sister had been trafficked a few years prior and she was now a recruiter. The young girl we talked to told us how she was trying to forgive her sister. Her sister (and other girls from the brothels) would be used as bait, dressed in the finest clothes and jewelry and sent to small rural villages to tell families how great their new "nanny" job is and how much money they are making. The families have no way to verify the story, and due to a lack of education and money, they unwittingly send their young daughters away, believing they have given them a better future.
In most cases, families send their daughters away willingly and the young girls very rarely try to escape. The girls are taken to a holding point and handed to another trafficker, then moved again, and again until they are in their final destination: a brothel where they are forced into marriage or domestic servitude. During that time, they are likely 'broken in' multiple times. Many end up in a part of India where they don't speak the language so even if they try to escape, they have no way of communicating their situation to anyone. Traffickers tell the girls that if they flee the work at the brothel, their family will be harmed or that their family will be disappointed as they are sending money home to their family (which is not the case, the families never see any money from the traffickers). Poverty fuels the human trafficking industry in India where two-thirds live in poverty living on less than $2 a day.
It is both heart-breaking and heart-warming spending time with these young girls. What they have endured is incomprehensible. It is heart-breaking to imagine what these beautiful young souls have been through, yet they still have so much light and beauty which made me feel blessed to spend time with them and left me inspired by their determination, and strength. I can't imagine what they have been through or how they feel.
While spending time with the girls, I assisted the healing arts workshop organized by Yoga Medicine® Seva Foundation's partner, Her Future Coalition. During this time we get to see their individual personalities shining through. Many of them crave a normal life, seeking things like marriage, children and a home. It surprised me that despite everything they have been through, these girls still refuse to be defined by their past. They have a strength deep inside them. It is palpable.
To make a real impact in India, education is vital, if the young girls can find a career that brings them out of the poverty line, their chances of being re-trafficked diminish greatly. Education is the key to empowering them, giving them a voice so they can create the future the deserve. This is why Yoga Medicine® Seva Foundation partners with two NGO's on the ground in India, Her Future Coalition and Rescue Foundation, to rescue, rehabilitate and provide education for the girls.
While the money raised in the last campaign had a huge impact on the lives of these young girls, many more still face human trafficking and sexual exploitation every day. The Yoga Medicine Seva® Foundation is continuing its fundraising efforts to combat the dire situation in India, and is aiming to raise $150,000 by 2021. I believe that as women we need to stand up for girls like those in India, giving them a voice and a chance at a real future. If women don't stand up for other women, who else will?
The problem is big, but together we can create lasting change.
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Nobody knows what it's like to be sh*t out of luck like Suzy Batiz. Maybe that's why her million-dollar idea was a spray to stop your sh*t from stinking.
Yes, this woman is on a mission to keep your bathroom dos (and don'ts) on the DL, and she is doing it all with a hefty dose of personal philosophy and spirituality. It's hard to pick just one place to start with a maverick like Batiz. Though, maverick doesn't quite do her justice.
We could talk about her early life, growing up poor in Arkansas with two parents struggling with addiction and mental health problems. Or we could discuss her two bankruptcies and a lifelong history of failed hustles and side-hustles. Then there's her personal life; she's been divorced twice, has three kids, and is a survivor of abuse. You could say she's been through some sh*t. (Okay, the poop jokes end here, I swear.) If this all sounds too crazy to believe already then you better stop reading now because it gets wilder. This woman is all that and then some.
But, there's no time like the present, so I guess we'll start there.
Suzy Batiz is one of the richest self-made women in America with a net worth of $240 million. She's currently working on uplifting other business owners and creative-thinkers with her personal and professional philosophy of "alive ideas" as well as running her own companies, Supernatural, a 100% natural cleaning product company, and Poo~Pourri, the famous odor-eliminating toilet spray line that started it all with a bang (or a plop). (Okay, now the poop jokes are really done.)
Poo-Pourri's first commercial, which has now garnered almost 50 million views since its release in 2013, absolutely blew away viewers with its hilariously crass yet poetic verbiage surrounding this lovely woman's "cavernous bowels." Even I remember first seeing it almost seven years ago. Though I wasn't even sure if it was a real product at first. I was so busy laughing that I almost missed the line: "Yes, it is a real product. And yes, it really works." No one but Batiz could have thought up an idea so new, so wild, and at the same time so deeply necessary for people everywhere. It seems that poop is the market's natural equalizer.
(Seriously though, how good is this commercial?)
She's reached some of the highest peaks of success when it comes to consumer goods, but Batiz's newest venture asks people to turn inward and evaluate their thoughts and personal processes to support a culture of deeply conscious creation. Alive Ideas represents all of the lessons in both entrepreneurship and spirituality that Batiz has learned firsthand. Because, for her, the entrepreneurial and the spiritual are often one and the same. In her own words:
"Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out."
She takes this marriage of philosophies very seriously and infuses it into every level of her business, offering her employees training in transcendental meditation (a non-negotiable daily activity for Batiz) and Headspace app subscriptions. Batiz knows that good work has to start from the inside out, and that's why she's so keen to share this philosophy with the world and help other people realize that, too. That's what this new enterprise is all about.
Alive ideas are those twinges of inspiration that you can feel in every inch of your being — the ones that are just bursting to take shape in the world. Take Poo-Pourri as a perfect example, it was something that no one could have expected. A product that needed to exist, but a need that had never before been conceptualized (let alone actualized) by anybody. Until Batiz, that is.
She's always been a "natural creator," so it's only natural that her current state of being revolves around bringing to life new ideas and products. But even that could only have come about through what she describes as the "luxury of losing everything."
It took 38 years and a lifetime of both personal and professional hardships before Batiz was ready to call it quits. After all the hustles, there was just no hustle left in her.
So she took a four-year spiritual sabbatical, during which she realized that she'd spent her entire life thus far "selling out" and "making deals" for all the wrong reasons. "Basically, I'd lost it all and didn't even have a good time doing it!" That was what really set her off. "It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing." There's those alive idea's she's talking about!
Suzy Batiz is the antithesis of your stereotypical entrepreneur. She wears flowing skirts, makes poop jokes, and has the vibe of a fun-loving guru. She basically spent her entire life trying (and failing) to find success through financial means, only to lose everything and then some. It took hitting rock bottom to realize that she needed to start fresh. It was only once she'd chucked all of the typical toxic motivators out the window that her real genius could shine through all the bullsh*t.
Full Interview Transcript
1. How would you describe your climb from growing up, to bankruptcy, to millionaire? And how does it feel to have come so far?
I grew up in Arkansas very poor, with a mother that was depressed on pain pills and a father that was a bipolar alcoholic. From an early age, I had the impression that money was my way out. If I could just make money, I would be somebody and I would mean something in the world.
By the time I was 22, I'd already been married, bankrupt (for the first time), divorced and attempted suicide. Shortly after that, I met and married a wealthy man who turned out to be abusive. I clawed my way out of that terrible situation to find myself divorced again and homeless with two boys under the age of 2. I continued to work multiple jobs and soon met my ex-husband of 26 years. He was a drummer who didn't have much to offer aside from his love at the time, which sounded like a dream after the last situation I was in. I constantly hustled and side hustled, but all my business ventures typically ended in failure. At 38 years old, I lost funding for a dot com recruiting platform that I'd invested our life savings into, leading to my second bankruptcy and what I call "the luxury of losing everything".
I vowed to leave business behind entirely and went on a four-year spiritual sabbatical. I looked back and realized that I'd spent my whole life husting, selling out and making deals that felt wrong in order to get something I thought I wanted. Basically, I'd lost it all and didn't even have a good time doing it! This is when everything changed for me. It was only when I changed my mindset to only follow ideas that lit me up that the real success started flowing. I was no longer living for external validation, but rather from the inside out. Ironically, it was once I'd sworn off business and chasing money that my success and wealth came.
2. You seem to be innately entrepreneurial person, was there any moment or experience in your life that made you really think: "This is what I have to do."
I've always been a natural creator. Growing up we had very little, so if I wanted a new outfit for my Barbie, I'd sew it myself. I've always had that spirit in me — but at one point I actually believed I was the worst entrepreneur in the world. I had more than a dozen failed businesses and two bankruptcies by the time I was 38, so I swore off business altogether. It wasn't until I realized chasing money and success wasn't making me happy and I did my internal work that Poo~Pourri was born.
A few years later, a friend of mine was interviewing and asked how I knew which ideas to follow — how could I tell which ones would turn out to be successful? The question piqued my interest. I realized it had nothing to do with the analytical or rational reasons a business should succeed. Rather, I remembered the feeling in my body when I first got the idea for Poo~Pourri. I felt a zing up my left arm, I got chill bumps, it felt like everything went into hi-def and I had so much energy to research and create because the idea wouldn't leave me alone. My curiosity continued and I had a conversation with Dr. Bruce Lipton to ask him a burning question: Can ideas be alive? His answer, in short, was: absolutely! He said that everything, including thoughts and ideas, has energy, and "every living thing is seeking more life-force energy." This was my aha moment. When I focused on ideas that gave me energy, that felt ALIVE, they turned out to be more resilient and successful. I followed the breadcrumbs of what made me feel alive and it's led me to here — what a wild ride!
3. What drives you to keep moving forward in life and in business after all the success you've attained thus far?
My ultimate goal is to reach my highest evolution in this lifetime. I strive to be lit up daily in my personal and business life and follow only things that resonate (though it's a practice and I misstep all the time). I love bringing alive ideas into physical form, and my businesses are those manifestations. I truly believe that I was lucky enough to have the luxury of losing everything. I know that at any time I can lose it all, and if that happens, I want to make sure I can look back and know I had a damn good time.
4. A lot of people feel that there is a big disconnect between capitalism and spiritually, but you seem to have found a sweet spot for both yourself and your business ventures. How closely intertwined is your spirituality with your entrepreneurial ventures? And why?
I don't think of things as being a part of my work life or a part of my personal spiritual life. It's all the same for me. Your external reality is just a reflection of your internal reality, so you have to do your personal work to shift from the inside out. Daily transcendental meditation is my number-one non-negotiable. Starting my day with space to clear out the noise of the outside world has been just as essential for my business as it has for my personal wellness. I share this gift with Poo~Pourri employees as well by offering TM training and Headspace app subscriptions and providing only healthy fuel and snacks in the office so we are all operating at optimal levels.
I also believe that there's nothing wrong with wanting money and success. Who wouldn't? But where I've found the most impact is in my actions. If I'm doing something or chasing an idea only to get money, it doesn't come. When I do my internal work and follow what's resonant because it feels good within my being, wouldn't you know that's when the money flows.
5. If you could go back in time and tell your younger self that you'd one day be one of America's richest self-made women by way of selling poop products, how do you think you'd react?
I'd lose my shit and probably laugh in your face because it would be so far beyond what I could have imagined. When I was little, I had the dream of working in a factory or at the post office because those were steady and consistent jobs. I wouldn't have ever even known to dream of being the one to finally break a pattern of generational poverty.
Breaking these types of patterns, the ones that are outdated and no longer serve us, is a huge passion of mine. I've got the world comfortable talking about shit, now what else can we get people to talk about?