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From Nurse to Chocolatier: The Secret Sauce That Made Me A Business Woman

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Social media is a lot like Karma. When you show your true self, put love into what you do and care for other people, you get rewarded in the most unexpected ways. At least, this is what happened to me when I decided to start my new chocolate business in San Francisco.


I knew I couldn't fake it, and there was no need to: brigadeiros, tiny chocolate balls that belong to the traditional Brazilian cuisine, have always been part of my life. As the eldest of three sisters, when my mother needed help making chocolate she chose me. We would spend hours in our kitchen in Itapeva, São Paulo with our hands dirty and the biggest smiles on our faces. But for some reasons chocolate didn't become a big part of my life until later on. I chose nursing first because I loved to take care of people and make them feel better. Then I found out that there was another way I could take care of the people I loved: making chocolates that would make them happy. So, with a jump back to my childhood and an endless support from my husband, my sweet journey began: TinyB Chocolate was born in 2014.

They say that every successful recipe should have at least one secret ingredient. Well, it wasn't a rare spice or an unknown type of cacao that brought me success as a female chocolatier. It was actually the simplest ingredient of all: authenticity.

Talking about our journey and showing the people behind the company became ingrained parts of our branding strategy.

At the beginning of our business, my husband and I set up the website and the Social Media accounts to showcase our brigadeiros at their best. Rich, mouthwatering and delicious, they looked like precious little gems. We took great pictures from interesting angles, with great lighting and sharp colors to make people want to buy our chocolates. However, we soon realized that something was missing: it was us, our stories and our souls. Our customers told us that they could feel the love and the energy that went into making our brigadeiros when they bit into them. But could they feel the same from our pictures or videos?

The products alone told only half of the story. We had to take the leap and put ourselves out there together with our brigadeiros. This is how more faces started appearing in our Social Media pictures and our captions became more personal and detailed. We also started a blog to share important information not only about our company but behind every flavor and ingredient we were using in our brigadeiros. Talking about our journey and showing the people behind the company became ingrained parts of our branding strategy. We were stunned by the results: customers both online and offline appreciated our honesty immensely and became even more attached to our business. We had found our secret sauce!

There is something about food that can't really be hidden. The feelings and the mood of the chef or chocolatier while cooking always seem to show in the plate. It's like consumers can taste it when you've had a bad day. The food doesn't seem to come together. It just doesn't feel right. So I know that whenever I make brigadeiros, I am not just preparing chocolate. I am creating a human connection. I know that people will be able to tell my intentions just by eating my chocolates. The same goes for our online presence and overall branding.

When we take a picture, or we put together the message we want to communicate, we prioritize authenticity, transparency, and honesty. Consumers are not as naïve as we think they are. They can tell when a business fakes passion for what it does and sells. Especially chocolate lovers, they are becoming increasingly demanding not only for the quality of their chocolates but also for the people who make them. Nowadays chocolate consumers want to see faces, hear the details and get to know what happens behind the scenes. If they don't find transparency and authenticity, they will rarely trust a brand or would want to buy from it.

As I keep growing my chocolate business, one of my most important goals is to stay true to myself and communicate the love that goes into my chocolates. Brigadeiros might call for few ingredients and an easy process, but here's the tricky part: without pouring your soul into what you are doing, not even the simplest recipe will come out right. I finally understood that authenticity is what keeps family businesses like us successful in the long run. Although they help, it's not spectacular images or fancy ingredients that will keep us in business. It's the love that we put into our products, and how effectively we manage to communicate that love to our customers online and offline.

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How to Become an Expert at Managing Your Finances

It isn't always easy to stay on top of your finances, especially when you have developed unhealthy spending habits over the years. However, as you begin to realize the many benefits of having healthy finances, it can become something you want to make a conscious effort to improve. When your finances are in a good place, you often have access to better opportunities whether it be a mortgage loan, greater credit line or business loan. On that note, here is how you can become an expert at managing your finances in case you need a few tips.


Learn to Use Technology

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Seek Legal Advice

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Prioritize Learning

You can't do better than what you know when it comes to managing finances. You should, therefore, invest your time in learning more about finances and how to manage them. Think about what your goals for your finances are and what knowledge gaps you need to fill.

For example, if you want to invest in the stock market so that you can improve your net worth, then you may need to learn more about investing to do so successfully. To boost your knowledge, try reading articles on credible blogs that share finance information from professionals. Also, be weary of content from finance-driven companies as it could be biased.

Work on Growing Your Income

As a self-proclaimed finance guru, you know that the more sources of income that you have, the better. Work on increasing your streams of income so that you have more money to meet your targets whether it's to save for a property or put larger sums towards retirement. One way to do so would be by getting extra income by doing social media marketing for businesses or creating tutorials on YouTube. If you own a property, renting out rooms is a great way to make passive income.

Live Within Your Means

It can be difficult to live within your means when you live in a society that is always presenting you with things to buy. However, being more conscious about the things that you purchase could help you realize that most are wants rather than needs. To live within your means, always take time to think about a purchase as opposed to impulse spending. You should always get good at bargain hunting as many times you can find items of similar quality at a cheaper price.

Learn How to Manage Debt

Debt doesn't have to be a bad thing if you understand how it works and how to manage it. It can be a tool for credit building when you understand the fundamentals. For instance, if you take out a loan or credit card, always be mindful of your interest rates.

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Managing finances is a life skill that can help improve your quality of life. By following the mentioned tips and taking your finances more seriously, you're more likely to master the art of healthy finances.