Driving More Traffic to Websites: These Tactics Work

Every business owner in the world would love to have more customers lining up to buy at their doorstep. It's not much different from those who make a living through an online business. As a business owner or marketer, you've probably wished to attract the same traffic you get stuck in on your way to an important errand to your website. You're not alone; the question of how to increase traffic to a website is so common that entire careers and positions were created for it. There are endless ways to do it, but which ones actually work? Here are the bottom-line tactics when it comes to driving traffic to your website.

Easy on the Eyes

Think about what you do to prepare for an elegant party; the time and effort you put into looking great and do the same for your website. Before you think about driving traffic to your website, you need to first make sure it's looking all pretty and ready for visitors. And it's not just about looks, you have to ensure your website is accessible and fast, whether on a PC or mobile device. Websites that are easy to use and fast to load attract frequent visitors, so put a little effort into technical optimization in images, pages, and plugins as much as possible.

Content is Key

Looks are nothing without a personality, and the same goes for websites. Content plays a huge part in pulling more traffic; not to mention it also defines your brand and message. Whether it's blogging or video content, the more high-quality and relevant it is, the more frequently people will visit your site. To create the best content, you have to know who your audience is and target them through the appropriate medium, while making your content more specific and original. Visual elements like images and videos help in making it more appealing and engaging. Don't forget to do loads of research on any topic you're posting to become a trusted source for visitors.

The Right Marketing

You've got the attractive appearance and the charming personality, now you'll want to arrive in style to really sell it all. Advertising is an integral part of attracting visitors to your site, but it needs to be just right. There are many types of marketing, including paid ads, display ads, email marketing, and more. The pay-per-click (PPC) marketing strategy is one of the best tactics because you only have to pay the advertising platform for the clicks leading to your website. Using this method of marketing is an art that this pay per click guide can help you master to reach a wider audience. There's no better feeling than generating not only traffic, but a financial gain too, and along with a few other tricks, PPC will get the job done.

Social Snazz

What's the point of showing up to a party if you're not going to do some networking? Social media presence has become essential to have and maintain and does wonders for website traffic. You can't have an amazing website with top-notch content and just wait for people to find it. Using social media platforms to promote content. It allows you to reach your targeted audience much faster and on a wider scale. Make sure you have a strong presence on the big platforms like Facebook, Instagram, Twitter, and LinkedIn not only to promote but to engage with your audience. With time, you'll know which platform works best with the type of content you have and the audience you're trying to reach. Go outside the box by using platforms also known for high engagement rates like Pinterest and YouTube.

SEO Magic

You can't just say anything to anyone you run into at your classy party! Search Engine Optimization (SEO) is equivalent to knowing exactly what topics to talk about at a party. Optimizing on-page SEO like the page title, URL, meta description, and image-text can help you drive traffic if you use searchable keywords and it will also improve your rank in search engines. Focusing on long-tail keywords instead of popular ones works like magic because people are usually specific while searching. There are many SEO tools like Google Analytics that can help you and you'll need to do thorough keyword research beforehand which Google Keyword Planner can help you with.

Driving traffic to your website is no easy task, it takes hard work and creativity to achieve brand awareness when you are first starting out. You have to remember that it doesn't happen overnight, it takes time to gain your audience's attention and trust. Don't think the job is done once you eventually get more visitors, the tricky part is to maintain the traffic flow. Now that you know exactly what to do, you can start this adventure with confidence.

5 min read

Lessons Learned and the Power of Turning 50

Except for 16, I have celebrated all of my milestone birthdays in New York City.

I turned 16 in Arnold, Missouri. Arnold is a small town (though not small anymore) 20 miles south of St. Louis. St. Louis is known for the Gateway Arch, a beautiful arch of shiny stainless steel, built by the National Parks Service in 1935 to commemorate Thomas Jefferson's vision of a transcontinental U.S. St. Louis is also known for its custard, a frozen dessert that is so thick, they hand it to you upside down with a spoon inside. Something else about St. Louis you should know is that there is a courthouse just steps from the base of the Gateway Arch where one of the most important cases in history was tried: Dred Scott v. Sanford.

I'm turning 50 during what I define as a miraculous time to be alive.

Mr. Scott was born into enslavement around 1799 and, in 1830, was sold to a military surgeon who traveled back and forth between his military posts in Illinois and Wisconsin, where slavery was prohibited under the Missouri Compromise of 1820. In 1842 the doctor and Mr. Scott both married, and they, all four, returned to St. Louis. Still enslaved, Dred Scott filed a lawsuit against the doctor's wife for his and his wife Harriet's freedom. We don't know exactly why he chose this moment in time to file a lawsuit, however, he did. At the time of filing his, now, famous lawsuit, he was 50 years old. Ultimately, The Scott family did not gain their freedom, but their profound courage in filling this case helped ignite the Civil War and what we would come to know (or think we know) as freedom from enslavement for all human beings. Powerful then and even more powerful now.

My next milestone was turning 21, and I did it in the Big Apple. Having only moved to "the city that never sleeps" a few months prior, I knew nobody except my new friends, the bus-boys from the restaurant I was working at, Patzo's on the Upper West Side. And, yes, pazzo is actually the correct spelling of the Italian word, which translates to "crazy." Trust me we all had several laughs about the misspelling and the definition going hand in hand. I worked a full shift, closing out at around 11 PM, when, my kitchen team came out from the line with a cake singing, "Cumpleaños Feliz." It was fantastic. And the kindness of these almost-strangers was a powerful reminder of connection then as it still is today almost 29 years later.

I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy.

When I turned 30, I had just finished a European tour with Lucinda Childs dance company. The company had been on tour for months together and were inseparable. We traveled through Paris, Vienna, Lisbon, and Rome. We ate together, we rode on a bus together, we had drinks after shows together, and we even took turns giving company class to get warmed up before a show. It was deeply meaningful and dreamy. We ended the tour back in New York City at BAM, The Brooklyn Academy of Music. It was an incredible way to end the tour, by being on our home court, not to mention I was having an important birthday at the culmination of this already incredible experience.

So, when I invited everyone to join me at Chelsea Pier's Sky Rink to ice skate in late August, I was schooled really quickly that "tour" does not mean you are friends in real life, it means you are tour friends. When the tour ends, so does the relationship. I skated a few laps and then went home. This was a beautiful lesson learned about who your real friends are; it was powerful then as it is today.

Turning 40 was a completely different experience. I was in a serious relationship with my now-husband, Joe. I had just come off of a successful one-woman dance show that I produced, choreographed, and danced in, I had just choreographed a feature film, John Turturro's Romance and Cigarettes, with A-list actors, including Kate Winslet and James Gandolfini, who became a dear friend and had even been on the red carpet with Susan Sarandon at the Venice Film Festival for the movie a year earlier.

And I encourage all women to identify their power and choose to be fully in your power at any age.

This was a very special birthday, and I had, in those 10 years between 30 and 40, come to cultivate very real friendships with some wonderful colleagues. We all celebrated at a local Italian restaurant, Etcetera Etcetera (who is delivering for those of you in NYC — we order weekly to support them during COVID), a staple in the theater district. Joe and I were (and are) regulars and, of course, wanted to celebrate my 40th with our restaurant family and friends. We were upstairs in the private room, and it was really lovely. Many of those in attendance are no longer with us, including Joe's Dad, Bob Ricci, and my dear friend Jim Gandolfini having transitioned to the other side. Currently, that restaurant is holding on by a thread of loving neighbors and regulars like us. Life is precious. Powerful then and today even more so.

I write this article because I'm turning 50, still in New York City. However, I'm turning 50 during what I define as a miraculous time to be alive. And I could not be more filled with hope, love, possibility, and power. This year has included an impeachment hearing, a global pandemic, and global protests that are finally giving a larger platform to the Black Lives Matter movement. Being able to fully embody who I am as a woman, a 50-year-old woman who is living fully in purpose, takes the cake, the rink, and the party.

I'm making movies about conversations around race. I've been happily married for 11 years to the love of my life, Joe Ricci. I'm amplifying and elevating the voices of those who have not previously had a platform for speaking out. I choose who to spend time with and how long! I design the life I desire and the Universe creates it for me every day. I show up, keep the story moving, and work hard because I am relentlessly devoted to making the world a better place and this is how I choose to leave my legacy. Being 50 is one of the most amazing things I ever thought I could experience. And I encourage all women to identify their power and choose to be fully in your power at any age. I'm 50 and powerful. Dred Scott was 50 and powerful. This powerful lesson is for today and tomorrow. We have the power. No matter what age you are, I invite you to use your powerful voice to join me in making the world a better place.