Diana Madison On New Show ‘Glam Masters’: “A Lot Of Makeup Artists' Dream Is To Be Discovered by Kim Kardashian”


You might call Diana Madison an “It Girl." That would certainly make sense considering her high profile life as an influencer, entrepreneur, and TV personality. She walks the red carpets of Hollywood.

She hardly ever misses a major premiere. And she can often be found front and center at the hottest celeb soirees. Beauty and fashion are her first loves and now she is working side by side with one of the first ladies of beauty and fashion and all things celeb - Kim Kardashian.

They are working together on Glam Masters, a brand-new Lifetime beauty competition series. Madison and Kim Kardashian are co-creators and executive producers on the project. On each episode, beauty bloggers compete to prove they have what it takes to be a part of Kim Kardashian's “glam empire."

Madison got her start at the E! Network and on Entertainment Tonight, working her way up to doing red carpet interviews with top celebs, including Angelina Jolie, George Clooney, and Brad Pitt. She's also the co-founder of Obsev Studios - the digital media content provider behind Hollyscoop, The Fumble, Obsev Food, Obsev.com, Style Lab, and the Low Down with Diana Madison – her weekly talk show. She's also a mom or, as some folks call her, a momhustler.

Madison grew up in East Hollywood in Little Armenia. “My parents were Armenian Immigrants and came to American in pursuit of achieving the American Dream. As a kid, I always would look at the Hollywood sign in my backyard and dream about making it big in Hollywood."

As a kid, Madison says she was very outgoing.

“I have always been social and have had a large group of friends. As you get older, you realize that your circle of friends shrinks in size. You become more selective on who you want in your life and trust. As a kid I would always tell people that I was going to have my own talk show and be on television. People would laugh at me, but now I get the last laugh."

She attended a private Armenian School in Little Armenia called Rose and Alex Pilibos, and later attended the University of California Santa Barbara. Madison says she's always wanted to be a talk show host. “I started creating my own videos on YouTube which led to the creation of my digital media company, Obsev Studios. I co-founded the company with my husband, and we now produce 150 online shows a week with our properties like Hollyscoop, Fumble Sports, Obsev, Style Lab, The Lowdown with Diana Madison, and WT Food. We reached eight billion views through our syndication on AOL, Amazon Prime, Directv, Roku, YouTube, and Facebook."

Madison says that Glam Masters was created from “the idea and my belief that there were a lot of talented makeup artists in the world that needed a platform to show their skills. I would get a lot of makeup artists doing makeup for my shows saying, 'My dream is to be discovered by Kim Kardashian on Instagram and work on her glam squad.' It was to a point where every single person would say the same thing to me. I thought that there has to be a show there."

She describes Glam Masters as “a beauty competition show that showcases amazing talent. The winner gets amazing prizes, and gets to collaborate with Kim Kardashian West. Can it get any better than that?" It doesn't hurt that Laverne Cox is the host and the judges include Mario Dedivanovic, Kandee Johnson, and Zanna Roberts Rassi. “Anyone who loves makeup is the perfect audience for the show. It's inspirational and entertaining, which is a perfect combination."

The biggest challenge they faced in crafting and launching the show, Madison explains, was choosing the contestants.

“We were so blessed to have so many amazing people applying to the show. It was hard narrowing down the contestants as we had an overwhelming response of people applying to be on the show."

Despite any of the challenges, Madison explains, she is “so happy about the reaction the show is getting. I get messages every day from artists asking me if they can audition for Season 2. I also get artists thanking me for creating a platform for them to showcase their talents. The beauty community has been waiting for a show like this for a long time now."

Madison says she loves the fact that you never know what awaits you around the next bend. “That's the beauty in life, you never know what you will be working on and doing. It's always important to dream big, and work hard to make your dreams come true. Every day is filled with surprises and tiny miracles. I embrace all my blessings."

This project is an incredibly exciting one for Madison. But it's not even close to the end of the road. Madison explains, “In the next five years, I hope to take my online talk show to a major network. Oprah has always been my inspiration, and I would love to inspire people all over the world like Oprah has done with her career. In the next ten to twenty years, I hope I can still be doing what I love and inspiring people all over the world."

Her life is pretty remarkable. In fact, it looks like Madison just may have figured out to have it all. How does she do it?

“It's very difficult juggling a career with motherhood. However, as mothers, we just make it work somehow. There is a lot we sacrifice in being a working mother. But woman are great multi-takers. My best advice is to always prioritize your time for what's most important for you and your family."

Above all else, Madison says she feels very blessed to be able to do what she loves. “I am also fortunate to have a supportive husband and beautiful, healthy kids." And, she adds, despite how it may look from the outside, her life isn't all glitz and glitter. “Behind all the glamour is a lot of blood, sweat, and tears. One lesson I have learned is nothing good comes easy. Although I love the glitz and glamour of the entertainment industry, nothing beats being at home with my husband, kids, and English bulldog."

Her secret to having it all is much simpler than it seems, she says, “Always dream big and never stop pursuing your dreams. Believe in yourself and make it happen!"

4 min read

Tropism, Mindfulness, and Responding to Your Environment

One of the few things I remember from grade school biology is the concept of tropism. In plain language, tropism is the reaction of a living thing, like a plant, towards a stimulus like sunlight or heat. You've likely seen this before but just didn't recognize it for what it was. If you've ever seen the leaves of a potted plant bending towards a windowpane, that's tropism in action. The plant is bending towards the sunlight.

If you've ever seen the leaves of a potted plant bending towards a windowpane, that's tropism in action.

In our everyday lives, we are all inundated with stimuli throughout the day. The driver in front of us that stalls at the yellow light and zooms through the red light, leaving us behind to wait. Or the customer service rep that leaves us on hold for an ungodly amount of time, only for the call to prematurely drop. There are so many examples both common and unique to our individual lives. The trouble begins when we form the habit of responding to everything — particularly negative stimuli. By doing this, our mental peace is disrupted and diverted making us slaves to whatever happens to happen. Much like the plant bending towards sunlight, we oftentimes react and lean into whatever is happening around us. Now take that concept and multiply it by the number of things that can happen in a day, week, or month. What happens to you mentally with so many emotional pivots?

For me, the result is: Restlessness. Anxiety. Sleepness. Mindless Eating. Everything besides peace of mind.

Much like the plant bending towards sunlight, we oftentimes react and lean into whatever is happening around us.

Earlier this year, something pretty trivial happened to me. I'm sure this has happened to you at some point in your life also. I was walking through a door and, as I always do, glanced back and held the door longer and wider than normal for the person coming behind me. My gracious gesture was met with silence — no thank you, no smile, not even a nod. I remember being so annoyed at this travesty of justice. How dare they not acknowledge me and thank me for holding the door? After all, I didn't have to do it. I know I spent the next few hours thinking about it and probably even texted a few friends so that they could join in on my rant and tell me how right I was to be upset. In hindsight, I should not have allowed this pretty petty thing to occupy my mind and heart, but I did. I let it shake my peace.

I've since taken some classes on mindfulness and what I've learned (and I'm still learning) is the art of being aware — being aware of the present and my feelings. Recognizing when I'm triggered towards annoyance or anger gives me the opportunity to take a step back to understand why and assess whether it deserves my attention and energy. We're all human and having emotions is part of the deal but as mindful adults, it's critically important to choose what you're going to care about and let everything else pass along. There are several tools on the market to help with this but the Headspace app has really helped me in my mindfulness journey. The lessons are guided and coupled with some pretty cute animations.

Recognizing when I'm triggered towards annoyance or anger gives me the opportunity to take a step back to understand why and assess whether it deserves my attention and energy.

Over the course of the next week, I'd like to challenge you to pay more attention to your reactions. How aware are you of how you allow your environment to affect you? Are you highly reactive? Do you ruminate for hours or even days on events that are insignificant in your life? If so, practicing a bit of mindfulness may be the way to go.