Customizing Your Website and Social Media For Improved Engagement

Online business involvement has come a long way since the early days of the internet. This is especially true for websites, with intimate knowledge of code now being more of an option than a necessity. However, regardless of how much easier managing components may become on a technical level, style and design are still areas that require immense consideration and planning.

Knowing this, we want to touch on a few examples of what to do to ensure you're maximizing your online business potential. Whether you're building your first-ever pages or modifying existing creations, keep these in mind and your chances of return customers will be all the better for it.

For most businesses, your website is going to the backbone of your online offerings. Because of this, it needs to exude an appearance of professionalism and competency while maintaining a relevant style. To illustrate this, consider how different websites with different goals approach their systems.

For the first example, consider the website for the clothing store Minimum. Leaning on their name as a basis, Minimum's website is one with enormous pictures and only a few obvious links. Their brand conveys sleek elegance, so for their pages, they decided to fuse this simplicity with just a few of the most illustrative samples of their products. Their landing pages might not be the most informative, but as they so expertly set the tone, they don't need to be.

Now compare Minimum against something on the opposite side of the spectrum like the LeoVegas slots page. Bold and colorful, their page is considerably more complex, with many more moving parts. Clearly displaying games like Honey Rush and Wild Ape may be their goal, but this goal is still approached without sacrificing usability. Just like Minimum, they work towards their target while understanding what users accept want and accept.

Exactly where this line lies for you, and how it applies, can be difficult to ascertain. You can get as stylish as you want, or cut everything out but the bedrock of the experience. Ultimately, you need to consider when style oversteps and when its appearance might deteriorate an overall experience.

Social media can be a different beast entirely, and one which is usually open to much more flexibility. When developing social media, you can generally reach out to become much more creative, and even a little obtuse, as long as the core of your business or its image remains, as Entrepreneur explains.

A typical use of social media includes listing prices, specials, and general contact information, but properly leveraged it can also adopt a more personal approach. Business anecdotes, memes appreciated by your customers, and general humorous interaction can all be key, as illustrated by Whitelabelcomedy. Again, just remember that you don't want to overstep into unprofessionalism.

As with any other part of a business venture, creating the best possible experience from your website or social media accounts is usually a matter of practice. Remember that each set-back and failure is also a chance to learn, and don't let these weigh you down any more than they have to. Experiment, borrow ideas from others and take feedback into account. Success on these fronts might not happen overnight, but dedicate yourself, and you might be surprised to see just how far and fast you can grow.