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How Two Women Are Using Soap To Save The Sea

People

Pollution. We all know what it is. We recycle, we buy fuel efficient cars, but do we really know how deep the problem goes? While pollution is probably not something that consumes your day-to-day thoughts--chances are you’re more concerned with happenings on dry land than oceanic environments because--the reality is that our oceans are in trouble.


Cue Emily Callahan and Amber Jackson. These two brave women with curiosities surrounding our carbon footprint decided that they were going to challenge policy and dedicate their careers to studying marine systems.

After meeting in graduate school in a diving program, Callahan and Jackson began researching old rig removal throughout their thesis project. At the time, there was momentum around Rigs-to-Reefs, a law passed in California in 2010 that, “provides an alternative to complete rig removal in which an oil company chooses to modify a platform so that it can continue to support marine life as an artificial reef.” The problem was that there were 27 offshore platforms off the coast of California and none had been converted, so was it actually viable? This question prompted them to push forward researching this topic and potentially influence change.

Emily and Amber describe themselves as environmental consultants. The pair now run a company called Latitudes that assesses offshore marine structures (think oil companies, art installations, or any organization that puts structures into the water) to understand their ecological values. They both emphasized that it’s “very impactful to remove these structures, so we figure out what would be the least impactful way to get them out.” Despite these realities, there’s not a singular culprit in this equation.

"Everyone causes pollution, we’re just as responsible for the oil platforms being there as the oil companies are.”

- Emily Callahan and Amber Jackson

Amidst Emily and Amber’s research, an ecologically-conscious California-native named Jaeson Plon met Amber’s mother while surfing at the beach. Stories were exchanged and eventually introductions were made between him, Emily and Amber. As it turns out, Plon is a surfer, ocean lover and an entrepreneur who co-founded a company called Sea Bottle that produces a natural hand wash, keeping the ocean’s health in mind.

“Thirty percent of plastic bottles end up in the ocean and harm marine life. I wanted to create a safe formula with sustainable packaging that wouldn't damage the environment. There’s a pump on the glass bottle that becomes sea glass then sand, and the pump is reusable so you can refill it.”

- Jaeson Plon

The congruencies between their missions were unavoidable and hinged on their shared passion for recycling, especially when it came to massive rigs, some of the size of the Empire State Building. According to Plon, the moment they’re planted on the ocean floor, marine life begins to flourish around them. Because he was so fascinated by how these two female scientists were turning a negative into a positive through their research, he decided to donate a percentage of every Sea Bottle sale to Emily and Amber’s efforts.

Even still, it’s an ongoing battle. In terms of challenges, the ocean-minded duo admitted that they are usually the only women in the room at conferences and are the youngest by 30 years. “A big challenge for us is that it’s very easy to be looked at as little girls and people don’t take you seriously," says Jackson. "They’ll say things like ‘the ladies of blue latitudes are here.’ So you need to present your information as a man would. Being a woman also has its advantages though. We seem to make more of an impact because people are more interested.”

The argument is always us against them and we hope that moving forward we can actually change that.” Emily acquiesced. We don’t want to promote off-shore drilling at all, we have to understand the reality of our situation and seek more renewables.”

-Emily Callahan

With no pause in sight, this fiercely intelligent duo has seen a few examples of structures that have proven to be valuable, mostly in the Gulf of Mexico, and are planning a trip to Southeast Asia this spring to learn more about converted rigs around the globe.

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2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!