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Creating A Unique Brand Within The Saturated Beauty Industry

Business

In a world brimming with beauty products, differentiating yourself is a challenge. For me, it was about asking myself what’s important to my clients, followed by: how do I want people to perceive my company, The Lash Gallery and me?


We experience different types of services from various companies. Whether you’re getting a manicure or pedicure, or receiving service when ordering food at a restaurant, it all boils down to how you feel when you are done. You will begin to pick and choose what works for you and what doesn’t, and you might reflect on what could have been done to improve the process. Knowing what’s important to you and for your clients is the foundation that cultivates your brand.

It seems like products are being commoditized everywhere. Specifically in the lash industry, services are being imitated and beginning to look similar as a result of traditional barriers collapsing. You can't survive on "me-too" products, services, and providing your clients with the same look. That approach will fail you every time.

Rochelle Magno

Stay clear of the assembly line if you can, because it’s about the customized experience.

To sustain a competitive advantage in today's oversaturated industry, I chose to make certain changes to break from the pack. This entails taking clients far beyond mere satisfaction. My compelling creative style keeps The Lash Gallery far ahead, while capturing the essence of enhanced beauty. That's how I've set myself apart in the competitive beauty industry.

Then of course it's my passion, not losing sight of what always seems to draw me towards achieving greatness. I knew creativity and knowing the facts should be the focus. Creating not only means creating things, it's about innovating yourself, and that's where I believe it needs to start.

Breaking from the pack wasn't about recreating the wheel; it was about adapting to the change without losing sight of my craftsmanship.

Being a Double Advanced Certified Xtreme Lash Stylist for 10 years and currently among the 300 Certified PhiBrows (Microblading) artists in the United States, I find it imperative to continue to look for the latest trends in the beauty industry. Most importantly, never stop investing in yourself; take more classes, find the best academies or trade companies in your industry and dedicate your time to growing. It’s important to cultivate what you've learned and master it.

Clients appreciate you making the effort to customize their look, offering them a design that contributes to their beauty, not take away from it. Take the time to understand design and theory and other services that help you stand apart and incorporate that with your knowledge. Focus on all of those things because your work is the art piece being displayed in the public. Be the expert and devote the energy because people will recall the quality you consistently deliver.

Lastly, get involved with the ongoing fast pace of convenience, which means embracing technology. To stay relevant, companies today must integrate technology into its overall growth strategy. Be able to gain a deeper understanding of the market trends, customer behavior, and the overall performance of your business, which will give you a competitive edge over other competitors in your industry. Having the right information on hand can empower you to work smarter, analyze data, and make changes where needed. This will foster productive discussion, which leads to empowerment and information sharing. This contributes largely to greater motivation and productivity, ensuring your clients and customers that your company is consistently challenged to do their very best while dominating their industry.

Career

Male Managers Afraid To Mentor Women In Wake Of #MeToo Movement

Women in the workplace have always experienced a certain degree of discrimination from male colleagues, and according to new studies, it appears that it is becoming even more difficult for women to get acclimated to modern day work environments, in wake of the #MeToo Movement.


In a recent study conducted by LeanIn.org, in partnership with SurveyMonkey, 60% of male managers confessed to feeling uncomfortable engaging in social situations with women in and outside of the workplace. This includes interactions such as mentorships, meetings, and basic work activities. This statistic comes as a shocking 32% rise from 2018.

What appears the be the crux of the matter is that men are afraid of being accused of sexual harassment. While it is impossible to discredit this fear as incidents of wrongful accusations have taken place, the extent to which it has burgeoned is unacceptable. The #MeToo movement was never a movement against men, but an empowering opportunity for women to speak up about their experiences as victims of sexual harassment. Not only were women supporting one another in sharing to the public that these incidents do occur, and are often swept under the rug, but offered men insight into behaviors and conversations that are typically deemed unwelcomed and unwarranted.

Restricting interaction with women in the workplace is not a solution, but a mere attempt at deflecting from the core issue. Resorting to isolation and exclusion relays the message that if men can't treat women how they want, then they rather not deal with them at all. Educating both men and women on what behaviors are unacceptable while also creating a work environment where men and women are held accountable for their actions would be the ideal scenario. However, the impact of denying women opportunities of mentorship and productive one-on-one meetings hinders growth within their careers and professional networks.

Women, particularly women of color, have always had far fewer opportunities for mentorship which makes it impossible to achieve growth within their careers without them. If women are given limited opportunities to network in and outside of a work environment, then men must limit those opportunities amongst each other, as well. At the most basic level, men should be approaching female colleagues as they would approach their male colleagues. Striving to achieve gender equality within the workplace is essential towards creating a safer environment.

While restricted communication and interaction may diminish the possibility of men being wrongfully accused of sexual harassment, it creates a hostile
environment that perpetuates women-shaming and victim-blaming. Creating distance between men and women only prompts women to believe that male colleagues who avoid them will look away from or entirely discredit sexual harassment they experience from other men in the workplace. This creates an unsafe working environment for both parties where the problem at hand is not solved, but overlooked.

According to LeanIn's study, only 85% of women said they feel safe on the job, a 5% drop from 2018. In the report, Jillesa Gebhardt wrote, "Media coverage that is intended to hold aggressors accountable also seems to create a sense of threat, and people don't seem to feel like aggressors are held accountable." Unfortunately, only 16% of workers believed that harassers holding high positions are held accountable for their actions which inevitably puts victims in difficult, and quite possibly dangerous, situations. 50% of workers also believe that there are more repercussions for the victims than harassers when speaking up.

In a research poll conducted by Edison Research in 2018, 30% of women agreed that their employers did not handle harassment situations properly while 53% percent of men agreed that they did. Often times, male harassers hold a significant amount of power within their careers that gives them a sense of security and freedom to go forward with sexual misconduct. This can be seen in cases such as that of Harvey Weinstein, Bill Cosby and R. Kelly. Men in power seemingly have little to no fear that they will face punishment for their actions.


Source-Alex Brandon, AP

Sheryl Sandberg, Facebook executive and founder of LeanIn.org., believes that in order for there to be positive changes within work environments, more women should be in higher positions. In an interview with CNBC's Julia Boorstin, Sandberg stated, "you know where the least sexual harassment is? Organizations that have more women in senior leadership roles. And so, we need to mentor women, we need to sponsor women, we need to have one-on-one conversations with them that get them promoted." Fortunately, the number of women in leadership positions are slowly increasing which means the prospect of gender equality and safer work environments are looking up.

Despite these concerning statistics, Sandberg does not believe that movements such as the Times Up and Me Too movements, have been responsible for the hardship women have been experiencing in the workplace. "I don't believe they've had negative implications. I believe they're overwhelmingly positive. Because half of women have been sexually harassed. But the thing is it is not enough. It is really important not to harass anyone. But that's pretty basic. We also need to not be ignored," she stated. While men may be feeling uncomfortable, putting an unrealistic amount of distance between themselves and female coworkers is more harmful to all parties than it is beneficial. Men cannot avoid working with women and vice versa. Creating such a hostile environment is also detrimental to any business as productivity and communication will significantly decrease.

The fear or being wrongfully accused of sexual harassment is a legitimate fear that deserves recognition and understanding. However, restricting interactions with women in the workplace is not a sensible solution as it can have negatively impact a woman's career. Companies are in need of proper training and resources to help both men and women understand what is appropriate workplace behavior. Refraining from physical interactions, commenting on physical appearance, making lewd or sexist jokes and inquiring about personal information are also beneficial steps towards respecting your colleagues' personal space. There is still much work to be done in order to create safe work environments, but with more and more women speaking up and taking on higher positions, women can feel safer and hopefully have less contributions to make to the #MeToo movement.