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Courtesy of Mic

Let's Talk About The Pink Tax: Women Make Less But Spend More

5min read
Culture

By the time a woman turns 30, she's been robbed of $40,562 just for being a woman. Every year, a woman spends approximately $1,351 more than a man for simple products including t-shirts, personal care items, and services because of inflated pricing, known as the Pink Tax. It's egregious!


The Pink Tax first came to my attention just last year, and I was beyond astonished to hear that this “buried tax" exists. The Pink Tax is yet another daily hurdle for women that prevents them from gaining control of their money and more importantly, their life.

Once I knew about the Pink Tax, I immediately wanted to educate myself on the topic because it didn't make sense that women pay more for products targeted to women and make less money than men on top of it. (In 2017, women earned 82% of what men earned according to a Pew Research Center analysis of median hourly earnings of both full- and part-time workers in the United States.)

In my research, I learned that the Pink Tax starts showing up early in life with baby bottles and pacifiers and continues through adulthood with dry-cleaning and many personal care products like shampoos, conditioners, and deodorants. It even applies to senior healthcare products. I thought, why should a pink cane marketed to women cost more than a different colored one sold to men?

I was outraged but inspired to do something. I started by telling friends just to see their reactions and gauge awareness around the Pink Tax. They shared my astonishment and were horrified how this could be going on right under our noses.

This also became a time to reflect on my own successes and challenges in my professional career. I've had many successes fueled by my passion, determination, and ability. However, I've also faced many challenges head-on because of roadblocks in my way, often specifically because I am a woman.

Let it be known I have never been put off by being “the only woman in the room" because I've always seen myself as a skilled professional rather than a person defined by gender. However, along the way, there have been many misperceptions about me, including my ambitions and aspirations, just because I am a woman.

I am a fervent believer in equality. Period. It is a strong belief of mine that society suffers when one group is disadvantaged because of being labeled or treated as “less than." The Pink Tax impacts each and every woman in the U.S., forcing us to pay more for basic necessities, for the mere fact of being a woman. It's time to raise awareness about this type of inequality that women unknowingly face every day. European Wax Center decided to take the lead because we believe that with awareness comes the ability to make educated decisions and purchases.

As a woman-centric brand, we wanted to give our voices to issues that matter. On April 2, 2018, we set out to raise mass awareness and education about this issue, inspire women to make more empowered purchasing decisions and to advocate for equal prices for equal products. We exist to help women feel unapologetically confident, and we want all women to feel they can be confident not only in their own skin but also in demanding a leveled playing field.

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By further educating ourselves, we discovered women pay more than men 47 percent of the time for the same products and services.

This can be seen in the results of a study by the New York Department of Consumer Affairs “From Cradle to Cane: The Cost of Being a Female Consumer," that compared nearly 800 products from more than 90 brands. This study found a striking price difference in items marketed to women. To start, female-branded deodorants and razors cost more 56 percent of the time, and on average, women pay 7 percent extra for everyday products and services. For example, women pay an average of $2.71 more than men on shampoo.

One of the pervasive aspects of the Pink Tax is that it's not easy to find out about the price differences unless you're looking for it. The onus is on the consumer, which is disconcerting because if you don't know about the Pink Tax, you don't know to look for it. Here are a few more facts that demonstrate how the Pink Tax impacts our lives from birth through adulthood:

Girls' toys cost more 55 percent of the time, while boys' toys cost more only 8 percent of the time. On average, the largest price discrepancy was in helmets and knee/elbow pads, with girls' versions priced 13 percent higher.

Girls' clothing cost more 26 percent of the time, while boys' clothing cost more 7 percent of the time. Girls' items cost more in seven of nine clothing product categories.

Women's clothing cost more 40 percent of the time, while men's clothing cost more 32 percent of the time. The clothing product category that had the largest price difference by percent was women's shirts, which cost 15 percent more on average than men's shirts.

Senior/Home healthcare products cost more for women 45 percent of the time and cost more for men 13 percent of the time. For example, women's braces, on average, cost 15 percent more than men's.

One of the best ways for us to help others understand this issue was to lean heavily on social media where others are sharing their own surprise, outrage, and gratitude for learning about the Pink Tax.

We also wanted to do our part in helping to level the playing field for women. As a brand that was doing so well, it was a moment to also do good for others. We joined forces with the Fashion Institute of Technology, Girls In Tech and Beauty Changes Lives to support women in realizing their dreams and to give them as much advantage as possible along the way.

I encourage everyone to use their knowledge of unfair gender pricing to help avoid the Pink Tax, but in many instances, that is easier said than done. There is value and hope in a consumer movement, that includes both men and women, who through their voices and actions show others that the road to long-term profitability and loyalty is through gender-neutral pricing.

How to Learn Much More From the Books You Read

It is one thing to read and another thing to understand what you are reading. Not only do you want to understand, but also remember what you've read. Otherwise, we can safely say that if we're not gaining anything from what we read, then it's a big waste of time.

Whatever you read, there are ways to do so in a more effective manner to help you understand better. Whether you are reading by choice, for an upcoming test, or work-related material, here are a few ways to help you improve your reading skills and retain that information.

Read with a Purpose

Never has there been a shortage of great books. So, someone recommended a great cookbook for you. You start going through it, but your mind is wandering. This doesn't mean the cookbook was an awful recommendation, but it does mean it doesn't suit nor fulfill your current needs or curiosity.

Maybe your purpose is more about launching a business. Maybe you're a busy mom and can't keep office hours, but there's something you can do from home to help bring in more money, so you want information about that. At that point, you won't benefit from a cookbook, but you could gain a lot of insight and find details here on how-to books about working from home. During this unprecedented year, millions have had to make the transition to work from home, and millions more are deciding to do that. Either way, it's not a transition that comes automatically or easily, but reading about it will inform you about what working from home entails.

Pre-Read

When you pre-read it primes your brain when it's time to go over the full text. We pre-read by going over the subheadings, for instance, the table of contents, and skimming through some pages. This is especially useful when you have formal types of academic books. Pre-reading is a sort of warm-up exercise for your brain. It prepares your brain for the rest of the information that will come about and allows your brain to be better able to pick the most essential pieces of information you need from your chosen text.

Highlight

Highlighting essential sentences or paragraphs is extremely helpful for retaining information. The problem, however, with highlighting is that we wind up highlighting way too much. This happens because we tend to highlight before we begin to understand. Before your pages become a neon of colored highlights, make sure that you only highlight what is essential to improve your understanding and not highlight the whole page.

Speed Read

You might think there have been no new ways to read, but even the ancient skill of reading comes up with innovative ways; enter speed reading. The standard slow process shouldn't affect your understanding, but it does kill your enthusiasm. The average adult goes through around 200 to 250 words per minute. A college student can read around 450 words, while a professor averages about 650 words per minute, to mention a few examples. The average speed reader can manage 1,500 words; quite a difference! Of course, the argument arises between quality and quantity. For avid readers, they want both quantity and quality, which leads us to the next point.

Quality Reading

Life is too short to expect to gain knowledge from just one type of genre. Some basic outcomes of reading are to expand your mind, perceive situations and events differently, expose yourself to other viewpoints, and more. If you only stick to one author and one type of material, you are missing out on a great opportunity to learn new things.

Having said that, if there's a book you are simply not enjoying, remember that life is also too short to continue reading it. Simply, close it, put it away and maybe give it another go later on, or give it away. There is no shame or guilt in not liking a book; even if it's from a favorite author. It's pretty much clear that you won't gain anything from a book that you don't even enjoy, let alone expect to learn something from it.

Summarize

If you're able to summarize what you have read, then you have understood. When you summarize, you are bringing up all the major points that enhance your understanding. You can easily do so chapter by chapter.

Take a good look at your life and what's going on in it. Accordingly, you'll choose the material that is much more suitable for your situation and circumstances. When you read a piece of information that you find beneficial, look for a way to apply it to your life. Knowledge for the sake of knowledge isn't all that beneficial. But the application of knowledge from a helpful book is what will help you and make your life more interesting and more meaningful.