Women's intuition is a thing. We hear it time and time again, that women have a keener sense of our gut feelings and that women are more intuitive than men, but are we really?
While science will show that both genders possess the same amount of ability to tap into their subconscious, therefore receive gut feelings, intuitive messages and perceptions, perhaps it's simply that women are more likely to learn about or more trusting to follow certain impulses and guttural hits. We know we are more likely to discuss this important aspect of our survival, openly. But as of late, we must rewrite that script because mental health, hypnosis, meditation and mind science is on the rise. And men are beginning to not only join in the conversation but to lead the charge. Mind health started with alarming us to Autism moving into sirens sounding around Alzheimers, now the bells and whistles of AI and the new-mind frontier have all joined in the cacophony.
We've become good at virtually everything and as more and more information travels the superhighway, let's look at our subconscious basics (for more details check out Subconscious Power: Use Your Inner Mind to Create the Life You've Always Wanted) before our neural networks get tangled and our synapses slow down.
1) Information keeps you safe
Your subconscious mind gathers information and stores information at record speed. Why? For your successful survival. This information is quickly translated as good for me or not good for me. Your survival is the number one priority of your subconscious. Thoughts like did I leave the oven on; or did I close the garage door? Is this person telling me the truth? Am I being warned of something looming in the future? All of these hits or gut instincts keep you safe so the more sensitive you become to the whisper or tap on the shoulder, the better. Chances are, you've heard the saying 'stranger danger'. Let your subconscious assist you in knowing who is safe and who is not.
2) Evolution for learning
You might have very strong impulses to take a certain job or connect with a certain mate and you follow through with your gut. You commit to this person, place or thing and then with time, you find it doesn't work out. Can a subconscious intuitive hit be wrong? No, not really and here's why. We are evolutionary creatures and learn by engaging in experiences. Like any gamer knows, you must pass one level to continue to the next and life lessons are no exception in the game of life. Going with your gut and not getting the outcome you expected is not failure, rather evolution's way of teaching us our lessons. This goes back to the saying 'you don't always get what you want, you get what you need'.
3) More is better
Like any muscle group, the more you use your subconscious, the stronger it gets. The reverse is true, too. An atrophied intuition is nothing to be proud of because being in sync with your inner GPS means you're listening to your most valued asset, your subconscious power. Any time you follow your gut instinct and it works out for you, is called a convincer. This convincer literally convinces you to do it again and again for each success then ultimately many successful outcomes. These outcomes then build confidence toward the next and the next outcome until one day you look back on your life as both successful and happy. Isn't that what we are all looking for?
When you agree to follow your intuition you agree to a plan, a blueprint that was set in motion long before your conscious mind came on board. You agree to connect, listen and follow this divine source of knowledge for your progression and your journey. For this we are grateful! And in gratitude, we appreciate and honor that which makes us special. We honor our intuitive guide and enjoy the insights and richness of spirit our subconscious gives us.
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When their frustration with current fabric care options had fashionistas Gwen Whiting and Lindsey Boyd worn out, the two entrepreneurs made it their mission to start a new niche and launch their very own at-home, eco-friendly laundry detergent line.
With a mission of turning an everyday domestic chore into a luxurious experience, these entrepreneurs not only conjured up an idea for an unconventional product line, but they successfully built their business while turning down the offer of every venture capitalist to knock on their door.
Gwen Whiting and Lindsey Boyd co-founded The Laundress in 2004 after dealing with their own personal frustrations with limited clothing care options. Whiting, having worked at Ralph Lauren in design and Boyd having worked at Chanel in corporate sales, soon accumulated a stylish wardrobe of designer pieces as perks of their jobs in the fashion industry. However, the duo quickly realized that the maintenance required for upkeeping these items were far from adequate. Laundry products on the market at the time did not cater to delicate textures and fabrics such as tweed blazers, cable-knit cashmere and silk blouses. Taking their clothing to the dry cleaners also proved hopeless as their clothing would often come back with stains or even be ruined despite the overload of chemicals used to clean them. With nowhere left to turn, Whiting and Boyd were determined to create their own laundry solutions designed for specific fabrics.
Not only did the entrepreneurs develop the business expertise needed to finally begin their own company, but they also shared the same educational background that equipped them to pursue their unconventional business venture. Whiting and Boyd met in college as students at Cornell University majoring in Fiber Science, Textile, and Apparel Management and Design. The pair was introduced by a mutual friend and instantly knew they would become business partners. "It was inevitable that we were going to have a business together. We are both extremely entrepreneurial by nature, and it was one of the connections that we instantly shared" said Whiting. After focusing on pursuing their own individual careers for a while, Whiting and Boyd quickly discovered a void in the fabric care marketplace when their clients would continuously inquire about the upkeep of their designer pieces.
The entrepreneurial duo was committed to researching and developing their own eco-friendly laundry products and soon launched their own at-home solutions for specific fabrics like silk, wool and denim, which ultimately eliminated the need for dry cleaning for those particular items. Despite their products filling a necessary void in the market, it quickly became challenging for the founders to persuade people to shift their focus away from traditional laundry care options in order to try their products. However, Whiting and Boyd believed in their mission for the Laundress and bootstrapped from the very beginning, refusing all venture capital funding with the goal of growing organically. In order to be successful, they had to get creative in fundraising. "In the very early days, we funded business development by hosting a 'for profit' party at a New York City restaurant and inviting friends, family, co-workers, etc. to support our new venture. That was pre-Kickstarter and an inventive way to make everyone feel a big part of our decision to be entrepreneurs," said Whiting.
While turning down VC funding as new entrepreneurs seems unimaginable, it is as equally unfathomable to consider how these women gained national traction without social media, all the while hustling to fund their business. For Whiting and Boyd, who started their business before social media existed, it was imperative that they promote their brand by leveraging the resources they had available to them. The CEO's were one of the first to sell consumer goods, let alone detergent, online with the goal of reaching a national audience. Despite having limited retail distribution, they leveraged the power of their website and became featured in publications on both a national and international scale. "Before social media platforms existed, we nurtured our own Laundress community with engaging content on our website, step-by-step tutorials on our blog, and one-on-one communication through our Ask The Laundress email," Whiting explained. With technology evolving and the birth of social media platforms, the founders expanded the conversation about their products from website, blog and email to platforms like Facebook and Instagram.
As female entrepreneurs, Whiting and Boyd faced additional hardships as misconceptions about their mission ultimately proved to disappoint more than it encouraged them. As women selling luxury detergent, there existed a preconceived notion that funding would be more easily attainable based upon their gender.
"Everyone thought it was easy to access capital as female entrepreneurs, but it was actually very challenging. We had this unique and disruptive idea within a very traditional space and it was hard to get people on board at first. It's been a continuous journey to educate people in fabric care and home cleaning," said Boyd.
Reflecting on their journey as entrepreneurs, the founders express no regrets about refusing to accept venture capital throughout the process. "Over the years, we could never quantify the cost benefit of VC funding so we continued to grow organically and remain independent by funding ourselves with credit cards and loans," explained Boyd. While their decision proved fruitful, the duo expressed their consideration towards other entrepreneurs who may not be able to fully fund their business as they grow. Because funding is a situational experience, entrepreneurs must ultimately do what is best for their business as no one path is optimal for every entrepreneur or every business.
With an increasing amount of women entering entrepreneurship with their own unique set of products or services, the CEO's offer up one piece of advice on how female entrepreneurs can be successful in their endeavors.
Whiting: "Our advice to anyone looking to build their brands: Have a strong business plan and vision. If you are not disciplined to write a business plan first then you are not disciplined to start a business. Get your ideas down so you ask yourself the right questions; it helps you get organized and plan next steps."
Boyd: "Create quality products without sacrificing the ingredients—no cutting corners. What you create should be the most important piece. Stay passionate, and trust your instincts and follow your gut—something woman are awesome at!"