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She Arrived To The US With Only $20, Then She Built A Cookbook Empire

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Leaving everything behind in India and landing in the United States with only two suitcases and $20 to your name, isn't a story that many people are able to tell. After speaking with Urvashi Pitre who lived that experience and has risen to create so many positive things in her life and a thriving cookbook empire, I can honestly say that it's a story filled with compassion, bravery and fueled by the want to help others.


At 20-year-old, Pitre arrived in the United States to fulfill a scholarship and even became CMIO of the largest ad agency in the country, but that is only where her story begins. To me, this remarkable feat sounds overwhelming, but she assured me that it wasn't. “You would think it would have been—but at 20 years old, you think you're invincible, “ she said. "I did have the promise of a scholarship, but I really had no idea if it would be enough to live on, when it would kick in, and more importantly—what I would do until it came through!"

Instead, she focused on the positive. “But I will say, then and now, I focused on what I did have," she remarks. "I had a great new opportunity ahead of me. I had the chance to start from scratch, to do what I wanted to do, to live on my own terms."

To know I could make it on my own, with no help from my family. Looking back, I seem to remember moments of great excitement and a sense of adventure—sparkled with occasional moments of sheer terror—but isn't that the hallmark of every great adventure?

"Influenced by spices from her world travels, she created extremely unique keto recipes that helped her lose 80 pounds." Photo Courtesy of Norwalk Reflector

Her biggest struggle? Navigating the everyday things that she wasn't accustomed to where she grew up. “It was less about steps toward a better life at first as it was just being able to negotiate simple things. I had never seen a can of Coke®. When I was handed one on a hot day, I had no idea how to open it! I hadn't seen a seatbelt in a car. I had no idea what a garbage disposal was or how to work a dishwasher, a washing machine, or a vacuum cleaner. All of this was 30 years ago when not only were these things not common in India, but we also didn't have the easy access information about life in the US that we do today."

“People think that most of us come here for a better life—and we do, or at least for a different life. But we also must learn to do things for ourselves we've never done before, things that were done for us in countries where labor is a lot cheaper than it is here. I had not washed dishes, done the laundry, cleaned the house or even picked up after myself until I came to live here. I was in for quite a rude awakening in that regard!"

Struggling for years with her weight, she eventually started the ketogenic diet (a high fat, moderate protein, low carbohydrate lifestyle) and started documenting her journey through her blog, Two Sleevers. Like any smart woman, she took the skills that she learned from her advertising agency experience an applied them to her business. “I learned a lot about how to deal with the C-suite, how to present your company well, how to go out and find new business, how to partner with different agencies, each with their own specialties. But it's sort of like watching your parents—you also learn what you don't want to do when you're all grown up. I used that experience to help me decide what I would and would not do in my own company. For example, I decided I would not work with clients who were disrespectful, or who treated my staff badly. I would be selective about who I chose to partner with. I would stay involved in the day to day of the client work in a way that I could not be, as part of a larger company. Tasseologic has allowed me to create the type of company that I would have wanted to work at—and I'm so grateful to have had that opportunity."

Influenced by spices from her world travels, she created extremely unique keto recipes that helped her lose 80 pounds. Gaining the nickname, “The Butter Chicken Lady," she has created an online voice that has appealed to many (including her 25,000 Facebook group members) and is on her way to publish her second cookbook called The Keto Instant Pot Cookbook. Following a ketogenic diet myself, I'm in awe of the community she's built and love how her and her family has made her journey a group effort. The keto diet and instant pot have become two major things her life, which she was first introduced to after her husband had gastric sleeve surgery, as a way to change both of their lives and the way they were eating, forever.

"At 20-year-old, Pitre arrived in the United States to fulfill a scholarship and even became CMIO of the largest ad agency in the country, but that is only where her story begins." Photo Courtesy of Urvashi Pitre

“You can cut out most of your stomach and reboot your body chemistry—but if you're carb-sensitive like we were, and you don't cut out the carbs? Well, you'll gain all the weight back over time. So keto/low carb is not optional for me. It's what I have to do to keep off the weight I worked so hard to lose."

And the ease of the instant post made things so much better, too. “I bought an Instant Pot over 4 years ago, and the ease of electric pressure cookers over stovetop ones just appeal to someone like me, who loves hands off, stupid simple cooking that still manages to taste great," she shared.

Pitre has two crucial pieces of advice for anyone trying to lose weight, and keep it off, “first, with weight loss as with other things in life, you control your actions, not the outcome. Accept that you do not control what the scale tells you from day to day. You can only control what you put into your mouth. You can't control the rate of weight loss. Secondly, you will be “stalled" more days than you will show weight loss. In other words, you will lose weight here and here—but for most days, your scale will not budge. You cannot expect to see daily change. Focus on the trend and the trajectory—not on any given day or week or even two weeks. If you see an overall loss, you're doing fine." And my personal favorite bit of wisdom is that she always says to, “focus on what you can have. Don't fixate on the things you're giving up or can't eat. There's no can't, it's a choice you're making. You choose not to have things that will make you fat and uncomfortable. Speaking of choice, rejoice in the fact that you choose to eat so many delicious things, and yet lose weight. Focus on what you can have. It's a lot more fun."

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Women in Power: How to Get Better at Mentorship and Business Leadership

If you are reading this, then it is quite likely that you are a business leader and mentor already, and the very fact that you are looking to improve your skills beyond your current capacity means you are already ahead of the game.


In corporate sectors all around, a general trend has been observed which point towards the conclusion that talented women employees do thrive better under female mentorship. What this means is that women at the forefront of corporate leadership today must continue to improve in their ability to both lead and mentor the leaders of tomorrow. This is facilitated by the easy availability of ILM Level 7 Executive Coaching courses and training nowadays, which we are going to discuss in detail next.

Improving as a Mentor: Where Do You Start?

Given that improving on leadership and mentorship skills only concerns those that are already leading businesses and tutoring fresh talent under them, the very first requirement here concerns completing advanced ILM Level 7 Coaching programs.

However, in order to also include a more comprehensive educational curriculum and training to hone your mentorship skills to a point, it would be a good idea to go with a BCF Group program, which will help you to get that widely respected and vastly useful ILM Level 7 Certificate in Executive Coaching and Mentoring.

The BCF Group is one of the UK's most highly rated Institute of Leadership & Management (ILM) Approved Centres for ILM Level 7 Executive Coaching Courses. To know more about what exactly to expect during and after completing your ILM Level 7 Qualifications in Executive Coaching and Mentoring from the centre, head over to the official site.

In the meantime, some of the advantages of their ILM Level 7 Coaching curriculums can be highlighted as follows:

  • Advanced understanding of high-level coaching and mentoring theories
  • Critical evaluation of one's own leadership mentoring and executive coaching practices
  • Knowing how to relate someone's personality and nature of business to her own mentoring practices
  • Personal growth: Effective learning and mentoring fellow coaches

Once you have the ILM Level 7 Coaching Certificate, you are finally ready to take on advanced responsibilities as a business leader and significantly improve on your ability to mentor the fresh, female executives and leaders that rely on you for guidance.

Without the necessary advanced education and training, progress would not be possible after a point, but once you do end up completing your certifications, it is time to build on that that knowledge and training by adding your own unique touches towards developing a mentoring procedure for your clients/executives.

Understanding the 3 Different Aspects of Mentorship which Hold the Most Value to Corporate Women

There are various different aspects of business coaching, but most women usually need more assistance and guidance in some particular areas over others. If you have a certificate in executive coaching and mentoring, you most likely possess the ability to cover at least two of them for your clients.

After going through the opinion of numerous business mentors who have had a great deal of experience in working with talented women across multiple fields, the primary mentoring needs of corporate women in particular seem to be divided into three broad categories:

  • Advisory mentorship
  • Strategic mentorship
  • Operational mentorship

Advisory Mentorship: Feedback

Most women working in a corporate environment agree that their managers are not as straightforward or guiding with their feedback to the female executives as they are usually with the male executives. The feedback is, of course, extremely important for growth, and in its absence, improvement and employee evolution is often stunted - even in those with potential.

The advisory role of the mentor is meant to fill this damaging gap by providing her with valuable feedback which she can then use to further her own progress. It is important for everyone, regardless of gender, to get a clear idea regarding what their weaknesses are that they need to work on, as well as getting feedback on their strengths, so that they know exactly what to rely on in times of urgency. The advisory role played by a coach and mentor involves doing both and much more.

Strategic Mentorship: Exposure

Exposure is another part of the industry where women employees and even female business owners are lagging behind, since managers, partners and other decision makers often end up highlighting the best performing men over the equally talented (if not more so) women.

The job of the strategic mentor is to make sure that her clients are not overshadowed by anyone. They work towards bringing the spotlight to talented leaders and executives, so that they too can form valuable partnerships, get promotions, and find more suited roles for their talents. It is to be noted that experienced and well-connected business coaches who have been in the field for a while make the best strategic mentors for obvious reasons.

Operational Mentorship: Advice

Operational mentorship goes beyond just the generic advice, but involves an actual process and step by step solution to overcoming obstacles in a female executive's path to success, be it for an immediate project or a long-term goal.

Just as experienced coaches and mentors are ideal for strategic mentorship, women need more industry specific guidance when it comes to operational mentors. They need to be women who have actually worked in the specific field concerned, or finding practical solutions and forming strategies to overcome specific obstacles will prove difficult, even if the mentor has her best interests in mind.

When you are a highly qualified, experienced and successful female business coach, know that you are not only helping your clients reach success, but you are at the same time being seen as a role model for women working in the corporate sector. Every time you succeed in making another woman reach her goals, you are inspiring more women to follow in your footsteps, as well as showing them how to walk that road to success by mentoring them.