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7 Tips on How to Snapchat Like a BOSS

Career

If you’re a blogger, an influencer, a marketer, an entrepreneur, (or operate any kind of business that needs customers for that matter), there is no better channel to build your brand than Snapchat. In relation to other social platforms such as Instagram, Facebook, Twitter and LinkedIn, you’ve got to think about Snap differently. Snap isn’t about promoting, posturing, styling or selling. It’s about story telling. It’s an entirely new context to add more dimension and humanness to your personal brand, which is why I am particularly excited about it.


You might be thinking: “How do I do that? I don’t know or have any good stories to tell.”

The truth is: your life is your story.

Again, you’re probably saying to yourself: “No one cares about my morning routine, or wants to watch my toddler whine, or stand in line with me at the grocery store.”

Actually. You're wrong.

So long as you become intentional about it and maximize all that Snapchat has to offer, you can turn even the most mundane parts of your day into some of your most entertaining, inspiring, moving and/or educational content. You can also utilize it to amplify your personal brand, grow your business, create deeper relationships, add more revenue to your bottomline and absolutely elevate the meaningfulness of your “social” life. It just boils down to intention.

1

Tell. A. Story.

I know, I know, I sound like a broken record, but I really want to cement this point. There’s nothing wrong with being a “poster” — which a lot of people indeed are. Posters are Snappers who post random pictures and videos in this hypothetical order: a photo of the new orchid flower on your desk in the morning…then a few hours later… a photo of your burger at lunch…then a quick video of the beautiful sunset off your balcony in the evening. That’s all interesting enough content, but I, as your follower, want to see the narrative behind all of that.

Who gave you that orchid? Was it a gift? How did it make you feel? And that burger? Was it the best burger you’ve had in a while? Should I, your follower, go to that restaurant to try it myself and if so — how should I ask for it to be prepared? How did it make you feel? And perhaps that moment watching that sunset off your balcony is the first moment of quiet you’ve had all day. Maybe all week. How does THAT make you feel? The nuances of your day are the crown jewel of your content on Snap…because, remember, content is king.

Extra tip: try to create a true beginning, middle and end to your stories. To do this the most seamlessly, I like to turn my phone on airplane mode and take all the snaps of my story at once. (FYI- you can still send Snaps to your story in this mode, they will just stay pending.) Then once you’ve completed your story, you can upload your snaps in one swoop and essentially “publish” your masterpiece.

2

Say HI!

The Chat feature in Snapchat is hands down my personal favorite feature in the app. It’s an entirely new way to approach “social community management.” Why? Because you’re not managing a community at all… you’re creating relationships. This requires a bit of effort on your part, but the rewards of this are worth every bit of it. The results are not only better engagement on your Snaps, but creating connection and context with other people, which can lead to anything from a higher Snap score, more followers, a new prospective client, a new collaborator or simply a rad new friend. Just like with your storytelling, be intentional — and proactive — with your conversations. Respond to the content you’re seeing in people’s Snaps by sending them a personal message about it, Snap back to the people who are doing the same to you, and get to know what your fellow Snappers are into so you can share direct Snaps you feel they’d find valuable.

3

Create value & ask questions.

I’m a total proponent of randomness. Seriously: the weirder, the better. That kind of content can be where we get a glimpse of the most genuine and authentic versions of the people we follow. But don’t turn your Snapchat feed into one long self-indulgent, self-entertaining channel. Remember, just like your followers on Instagram, LinkedIn and Twitter who are most likely following you for inspiration, insights and answers, view Snapchat similarly. Make your channel a generous one. Give away insider tips, share links to what’s motivating you, and bounce questions off your followers, which inherently showcases that you value the feedback of the people who clearly value you. Create a Q&A call-out. Screenshot some of the answers you receive in return and share those right back via your Stories, amplifying your followers. At its core, Snapchat is a 1 to 1 messaging platform, but you can create community (and loyalty) by the virtue of strong, relevant and “crowd-sourced” content.

4

Promote other people.

I refer to Snapchat as “the walled garden.” Since you can’t search by hashtags and common interests, or share posts or the accounts of others to your feed, you have to proactively seek out the accounts you want to follow. However, one of the best ways to find people to follow are from referrals to accounts from the people you’re following. So, instead of waiting for someone to promote you, promote someone else. (Again — focus on generosity.) Share someone’s Snapcode or user name, or a screenshot from your 1:1 message interaction with them. Or, if you’re feeling extra adventurous, swap accounts with a follow Snapchatter to promote each other’s accounts and interact with their followers. This not only results in creating more value for your fans (which should always be your #1 priority), but it’s also a great way to gain more exposure and increase your following. Paying it forward always pays you back.

5

Keep coming back.

Just like with any other social platform, consistency is key. But unlike any other social platform, you don’t have worry about bombarding your following by posting too often.

You would never post 10 Instagram posts in a row (or at least, I hope you wouldn’t!) and you wouldn’t fire off tweets 24 hours a day (unless you were CNN), and you probably don’t update your Facebook friends morning, noon and night…right? These platforms all have their optimal cadences, but Snapchat is intended to be fluid. The more often you post to your Stories, the more you’re going to show up in your followers’ feed. But unlike Twitter or Instagram, with its mandatory scroll, Snap users can scroll their Story feed and skip around to what they want to watch. The purpose is simply to stay in the game. (I like to post a Snap to my Story first thing in the morning and the last thing in the evening, to ensure I’m capturing my audience no matter where they are in the 24-hour cycle.) Consistency keeps you visible which increases your viewers, which enhances your engagement, which results in stronger connections, which is the secret sauce of Snapchat.

6

Play!

I recently took a meeting with a couple executives at Snapchat and they shared with me that founder Evan Spiegel’s number one priority is hyper focused around creativity. If it’s not creative, it doesn’t belong in Snap. This anecdote got me so jazzed. If you take a look at every feature, function and tool — from the ability to draw, the custom stickers, moving Emojis, face-filters, geo-filters — everything is intended to be fun and engaging to play with and create. Take advantage of it all to enhance your storytelling.

7

Get Real.

Vulnerability is the new authenticity. (Can someone please quote me on that?)

There’s nothing more compelling, attractive, alluring and downright irresistible than your raw truth. For the record, I’m far more interested in hearing about your successes and failures, getting a peek inside a moment of panic or pure delight, or witnessing you goof around and geek out, over seeing your perfectly color coordinated desk accessories. (#SorryNotSorry, Instagram.)

Snapchat provides context to showcase your humanity, your sense of humor, your self-deprecation and — best of all — your vulnerability, unlike any other medium.

Snapchat allows you to… wait for it… Simply Be. (Is it becoming even clearer why I am so obsessed with it?) So get real and get going. And make sure you follow me on the Snap. I can’t wait to see YOUR boss skills soon.

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Self

I Have Been Bullied Both At School and At Work. Here's What It Taught Me

Starting with a little background, I am an anti-bullying advocate and have recently graduated from The Parent Leadership Training Institute, where as part of our studies we were asked to come up with a community project close to our hearts and put it into action. My cause was bullying, and I began a blog and Facebook page to address issues pertaining to all forms of bullying. Implementing this project was followed by a thre- minute speech to my peers, and, after all this, here is what I have learned about bullying.


Bullying makes people feel bad about themselves, leading to feelings of inadequacy, low self-esteem and even physical symptoms. The repercussions of bullying can cause people to miss school or work as well as countless other negative side effects.

I have been bullied both at school and at work, and I know of others who have suffered the same plight. It is not fun!

My first bullying experience was in seventh grade as a young teen. There was a group of three "mean girls" who harassed me and, I later found out, several of my friends; they thought it was funny to pick on others about their clothes, their looks or whatever else they could come up with (who knows). It felt awful at the time. Supposedly, I was chosen to get picked on because they claimed I bought my clothes at the Goodwill. That wasn't true, but really who cares? Why they were picking on me was never really the point. Luckily, after a while, the meanies went on to the next victim(s) like a never-ending cycle. I tend to think once a bully, always a bully, which goes to show how good a lifestyle that is, because those "mean girls" never amounted to much. In hindsight, I feel sorry for them. Watch the movie The Gift if you're really curious about what happens to bullies when they grow up.

And bullying was not just an issue when I was a teen, since then nothing much has changed. My own nephew was bullied in eighth grade, and he recently talked to me in depth about of how the bullying took a toll on him. Especially because I had the same experience, I could relate to him in ways that some others couldn't. Like reliving my own memories, I was incredibly broken up to hear how it made him feel.

Even worse than that, bullying does not end in the school yard. Employees are being bullied on the job at an alarming rate. When you are bullied on the job as an adult, it taken an even bigger toll. Further it doesn't just go away like those middle school "mean girls." Unless you can quit your job, you might just be stuck. There are all kinds of physical symptoms, stomach pains, migraines and even panic attacks. Beyond the physical, people's mental and emotional state is extremely sensitive to bullying, and as a result work performance might suffer. Furthermore, it might feel like there is no recourse, no one to believe you. You can hope that the HR Department is willing to listen and do something about it, but the whole process can be so disheartening. And in the hierarchical corporate environment, sometimes the bully seems to get ahead and you are left lagging behind in a subservient position. This is what happened to me as a victim of workplace bullying. It started with me being told by a co-worker that my boss was following me to the bathroom, staring down the hall whenever I left my desk to make sure I came right back to my seat. Then it was standing over me as I typed, ordering me to get in a car with them, not allowing me to sit somewhere if it wasn't within their sight. The list of offenses could go on endlessly. There were times I felt like I couldn't breathe. And then, the bully torturing me got a promotion. Like the character of Miranda Priestly in The Devil Wears Prada, the classic bully is revered by her peers, despite the fact that all of her employees are terrified of her. Yet, she is in a role of high stature and praised as a bully. We live in a culture that is not only complacent in the existence of bullies, but one that actively allows them to thrive.

It makes you realize how unfair life can be. Of course, no one said that life would be fair; maybe you just assumed that bad people would not get ahead. But, they do. Even now, I cannot help but to shake my head in disbelief. I often wonder what makes a person feel the need to laud their power over another. Are they insecure? Were they bullied themselves? They must feel bad about themselves in some way? Do they feel the need to do this to make themselves look good? Whatever the reason, it certainly isn't nice at all. I have found myself at different times in my life standing up for people who have been bullied around me. And I certainly do not allow anyone to treat me in any way that I find disrespectful. I truly believe in karma, and I tell myself that at some point in time, the bullies will get it back in some way. I have seen it happen, and in the meantime, I just say to myself "What goes around, comes around."

Bullying shows no sign of slowing down, and in this day and age, it's even worse than I have experienced in the past. Cyber bulling, rumors, fist fights, knifes, guns and other forms of both mental and physical cruelty, it truly sickens me. I know that I cannot save everyone, but I try to be an advocate as much as possible and encourage others to do so as well. NO ONE SHOULD BULLIED! It is disgraceful to say the least. You should always practice grace as much as you can. With every person who chooses to do so, the world gets a little bit better. I will be writing more on this topic on a regular basis; I feel it helps to talk about this subject aloud and spread the word. and, if nothing else, be kind.