7 Tips on How to Snapchat Like a BOSS


If you’re a blogger, an influencer, a marketer, an entrepreneur, (or operate any kind of business that needs customers for that matter), there is no better channel to build your brand than Snapchat. In relation to other social platforms such as Instagram, Facebook, Twitter and LinkedIn, you’ve got to think about Snap differently. Snap isn’t about promoting, posturing, styling or selling. It’s about story telling. It’s an entirely new context to add more dimension and humanness to your personal brand, which is why I am particularly excited about it.

You might be thinking: “How do I do that? I don’t know or have any good stories to tell.”

The truth is: your life is your story.

Again, you’re probably saying to yourself: “No one cares about my morning routine, or wants to watch my toddler whine, or stand in line with me at the grocery store.”

Actually. You're wrong.

So long as you become intentional about it and maximize all that Snapchat has to offer, you can turn even the most mundane parts of your day into some of your most entertaining, inspiring, moving and/or educational content. You can also utilize it to amplify your personal brand, grow your business, create deeper relationships, add more revenue to your bottomline and absolutely elevate the meaningfulness of your “social” life. It just boils down to intention.


Tell. A. Story.

I know, I know, I sound like a broken record, but I really want to cement this point. There’s nothing wrong with being a “poster” — which a lot of people indeed are. Posters are Snappers who post random pictures and videos in this hypothetical order: a photo of the new orchid flower on your desk in the morning…then a few hours later… a photo of your burger at lunch…then a quick video of the beautiful sunset off your balcony in the evening. That’s all interesting enough content, but I, as your follower, want to see the narrative behind all of that.

Who gave you that orchid? Was it a gift? How did it make you feel? And that burger? Was it the best burger you’ve had in a while? Should I, your follower, go to that restaurant to try it myself and if so — how should I ask for it to be prepared? How did it make you feel? And perhaps that moment watching that sunset off your balcony is the first moment of quiet you’ve had all day. Maybe all week. How does THAT make you feel? The nuances of your day are the crown jewel of your content on Snap…because, remember, content is king.

Extra tip: try to create a true beginning, middle and end to your stories. To do this the most seamlessly, I like to turn my phone on airplane mode and take all the snaps of my story at once. (FYI- you can still send Snaps to your story in this mode, they will just stay pending.) Then once you’ve completed your story, you can upload your snaps in one swoop and essentially “publish” your masterpiece.


Say HI!

The Chat feature in Snapchat is hands down my personal favorite feature in the app. It’s an entirely new way to approach “social community management.” Why? Because you’re not managing a community at all… you’re creating relationships. This requires a bit of effort on your part, but the rewards of this are worth every bit of it. The results are not only better engagement on your Snaps, but creating connection and context with other people, which can lead to anything from a higher Snap score, more followers, a new prospective client, a new collaborator or simply a rad new friend. Just like with your storytelling, be intentional — and proactive — with your conversations. Respond to the content you’re seeing in people’s Snaps by sending them a personal message about it, Snap back to the people who are doing the same to you, and get to know what your fellow Snappers are into so you can share direct Snaps you feel they’d find valuable.


Create value & ask questions.

I’m a total proponent of randomness. Seriously: the weirder, the better. That kind of content can be where we get a glimpse of the most genuine and authentic versions of the people we follow. But don’t turn your Snapchat feed into one long self-indulgent, self-entertaining channel. Remember, just like your followers on Instagram, LinkedIn and Twitter who are most likely following you for inspiration, insights and answers, view Snapchat similarly. Make your channel a generous one. Give away insider tips, share links to what’s motivating you, and bounce questions off your followers, which inherently showcases that you value the feedback of the people who clearly value you. Create a Q&A call-out. Screenshot some of the answers you receive in return and share those right back via your Stories, amplifying your followers. At its core, Snapchat is a 1 to 1 messaging platform, but you can create community (and loyalty) by the virtue of strong, relevant and “crowd-sourced” content.


Promote other people.

I refer to Snapchat as “the walled garden.” Since you can’t search by hashtags and common interests, or share posts or the accounts of others to your feed, you have to proactively seek out the accounts you want to follow. However, one of the best ways to find people to follow are from referrals to accounts from the people you’re following. So, instead of waiting for someone to promote you, promote someone else. (Again — focus on generosity.) Share someone’s Snapcode or user name, or a screenshot from your 1:1 message interaction with them. Or, if you’re feeling extra adventurous, swap accounts with a follow Snapchatter to promote each other’s accounts and interact with their followers. This not only results in creating more value for your fans (which should always be your #1 priority), but it’s also a great way to gain more exposure and increase your following. Paying it forward always pays you back.


Keep coming back.

Just like with any other social platform, consistency is key. But unlike any other social platform, you don’t have worry about bombarding your following by posting too often.

You would never post 10 Instagram posts in a row (or at least, I hope you wouldn’t!) and you wouldn’t fire off tweets 24 hours a day (unless you were CNN), and you probably don’t update your Facebook friends morning, noon and night…right? These platforms all have their optimal cadences, but Snapchat is intended to be fluid. The more often you post to your Stories, the more you’re going to show up in your followers’ feed. But unlike Twitter or Instagram, with its mandatory scroll, Snap users can scroll their Story feed and skip around to what they want to watch. The purpose is simply to stay in the game. (I like to post a Snap to my Story first thing in the morning and the last thing in the evening, to ensure I’m capturing my audience no matter where they are in the 24-hour cycle.) Consistency keeps you visible which increases your viewers, which enhances your engagement, which results in stronger connections, which is the secret sauce of Snapchat.



I recently took a meeting with a couple executives at Snapchat and they shared with me that founder Evan Spiegel’s number one priority is hyper focused around creativity. If it’s not creative, it doesn’t belong in Snap. This anecdote got me so jazzed. If you take a look at every feature, function and tool — from the ability to draw, the custom stickers, moving Emojis, face-filters, geo-filters — everything is intended to be fun and engaging to play with and create. Take advantage of it all to enhance your storytelling.


Get Real.

Vulnerability is the new authenticity. (Can someone please quote me on that?)

There’s nothing more compelling, attractive, alluring and downright irresistible than your raw truth. For the record, I’m far more interested in hearing about your successes and failures, getting a peek inside a moment of panic or pure delight, or witnessing you goof around and geek out, over seeing your perfectly color coordinated desk accessories. (#SorryNotSorry, Instagram.)

Snapchat provides context to showcase your humanity, your sense of humor, your self-deprecation and — best of all — your vulnerability, unlike any other medium.

Snapchat allows you to… wait for it… Simply Be. (Is it becoming even clearer why I am so obsessed with it?) So get real and get going. And make sure you follow me on the Snap. I can’t wait to see YOUR boss skills soon.

7min read

The Middle East And North Africa Are Brimming With Untapped Female Potential

Women of the Middle East have made significant strides in the past decade in a number of sectors, but huge gaps remain within the labor market, especially in leadership roles.

A huge number of institutions have researched and quantified trends of and obstacles to the full utilization of females in the marketplace. Gabriela Ramos, is the Chief-of-Staff to The Organization for Economic Co-operation and Development (OECD), an alliance of thirty-six governments seeking to improve economic growth and world trade. The OECD reports that increasing participation in the women's labor force could easily result in a $12 trillion jump in the global GDP by the year 2025.

To realize the possibilities, attention needs to be directed toward the most significantly underutilized resource: the women of MENA—the Middle East and North African countries. Educating the men of MENA on the importance of women working and holding leadership roles will improve the economies of those nations and lead to both national and global rewards, such as dissolving cultural stereotypes.

The OECD reports that increasing participation in the women's labor force could easily result in a $12 trillion jump in the global GDP by the year 2025.

In order to put this issue in perspective, the MENA region has the second highest unemployment rate in the world. According to the World Bank, more women than men go to universities, but for many in this region the journey ends with a degree. After graduating, women tend to stay at home due to social and cultural pressures. In 2017, the OECD estimated that unemployment among women is costing some $575 billion annually.

Forbes and Arabian Business have each published lists of the 100 most powerful Arab businesswomen, yet most female entrepreneurs in the Middle East run family businesses. When it comes to managerial positions, the MENA region ranks last with only 13 percent women among the total number of CEOs according to the Swiss-based International Labor Organization ( publication "Women Business Management – Gaining Momentum in the Middle East and Africa.")

The lopsided tendency that keeps women in family business—remaining tethered to the home even if they are prepared and capable of moving "into the world"—is noted in a report prepared by OECD. The survey provides factual support for the intuitive concern of cultural and political imbalance impeding the progression of women into the workplace who are otherwise fully capable. The nations of Algeria, Tunisia, Morocco, Libya, Jordan and Egypt all prohibit gender discrimination and legislate equal pay for men and women, but the progressive-sounding checklist of their rights fails to impact on "hiring, wages or women's labor force participation." In fact, the report continues, "Women in the six countries receive inferior wages for equal work… and in the private sector women rarely hold management positions or sit on the boards of companies."

This is more than a feminist mantra; MENA's males must learn that they, too, will benefit from accelerating the entry of women into the workforce on all levels. Some projections of value lost because women are unable to work; or conversely the amount of potential revenue are significant.

Elissa Freiha, founder of Womena, the leading empowerment platform in the Middle East, emphasizes the financial benefit of having women in high positions when communicating with men's groups. From a business perspective it has been proven through the market Index provider that companies with more women on their boards deliver 36% better equity than those lacking board diversity.

She challenges companies with the knowledge that, "From a business level, you can have a potential of 63% by incorporating the female perspective on the executive team and the boards of companies."

Freiha agrees that educating MENA's men will turn the tide. "It is difficult to argue culturally that a woman can disconnect herself from the household and community." Her own father, a United Arab Emirates native of Lebanese descent, preferred she get a job in the government, but after one month she quit and went on to create Womena. The fact that this win-lose situation was supported by an open-minded father, further propelled Freiha to start her own business.

"From a business level, you can have a potential of 63% by incorporating the female perspective on the executive team and the boards of companies." - Elissa Frei

While not all men share the open-mindedness of Freiha's dad, a striking number of MENA's women have convincingly demonstrated that the talent pool is skilled, capable and all-around impressive. One such woman is the prominent Sheikha Lubna bint Khalid bin Sultan Al-Qasimi, who is currently serving as a cabinet minister in the United Arab Emirates and previously headed a successful IT strategy company.

Al-Qasimi exemplifies the potential for MENA women in leadership, but how can one example become a cultural norm? Marcello Bonatto, who runs Re: Coded, a program that teaches young people in Turkey, Iraq and Yemen to become technology leaders, believes that multigenerational education is the key. He believes in the importance of educating the parent along with their offspring, "particularly when it comes to women." Bonatto notes the number of conflict-affected youth who have succeeded through his program—a boot camp training in technology.

The United Nations Women alongside Promundo—a Brazil-based NGO that promotes gender-equality and non-violence—sponsored a study titled, "International Men and Gender Equality Survey of the Middle East and North Africa in 2017."

This study surveyed ten thousand men and women between the ages of 18 and 59 across both rural and urban areas in Egypt, Lebanon, Morocco and the Palestinian Authority. It reports that, "Men expected to control their wives' personal freedoms from what they wear to when the couple has sex." Additionally, a mere one-tenth to one-third of men reported having recently carried out a more conventionally "female task" in their home.

Although the MENA region is steeped in historical tribal culture, the current conflict of gender roles is at a crucial turning point. Masculine power structures still play a huge role in these countries, and despite this obstacle, women are on the rise. But without the support of their nations' men this will continue to be an uphill battle. And if change won't come from the culture, maybe it can come from money. By educating MENA's men about these issues, the estimated $27 trillion that women could bring to their economies might not be a dream. Women have been empowering themselves for years, but it's time for MENA's men to empower its women.