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7 Tips on How to Snapchat Like a BOSS

Career

If you’re a blogger, an influencer, a marketer, an entrepreneur, (or operate any kind of business that needs customers for that matter), there is no better channel to build your brand than Snapchat. In relation to other social platforms such as Instagram, Facebook, Twitter and LinkedIn, you’ve got to think about Snap differently. Snap isn’t about promoting, posturing, styling or selling. It’s about story telling. It’s an entirely new context to add more dimension and humanness to your personal brand, which is why I am particularly excited about it.


You might be thinking: “How do I do that? I don’t know or have any good stories to tell.”

The truth is: your life is your story.

Again, you’re probably saying to yourself: “No one cares about my morning routine, or wants to watch my toddler whine, or stand in line with me at the grocery store.”

Actually. You're wrong.

So long as you become intentional about it and maximize all that Snapchat has to offer, you can turn even the most mundane parts of your day into some of your most entertaining, inspiring, moving and/or educational content. You can also utilize it to amplify your personal brand, grow your business, create deeper relationships, add more revenue to your bottomline and absolutely elevate the meaningfulness of your “social” life. It just boils down to intention.

1

Tell. A. Story.

I know, I know, I sound like a broken record, but I really want to cement this point. There’s nothing wrong with being a “poster” — which a lot of people indeed are. Posters are Snappers who post random pictures and videos in this hypothetical order: a photo of the new orchid flower on your desk in the morning…then a few hours later… a photo of your burger at lunch…then a quick video of the beautiful sunset off your balcony in the evening. That’s all interesting enough content, but I, as your follower, want to see the narrative behind all of that.

Who gave you that orchid? Was it a gift? How did it make you feel? And that burger? Was it the best burger you’ve had in a while? Should I, your follower, go to that restaurant to try it myself and if so — how should I ask for it to be prepared? How did it make you feel? And perhaps that moment watching that sunset off your balcony is the first moment of quiet you’ve had all day. Maybe all week. How does THAT make you feel? The nuances of your day are the crown jewel of your content on Snap…because, remember, content is king.

Extra tip: try to create a true beginning, middle and end to your stories. To do this the most seamlessly, I like to turn my phone on airplane mode and take all the snaps of my story at once. (FYI- you can still send Snaps to your story in this mode, they will just stay pending.) Then once you’ve completed your story, you can upload your snaps in one swoop and essentially “publish” your masterpiece.

2

Say HI!

The Chat feature in Snapchat is hands down my personal favorite feature in the app. It’s an entirely new way to approach “social community management.” Why? Because you’re not managing a community at all… you’re creating relationships. This requires a bit of effort on your part, but the rewards of this are worth every bit of it. The results are not only better engagement on your Snaps, but creating connection and context with other people, which can lead to anything from a higher Snap score, more followers, a new prospective client, a new collaborator or simply a rad new friend. Just like with your storytelling, be intentional — and proactive — with your conversations. Respond to the content you’re seeing in people’s Snaps by sending them a personal message about it, Snap back to the people who are doing the same to you, and get to know what your fellow Snappers are into so you can share direct Snaps you feel they’d find valuable.

3

Create value & ask questions.

I’m a total proponent of randomness. Seriously: the weirder, the better. That kind of content can be where we get a glimpse of the most genuine and authentic versions of the people we follow. But don’t turn your Snapchat feed into one long self-indulgent, self-entertaining channel. Remember, just like your followers on Instagram, LinkedIn and Twitter who are most likely following you for inspiration, insights and answers, view Snapchat similarly. Make your channel a generous one. Give away insider tips, share links to what’s motivating you, and bounce questions off your followers, which inherently showcases that you value the feedback of the people who clearly value you. Create a Q&A call-out. Screenshot some of the answers you receive in return and share those right back via your Stories, amplifying your followers. At its core, Snapchat is a 1 to 1 messaging platform, but you can create community (and loyalty) by the virtue of strong, relevant and “crowd-sourced” content.

4

Promote other people.

I refer to Snapchat as “the walled garden.” Since you can’t search by hashtags and common interests, or share posts or the accounts of others to your feed, you have to proactively seek out the accounts you want to follow. However, one of the best ways to find people to follow are from referrals to accounts from the people you’re following. So, instead of waiting for someone to promote you, promote someone else. (Again — focus on generosity.) Share someone’s Snapcode or user name, or a screenshot from your 1:1 message interaction with them. Or, if you’re feeling extra adventurous, swap accounts with a follow Snapchatter to promote each other’s accounts and interact with their followers. This not only results in creating more value for your fans (which should always be your #1 priority), but it’s also a great way to gain more exposure and increase your following. Paying it forward always pays you back.

5

Keep coming back.

Just like with any other social platform, consistency is key. But unlike any other social platform, you don’t have worry about bombarding your following by posting too often.

You would never post 10 Instagram posts in a row (or at least, I hope you wouldn’t!) and you wouldn’t fire off tweets 24 hours a day (unless you were CNN), and you probably don’t update your Facebook friends morning, noon and night…right? These platforms all have their optimal cadences, but Snapchat is intended to be fluid. The more often you post to your Stories, the more you’re going to show up in your followers’ feed. But unlike Twitter or Instagram, with its mandatory scroll, Snap users can scroll their Story feed and skip around to what they want to watch. The purpose is simply to stay in the game. (I like to post a Snap to my Story first thing in the morning and the last thing in the evening, to ensure I’m capturing my audience no matter where they are in the 24-hour cycle.) Consistency keeps you visible which increases your viewers, which enhances your engagement, which results in stronger connections, which is the secret sauce of Snapchat.

6

Play!

I recently took a meeting with a couple executives at Snapchat and they shared with me that founder Evan Spiegel’s number one priority is hyper focused around creativity. If it’s not creative, it doesn’t belong in Snap. This anecdote got me so jazzed. If you take a look at every feature, function and tool — from the ability to draw, the custom stickers, moving Emojis, face-filters, geo-filters — everything is intended to be fun and engaging to play with and create. Take advantage of it all to enhance your storytelling.

7

Get Real.

Vulnerability is the new authenticity. (Can someone please quote me on that?)

There’s nothing more compelling, attractive, alluring and downright irresistible than your raw truth. For the record, I’m far more interested in hearing about your successes and failures, getting a peek inside a moment of panic or pure delight, or witnessing you goof around and geek out, over seeing your perfectly color coordinated desk accessories. (#SorryNotSorry, Instagram.)

Snapchat provides context to showcase your humanity, your sense of humor, your self-deprecation and — best of all — your vulnerability, unlike any other medium.

Snapchat allows you to… wait for it… Simply Be. (Is it becoming even clearer why I am so obsessed with it?) So get real and get going. And make sure you follow me on the Snap. I can’t wait to see YOUR boss skills soon.

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4min read
Lifestyle

Going Makeupless To The Office May Be Costing You More Than Just Money

Women have come a long way in redefining beauty to be more inclusive of different body types, skin colors and hair styles, but society's beauty standards still remain as high as we have always known them to be. In the workplace, professionalism is directly linked to the appearance of both men and women, but for women, the expectations and requirements needed to fit the part are far stricter. Unlike men, there exists a direct correlation between beauty and respect that women are forced to acknowledge, and in turn comply with, in order to succeed.


Before stepping foot into the workforce, women who choose to opt out of conventional beauty and grooming regiments are immediately at a disadvantage. A recent Forbes article analyzing the attractiveness bias at work cited a comprehensive academic review for its study on the benefits attractive adults receive in the labor market. A summary of the review stated, "'Physically attractive individuals are more likely to be interviewed for jobs and hired, they are more likely to advance rapidly in their careers through frequent promotions, and they earn higher wages than unattractive individuals.'" With attractiveness and success so tightly woven together, women often find themselves adhering to beauty standards they don't agree with in order to secure their careers.

Complying with modern beauty standards may be what gets your foot in the door in the corporate world, but once you're in, you are expected to maintain your appearance or risk being perceived as unprofessional. While it may not seem like a big deal, this double standard has become a hurdle for businesswomen who are forced to fit this mold in order to earn respect that men receive regardless of their grooming habits. Liz Elting, Founder and CEO of the Elizabeth Elting Foundation, is all too familiar with conforming to the beauty culture in order to command respect, and has fought throughout the course of her entrepreneurial journey to override this gender bias.

As an internationally-recognized women's advocate, Elting has made it her mission to help women succeed on their own, but she admits that little progress can be made until women reclaim their power and change the narrative surrounding beauty and success. In 2016, sociologists Jaclyn Wong and Andrew Penner conducted a study on the positive association between physical attractiveness and income. Their results concluded that "attractive individuals earn roughly 20 percent more than people of average attractiveness," not including controlling for grooming. The data also proves that grooming accounts entirely for the attractiveness premium for women as opposed to only half for men. With empirical proof that financial success in directly linked to women's' appearance, Elting's desire to have women regain control and put an end to beauty standards in the workplace is necessary now more than ever.

Although the concepts of beauty and attractiveness are subjective, the consensus as to what is deemed beautiful, for women, is heavily dependent upon how much effort she makes towards looking her best. According to Elting, men do not need to strive to maintain their appearance in order to earn respect like women do, because while we appreciate a sharp-dressed man in an Armani suit who exudes power and influence, that same man can show up to at a casual office in a t-shirt and jeans and still be perceived in the same light, whereas women will not. "Men don't have to demonstrate that they're allowed to be in public the way women do. It's a running joke; show up to work without makeup, and everyone asks if you're sick or have insomnia," says Elting. The pressure to look our best in order to be treated better has also seeped into other areas of women's lives in which we sometimes feel pressured to make ourselves up in situations where it isn't required such as running out to the supermarket.

So, how do women begin the process of overriding this bias? Based on personal experience, Elting believes that women must step up and be forceful. With sexism so rampant in workplace, respect for women is sometimes hard to come across and even harder to earn. "I was frequently assumed to be my co-founder's secretary or assistant instead of the person who owned the other half of the company. And even in business meetings where everyone knew that, I would still be asked to be the one to take notes or get coffee," she recalls. In effort to change this dynamic, Elting was left to claim her authority through self-assertion and powering over her peers when her contributions were being ignored. What she was then faced with was the alternate stereotype of the bitchy executive. She admits that teetering between the caregiver role or the bitch boss on a power trip is frustrating and offensive that these are the two options businesswomen are left with.

Despite the challenges that come with standing your ground, women need to reclaim their power for themselves and each other. "I decided early on that I wanted to focus on being respected rather than being liked. As a boss, as a CEO, and in my personal life, I stuck my feet in the ground, said what I wanted to say, and demanded what I needed – to hell with what people think," said Elting. In order for women to opt out of ridiculous beauty standards, we have to own all the negative responses that come with it and let it make us stronger– and we don't have to do it alone. For men who support our fight, much can be achieved by pushing back and policing themselves and each other when women are being disrespected. It isn't about chivalry, but respecting women's right to advocate for ourselves and take up space.

For Elting, her hope is to see makeup and grooming standards become an optional choice each individual makes rather than a rule imposed on us as a form of control. While she states she would never tell anyone to stop wearing makeup or dressing in a way that makes them feel confident, the slumping shoulders of a woman resigned to being belittled looks far worse than going without under-eye concealer. Her advice to women is, "If you want to navigate beauty culture as an entrepreneur, the best thing you can be is strong in the face of it. It's exactly the thing they don't want you to do. That means not being afraid to be a bossy, bitchy, abrasive, difficult woman – because that's what a leader is."