Sponsored 11 March 2019
Social media is a promising avenue for marketing strategist because it offers potentially the largest draw for any brand, which is the large following. With over 3.5 billion active users, your brand will stand to benefit by setting up and being active on social media. The increased appeal for brands online is further enhanced by the high interest of followers in brand activity, with certain platforms having up to 80% of users following at least one brand.
Social media can be a great platform for you. It will help you grow your brand quickly and foster the development of relationships with your clients which may lead to development of brand loyalty. Here are the potential benefits on offer.
Great low cost advertising
You can market your brand for free just by joining social media and targeting some metric to help you meet your business goals. Signing onto these social media platforms is free, which means that you will not need to incur any expenses to grow your brand online. It may be difficult to achieve your goals organically, since it will take some time to develop a following and grow your brand. However, you can still achieve rapid growth through strategic social media campaigns, even if this is done completely through paid means.
A variety of paid ad options
Social media provides options for businesses that may seek other means of advertising aside from simply setting up a social media page. You can take advantage of one of many paid advertising features, which are available across different social media platforms. These paid advertising features allow you to reach your desired audiences better, increase brand awareness and boosts the performance of your posts. They may be inexpensive, with some paid ads only costing $1. You can buy Instagram followers for as low as $1.Or you can buy automatic comments for next posts. You may even consider free trials of these paid ad features to get a feel of how they might influence your social media marketing for better final judgment.
You will be better able to market your business if more people can find out about your brand. Traditional advertising is limited in this sense because it caters to users largely by a location basis, and may only be restricted to persons with access to these forms of media. The large number of active monthly users on social media includes persons finding access through both computer and mobile interface. These people are spread around the world, and may not necessarily fit in a single demographic. You could have potential clients halfway around the world. The paid ad options will allow you to target your desired audiences for even better visibility levels, which may translate to higher rates of growth.
Better personal selling
You can reach your target audience members on a personal level, which makes it easier to carry out personal selling. Personal selling involves leveraging important personal life events, and taking advantage of the personal interaction supported by social media, to increase brand awareness and target increased sales. The platform will also offer personal marketing, which is the most effective way to reach potential clients without spending any money. You can use personal marketing by taking advantage of your customers' reviews and experiences with your brand.
Real time interaction with clients
You can engage with your followers on social media in real time, which makes it easier to offer customer support. Your clients are very likely going to use your social media platform to interact with your brand and find out more about your identity, values and products. They will expect some interaction with your brand, which may sway their trust and confidence levels in your brand. An interactive brand with timely and professional responses, even when the user has a negative comment, will attract and keep follower interest. You will be better able to grow your brand by talking to your clients. If anything, you might be able to find out more about their preferences and tailor your brand to suit their needs.
A global reach
The biggest appeal of social media is the large volume of active monthly users. There are over 3.5 billion users on different social platforms, who are spread out across the globe. This distribution is beneficial for brands with a global outlook. If you are looking to market your brand t the rest of the world, social media represents the most effective and inexpensive way to reach out to your potential clients. Social media also incorporates different languages, which allows your brand to provide content for people in other parts of the world. It is set up to facilitate global interaction, which may also be between your brand and potential clients from faraway places.
Will social media help grow your brand? If trends in brand efforts towards embracing social media are anything to go by, the answer is resounding. Even if you do not consider paid advertising options, social media will provide a range of benefits to help you achieve different business goals. Setting up on social media will help you achieve these goals quickly, efficiently and for the fraction of the cost it would require to market your brand on traditional avenues.
Going through adolescence and puberty can take its toll. As we try and navigate the changes that are happening and settle into adulthood, it's easy to be unaware of something that might be a reason for concern, or we may rely on old traditional methods of support that aren't conducive to positive long-term health.
As a society, we have accepted popular over-the-counter medicines that are used for an isolated headache or migraine to be the only line of defense to treat period pain. We have allowed old treatments and information to remain stagnant and thus have failed to evolve with the times. In order for change to be possible, we need to modify our approach and take advantage of and source new information, products, and research while pushing the conversation forward to normalize discussions around menstruation to better support the health of people who menstruate.
As a society, we have accepted popular over-the-counter medicines that are used for an isolated headache or migraine to be the only line of defense to treat period pain.
Between growing up with three sisters and a dad who is a double-board certified OB/GYN and infertility specialist, vaginal wellness has always taken center stage in my house. Through this, I had a lens into a world that overtime became more obviously outdated and slow to establish new tools to help combat the unpleasantries that are associated with menstruation. In my own family, I was able to see how different getting your period could be, how diverse symptoms were, and the importance of quality female wellness.
One of my sisters had the unfortunate experience of dealing with an ulcer related to excessive use of over-the-counter medication. This medicine was the only available option to help ease the pain throughout her cycle, which is a direct example of just how damaging the lack of quality menstrual-pain products can be and the toll it takes on our bodies.
It was hard not to wonder why period companies weren't as equally diverse as its customers. Or perhaps another question is, where is the effort to even have open discussions about what more could be done? As you could imagine, growing up with a doctor in the family lends itself to immediate access to health information, but this is a luxury that most people do not have. So where are the resources to help educate women and other people with vaginas on their bodies or symptoms they should look out for to help maintain positive reproductive health?
Through these observations, it became apparent just how much more could be done to support, aid, and educate women or other people with vagins on reproductive wellness. As someone who took to the trend of CBD to help with my own menstrual cycle symptoms, it had dawned on me that I was already nurturing a solution. I had been sharing my experience with CBD for menstrual relief with my sisters and girlfriends, so why not the rest of our community?
Enter, Maxine + Morgan, the CBD based wellness brand dedicated to using natural ingredients to alleviate menstrual cycle symptoms that I created with my dad Dr. Allen Morgan. When my family and I learned that people who menstruate sacrifice approximately 23 days a year on average worth of productivity because of period-related symptoms, we knew our products could improve that. We created capsules that are GMO free, gluten free, and vegan; all of which are made up using only six ingredients. Turmeric, ginger, cramp bark, valerian root, and fennel coupled with the healing qualities of CBD make up our unique formula that has been scientifically shown to reduce PMS symptoms and cramping. In addition to our CBD-based products, we also have a wellness line of options that are CBD free, which are also undergoing a clinical study to determine overall effectiveness.
In my own family, I was able to see how different getting your period could be, how diverse symptoms were, and the importance of quality vaginal wellness.
We decided early on that we would focus on providing high-quality supplements that fostered an uninterrupted lifestyle while simultaneously investing time and resources to new research and information. Having only been established for a few years now, we have coordinated the first ever clinical study to compare the effectiveness of CBD to popular over-the-counter medicine. We have also created an initiative with the non-profit organization, Period.org to donate funds to help support their amazing cause.
As a program that prioritizes access to information, hygiene products, and resources, we couldn't think of a better group to join forces with to leverage change within the industry. Especially now in the pandemic era, there has been an influx of women who are facing the harsh reality of period poverty. This refers to women who need feminine hygiene products but cannot afford them, which often leads to using toilet paper, rags, socks, or not using anything at all. This is completely unacceptable. Maxine+Morgan is vowing to bring awareness to period poverty and sourcing solutions that help all women feel comfortable, healthy, and strong. Through strategic partnerships, influencing open conversations, and raising money for non-profit organizations we can create a new dynamic and standard.
Maxine+Morgan is vowing to bring awareness to period poverty and sourcing solutions that help all menstruating people feel comfortable, healthy, and strong.
We have set high standards for the quality and effectiveness of our products, but also for who we are as a company. We are dedicated to being allies to the female community in order to foster change, create support, and reinvent how we talk about period health. More times than not, we only discuss our experience around our period when we're forced to cancel plans because our cramps are too painful to leave the house. We have no problem talking about our new skincare routine but shy away from talking about our flow, or what's going on down there. Within the next five years, we're setting our sights on not only being readily available in all major retail platforms that carry your other female wellness products, but creating a new dialogue filled with updated information and dismantling the stigma behind open discussion on menstruation and painful period symptoms.
We're with you, we feel you, we are you.