Social media is a promising avenue for marketing strategist because it offers potentially the largest draw for any brand, which is the large following. With over 3.5 billion active users, your brand will stand to benefit by setting up and being active on social media. The increased appeal for brands online is further enhanced by the high interest of followers in brand activity, with certain platforms having up to 80% of users following at least one brand.
Social media can be a great platform for you. It will help you grow your brand quickly and foster the development of relationships with your clients which may lead to development of brand loyalty. Here are the potential benefits on offer.
Great low cost advertising
You can market your brand for free just by joining social media and targeting some metric to help you meet your business goals. Signing onto these social media platforms is free, which means that you will not need to incur any expenses to grow your brand online. It may be difficult to achieve your goals organically, since it will take some time to develop a following and grow your brand. However, you can still achieve rapid growth through strategic social media campaigns, even if this is done completely through paid means.
A variety of paid ad options
Social media provides options for businesses that may seek other means of advertising aside from simply setting up a social media page. You can take advantage of one of many paid advertising features, which are available across different social media platforms. These paid advertising features allow you to reach your desired audiences better, increase brand awareness and boosts the performance of your posts. They may be inexpensive, with some paid ads only costing $1. You can buy Instagram followers for as low as $1.Or you can buy automatic comments for next posts. You may even consider free trials of these paid ad features to get a feel of how they might influence your social media marketing for better final judgment.
You will be better able to market your business if more people can find out about your brand. Traditional advertising is limited in this sense because it caters to users largely by a location basis, and may only be restricted to persons with access to these forms of media. The large number of active monthly users on social media includes persons finding access through both computer and mobile interface. These people are spread around the world, and may not necessarily fit in a single demographic. You could have potential clients halfway around the world. The paid ad options will allow you to target your desired audiences for even better visibility levels, which may translate to higher rates of growth.
Better personal selling
You can reach your target audience members on a personal level, which makes it easier to carry out personal selling. Personal selling involves leveraging important personal life events, and taking advantage of the personal interaction supported by social media, to increase brand awareness and target increased sales. The platform will also offer personal marketing, which is the most effective way to reach potential clients without spending any money. You can use personal marketing by taking advantage of your customers' reviews and experiences with your brand.
Real time interaction with clients
You can engage with your followers on social media in real time, which makes it easier to offer customer support. Your clients are very likely going to use your social media platform to interact with your brand and find out more about your identity, values and products. They will expect some interaction with your brand, which may sway their trust and confidence levels in your brand. An interactive brand with timely and professional responses, even when the user has a negative comment, will attract and keep follower interest. You will be better able to grow your brand by talking to your clients. If anything, you might be able to find out more about their preferences and tailor your brand to suit their needs.
A global reach
The biggest appeal of social media is the large volume of active monthly users. There are over 3.5 billion users on different social platforms, who are spread out across the globe. This distribution is beneficial for brands with a global outlook. If you are looking to market your brand t the rest of the world, social media represents the most effective and inexpensive way to reach out to your potential clients. Social media also incorporates different languages, which allows your brand to provide content for people in other parts of the world. It is set up to facilitate global interaction, which may also be between your brand and potential clients from faraway places.
Will social media help grow your brand? If trends in brand efforts towards embracing social media are anything to go by, the answer is resounding. Even if you do not consider paid advertising options, social media will provide a range of benefits to help you achieve different business goals. Setting up on social media will help you achieve these goals quickly, efficiently and for the fraction of the cost it would require to market your brand on traditional avenues.
For decades, women have been unknowingly suffering from PSD and intergenerational trauma, but now Dr. Valerie Rein wants women to reclaim their power through mind, body and healing tools.
As women, no matter how many accomplishments we have or how successful we look on the outside, we all occasionally hear that nagging internal voice telling us to do more. We criticize ourselves more than anyone else and then throw ourselves into the never-ending cycle of self-care, all in effort to save ourselves from crashing into this invisible internal wall. According to psychologist, entrepreneur and author, Dr. Valerie Rein, these feelings are not your fault and there is nothing wrong with you— but chances are you definitely suffering from Patriarchy Stress Disorder.
Patriarchy Stress Disorder (PSD) is defined as the collective inherited trauma of oppression that forms an invisible inner barrier to women's happiness and fulfillment. The term was coined by Rein who discovered a missing link between trauma and the effects that patriarchal power structures have had on certain groups of people all throughout history up until the present day. Her life experience, in addition to research, have led Rein to develop a deeper understanding of the ways in which men and women are experiencing symptoms of trauma and stress that have been genetically passed down from previously oppressed generations.
What makes the discovery of this disorder significant is that it provides women with an answer to the stresses and trauma we feel but cannot explain or overcome. After being admitted to the ER with stroke-like symptoms one afternoon, when Rein noticed the left side of her body and face going numb, she was baffled to learn from her doctors that the results of her tests revealed that her stroke-like symptoms were caused by stress. Rein was then left to figure out what exactly she did for her clients in order for them to be able to step into the fullness of themselves that she was unable to do for herself. "What started seeping through the tears was the realization that I checked all the boxes that society told me I needed to feel happy and fulfilled, but I didn't feel happy or fulfilled and I didn't feel unhappy either. I didn't feel much of anything at all, not even stress," she stated.
Photo Courtesy of Dr. Valerie Rein
This raised the question for Rein as to what sort of hidden traumas women are suppressing without having any awareness of its presence. In her evaluation of her healing methodology, Rein realized that she was using mind, body and trauma healing tools with her clients because, while they had never experienced a traumatic event, they were showing the tell-tale symptoms of trauma which are described as a disconnect from parts of ourselves, body and emotions. In addition to her personal evaluation, research at the time had revealed that traumatic experiences are, in fact, passed down genetically throughout generations. This was Rein's lightbulb moment. The answer to a very real problem that she, and all women, have been experiencing is intergenerational trauma as a result of oppression formed under the patriarchy.
Although Rein's discovery would undoubtably change the way women experience and understand stress, it was crucial that she first broaden the definition of trauma not with the intention of catering to PSD, but to better identify the ways in which trauma presents itself in the current generation. When studying psychology from the books and diagnostic manuals written exclusively by white men, trauma was narrowly defined as a life-threatening experience. By that definition, not many people fit the bill despite showing trauma-like symptoms such as disconnections from parts of their body, emotions and self-expression. However, as the field of psychology has expanded, more voices have been joining the conversations and expanding the definition of trauma based on their lived experience. "I have broadened the definition to say that any experience that makes us feel unsafe psychically or emotionally can be traumatic," stated Rein. By redefining trauma, people across the gender spectrum are able to find validation in their experiences and begin their journey to healing these traumas not just for ourselves, but for future generations.
While PSD is not experienced by one particular gender, as women who have been one of the most historically disadvantaged and oppressed groups, we have inherited survival instructions that express themselves differently for different women. For some women, this means their nervous systems freeze when faced with something that has been historically dangerous for women such as stepping into their power, speaking out, being visible or making a lot of money. Then there are women who go into fight or flight mode. Although they are able to stand in the spotlight, they pay a high price for it when their nervous system begins to work in a constant state of hyper vigilance in order to keep them safe. These women often find themselves having trouble with anxiety, intimacy, sleeping or relaxing without a glass of wine or a pill. Because of this, adrenaline fatigue has become an epidemic among high achieving women that is resulting in heightened levels of stress and anxiety.
"For the first time, it makes sense that we are not broken or making this up, and we have gained this understanding by looking through the lens of a shared trauma. All of these things have been either forbidden or impossible for women. A woman's power has always been a punishable offense throughout history," stated Rein.
Although the idea of having a disorder may be scary to some and even potentially contribute to a victim mentality, Rein wants people to be empowered by PSD and to see it as a diagnosis meant to validate your experience by giving it a name, making it real and giving you a means to heal yourself. "There are still experiences in our lives that are triggering PSD and the more layers we heal, the more power we claim, the more resilience we have and more ability we have in staying plugged into our power and happiness. These triggers affect us less and less the more we heal," emphasized Rein. While the task of breaking intergenerational transmission of trauma seems intimidating, the author has flipped the negative approach to the healing journey from a game of survival to the game of how good can it get.
In her new book, Patriarchy Stress Disorder: The Invisible Barrier to Women's Happiness and Fulfillment, Rein details an easy system for healing that includes the necessary tools she has sourced over 20 years on her healing exploration with the pioneers of mind, body and trauma resolution. Her 5-step system serves to help "Jailbreakers" escape the inner prison of PSD and other hidden trauma through the process of Waking Up in Prison, Meeting the Prison Guards, Turning the Prison Guards into Body Guards, Digging the Tunnel to Freedom and Savoring Freedom. Readers can also find free tools on Rein's website to help aid in their healing journey and exploration.
"I think of the book coming out as the birth of a movement. Healing is not women against men– it's women, men and people across the gender spectrum, coming together in a shared understanding that we all have trauma and we can all heal."