Social media is a promising avenue for marketing strategist because it offers potentially the largest draw for any brand, which is the large following. With over 3.5 billion active users, your brand will stand to benefit by setting up and being active on social media. The increased appeal for brands online is further enhanced by the high interest of followers in brand activity, with certain platforms having up to 80% of users following at least one brand.
Social media can be a great platform for you. It will help you grow your brand quickly and foster the development of relationships with your clients which may lead to development of brand loyalty. Here are the potential benefits on offer.
Great low cost advertising
You can market your brand for free just by joining social media and targeting some metric to help you meet your business goals. Signing onto these social media platforms is free, which means that you will not need to incur any expenses to grow your brand online. It may be difficult to achieve your goals organically, since it will take some time to develop a following and grow your brand. However, you can still achieve rapid growth through strategic social media campaigns, even if this is done completely through paid means.
A variety of paid ad options
Social media provides options for businesses that may seek other means of advertising aside from simply setting up a social media page. You can take advantage of one of many paid advertising features, which are available across different social media platforms. These paid advertising features allow you to reach your desired audiences better, increase brand awareness and boosts the performance of your posts. They may be inexpensive, with some paid ads only costing $1. You can buy Instagram followers for as low as $1.Or you can buy automatic comments for next posts. You may even consider free trials of these paid ad features to get a feel of how they might influence your social media marketing for better final judgment.
You will be better able to market your business if more people can find out about your brand. Traditional advertising is limited in this sense because it caters to users largely by a location basis, and may only be restricted to persons with access to these forms of media. The large number of active monthly users on social media includes persons finding access through both computer and mobile interface. These people are spread around the world, and may not necessarily fit in a single demographic. You could have potential clients halfway around the world. The paid ad options will allow you to target your desired audiences for even better visibility levels, which may translate to higher rates of growth.
Better personal selling
You can reach your target audience members on a personal level, which makes it easier to carry out personal selling. Personal selling involves leveraging important personal life events, and taking advantage of the personal interaction supported by social media, to increase brand awareness and target increased sales. The platform will also offer personal marketing, which is the most effective way to reach potential clients without spending any money. You can use personal marketing by taking advantage of your customers' reviews and experiences with your brand.
Real time interaction with clients
You can engage with your followers on social media in real time, which makes it easier to offer customer support. Your clients are very likely going to use your social media platform to interact with your brand and find out more about your identity, values and products. They will expect some interaction with your brand, which may sway their trust and confidence levels in your brand. An interactive brand with timely and professional responses, even when the user has a negative comment, will attract and keep follower interest. You will be better able to grow your brand by talking to your clients. If anything, you might be able to find out more about their preferences and tailor your brand to suit their needs.
A global reach
The biggest appeal of social media is the large volume of active monthly users. There are over 3.5 billion users on different social platforms, who are spread out across the globe. This distribution is beneficial for brands with a global outlook. If you are looking to market your brand t the rest of the world, social media represents the most effective and inexpensive way to reach out to your potential clients. Social media also incorporates different languages, which allows your brand to provide content for people in other parts of the world. It is set up to facilitate global interaction, which may also be between your brand and potential clients from faraway places.
Will social media help grow your brand? If trends in brand efforts towards embracing social media are anything to go by, the answer is resounding. Even if you do not consider paid advertising options, social media will provide a range of benefits to help you achieve different business goals. Setting up on social media will help you achieve these goals quickly, efficiently and for the fraction of the cost it would require to market your brand on traditional avenues.
We are living in a time when women are rising to new heights which means they are regularly being confronted with the fear of being "too much". For women in business this is pervasive and costly.
A few ways women can be perceived as "too much" are:
Speaking up about their successes and achievements.
Sharing one too many photos of their cute kids.
Telling one too many people about that date night.
Looking a little too good in that swimsuit.
These can lead to being publicly attacked on social media or privately slandered which in turn leads to women dimming their light and walking on egg shells in hopes of avoiding conflict and judgement.
The minute a woman feels it's unsafe to shine she will begin to overthink, worry, and fear how she shows up in the world.
Forgetting to announce the book is done and the interview is live.
Choosing to focus on what's still on the to-do list rather than what's been checked off.
Many female entrepreneurs are subconsciously altering their behavior in an attempt to not attract too much attention to themselves, rather than focusing on allowing authenticity and magnetism to attract their ideal clients and community.
Women are afraid of being criticized, ostracized, and abandoned by other women for simply being who they are. This leads to quite the quantum when being who you are is simplest way to accelerate the growth of your business.
New research shows men are far more comfortable with self promotion than women are. Researchers found that men rate their own performance 33 percent higher than equally performing women. What we know is that self promotion pays off and this is where women are missing the boat.
The world needs more women to step into leadership roles and no longer be intimidated about creating six and seven figure careers.
Here are five ways to release the fear of being "too much":
1. Approve of yourself.
While it feels good to receive outside validation it will never be enough if you don't first appreciate yourself. The key to having a healthy support system is to make sure you are part of it. Being your biggest critic is what your mother's generation did. It's now time to be your biggest cheerleader. Becoming aware of self talk will reveal what belief is ready to be re-wired. Create a simply mantra that affirms how incredible capable you are.
2. Connect deeply to those you serve.
One powerful way to shift out of people pleasing behavior is to get clear on who actually matters to the wellbeing and success of your life and business. Leadership is not about being the most popular, instead it's a decision to be brave for those who can't be. Take a few minutes each day to visualize and meditate on those your business serves and supports. See your future clients moving toward you every time you choose to stand in your power and use your authentic voice.
3. Remember the legacy you wish to leave.
Having your life purpose and legacy in writing is one of the most transformational exercises you can do. Reading this often will keep you focused on what matters. Knowing what you wish to leave in the hearts of those you love most is incredibly grounding. You didn't come here to keep your mouth shut, dilute your truth, or dim your light-you came here to make a difference.
4. Forgive those who have been unsupportive in the past.
The past has a way of informing the future in a negative way when there is unresolved pain. Take a few minutes to get quiet and ask yourself who you have unforgiveness towards or maybe their name came to mind as you read this article. Listening to a forgiveness meditation or writing a letter to the person you are ready to forgive are both simple and effective ways to process and heal.
5. Be part a community of bright, successful women.
Meaningful relationships with others who have similar aspirations is what will keep you out of isolation and playing small. These connections can happen in a networking group, online community or a local Meetup. Thriving in every area of life is depend on you knowing where you belong and being celebrated there. Don't wait to be invited, go actively seek out people and places that support your dreams and desires.
6. Accept you can have it all.
Women have been fed a lie for generations that says, you can have love or money. Decide you can have it all and allow it to flow to you. You can have a successful career and an amazing mother. You can balance motherhood and loving marriage. Don't let anyone write the rules for you. This is the time to create the life you desire on your terms.
7. Celebrate everything!
The fastest way to leave the haters in the dust is to celebrate everything! At the end of each day lay in bed and recall the best moments. At the end of each week, publicly acknowledge and celebrate what's good in your life. Once a month, have a celebration dinner and share it with those who have helped you in the journey. If there's something good happening, talk about it with everyone who will listen!
May you be a woman who chooses to shine so that others may be reminded of all they can be and do.