Founded in 1994, this beauty brand pioneered the way for most others here in its approach to diversity. Supermodel Iman had spent much of her modeling career being asked "did you bring your own foundation?" by makeup artists, when she decided that question was no longer acceptable.
The entrepreneur told SWAAY, “If you go into a lot of cosmetic stores, you still have the ethnic section in the back. It's like, if you're a company that caters to just women of color, you're sold differently. I wanted there to be options for us." She notes that while larger brands might be becoming more inclusive, there are still more options for women with paler skin. "I was the first company to create bronzers for skin of color, to put SPF in our products, to think of skin care and technology for women of color," she says. Thus, her radical approach back in 1994 became her meal ticket, with the company now estimated to be worth a cool $25M.