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These 6 Women-Founded Businesses Are Revolutionizing Parenting

Business

Mom knows best, right? In the world of parenting, most definitely! These women have created six groundbreaking businesses that are making lives easier for parents all over the world.


Little Spoon

Little Spoon believes your baby’s food should never be older than your baby. Makes perfect sense, but in reality the shelf-stable baby food that we get at the store is much older than the food that we’re giving our littles should be. Enter Little Spoon, the company that’s rapidly revolutionizing the baby food category. Their vision is to bring nutritious meals and snacks to babies and children everywhere through a convenient, direct-to-consumer subscription model.

Cofounder Michelle Muller states: "Having had three kids before 30, I know how hard it is to feed our babies healthy options without spending hours in the kitchen. Little Spoon will provide an alternative for new parents in 2017 by optimizing the health of your baby, but also leaving a lasting impact on your baby’s cognitive development, including their motor and speech skills, sense of smell, taste palette and general eating habits. Being a parent is hard enough. The one thing no parent should be asked to do is compromise the health of their child. With Little Spoon, parents now have the benefit of feeding their kids the freshest and healthiest food without taking precious time out of their day.”

Sawyer

Until recently, scheduling classes for your little one was just as challenging as doing your taxes. Booking things like baby yoga, art classes, and math tutoring was handled by a multiplicity of providers, requiring individual scheduling through phone calls (who has the time?) and paying by check (any idea where you last saw your checkbook?) Sawyer provides the solution for that dilemma; it is an online marketplace for parents to discover, book and manage local classes, camps, and activities for their toddlers.

"Sawyer has reimagined the way parents can access education by bringing all of the education providers online. Gone are the days of listservs, word-of-mouth marketing and checkbooks. Now, parents can easily discover, book and manage their child's next educational adventure through our seamless user-friendly platform!" - Marissa Alden, cofounder

Marissa Alden

Stork Bag

When a friend or relative announces they’re having a baby, we jump to find the perfect gift. Finally, there’s a company that focuses on expectant moms and meeting their needs while pregnant. The Stork Bag is a reusable subscription bag (think BirchBox but for moms-to-be) curated to each contain 8-12 products to meet your trimester and postpartum needs. Once the expectant mom uses the goodies in the bag, she can continue to use said bag! Unlike other pregnancy subscription services on the market, all products in the Stork Bag are OBGYN-approved.

"The Stork Bag is revolutionizing parenting by redirecting the attention back on the expectant mother when it comes to prenatal gifting. We believe that more focus should be given to pampering moms during pregnancy, which is why we've enhanced the pregnancy shopping experience by creating trimester-specific, reusable care packages, " explains cofounder Ericka Perry.

Ericka Perry

Gugu Guru

Preparing for your baby has never been so easy! Gugu Guru is the customized baby registry website that uses style quizzes to curate a baby registry based on a parent's personal style and lifestyle. It is a game-changer for parents because no longer do they have to sift through 10,000 bottles, strollers and cribs, but can just take our style quizzes. After they do so, we suggest items based on their house, personal style, and car choices, among others. They are then able to find products that are custom-tailored to suit your tastes and living situation.

“Gugu Guru is revolutionizing parenting because the site is innovating the baby registry and overall product-selection experience, in a way that nobody has before. Parents can now cut through the noise and discover the best products for their families from across the web, in a way that is intuitive and fun, and not overwhelming,” says cofounder Monica Banks.

Monica Banks

Hawk + Sloane

When your kid goes to the bathroom, do you even want to know? How about when the monsters come out of the closet as soon as you turn the lights out? Hawk + Sloane is an innovative company that has curated sprays for your littles to solve everyday problems.

Co-founders Candice Crawford Romo and Hollie Siglin state, "These days, parents are constantly on the go and many of them are tackling numerous responsibilities in a day. Each of our sprays were created for their own unique purpose, but all with the common goal of making parenthood a bit easier.

For example, Soothie Spray is an irritated-skin spray made with micronized silver. It works wonders and you get to avoid getting thick cream all over your hands. Many of our sprays are formulated with essential oils and they are all in travel-sized bottles, so you can easily throw them in your purse or carry-on. As parents ourselves, we are all for anything that helps make parenting easier!"

Candice Crawford Romo and Hollie Siglin

Daily Harvest

Once you become a parent, constantly preparing healthy meals for yourself and your family can be a challenge, with all the responsibilities you juggle in between. Daily Harvest solves these problems; it’s a subscription-based service that delivers clean superfoods that are ready in seconds. You'll never need to wonder what you’re making for a meal again, removing the unnecessary stress from our already exhausted mom-brains.

Daily Harvest

"As a New Yorker and a working mom, my mornings are filled with pure chaos and I know the last thing any parent wants to think about is chopping, prepping and dicing fruits and veggies! Daily Harvest was constructed on the premise that convenience doesn't have to mean compromise. We want healthy eating to be a no-brainer. That's why we introduced a health hack for parents, offering perfectly portioned, ready-to-heat soups and ready-to-blend smoothies, all filled with balanced, organic vegetables and fruits. Our mission is to provide parents with 'superfoods, super fast.' This is revolutionary for parents who want to put both their and their children's health first," describes founder Rachel Drori.

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Career

Why Don't Enough Women Support Each Other in The Workplace? (and why they should)

Why don't women support each other? A question that I often ask myself, and is not easily answered. I keep reading articles about why women should support one another; and I'm sure many do, but more than likely, not enough. I have typically not had that experience, I wish I did more, because I enjoy the banter between women; I have a lot of female friends, and four sisters. I relish in supporting other women; I have mentored teen girls, and loved doing it; to the point where some of the teens I have mentored, to this day, still keep in touch with me. It makes me feel really good, and this is why it is so vital to everyone concerned.


A few women bosses I have had in the past, seemed to have their own agenda. I had seen, of course, bullying. And other behaviors such as being set up to fail, and as in my previous article; being followed to the bathroom, constant monitoring, given unreasonable expectations, belittled, and treated as a subservient. One former boss even suggested I take former convicts in my car, to help me move boxes; was that for real? These behaviors have lasting effects on a person's psyche; not at all fun! Why do other women want you to feel inadequate and incapable? It makes me sad when I think about these things. It's really a win-win situation to support one another. Working as a team promotes healthy work relationships and is conducive to work being accomplished in the workplace.

I may come across as biased, but it seems to me in my experience that is is easier to work for a male. Just about every single male boss I have had, was upfront, approachable, and did not have a hidden agenda. I tend to think with a man, "what you see, is what you get" (but as with everything else, not 100% of the time; because I was told by someone close to me that her boss ( a man was "the devil"). However, I can honestly say, that I did have the pleasure of working for some wonderful female bosses who possessed the same qualities. But in considering the length of my career, not too many. When I think back, I only have fond memories of these women.

I enjoy it when friends, acquaintances, or one of my sister's tells me that she has a good woman boss; it am so happy to hear this. I say to myself that they are fortunate and to embrace it. Today's women have so many expectations on them, and working a full time job as a boss, can be intimidating I guess in several ways. They feel they have to work harder, longer, and have more to prove; they want to look good for their boss, and the company they work for. I have felt that as well.

As I feel as with bullying, employees who bully (in general; or in the workplace), must not feel very good about themselves. I feel secure enough in myself, (I genuinely like myself as a person), so I would not engage in these tactics. I have seen so much "nonsense", as I call it in my working career thus far. Game playing, you name it. It really makes me wonder what is going on? One former boss in particular, would weasel their way out of doing just about anything. They were paid enormously well, knew just how to manipulate people working them to somehow do their job, and make themselves look good in the process. They took pleasure in holding you back; not letting you ever get ahead. Gave their staff a hard time when it came to time off, but they would take a month off to travel overseas.

As I said before, there was an agenda. They were all about themselves. But the good news is, that after they left the company, all was discovered, along with many other infractions, and they would not be allowed to return to the company. I have said this before, and truly, truly, believe it, "what goes around, comes around", This person was very much disliked and consistently used big words to make everyone around them, seem as if they were stupid; and they were superior - please! What a way to go through life!.

When I had a 'not so nice' boss (in general), I actually felt like I didn't want to do my work, and well while I had to, didn't care because I wasn't being supported or heard. Which is not good for the company you work for, or for yourself especially if you are one who takes pride in their work. You often end up leaving your position (transferring to another department), getting another job, etc...what a hassle. When I've had bosses who actually listened, cared, and supported me I did better work and in general felt good about myself and the work I was doing. Makes sense, right? I wish more women would think about the way they act and treat others. It would be so much easier, and more pleasant. Working is hard in itself, and to go to work everyday, and not be listened to or supported really stinks. So, after all is said and done, it really is better to be kind, understanding, and actually listen to your co-workers. So much good and so much more can come of it. I know when I was in charge of being the boss of other women, I always paid attention, cared for them, and was understanding and never set them up for failure. I hope again in the future, I do have a women boss, and I hope she will show me the same respect as I would show her.