Business 06 August 2017
Mom knows best, right? In the world of parenting, most definitely! These women have created six groundbreaking businesses that are making lives easier for parents all over the world.
Little Spoon believes your baby’s food should never be older than your baby. Makes perfect sense, but in reality the shelf-stable baby food that we get at the store is much older than the food that we’re giving our littles should be. Enter Little Spoon, the company that’s rapidly revolutionizing the baby food category. Their vision is to bring nutritious meals and snacks to babies and children everywhere through a convenient, direct-to-consumer subscription model.
Cofounder Michelle Muller states: "Having had three kids before 30, I know how hard it is to feed our babies healthy options without spending hours in the kitchen. Little Spoon will provide an alternative for new parents in 2017 by optimizing the health of your baby, but also leaving a lasting impact on your baby’s cognitive development, including their motor and speech skills, sense of smell, taste palette and general eating habits. Being a parent is hard enough. The one thing no parent should be asked to do is compromise the health of their child. With Little Spoon, parents now have the benefit of feeding their kids the freshest and healthiest food without taking precious time out of their day.”
Until recently, scheduling classes for your little one was just as challenging as doing your taxes. Booking things like baby yoga, art classes, and math tutoring was handled by a multiplicity of providers, requiring individual scheduling through phone calls (who has the time?) and paying by check (any idea where you last saw your checkbook?) Sawyer provides the solution for that dilemma; it is an online marketplace for parents to discover, book and manage local classes, camps, and activities for their toddlers.
"Sawyer has reimagined the way parents can access education by bringing all of the education providers online. Gone are the days of listservs, word-of-mouth marketing and checkbooks. Now, parents can easily discover, book and manage their child's next educational adventure through our seamless user-friendly platform!" - Marissa Alden, cofounder
When a friend or relative announces they’re having a baby, we jump to find the perfect gift. Finally, there’s a company that focuses on expectant moms and meeting their needs while pregnant. The Stork Bag is a reusable subscription bag (think BirchBox but for moms-to-be) curated to each contain 8-12 products to meet your trimester and postpartum needs. Once the expectant mom uses the goodies in the bag, she can continue to use said bag! Unlike other pregnancy subscription services on the market, all products in the Stork Bag are OBGYN-approved.
"The Stork Bag is revolutionizing parenting by redirecting the attention back on the expectant mother when it comes to prenatal gifting. We believe that more focus should be given to pampering moms during pregnancy, which is why we've enhanced the pregnancy shopping experience by creating trimester-specific, reusable care packages, " explains cofounder Ericka Perry.
Preparing for your baby has never been so easy! Gugu Guru is the customized baby registry website that uses style quizzes to curate a baby registry based on a parent's personal style and lifestyle. It is a game-changer for parents because no longer do they have to sift through 10,000 bottles, strollers and cribs, but can just take our style quizzes. After they do so, we suggest items based on their house, personal style, and car choices, among others. They are then able to find products that are custom-tailored to suit your tastes and living situation.
“Gugu Guru is revolutionizing parenting because the site is innovating the baby registry and overall product-selection experience, in a way that nobody has before. Parents can now cut through the noise and discover the best products for their families from across the web, in a way that is intuitive and fun, and not overwhelming,” says cofounder Monica Banks.
Hawk + Sloane
When your kid goes to the bathroom, do you even want to know? How about when the monsters come out of the closet as soon as you turn the lights out? Hawk + Sloane is an innovative company that has curated sprays for your littles to solve everyday problems.
Co-founders Candice Crawford Romo and Hollie Siglin state, "These days, parents are constantly on the go and many of them are tackling numerous responsibilities in a day. Each of our sprays were created for their own unique purpose, but all with the common goal of making parenthood a bit easier.
For example, Soothie Spray is an irritated-skin spray made with micronized silver. It works wonders and you get to avoid getting thick cream all over your hands. Many of our sprays are formulated with essential oils and they are all in travel-sized bottles, so you can easily throw them in your purse or carry-on. As parents ourselves, we are all for anything that helps make parenting easier!"
Candice Crawford Romo and Hollie Siglin
Once you become a parent, constantly preparing healthy meals for yourself and your family can be a challenge, with all the responsibilities you juggle in between. Daily Harvest solves these problems; it’s a subscription-based service that delivers clean superfoods that are ready in seconds. You'll never need to wonder what you’re making for a meal again, removing the unnecessary stress from our already exhausted mom-brains.
"As a New Yorker and a working mom, my mornings are filled with pure chaos and I know the last thing any parent wants to think about is chopping, prepping and dicing fruits and veggies! Daily Harvest was constructed on the premise that convenience doesn't have to mean compromise. We want healthy eating to be a no-brainer. That's why we introduced a health hack for parents, offering perfectly portioned, ready-to-heat soups and ready-to-blend smoothies, all filled with balanced, organic vegetables and fruits. Our mission is to provide parents with 'superfoods, super fast.' This is revolutionary for parents who want to put both their and their children's health first," describes founder Rachel Drori.
3 Min Read
With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.
When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.
Tip 1: Communicate with your current wellness providers and set a plan
Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.
Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.
The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.
Tip 2: Stay active for both mental and physical health benefits
The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.
With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.
Tip 3: Start slow and strong
If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.
Be aware of your sitting time and balance it with activity.
Tip 4: If your gym is open, prepare to sanitize
In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.
When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.
Tip 5: Have a good routine that extends outside of just your fitness
From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.
Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.
Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.
A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.
Tip 6: Focus on food and nutrition
In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.
If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.
Tip 7: Don't forget about your mental health
While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.
For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.
While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.