Eighty percent of my coaching practice is comprised of women leaders and trailblazers. We face a unique set of challenges and expectations imposed upon us via social media, our families, our cultures, and our religions.
We continue to break those molds, rewrite the rules, redefine ourselves, achieve great things, and change our worlds. But, there is one key place I still see women getting stuck. It's on the internal limitations we impose upon ourselves. These are far more discreet. Thus, harder to identify. I want to introduce you to the top three ways I see women holding themselves back at work. Regardless if you're an entrepreneur, CEO, or employee, understanding the ways you hold yourself back and getting rid of those roadblocks will not only catapult you to new heights in your career—it can inspire other women to follow.
1. Erase The Brilliance Margin
I write a lot about The Brilliance Margin, which is a self-perceived measure of difference between your brilliance and capabilities to that of someone else. We often think there's a huge margin between our own abilities, knowledge, and talents as compared to:
- Our parents
- Our bosses
- Our colleagues
- Our partners
- Our friends
At some point, we come to the realization that the people we look up to and the ones we compare ourselves with don't have the answers. We do. Our brilliance exists in the unique sets of skills, capabilities, vulnerabilities, and mistakes that are intrinsically ours. We need to start owning our stories instead of constantly comparing our journeys of success and failure to someone else. When we do that, we learn that:
- Our parents are fallible humans who have been “faking it until they make it" through the unknowns for decades.
- Our bosses aren't really that much smarter than us, and yet they hired us to complement their shortcomings.
- Our partners want what's best for us but may not really know what that is (because only we do).
- Our friends don't have it all figured out because if we really listen, they're telling us so (and thank goodness, because who else would we commiserate with)?
- Celebrities either inherit or stumble into their celebritydom by chance. If you don't think there are hundreds or more Angelina Jolie's and Denzel Washingtons out there waiting to be discovered, think again!
If you've created a Brilliance Margin (and chances are you have), many things can happen.
- You don't speak up because you think someone probably has a better idea than you do.
- You don't speak up because you are afraid the person will think you're an idiot.
- You don't act on your vision or idea until you can run it by them.
- You don't create your own vision because you play the role of activating their vision or ideas.
- You don't advocate on your own behalf because you don't deserve “it" yet (it = promotion, money, love, acknowledgment).
Notice that the result of a Brilliance Margin is inaction. Don't speak. Don't act. Don't create. Don't own your greatness.
Don't believe that nonsense.
If you do want to harness and leverage your own power, there are just three rules to follow:
- Be the master of your internal dialogue. How do you speak to yourself? What stories do you tell yourself about your own power or potential?
- Trust that by knowing and being yourself, you will “show up" well in the world (which encompasses how you talk, the actions you take, and how they make you feel).
- Know that not all people are your people, so it's okay if not everyone is a member of your fan club. Remember that people who are not yet awakened to their own power will sometimes find yours threatening.
Lastly, examine your key relationships: parents, boss, partner, friends. Who do you look to for approval and permission? How would it feel to give yourself permission to speak up or take action? Where in your life have you already narrowed a Brilliance Margin? What strengths and lessons can you carry from that experience into another that needs attention?
If you're ready to start narrowing a Brilliance Margin in your life, action is key, because action is the only remedy for fear.
2. Soothe the Imposter Syndrome.
The Imposter Syndrome is one of the most common disguises fear wears (and very common among high-achieving women). Introduced in 1978 by Pauline Clance and Suzanne Imes in a paper entitled, The Impostor Phenomenon in High Achieving Women, it's a concept describing individuals who are marked by an inability to internalize their accomplishments and a persistent fear of being exposed as a fraud.
The best way to soothe your Imposter Syndrome is to find a safe place to talk about it. You'll be astounded how many women have this in common. Talking about it deflates its power over you. Replace your imposter thoughts with positive affirmations and start rewiring your brain, yes, own who you are in your journey, right now. You're not an imposter. You're growing, evolving, and becoming a better version of yourself. Remember that your opinion is the real one that matters.
3. Recruit your cheering section.
Who are your biggest supporters? Where are there gaps in your cheering section? Home? Career? Health? Spiritual life? Family?
Feeling supported by the right people is mandatory in business. If you only rely on your digital audience, you will feel sorely disappointed when you share news and don't get a million likes. Creating an authentic cheering section sets the stage for you to be yourself.
Here are some of the reasons women don't ask for support:
- Fear of rejection/being told “no"
- We don't want to be a burden
- Fear of judgment
One of the greatest gifts from years of working inside of organizations are the beautiful friendships and professional relationships that resulted. When I started my own business, a former colleague and friend were kind enough to review all of my original sales presentations, program ideas, proposals, and pricing.
I then hired an executive coach to support me, who also held me accountable for the internal work of creating a business while I created the parts of the business the world could see. Working through your fears and having a partner to remind you of your gifts, your “why," and generally hold space for you to work through your internal and external challenges is nothing short of a game changer.
While so many people make promises to buy your services or share their contacts, here's the truth: only a fraction of them will actually show up for you. Here's another truth: the ones who do will support you in ways you cannot even imagine. Support is about quality, not volume.
Hire support where you need to. Otherwise, from your place of power, formally invite key people to your support team: colleagues, mentors, spouses, and partners. Be specific about the kind of support you need and ask if they are willing to sign up. It is heartwarming to watch the women I coach make these requests of the people in their lives because, let me tell you, they will say yes and sign up for you in droves! You'll wish you had done it sooner.
Wherever you are in your professional life, stop waiting for permission to be great or do great things. There's no right time. No perfect boss. No “dream" work scenario where you feel on top of your game five days per week.
Be honest with yourself, remove the barriers, and get to work.
Not too many years ago, my advice to political candidates would have been pretty simple: "Don't do or say anything stupid." But the last few elections have rendered that advice outdated.
When Barack Obama referred to his grandmother as a "typical white woman" during the 2008 campaign, for example, many people thought it would cost him the election -- and once upon a time, it probably would have. But his supporters were focused on the values and positions he professed, and they weren't going to let one unwise comment distract them. Candidate Obama didn't even get much pushback for saying, "We're five days away from fundamentally transforming the United States of America." That statement should have given even his most ardent supporters pause, but it didn't. It was in line with everything Obama had previously said, and it was what his supporters wanted to hear.
2016: What rules?
Fast forward to 2016, and Donald Trump didn't just ignore traditional norms, he almost seemed to relish violating them. Who would have ever dreamed we'd elect a man who talked openly about grabbing women by the **** and who was constantly blasting out crazy-sounding Tweets? But Trump did get elected. Why? Some people believe it was because Americans finally felt like they had permission to show their bigotry. Others think Obama had pushed things so far to the left that right-wing voters were more interested in dragging public policy back toward the middle than in what Trump was Tweeting.
Another theory is that Trump's lewd, crude, and socially unacceptable behavior was deliberately designed to make Democrats feel comfortable campaigning on policies that were far further to the left than they ever would have attempted before. Why? Because they were sure America would never elect someone who acted like Trump. If that theory is right, and Democrats took the bait, Trump's "digital policies" served him well.
And although Trump's brash style drew the most handlines, he wasn't the only one who seemed to have forgotten the, "Don't do or say anything stupid," rule. Hillary Clinton also made news when she made a "basket of deplorables" comment at a private fundraiser, but it leaked out, and it dogged her for the rest of the election cycle.
And that's where we need to start our discussion. Now that all the old rules about candidate behavior have been blown away, do presidential candidates even need digital policies?
Yes, they do. More than ever, in my opinion. Let me tell you why.
Digital policies for 2020 and beyond
While the 2016 election tossed traditional rules about political campaigns to the trash heap, that doesn't mean you can do anything you want. Even if it's just for the sake of consistency, candidates need digital policies for their own campaigns, regardless of what anybody else is doing. Here are some important things to consider.
Align your digital policies with your campaign strategy
Aside from all the accompanying bells and whistles, why do you want to be president? What ideological beliefs are driving you? If you were to become president, what would you want your legacy to be? Once you've answered those questions honestly, you can develop your campaign strategy. Only then can you develop digital policies that are in alignment with the overall purpose -- the "Why?" -- of your campaign:
- If part of your campaign strategy, for example, is to position yourself as someone who's above the fray of the nastiness of modern politics, then one of your digital policies should be that your campaign will never post or share anything that attacks another candidate on a personal level. Attacks will be targeted only at the policy level.
- While it's not something I would recommend, if your campaign strategy is to depict the other side as "deplorables," then one of your digital policies should be to post and share every post, meme, image, etc. that supports your claim.
- If a central piece of your platform is that detaining would-be refugees at the border is inhumane, then your digital policies should state that you will never say, post, or share anything that contradicts that belief, even if Trump plans to relocate some of them to your own city. Complaining that such a move would put too big a strain on local resources -- even if true -- would be making an argument for the other side. Don't do it.
- Don't be too quick to share posts or Tweets from supporters. If it's a text post, read all of it to make sure there's not something in there that would reflect negatively on you. And examine images closely to make sure there's not a small detail that someone may notice.
- Decide what your campaign's voice and tone will be. When you send out emails asking for donations, will you address the recipient as "friend" and stress the urgency of donating so you can continue to fight for them? Or will you personalize each email and use a more low-key, collaborative approach?
Those are just a few examples. The takeaway is that your online behavior should always support your campaign strategy. While you could probably get away with posting or sharing something that seems mean or "unpresidential," posting something that contradicts who you say you are could be deadly to your campaign. Trust me on this -- if there are inconsistencies, Twitter will find them and broadcast them to the world. And you'll have to waste valuable time, resources, and public trust to explain those inconsistencies away.
Remember that the most common-sense digital policies still apply
The 2016 election didn't abolish all of the rules. Some still apply and should definitely be included in your digital policies:
- Claim every domain you can think of that a supporter might type into a search engine. Jeb Bush not claiming www.jebbush.com (the official campaign domain was www.jeb2016.com) was a rookie mistake, and he deserved to have his supporters redirected to Trump's site.
- Choose your campaign's Twitter handle wisely. It should be obvious, not clever or cutesy. In addition, consider creating accounts with possible variations of the Twitter handle you chose so that no one else can use them.
- Give the same care to selecting hashtags. When considering a hashtag, conduct a search to understand its current use -- it might not be what you think! When making up new hashtags, try to avoid anything that could be hijacked for a different purpose -- one that might end up embarrassing you.
- Make sure that anyone authorized to Tweet, post, etc., on your behalf has a copy of your digital policies and understands the reasons behind them. (People are more likely to follow a rule if they understand why it's important.)
- Decide what you'll do if you make an online faux pas that starts a firestorm. What's your emergency plan?
- Consider sending an email to supporters who sign up on your website, thanking them for their support and suggesting ways (based on digital policies) they can help your messaging efforts. If you let them know how they can best help you, most should be happy to comply. It's a small ask that could prevent you from having to publicly disavow an ardent supporter.
- Make sure you're compliant with all applicable regulations: campaign finance, accessibility, privacy, etc. Adopt a double opt-in policy, so that users who sign up for your newsletter or email list through your website have to confirm by clicking on a link in an email. (And make sure your email template provides an easy way for people to unsubscribe.)
- Few people thought 2016 would end the way it did. And there's no way to predict quite yet what forces will shape the 2020 election. Careful tracking of your messaging (likes, shares, comments, etc.) will tell you if you're on track or if public opinion has shifted yet again. If so, your messaging needs to shift with it. Ideally, one person should be responsible for monitoring reaction to the campaign's messaging and for raising a red flag if reactions aren't what was expected.
Thankfully, the world hasn't completely lost its marbles
Whatever the outcome of the election may be, candidates now face a situation where long-standing rules of behavior no longer apply. You now have to make your own rules -- your own digital policies. You can't make assumptions about what the voting public will or won't accept. You can't assume that "They'll never vote for someone who acts like that"; neither can you assume, "Oh, I can get away with that, too." So do it right from the beginning. Because in this election, I predict that sound digital policies combined with authenticity will be your best friend.