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Wine not? From Hamptons Flower Child to Startup Founder

People

New York native, global trendsetter, and co-owner of Wölffer Estate Vineyard-Joey Wölffer - is a well-known name among the Hamptons locals. Her family owned winery, called The Wölffer Estate Vineyard, is the summer hot spot for delicious rosé and amazing views.


But, now Wölffer is making her own business with the Styleliner. The Styleliner, which was launched in June of 2010, is the first-ever mobile luxury store on wheels. You can find a collection of Italian leather handbags and unique accessories on this mobile boutique. Last year, she debuted her eponymous collection of handbags, which combines hand-woven leather straps and rare embellishments from around the world. Along with the fashion truck, Wölffer has opened up the first ever brick and mortar store in Sag Harbor, NY.

Following in the footsteps of her great-great grandfather who established one of the leading retailers in the UK, Marks and Spencer, fashion is clearly in her blood. As soon as Wölffer finished college, she jetted to London to start a career in fashion and landed an internship with a well-known jewelry designer.

"While I was an assistant in London, the owner of the company fired her main designer and hired me right off the bat," says Wölffer, “I had no experience, but it was the biggest test and also the most exciting time of my life."

After London, Wölffer headed to New York City to continue her career in fashion. “Having had a fashion career in London made me extremely hirable in New York," says Wölffer. In New York, she joined the Johns group, and worked alongside the trend director, head designers, and the sales department. While working there, she also did a lot of traveling, which is what sparked her idea for Styleliner.

“When I was 26, my dad passed away. That was when I knew that I could not just work in the corporate world forever, so I decided that it was time to start my own business," stated Wölffer. From her background in jewelry to her roots in the Hamptons, all of her unique aspects are incorporated into the brand. “The Hamptons style is pretty relaxed, but people always dress up when they are laying back." said Wölffer. She also incorporates her childhood memories of growing up on a farm into her brand as well. “My brand is free spirited and definitely more bohemian, but also it has its individual style- you are not going to see someone else walking down the street with a similar bag or accessory." Wölffer said.

The first products that she debuted were the handbags. “I love accessories, and I felt that at the time I started, jewelry was over saturated. So, I went with bags, and I knew that the sable bags were going to be a special piece." Wölffer said. Starting with the saddlebag, her brand has also branched out into different categories like jewelry and clothing. As of now, Wölffer has pop up shops throughout the US. “We are opening a new pop up shop in LA in March that I am really looking forward too," said Wölffer. In the near future, Wölffer aspires to have a shop within a shop in big stores like Nordstrom's or Bloomingdales.

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