#SWAAYthenarrative
BETA
Close

Wine not? From Hamptons Flower Child to Startup Founder

People

New York native, global trendsetter, and co-owner of Wölffer Estate Vineyard-Joey Wölffer - is a well-known name among the Hamptons locals. Her family owned winery, called The Wölffer Estate Vineyard, is the summer hot spot for delicious rosé and amazing views.


But, now Wölffer is making her own business with the Styleliner. The Styleliner, which was launched in June of 2010, is the first-ever mobile luxury store on wheels. You can find a collection of Italian leather handbags and unique accessories on this mobile boutique. Last year, she debuted her eponymous collection of handbags, which combines hand-woven leather straps and rare embellishments from around the world. Along with the fashion truck, Wölffer has opened up the first ever brick and mortar store in Sag Harbor, NY.

Following in the footsteps of her great-great grandfather who established one of the leading retailers in the UK, Marks and Spencer, fashion is clearly in her blood. As soon as Wölffer finished college, she jetted to London to start a career in fashion and landed an internship with a well-known jewelry designer.

"While I was an assistant in London, the owner of the company fired her main designer and hired me right off the bat," says Wölffer, “I had no experience, but it was the biggest test and also the most exciting time of my life."

After London, Wölffer headed to New York City to continue her career in fashion. “Having had a fashion career in London made me extremely hirable in New York," says Wölffer. In New York, she joined the Johns group, and worked alongside the trend director, head designers, and the sales department. While working there, she also did a lot of traveling, which is what sparked her idea for Styleliner.

“When I was 26, my dad passed away. That was when I knew that I could not just work in the corporate world forever, so I decided that it was time to start my own business," stated Wölffer. From her background in jewelry to her roots in the Hamptons, all of her unique aspects are incorporated into the brand. “The Hamptons style is pretty relaxed, but people always dress up when they are laying back." said Wölffer. She also incorporates her childhood memories of growing up on a farm into her brand as well. “My brand is free spirited and definitely more bohemian, but also it has its individual style- you are not going to see someone else walking down the street with a similar bag or accessory." Wölffer said.

The first products that she debuted were the handbags. “I love accessories, and I felt that at the time I started, jewelry was over saturated. So, I went with bags, and I knew that the sable bags were going to be a special piece." Wölffer said. Starting with the saddlebag, her brand has also branched out into different categories like jewelry and clothing. As of now, Wölffer has pop up shops throughout the US. “We are opening a new pop up shop in LA in March that I am really looking forward too," said Wölffer. In the near future, Wölffer aspires to have a shop within a shop in big stores like Nordstrom's or Bloomingdales.

Our newsletter that womansplains the week
3min read
Career

2020 is Around the Corner: Here's How To Design Your Next Decade

Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!

You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!


Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.

Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.

One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:

What worked? What were my successes?

Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?

Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.

If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?

Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?

Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?

Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.

While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.

Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!