Business 27 September 2018
When I started my reef-safe skincare company, Goddess Garden, I had no idea that 13 years later, I’d be invited by the Governor of Hawaii to attend the historic signing of the first sunscreen bill banning harmful chemicals which damage the coral reefs. As the founder and CEO of a natural mineral sunscreen brand that is a Certified B Corporation® and a certified woman-owned business (WBENC), our mission is built into every decision we make. We’ve always taken a stand to do what’s best for people and the planet.
I can’t thank the people of Hawaii and Governor Ige enough for doing the same thing! Having just returned from the ceremony in Hawaii where the governor signed the chemical sunscreen ban (SB2571) into law, banning chemical sunscreens oxybenzone and octinoxate from use or sale, starting in January of 2021, I want to wrap my arms around the entire state and give it a hug! I guess it makes sense that I was affectionately referred to as a reef-hugger in the media. I’ll happily embrace my new title, right along with the reefs.
As I told SWAAY in 2017, I was inspired to create my skincare company after my baby daughter, Paige, had allergic reactions to the synthetic chemicals in sunscreens and other bodycare products. I made my own products for her, replacing the synthetic ingredients with all-natural ones. While looking for better ingredients that were safe for her, I learned a lot about how these same synthetic chemicals affect the environment—specifically the coral reefs. That’s when saving the coral reefs really became my rallying cry.
Our company worked hard to support this bill. I provided testimony, wrote to legislative leaders and participated in awareness campaigns. Goddess Garden provided monetary donations and free reef-safe sunscreen. We supplied studies when the opposition said there wasn’t enough research. Goddess Garden sunscreens are being sold in 25,000 stores, so when the argument switched to a lack of available options, we provided product distribution reports to counter it. This ban took a lot of people, banding together, to come to fruition.
Apparently industry lobbyists spent more than 16 million dollars to fight the ban. That’s a lot of money from the opposition, so we had to work together and invest with our time and our voices. I started a petition with Care2 to give everyone a chance to be heard. We gathered and sent nearly 55,000 signatures to Governor Ige, urging him to sign the bill into law. I’ll never forget meeting him at the signing ceremony. When I told him I was the one who created the petition, he laughed a little and thanked me. He was grateful that I had brought awareness to the issue and had helped make so many voices heard. That moment will always stand out as a milestone in my career. It felt so exhilarating to be part of the process, to stand up and fight for what I believed in, and help other people do the same thing.
In his speech at the ceremony, Governor Ige said, “By signing this measure today, we will become the first in the world to enact this type of strong legislation to actively protect our marine ecosystem from toxic chemicals.” When he said that, I knew this was the beginning of a movement. To be there to see it happen—and have a role in the process—was incredible! Hawaii is leading the way, and there is already lots of talk about other states following suit.
What’s exciting is that it’s not just states that are getting on board. Some of the big sunscreen brands are taking this very seriously. My company was featured in a recent piece in Fast Company that also mentioned CVS’s plan to reformulate their private-label sunscreens of SPF 50 and below to be oxybenzone- and octinoxate-free. Some companies are just brushing it off, but if even a few of these big brands reformulate, it’s a major win!
Of course, I want Goddess Garden to be the brand of choice. We’ve never used chemicals that are harmful to reefs in our formulas, and we’re always going to go above and beyond to ensure our products are safe for people and the planet. But, our ultimate goal is to keep these chemicals off the skin and out of the water. If these ingredients aren’t as prevalent on the shelves—mission accomplished!
To me, it feels like our efforts have made a real difference in the world. For 13 years we’ve been educating the public about how these chemicals effect people and reefs. It’s been a real rally by every definition of the word. We’ve been offering a solution to people who often don’t know there’s a problem. We have done a lot of education and we feel people have a right to know what they’re putting on their skin and in the environment. It’s been a labor of love, driven by a need to protect the things I care about most.
When Hawaii took a stand and banned these chemicals, they simplified the chemical conversation to five simple words: They’re so bad they’re banned. I see this as similar to what happened with BPA. There are people who don’t know how BPA works and why it’s harmful. They just know it is and that they should avoid it. We don’t think people should have to have a degree in chemistry to shop for sunscreen. They should just be able to trust their products are safe for people and the planet. Hawaii is taking a necessary step and making that a lot easier for everyone.
The signing ceremony was the culmination of both a dream and a vision. I fell in love with the ocean years ago when my husband Paul and I traveled to Baja California, Mexico for our first anniversary in our old VW van.
And Mexico is where we first learned some marine sanctuaries were not allowing chemical sunscreens because of what they were doing to the reefs. My husband, Paul, who is a biochemist, really dug into the research on those ingredients. At the time, he said that stuff was so bad it could—and should—be banned. And now, it is!
So again, thank you, Hawaii, from the bottom of my reef-hugging heart. I can’t wait to see where this movement will take us, and I’m excited to ride the wave, especially now that that wave will be free from oxybenzone and octinoxate!
3 Min Read
Thinking of ringing up your ex during these uncertain times? Maybe you want an excuse to contact your ex, or maybe you genuinely feel the need to connect with someone on an emotional level. As a matchmaker and relationship expert, I was surprised at the start of the coronavirus quarantine when friends were telling me that they were contacting their exes! But as social distancing has grown to be more than a short-term situation, we must avoid seeking short-term solutions—and resist the urge to dial an ex.
It stands to reason that you would contact an ex for support. After all, who knows you and your fears better than an ex? This all translates into someone who you think can provide comfort and support. As a matchmaker, I already know that people can spark and ignite relationships virtually that can lead to offline love, but lonely singles didn't necessarily believe this or understand this initially, which drives them straight back to a familiar ex. You only need to tune into Love Is Blind to test this theory or look to Dina Lohan and her virtual boyfriend.
At the start of lockdown, singles were already feeling lonely. There were studies that said as much as 3 out of 4 people were lonely, and that was before lockdown. Singles were worried that dating someone was going to be off limits for a very long time. Now when you factor in a widespread pandemic and the psychological impact that hits when you have to be in isolation and can't see anyone but your takeout delivery person, we end up understanding this urge to contact an ex.
So, what should you do if you are tempted to ring up an old flame? How do you know if it's the wrong thing or the right thing to do in a time like this? Check out a few of my points before deciding on picking up that phone to text, much less call an ex.
Before You Dial The Ex...
First, you need to phone a friend! It's the person that got you through this breakup to begin with. Let them remind you of the good, the bad and the ugly before taking this first step and risk getting sucked back in.
What was the reason for your breakup? As I mentioned before, you could get sucked back in… but that might not be a bad thing. It depends; when you phoned that friend to remind you, did she remind you of good or bad things during the breakup? It's possible that you both just had to take jobs in different cities, and the breakup wasn't due to a problem in the relationship. Have these problems resolved if there were issues?
You want to come from a good place of reflection and not let bad habits make the choice for you.
Depending on the reason for the breakup, set your boundaries for how much contact beforehand. If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.
If you know you shouldn't be contacting this ex but feel lonely, set up a support system ahead of time. Set up activities or things to fall back on to resist the urge. Maybe you phone a different friend, join a virtual happy hour for singles, or binge watch Netflix. Anything else is acceptable, but don't phone that ex.
Write down your reasons for wanting to contact the ex. Ask yourself if this is worth the pain. Are you flea-bagging again, or is there a friendship to be had, which will provide you with genuine comfort? If it's the latter, it's okay to go there. If it's an excuse to go back together and make contact, don't.
Decide how far you are willing to take the relationship this time, without it being a rinse and repeat. If you broke up for reasons beyond your control, it's okay. If your ex was a serial cheater, phone a friend instead.
If there was abuse or toxic behaviors in the relationship, don't even go there. You can't afford to repeat this relationship again.
As life returns to a more normal state and you adjust to the new normal, we will slowly begin to notice more balance in our lives. You want to come from a good place of reflection and not let bad habits make the choice for you. Some do's and don'ts for this time would be:
- Do: exercise — taking care of you is important during this time. It's self-care and maintaining a healthy lifestyle.
- Do: shower, brush your teeth, and get out of your sweats.
- Don't: be a couch potato.
- Don't: drink or eat excessively during this time. Again, remember to maintain a healthy lifestyle.
- Do: think positive thoughts everyday and write down the 3 things you are grateful for. Look at the impact of John Krasinksi's SGN. It's uplifting and when you feel good, you won't want to slide backwards.
- Don't: contact a toxic ex. It's a backward move in a moment of uncertainty that could have a long term impact. Why continue flea bagging yourself?