Culture 31 May 2017
In October of 2013, a little known Israeli actress signed a three-picture deal that would go on to redefine female cinema, and this year's theatrical releases as a whole.
Previous to this, Gal Gadot had modeled and acted, reprising her role in the Fast and Furious movie franchise three times. And then she beat three other actresses for the title of Amazonian Princess, Diana Prince, and her acting career was changed forever.
The announcement of a live action Wonder Woman was met with a response that rose decidedly above the rest of the DC live action releases. Finally a female superhero. Finally a role model for the girls that flock to theaters every year only to see men in inspirational and heroic roles.
"I wanted to show that women are empowered and strong, and don't have to be saved by some male hero"
Needless to say, the world of cinema, feminism and indeed chauvinism all followed suit in the fervour. Gadot's role was criticized because she was too thin and her breasts too big. A female director, Patty Jenkins, was chosen when many felt the “pressure" of such a blockbuster and large budget would be too much for her. And the excitement was duly heightened by Gadot's glowing appearance in the dud that was Batman v Superman: Dawn of Justice.
You may remember that last year the movie was in headlines again on a completely unrelated movie topic, as the U.N dropped Wonder Woman as an honorary ambassador. SWAAY previously recognized how foolish the decision was on behalf of the U.N to reward the character its title in the first place, as before Gadot, Wonder Woman was most definitely not an emblem of female empowerment, nor deserve such a title. Had they waited for after this release, perhaps then their decision would not have become such a controversy.
Clouded and controversial as the movie and its lead/director has been, we never expected just how much it would be in the headlines, and dominating social feeds. Below we look at three different instances of just how much fervor Gadot and Jenkins' movie has created.
Previous to its release, the movie was caught up in a torrid of conflicting press reports about whether or not it was getting the marketing budget given to its DC counterparts. Articles abound and nobody was decided as to whether the movie had in fact received more or less funding than that of Suicide Squad, or any of the Batman/Superman films. Why? Because this year has become defined by a rampant raging feminism that has consumed the press since the president's inauguration and the subsequent women's marches. Those that didn't vote for Hillary have received a torrent of abuse for purportedly anti-feminist views and 2017's “Year of the Women" title has created a sense of urgency within the wider press to produce content that complements the idea that women are a constant victim of the patriarchy in every aspect of their lives. Was this the case with Wonder Woman? No, in fact, DC spent more on its marketing budget than its sibling live-action film Suicide Squad. Click bait conspiracy, anyone?
Girl-only screenings wreak havoc
Women-only showings of the movie have become very popular in the last week and have sparked incredulity from both sides of the line because of their hard female-only stance. Is it a civil rights violation that these showings are taken place? Is it sexist? Perhaps. But this is (set to be) the first female superhero blockbuster ever, and hey - if you've been deprived of say beer for your entire life, and then magically are given beer - would you prefer drinking it for the first time with people who have been depriving you of it - or people who have been deprived with you? Don't we deserve a little all-female celebration of what could become indicative of 2017 as “the year of the woman."
Lebanon officially bans Wonder Woman from theaters
In what actually seems like a veiled attempt to scupper a step forward in feminism, the “Campaign to Boycott Supporters of Israel" spotlight anything or anyone that might be funding the Israelis in their decades-old war against Lebanon. They have thus called on the Lebanese government to cancel all showings of Wonder Woman in Lebanon because of Gadot's time served with the Israeli army (which is mandatory for Israeli youngsters), and her outspoken views against Hamas. On Wednesday it was officially announced that the movie would be taken out of the Box Office, with reports slowly coming out that some rogue theaters plan to go ahead with showings despite official orders.
How is this a step to scupper strides in feminism? Well, you might remember Gadot's previously mentioned cameo in Batman v Superman: Dawn of Justice, a movie which ranked third in last year's Lebanese box office. While the campaigners penned a letter to officials requesting a boycott for this movie, this request was snubbed and as such the movie ended up making over $800,000 at the Lebanese box office. Now that Gadot is at the centre of the movie, authorities veritably jumped to cancel its showings and as soon as the statement was read, movie posters were torn down and campaigners were overjoyed with the outcome.
Politics aside - what does this say that Gadot was featured in both trailers and movie posters for the two films - but only the one where she is the lead is thrown out of cinemas?
3 Min Read
I think we can all agree that we are living in unprecedented times, and many of us are experiencing challenges in both our personal and professional lives. But it is important to remember that often, challenging moments present opportunities for change. Right now, companies and individuals are using this time to rethink how they conduct their business, the resources critical to their success, and how they go about their daily activities. And what we are seeing is that more and more people, especially women, are taking control of their lives by starting their own businesses.
While it is estimated that the number of women-owned businesses is one-quarter to one-third of all enterprises worldwide, there are still many women who aspire to make entrepreneurship a reality. A new Herbalife Nutrition survey conducted by OnePoll of 9,000 women across 15 countries, including 2,000 women in the U.S., found that globally, 72% of women want to open their own business. Of those, 50% don't yet have a business and 22% have one but would like to open another.
Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.
The second annual survey, which explores women and entrepreneurship globally, revealed the overwhelming challenges women experience in the traditional workplace compared to their male colleagues. In fact, more than 60% of women said they would like to start a business due to unfair treatment in previous job roles. Of the women surveyed, 7 in 10 believe that women must work harder to have the same opportunities as men in the workforce. Results also revealed that 43% of women have delayed having children because they thought it would negatively affect their career, and 25% said they had faced pregnancy discrimination. 42% believe they've been unfairly overlooked for a raise or promotion because of their gender — and of those, the average respondents had it happen three separate times. These are a few of the challenges that have been a catalyst for the surge in entrepreneurship among women.
The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.
With the barriers and negative experiences women cited in the workforce, it is not surprising that across the globe, the top motivation for starting a business is to run it themselves (61%). Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.
But the women surveyed don't expect entrepreneurship to be smooth sailing: one-third of women with plans for entrepreneurship are "very worried" about their business — or future business — failing in the next five years. The top three challenges when starting a business center around finances — earning enough money to offset costs, having enough budget to grow, and financing their business. And when it comes to financing, women face stark disparities in the capital they often need to fund their business. Boston Consulting Group found that women entrepreneurs averaged $935,000 in investments, which is less than half the average of $2.1 million invested in companies founded by men entrepreneurs. The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.
Women entrepreneurs create a source of income for themselves and their families. They are a vital part of our world's economic engine that society needs to support with flexible opportunities, mentorship, and access to capital. Herbalife Nutrition is proud that more than half of our independent distributors worldwide are women who set up their businesses and decide when and where they work and do so on their terms. We need to invest in women entrepreneurs, not only to help one generation, but to offer role models for the next.