News 21 August 2017
In the Golden Age of Wokeness, I thought I was doing pretty well for a white girl from Wisconsin.
For as long as I can remember, I have actively sought out friendships with people different from me. I chose college courses that provided me a lexicon to adequately discuss race, intersectionality and bias. I know what a “microaggression” is. I have often checked friends and family members when oblivious, insensitive or privileged comments were made. I know to look for toys and books with black representation when buying gifts for my best friend’s kids. In any interracial relationship I have been in, I have known enough to address the fact that his mom, sister or girl friends may have an issue with me because I’m white. I very much understand why black people do not want you to touch their hair.
Then, on Saturday afternoon, my iPhone was flooded with push notifications from news outlets reporting on white supremacist rallies, states of emergency and people getting run over by cars. As I read each article and watched Facebook Live videos, an all too familiar rush of emotions and initial reactions began to overwhelm me:
“I can’t believe this is happening.”
“This is Trump’s fault.”
“Who are these people and how can this exist in 2017?”
“What can I do? I feel helpless.”
With each new article or social media post, I witnessed the same kind of reactions and questions from other white people. I also witnessed people of color, once again, crying out:
“This. Is. Not. New. Or. Surprising.”
I had a flashback to watching the viral Election Night SNL skit — where all the white people at the party have break downs because they just can’t believe so many other white people voted for Trump all the while Dave Chapelle and Chris Rock sit there wondering why everyone’s so surprised.
I was one of those white people on election night.
I was one of the liberal bubble people who was so shocked and cried because I just couldn’t believe that many people in our country, that many white women in our country, could dismiss racism and sexism as a logical reason not to vote for Trump. Clearly, I haven’t learned much since then because I am still having the same surprised/not-so-woke reaction almost a year later. So, it’s time to come to terms with the fact that I am, indeed, a Well Meaning White Person.
What is a Well Meaning White Person?
The term, “Well Meaning White People”, also known as “good white people”, is a way of describing well intentioned white folks who almost “get it”. They often identify as democratic or, at least, “socially” liberal.
Well Meaning White People are genuinely disgusted by overt racism and white supremacists.
Well Meaning White People usually consider themselves “allies”. They retweet, repost and use hashtags like #thisisnotus or #notallwhitepeople to try to demonstrate that they are on the right side and stand against racism.
Well Meaning White People are usually very concerned with avoiding the label “racist”, as if it’s a box that is either checked or not checked, instead of a continuum.
Well Meaning White People often believe that because they have loved ones who are people of color (PoC) they can’t be racist.
Well Meaning White People don’t always recognize or seek to understand the symptoms of subtle or silent racism.
Well Meaning White People sometimes think that they can’t offend a PoC if they weren’t trying to be offensive. They tend to believe that intent should matter more than outcome.
Well Meaning White People are all around us. While not derogatory, it is a patronizing term and it’s meant to be. It’s meant to describe the people who almost get it and say they really want to get it, but still don’t. Whenever I have heard it, I’ve known what it insinuated, but up until this weekend, I just didn’t recognize myself inside of it.
I have earned that description because I moved into a brand new high rise in a quickly gentrifying Brooklyn neighborhood, despite being well aware of the harms of gentrification.
I am a Well Meaning White Woman every time I list my two best friends’ demographic profiles, as a black woman and a gay man, to gain credibility of my knowledge of marginalized communities.
Like so many others, my default Well Meaning reaction to Charlottesville is that I live in a liberal educated echo chamber, and that these “real” racial issues exist in other places and outside of my immediate sphere of influence (because, obviously, I am predominantly surrounded by well meaning white people.)
I am a Well Meaning White Person because I pick my battles when confronting microaggressions. I get to choose whether I call out someone else’s privilege or let it go and be “chill”. I get to manicure my online presence to be socially conscious enough to show I care but not too in your face so that people don’t unfollow me for politicizing everything. I get to do this because my identity and existence isn’t the one being questioned, stereotyped or threatened. I get to do this because my survival isn’t wrapped up in it, just my morality.
But most importantly, I am a Well Meaning White Person because, despite never knowingly oppressing anyone, I benefit from a system that has been set up to favor me and I don’t talk about that enough. I am a Well Meaning White Person because I understand my privilege but I don’t use my privilege to condemn the system that has propped me up and kept me safe.
It’s so easy to say that racism is now just showing its face in the age of Trump. That he is the match that lit the fire. But to believe that, is to admit you have not been paying attention and that it took getting hit over the head with Nazi Flags and a white woman dying to wake up to what people of color have been screaming at us for a long time.
While not a PoC, Nicholas Kristoff wrote an excellent seven part series for the NYTimes titled, “When Whites Just Don’t Get It” (This was written in 2014, by the way, way before a Trump presidency was even feasible):
“The greatest problem is not with flat-out white racists, but rather with the far larger number of Americans who believe intellectually in racial equality but are quietly oblivious to injustice around them. Too many whites unquestioningly accept a system that disproportionately punishes blacks… We are not racists, but we accept a system that acts in racist ways.”
I do believe that anyone who would attend, support or even feel apathetic towards a “Unite the Right” rally are the stark minority. Look around, it’s easy to be on the right side of what happened in Charlottesville. For God sakes, even Jeff Sessions condemned it. But, what are we, as Well Meaning White People, saying about de facto segregated schools in major cities? About how racism affects employment? How it manifests in dating apps? How courts are making decisions on whether or not dreadlocks are acceptable? Showing up at counter protests is one thing. Learning about day to day systematic racism is another.
So, back to that obnoxiously helpless question, what can I do?
As a Well Meaning White Girl, who doesn’t want to be on the sidelines — what can I do when the collective rage dissipates and my friends and I go back to posting pictures of our vacations, our scenic hikes and our avocado toasts instead of Martin Luther King quotes and viral Vice videos?
I can stay loud and get louder. I can continue to explain why reverse racism isn’t a thing. I can shed any concern of alienating people because I talk too much about unconscious bias and systematic oppression and, instead, talk about it more.
I can actively be educating myself about racism and not expecting people of color to teach me. I can arm myself with facts and arguments in order to cite them eloquently when necessary. I can take a diversity training course and learn how to approach hard but productive conversations. I can teach others what I learn.
I can take responsibility for our racist systems by acknowledging my privilege, using that privilege, and not shirking responsibility by saying #notallwhitepeople.
Finally, I can keep talking even though I have nothing new to say. Everything I have said here, I learned from a person of color who said it first (and who has probably said it hundred times). Conventional wisdom says most people need to hear something at least seven times before they get it. If it’s something they don’t want to hear, they need to hear it more than that.
And, sometimes, they also need to hear it from someone who looks like them.
What I can do, no matter how unoriginal, is keep talking to other Well Meaning White People about my own biases and shortcomings in order to create the space for them to talk about their own. I can start conversations that aren’t about shaming people for not being more aware but inciting their curiosity to heighten racial awareness. I can seek out and share research, data and historical references with people who may not seek that information out otherwise. I can participate, and maybe even lead, in a movement to take responsibility and change our community instead of trying to pretend I am morally above it because I am someone who “gets it”.
So, that’s what I am doing and I am looking for other Well Meaning White People to help. If anything here resonated with you, if you are interested in changing your community but don’t know where to start, if you know you should speak up more often but don’t know how or even if you disagree with me and want to talk about it, I’d love to hear from you.
By next month, the protest signs may be down and the media will most likely have moved on, but I will still be talking about this with Well Meaning White People. And I hope you will be too.
This post first appeared on Medium.
In many ways I am a shining example of the American Dream. I was born in Hungary during the Communist era, and my family fled to Israel before coming to the U.S. in pursuit of freedom and safety. When we arrived, I was just a young, shy girl who couldn't speak English. After my childhood in Hungary, New York City was a marvel; I couldn't believe that such a lively, rich place existed. Even a simple thing like going to the market and seeing all the bright, colorful produce and having so many choices was new to me. I'll never take that for granted. I think it's where my love affair with color truly began.
One thing I had was a strong work ethic. I worked hard in school, to learn English, and at jobs including my first job at Dairy Queen -- which I loved! Ice cream is easily my favorite food. From there, I moved into the garment district where my brother-in-law's family had a business. During this time, I was able to see how a business was run and began to hone in on my eye for aesthetics and willingness to work hard at any task I was given.
Eventually, my brother-in-law bought a dental supply company in Los Angeles and asked me to join him. LA, a place with 365-days of sunshine. How could I say no? The company started as Odontorium Products Inc. During the acrylic movement of the 1980s, we realized that nail technicians were buying our product, and that the same components used for dentures were used for artificial nails. We saw a potential opening in the market, and we seized it. OPI began dropping off the "rubber band special" at every salon on Ventura Blvd. in Los Angeles. A jar of powder, liquid and primer – rubber-banded together – became the OPI Traditional Acrylic System and was a huge hit, giving OPI its start in the professional nail industry. It was 1981 when OPI first opened its doors. I couldn't have predicted our success, but I knew that hard work and faith in myself would be key in transforming a new business into a company with global reach.
When we started OPI, what we were doing was something new. Before OPI came on the scene, the generic, utilitarian nail polish names already on the market – like Red No. 4, Pink No. 2 – were completely forgettable. We rebranded the category with catchy names that we knew women could relate to and would remember. The industry was stale and boring, so we made it more fun and sexy. We started creating color collections. I carefully developed 30 groundbreaking colors for the debut collection -- many of which are still beloved bestsellers today, including Malaga Wine, Alpine Snow and Kyoto Pearl.
There is no other nail color brand in the world that touches the totality of industries the way OPI does.
With deep roots in Tinseltown, we eventually started collaborating with Hollywood. Our decision to collaborate with the entertainment industry also propelled OPI forward in another way, ultimately leading us to finding a way to connect with women beyond the world of beauty, relating our products to the beverages they drink, the cars they drive, the movies they watch, the clothes they wear – even the shade they use to paint their living room walls! There is no other nail color brand in the world that touches the totality of industries the way OPI does. It also propelled my growth as a businessperson forward. I found myself sitting in meetings with executives from some of the top companies in the world. I didn't have a fancy presentation. I didn't have a Harvard business degree. I realized that what I had was passion. I had a passion for what we were doing, and I had my own unique story that no one else could replicate.
Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today
Bit by bit, I grew up with the business. Discipline, hard work, and passion gave me the confidence to grow from that shy immigrant girl to become the person that I am today -- an author, public speaker, and co-founder of OPI, the world's #1 professional nail brand.
I learned quickly that one can be an expert at many things, but not everything. Running a business is very hard work. Luckily, I had someone I could collaborate with who brought something new to the table and complemented my talents, my brother-in-law George Schaeffer. My business "superpower," or the ability to make decisions quickly and confidently, kept me ahead of trends and competition.
Another key to my success in building this brand and in growing in business was being authentic. Authenticity is so important to brands and maybe even more so now in the time of social media when you can speak directly to your consumers. I realized even then that I could only be me. I was a woman who knew what I wanted. I looked at my mother and daughter and wanted to create products that would excite and empower them.
There's often an expectation placed on women in charge that they need to be cutthroat to be competitive, but that's not true. Rather than focusing on my gender or any implied limitations I might bring to the job as a female and a mother, I always focused instead on my vision. I deliberately fostered an environment at OPI filled with warmth. After all, at the end of the day, your organization is only as good as its people. I've always found that being nice, being humble, and listening to others has served me well. Instead of pushing others down to get to the top, inspire them and bring them along on the journey.
You can read more about my personal and professional journey in my new memoir out now, I'm Not Really a Waitress: How One Woman Took Over the Beauty Industry One Color at a Time.