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What Being a Woman Has Taught Me About Being a Business Leader

Business

I am a wife. I am a mother. I am a daughter. These things do not define me, but refine me. These roles make me a better person. The responsibilities associated with these roles require that I be a leader and innovator. The strength and knowledge I've gained from performing these responsibilities have helped me successfully launch a new and exciting business in a highly competitive and male dominant industry.


I'm not a health nut, but I can't ignore the news about pesticide risks. As a mother, I see it as my duty to protect my family from anything that may bring them harm. As a member of the same small community for my entire life, I also care deeply about the health and well-being of all the people around me. The area that we live in tests high for nitrates in the water due to farm runoff. We made a significant investment in water purification systems in our home and places of business, so that I know my family and customers - both local and national - have the healthiest option.

When I was advised that I needed to spray the inside of our local restaurant once a month for insects… I cringed! I eat there. My family eats there. Thousands of other people eat there. I don't want a mystery chemical sprayed where food is stored, prepared and served! I quickly sought a solution. Luckily, it wasn't far away. Along with our small restaurant, our family has always been in the limestone business. We were able to naturally convert the strongest type of limestone, hydrated lime, into a safe form that still dehydrated and repelled insects. Unlike, the normal hydrated lime, or barn lime you've always been able to find in stores, our new limestone based product is both safe and non-caustic to humans. So, with my sister's support, we started our business.

We made it for ourselves and anyone else who was in need of a pesticide alternative. We researched, built our plant, and hit the market. First Saturday Lime was made to be applied once a month, on the “First Saturday" of the month. We offer a subscription service as well as fun giveaways and reminders on the first Saturday of every month. The demand for our product grew exponentially.

Through production, study, and customer interaction, we discovered this all-natural product, due to its harmless nature, had a host of other uses!

After some student testing, we found that it qualifies as a sanitizer, and has now taken off with the farming community to treat chicken coops and horse stalls for bacteria.

It is also used as algae and mosquito prevention in standing water. It can also be used as a chalk paint. A few customers used First Saturday Lime to successfully deodorize some stinky situations and now it is widely used for just that. The list of uses keeps growing.

I mentioned my sister earlier, but what I said wasn't enough… not nearly enough. I wouldn't have started this business without her. She is my driving force and my strongest ally. We are highly critical of each other's work, but we complement each other well, and together we've built and continue to grow a company in which we are both extremely proud of. We have both learned to not take anything personally. We accept feedback and step in when one or the other needs help. When you're related, it's often better to keep family matters separate from business matters. But on the other hand, I consider the other employees in our privately owned businesses as family. We care about each other. We care about the product. We care about our customers. We care about the world!

I don't know what it's like to be a white man… or African American, or Mexican, or homosexual or transsexual, and so on, but I do know what it's like to be a woman. Although I do feel very fortunate, I can admit that at times things have been tough and seemed unfair. Ok, they were definitely unfair. But, as I often tell my children, “That's life!" It has made me who I am, and I see myself as strong. Sometimes, I imagine trading it for the ability to pee standing up. Oh, to be able to take a 5 minutes shower! And it would be nice to know I'm not being judged differently because I'm wearing a dress instead of a suit. However, it doesn't take much consideration to know that I would never make that trade.

The lawn and garden industry may be historically male dominant, but the purchasing power of customers has become more and more female-driven. As women working in the industry, we recognized, respected and most importantly related to what women want. It turns out that many men want the same thing. They've just been doing it the same way too long without any alternatives.

We were happy to shake things up! One thing I have learned, male or female, is don't be afraid to accept help. Also, keep close the important things in life. Don't let the things that can't be replaced slip away. Choose your time wisely. It may be fun to “network" but make sure it's with people who value your time as much as you do. Know your audience, recognize the situation, and always act accordingly. Starting a business comes with a series of unknowns, but always maintain your composure and confidence when it counts most. It should be fun, but it's still serious business. You invest so much time and money, don't let an opportunity to impress slip through your fingers.

Communication is key. New ideas and exponential amounts of new tasks are common occurrences that must be delegated in a startup business, and as Owner and CEO, I often forget people can't read my mind. Furthermore, the more brains, the better. Yes, two are better than one, but you don't have to stop there. Let as many people as you trust critique, proof, edit and contribute to everything you can. My brain is wired for engineering and math. So, I get as many eyes on things as I can before hitting send. For example, I consulted with my sister on the content of this article. Also, this would also be a good time to thank my wonderful husband for proofreading the final product. (Editor's note: Her husband is happy to help and is a very lucky man.)

I try to live with no excuses. For anything. Stepping on toes rarely breaks bones. You have to open some doors yourself. In the hectic pace of a startup company that is full of passionate people, it's easy to overreact and lose one's temper. But I try to see all people for who they are. I try not to judge. The only thing I care about is treating people kindly. I care about caring. If what you believe and want to do doesn't hurt others, I support you and your decisions. I am no better than anyone else. I do, however, work very hard.

We created First Saturday Lime to help people, to protect children and animals, and to provide safe alternatives to other people who care. It brings me joy to contribute something that is safe for the environment when the alternatives can be detrimental. Maybe it's that sense of accomplishment that compels me to move forward. Maybe that's selfish. But if that's my downside, then I will take it.

Our newsletter that womansplains the week
3min read
Self

It’s Time for Women to Stop Worrying About Being “Too Much”

We are living in a time when women are rising to new heights which means they are regularly being confronted with the fear of being "too much". For women in business this is pervasive and costly.

A few ways women can be perceived as "too much" are:

Speaking up about their successes and achievements.

Sharing one too many photos of their cute kids.

Telling one too many people about that date night.

Looking a little too good in that swimsuit.

These can lead to being publicly attacked on social media or privately slandered which in turn leads to women dimming their light and walking on egg shells in hopes of avoiding conflict and judgement.

The minute a woman feels it's unsafe to shine she will begin to overthink, worry, and fear how she shows up in the world.

Forgetting to announce the book is done and the interview is live.

Choosing to focus on what's still on the to-do list rather than what's been checked off.

Many female entrepreneurs are subconsciously altering their behavior in an attempt to not attract too much attention to themselves, rather than focusing on allowing authenticity and magnetism to attract their ideal clients and community.

Women are afraid of being criticized, ostracized, and abandoned by other women for simply being who they are. This leads to quite the quantum when being who you are is simplest way to accelerate the growth of your business.

New research shows men are far more comfortable with self promotion than women are. Researchers found that men rate their own performance 33 percent higher than equally performing women. What we know is that self promotion pays off and this is where women are missing the boat.

The world needs more women to step into leadership roles and no longer be intimidated about creating six and seven figure careers.

Here are five ways to release the fear of being "too much":

1. Approve of yourself.

While it feels good to receive outside validation it will never be enough if you don't first appreciate yourself. The key to having a healthy support system is to make sure you are part of it. Being your biggest critic is what your mother's generation did. It's now time to be your biggest cheerleader. Becoming aware of self talk will reveal what belief is ready to be re-wired. Create a simply mantra that affirms how incredible capable you are.

2. Connect deeply to those you serve.

One powerful way to shift out of people pleasing behavior is to get clear on who actually matters to the wellbeing and success of your life and business. Leadership is not about being the most popular, instead it's a decision to be brave for those who can't be. Take a few minutes each day to visualize and meditate on those your business serves and supports. See your future clients moving toward you every time you choose to stand in your power and use your authentic voice.

3. Remember the legacy you wish to leave.

Having your life purpose and legacy in writing is one of the most transformational exercises you can do. Reading this often will keep you focused on what matters. Knowing what you wish to leave in the hearts of those you love most is incredibly grounding. You didn't come here to keep your mouth shut, dilute your truth, or dim your light-you came here to make a difference.

4. Forgive those who have been unsupportive in the past.

The past has a way of informing the future in a negative way when there is unresolved pain. Take a few minutes to get quiet and ask yourself who you have unforgiveness towards or maybe their name came to mind as you read this article. Listening to a forgiveness meditation or writing a letter to the person you are ready to forgive are both simple and effective ways to process and heal.

5. Be part a community of bright, successful women.

Meaningful relationships with others who have similar aspirations is what will keep you out of isolation and playing small. These connections can happen in a networking group, online community or a local Meetup. Thriving in every area of life is depend on you knowing where you belong and being celebrated there. Don't wait to be invited, go actively seek out people and places that support your dreams and desires.

6. Accept you can have it all.


Women have been fed a lie for generations that says, you can have love or money. Decide you can have it all and allow it to flow to you. You can have a successful career and an amazing mother. You can balance motherhood and loving marriage. Don't let anyone write the rules for you. This is the time to create the life you desire on your terms.

7. Celebrate everything!

The fastest way to leave the haters in the dust is to celebrate everything! At the end of each day lay in bed and recall the best moments. At the end of each week, publicly acknowledge and celebrate what's good in your life. Once a month, have a celebration dinner and share it with those who have helped you in the journey. If there's something good happening, talk about it with everyone who will listen!

May you be a woman who chooses to shine so that others may be reminded of all they can be and do.