You're engaged, now what?
Technology is revolutionizing the way business is done, and the wedding industry is no exception. From Pinterest boards of their dream weddings, to following their favorite social influencer when she gets married, to tagging friends in posts of videos and pictures of their wedding inspirations, you can ditch the wedding planning binders, and simply plan your wedding online!
Millennials account for nearly 77 billion people, are a larger group than the Baby Boomers, and over twice the size of Generation X. For a business owner, this is a huge target market! With almost all of them on at least one social media platform, the expectation for on-demand service is higher than ever. The leading generation is becoming more dependent on technology as it advances. Luckily, companies have found a niche that used to never exist – wedding technology to suit millennial couples!
Here are some of the technologies that are changing the wedding industry:
Wedspire - By catering to those who expect instantaneous service, Wedspire has found a way to take the stress out of your wedding planning. Imagine that Pinterest created a customized wedding-inspiration feed based on your style, taste and budget. Take that magical feed and transform it into a personalized Netflix-style listing that shows you the best options tailored for you. All you have to do is click "add to cart." That's Wedspire - a unique wedding planning platform that revolutionizes the wedding planning game. From your Wedding Planner to your veil, every detail matters and is available for purchase in one place. Wedspire helps turn couples' ideas into reality.
Aisle Planner - The ultimate wedding planning organizer down to every detail. Wedding planners have taken a step away from the traditional binder or pen and notebook. They're finding comfort in applications like Aisle Planner as they navigate their way through their newlywed's wedding-planning process. From planning, to design, to business to collaboration tools, Planners are at ease with using an application to stay organized. The organization of an application makes sharing ideas, images, and files that much easier!
Zola - An all inclusive site for your registry needs! There is now no need to wait in line at your local department store and then walk throughout the store scanning items you want your guests to buy when you can simply choose directly on your phone or computer. From household items to honeymoon experiences, you can choose from a vast number of offerings all in one place. Well-known brands such as Kate Spade, KitchenAid, and Nespresso are listed on the site, making for an easily-accessible list that caters to all needs, wants, and styles. Zola also gives guests the “Group Gifting" option for those wanting to all contribute to one gift. With the craze of splitting the cost electronically, millennials love the personalized attributes of this wedding registry platform.
Menguin - For the guys who are always on the go, Menguin is for the modern groom and groomsmen who enjoy customization. Menguin is the highest-rated online suit and tux rental company on the market. With affordable prices and the ability to customize a look from the tie to socks, what else could a guy need? Menguin was founded to fix the frustration born from the time-consuming tux rentals and unflattering fits. With the wide variety of colors and fabric swatches, fast turnaround time, 24/7 customer service, and a satisfaction-guaranteed model, Menguin suits the needs for the modern millennial, pun intended!
Weddington Way - a collaborative shopping experience with the largest assortment of bridal fashion available online, Weddington Way is becoming a household name. It is now the fastest growing e-commerce business in the $100 billion-dollar wedding industry. The site is a collaborative shopping experience for wedding parties in which bridal parties can browse the largest assortment of bridal fashion available online, then discuss the products in a virtual showroom. Weddington Way is differentiated from others in the market, both e-commerce and brick-and-mortar. By offering this collaborative and personalized experience, as well as the ready-to-wear dresses, Weddington Way hits the nail on the head for what millennial brides are seeking.
Minted - an ever-growing design marketplace with an emphasis on crowd-sourcing, Minted takes a new approach to providing stationary options online. It has countless customizable designs created by their community of independent artists. They have built their art, home decor, and stationery business through crowd-sourcing. “We believe that great design lives and thrives in the hands of independent artists who people do not have access to through traditional retailers. Minted uses technology to allow consumers to discover great creative talent, making Minted a place where artists can learn, gain exposure, and build their businesses." - Mariam Naficy, founder of Minted. The steps on how they curate their products are simple but effective.
UberEVENTS - Forget coordinating buses and coaches on your big day. Uber has revolutionized the transportation for weddings and events. UberEVENTS is a division of Uber dedicated to events and weddings that allow you to pay for and schedule where, when and how your guests travel during your special day. The only thing they have to worry about is having a great time celebrating your big day. The best part? You only pay for the rides you use.
Wedding Drones - The photographer's newest friend and the wedding industry's newest fad! Millennials love to stay on top of the trends and set themselves apart from their friends when it comes to planning their special day. Many contemplate adding a drone to their expenses, since the resultant imagery is spectacular. Drones are all the craze and can assist in getting aerial shots that your professional photographer might not be able to reach. Views of the venue from high above, a picture of all your guests simultaneously, and a scenic bride-and-groom shot are always crowdpleasers! We advise that you communicate with your photographer to ensure the drone driver has a plan in place so it doesn't disrupt your ceremony. Drone Insurance is recommended though, since the unmanned aerial vehicle runs the risk of causing damages. All in all, have a safety plan in place, encourage clear communication between the photographer and drone driver, and have insurance to make sure all goes smoothly on your special day.
The ability for technology to be at our fingertips, tending to our every need is astounding. These Wed-Tech companies have found ways to better our communication, organization, and execution of wedding planning countless ways. Planning your wedding can be a daunting task but by using Wed-Tech, you will find that there are endless opportunities to create the wedding of your dreams, with a less stressful process.
Personally, I am over the top excited that we are on the cusp of turning the page on not only a new year but also on a new 10-year window of opportunities and possibilities!
You may be thinking, whoa…I am just embracing the fall season…yikes… it is tough to think about a new decade!
Yet it is this groundwork, this forward thought that you put in place TODAY that will propel you and lead you into greatness in 2020 and beyond. Designing a new decade rests in your ability to vision, in your willingness to be curious, in your awareness of where you are now and what you most want to curate. Essentially, curating what's next is about tapping into today with confidence, conviction, and decision. Leading YOU starts now. This is your new next. It is your choice.
Sometimes to get to that 'next', you need to take a step back to reflect. Please pardon my asking you to spend time in yesterday. Those who know me personally, know that I created and continue to grow my business based on enabling the present moment as a springboard for living your legacy. So, indulge me here! True, I am asking you to peek into the past, yet it is only in order for you to bring the essence of that past forward into this moment called NOW.
One of the best ways to tap into what's next is to clarify what drives you. To design a new decade, ask yourself this question about the past ten years:
What worked? What were my successes?
Make a list of your achievements big and small. Don't type them, but rather use ink and paper and sit with and savor them. Move your thoughts and your successes from your head, to your heart, to your pen, to the paper. Remember that on the flip side of goals not attained and New Year's resolutions abandoned, there was more than likely some traction and action that moved you forward, even if the end result was not what you expected. Once you have a full list of a decade's worth of personal and professional accomplishments, think about how this makes you feel. Do you remember celebrating all of them? My guess is no. So, celebrate them now. Give them new life by validating them. Circle the successes that resonate with you most right now. Where can you lean into those accomplishments as you power into the decade ahead?
Now comes a tougher question, one that I used myself in my own mid-life reinvention and a question I adore because in a moment's time it provides you with a quick reconnect to your unique inner voice.
If it were 10 years ago and nothing were standing in your way, no fear or excuses to contend with…what would you do?
Don't overthink it. The brilliance of this question is that it refocuses purpose. Whatever first came to mind when you answered this for yourself is at its core a powerful insight into defining and redefining the FUTURE decade. Bring your answer into the light of today and what small piece of it is actionable NOW? Where is this resonating and aligning with a 2019 version of yourself?
Then, based on your success list and your answer to the above question, what is your 2020 vision for your business and for the business of YOU?
Designing a new decade begins as a collection of 3,650 opportunities. 3,650 blank slates of new days ahead in which to pivot and propel yourself forward. Every single one of those days is a window into your legacy. An invitation to be, create, explore, and chip away at this thing we call life. One 24-hour segment at a time.
While you have a decade ahead to work on design improvements, you have the ability to begin manifesting this project of YOU Version 2020 right NOW. Based on exploring the exercises in this post, begin executing your vision. Ask questions. Be present. Let go of 2019 and the past 10 years so that you can embrace the next 10. Position acceptance and self-trust at the forefront of how you lead you. One choice at a time.
Don't get bogged down in the concept of the next 10 years. Instead position clarity and intention into each new day, starting today. Then chase every one of those intentions with an in-the-moment commitment and solution toward living a legendary life!