#SWAAYthenarrative

From Victimhood to Victory: Gigi Stetler's Rise to the Top of the RV Industry

People

At this point, my life could easily be in shambles. Maybe it should be.


The hand we’re dealt

We’re all dealt a hand in life. Sometimes, we fall into things by chance, sometimes it’s choices we make, and sometimes it’s both.

Let me start by taking you back three decades. I was 25 years old, just starting out, living in Miami Beach, and managing an apartment complex. I tried to help a homeless man by letting him live rent-free in one of the units in exchange for him painting and doing maintenance work. But one day, out of the blue, he turned on me and attacked me, stabbing me 21 times. I was left for dead. I had more than 200 stitches all over my body and my left fingers were nearly cut off. Doctors didn’t expect I would live, let alone fully recover, but that’s what happened. I was released from the hospital after eight days and went right back to managing properties on Miami Beach.

Resiliency is something I believe in deeply. It’s part of who I am, and it’s who I’ve always been but for much of my past, I’ve struggled. I came from a difficult family life and was a high school dropout. I was voted most likely not to succeed. Then, I became pregnant at 31, and raised my son as a single mom. I knew I had to make my life a success.

Gigi Stetler

It’s a ‘man’s world’

Overcoming obstacles became a theme in my life as I entered a male-dominated profession for the first time in the 80’s: recreational vehicle (RV) sales in Davie, FL. The industry was and is virtually all men. It’s a boys’ club in every sense of the word. I remember showing up at one of my first big RV association meetings in my ponytail, makeup, and new business ideas. One guy told me, “little girl, you need to go home and bake cookies. This is no place for you.”

Just you wait, I remember thinking. I had to prove them all wrong.

I kept my business open later and on more days than my competitors. I put an emphasis on building relationships and customer service. And it worked; many of my competitors ended up closing down while my business grew. Things were very good.

But over the years, I had to overcome other hurdles, like restarting my business twice for different reasons and nearly went bankrupt at one point. Now, as the CEO of RV Sales of Broward, I’m in my 31st year in the industry and business has never been better. The RV industry has seen a spike in sales the last couple of years as “glamping” has become so popular and millennials are now one of the largest customer bases I have. We’re seeing record growth and a shift in the demographic. I’m still one of the only female CEOs in the industry in the country, and that’s very rewarding for me. But as the industry continues to evolve, I think we’ll start seeing more women in roles like mine. A good percentage of RV-buyers these days are females and they’re often looking to buy or rent from another woman who can offer an alternative perspective when it comes to travel on the road.

As far as getting into the RV business as woman, you need to be confident and savvy. And that all starts with passion: a passion for travel, exploration, and the freedom of the open road. After that, it’s about business-smarts and knowing what your customer is thinking. Put yourself in their shoes.

What questions would you have? What would you want to know? Then, you need to know your product and talk about it in a way that’s informational but not “sales-y.” Your goal is to help a customer understand they’re not simply buying or renting an RV. They’re about to take on a whole new journey.

Keep looking up

One of my biggest passions these days is sharing my story and trying to encourage others, particularly women, to never give up. I even wrote a book about my life called Unstoppable! Surviving is Just the Beginning. We all fall on hard times and sometimes don’t make the best decisions. It happens, but what really matters is how we respond. Get back up and try again.

The odds weren’t really in my favor. But I never believed in odds anyway.

3 Min Read
Health

7 Must-have Tips to Keep You Healthy and Fit for the Unpredictable COVID Future

With a lack of certainty surrounding the future, being and feeling healthy may help bring the security that you need during these unpredictable times.

When it comes to your health, there is a direct relationship between nutrition and physical activity that play an enormous part in physical, mental, and social well-being. As COVID-19 continues to impact almost every aspect of our lives, the uncertainty of the future may seem looming. Sometimes improvisation is necessary, and understanding how to stay healthy and fit can significantly help you manage your well-being during these times.

Tip 1: Communicate with your current wellness providers and set a plan

Gyms, group fitness studios, trainers, and professionals can help you to lay out a plan that will either keep you on track through all of the changes and restrictions or help you to get back on the ball so that all of your health objectives are met.

Most facilities and providers are setting plans to provide for their clients and customers to accommodate the unpredictable future. The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C. An enormous amount is on the table for this coming fall and winter; if your gym closes again, what is your plan? If outdoor exercising is not an option due to the weather, what is your plan? Leaving things to chance will significantly increase your chances of falling off of your regimen and will make consistency a big problem.

The key to remaining consistent is to have solid plans in place. This means setting a plan A, plan B, and perhaps even a plan C.

Tip 2: Stay active for both mental and physical health benefits

The rise of stress and anxiety as a result of the uncertainty around COVID-19 has affected everyone in some way. Staying active by exercising helps alleviate stress by releasing chemicals like serotonin and endorphins in your brain. In turn, these released chemicals can help improve your mood and even reduce risk of depression and cognitive decline. Additionally, physical activity can help boost your immune system and provide long term health benefits.

With the new work-from-home norm, it can be easy to bypass how much time you are spending sedentary. Be aware of your sitting time and balance it with activity. Struggling to find ways to stay active? Start simple with activities like going for a walk outside, doing a few reps in exchange for extra Netflix time, or even setting an alarm to move during your workday.

Tip 3: Start slow and strong

If you, like many others during the pandemic shift, have taken some time off of your normal fitness routine, don't push yourself to dive in head first, as this may lead to burnout, injury, and soreness. Plan to start at 50 percent of the volume and intensity of prior workouts when you return to the gym. Inactivity eats away at muscle mass, so rather than focusing on cardio, head to the weights or resistance bands and work on rebuilding your strength.

Be aware of your sitting time and balance it with activity.

Tip 4: If your gym is open, prepare to sanitize

In a study published earlier this year, researchers found drug-resistant bacteria, the flu virus, and other pathogens on about 25 percent of the surfaces they tested in multiple athletic training facilities. Even with heightened gym cleaning procedures in place for many facilities, if you are returning to the gym, ensuring that you disinfect any surfaces before and after using them is key.

When spraying disinfectant, wait a few minutes to kill the germs before wiping down the equipment. Also, don't forget to wash your hands frequently. In an enclosed space where many people are breathing heavier than usual, this can allow for a possible increase in virus droplets, so make sure to wear a mask and practice social distancing. Staying in the know and preparing for new gym policies will make it easy to return to these types of facilities as protocols and mutual respect can be agreed upon.

Tip 5: Have a good routine that extends outside of just your fitness

From work to working out, many routines have faltered during the COVID pandemic. If getting back into the routine seems daunting, investing in a new exercise machine, trainer, or small gadget can help to motivate you. Whether it's a larger investment such as a Peloton, a smaller device such as a Fitbit, or simply a great trainer, something new and fresh is always a great stimulus and motivator.

Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine.

Just because you are working from home with a computer available 24/7 doesn't mean you have to sacrifice your entire day to work. Setting work hours, just as you would in the office, can help you to stay focused and productive.

A good night's sleep is also integral to obtaining and maintaining a healthy and effective routine. Adults need seven or more hours of sleep per night for their best health and wellbeing, so prioritizing your sleep schedule can drastically improve your day and is an important factor to staying healthy. Make sure that when you do wake up well-rested, you are getting out of your pajamas and starting your day with a morning routine. This can help the rest of your day feel normal while the uncertainty of working from home continues.

Tip 6: Focus on food and nutrition

In addition to having a well-rounded daily routine, eating at scheduled times throughout the day can help decrease poor food choices and unhealthy cravings. Understanding the nutrients that your body needs to stay healthy can help you stay more alert, but they do vary from person to person. If you are unsure of your suggested nutritional intake, check out a nutrition calculator.

If you are someone that prefers smaller meals and more snacks throughout the day, make sure you have plenty of healthy options, like fruits, vegetables and lean proteins available (an apple a day keeps the hospital away). While you may spend most of your time from home, meal prepping and planning can make your day flow easier without having to take a break to make an entire meal in the middle of your work day. Most importantly, stay hydrated by drinking plenty of water.

Tip 7: Don't forget about your mental health

While focusing on daily habits and routines to improve your physical health is important, it is also a great time to turn inward and check in with yourself. Perhaps your anxiety has increased and it's impacting your work or day-to-day life. Determining the cause and taking proactive steps toward mitigating these occurrences are important.

For example, with the increase in handwashing, this can also be a great time to practice mini meditation sessions by focusing on taking deep breaths. This can reduce anxiety and even lower your blood pressure. Keeping a journal and writing out your daily thoughts or worries can also help manage stress during unpredictable times, too.

While the future of COVI9-19 and our lives may be unpredictable, you can manage your personal uncertainties by focusing on improving the lifestyle factors you can control—from staying active to having a routine and focusing on your mental health—to make sure that you emerge from this pandemic as your same old self or maybe even better.