Culture 27 December 2017
As we descend into the latter end of December, everything revolves around our holiday parties and what we'll wear or how we'll style. With the cold weather drying our hair out and making it more difficult to maintain, we inevitably look to professionals for tips on how best to conduct our locks this party season. For fun, we spoke with one stylist each from high-end New York salons who work on either end of the city, in order to gain an uptown -vs- downtown perspective.
As a "Color Icon," Beth Minardi is a fierce advocate for women, having left corporate America to become a pioneering force in the beauty business. Currently, in residence at The Samuel Shriqui Salon on NYC's Upper East Side, she was eager to share with us her essential tricks for the perfect holiday do. We also chatted with Joanna Trumino of Arrojo’s Soho location. Trumino graduated from Arrojo Cosmetology School and has worked at Arrojo for two and a half years. Given this, she has a comprehensive understanding of the modern creative philosophy behind the salon, and gave us the low down on her favorite style hacks, products, and seasonal colors.
One of our most pressing issues this time of year is what do we do when our hair dries out from the winter cold? We asked both style experts for their advice on what do for these chilly months. “I use a deep conditioner like Arrojo Whipped Treatment a couple of times a week,“ Trumino tells us. Minardi says her ‘can’t live without product’ for this time of year is her Minardi fortifying pre-wash therapy, a crème oil that keeps hair silky and shiny between salon visits. “Especially helpful over the Holidays as more parties mean more blowouts, and that leads to dry, brittle hair unless it's properly nourished.”
Both women agree that the Holidays are the time to go big and bold. “I tell my clients Holiday is not the time to go low-key, says Minardi. “Don't step it down, step it up. Be bold! Move out of your safety zone. Re-energize your look; it’s time to make a statement that turns heads. What will capture attention at Holiday parties will be brilliant, illuminated shades. Blondes will have shimmering strands of snow white or ivory intermingled with pale walnut. Reds will be dramatic, strong copper tones, even hints of crimson. Brunettes will be glamorous, shades of cappuccino or café au lait will glow around the face.”
“I also try not to wash my hair constantly. Your hair needs those natural oils to keep your hair moisturized and healthy. Washing often creates excess dryness,” says Trumino.
Getting ready on the go is tough, especially when you have that last minute holiday party. We asked the downtown resident stylist for advice on how to get ready last minute. “Curling iron or wand is always your best bet," says Trumino. "You don't even need to blow dry your hair first. A rough dry and some curls thrown in from the iron could make for a sexy, bedhead look with a purpose. To do, rough, dry hair, using hands to toss around the hair, which will help create natural texture and volume. Next, use Arrojo Protective Thickening Lotion to shield from heat damage while giving light hold and great shine. Now curl the face frame, sides and back in opposite directions with a curling wand (curling wands are easier to use than curling irons as they are clip-less, which makes them easier to maneuver); curling in opposite directions will give you your most natural-looking, shapely curl. To finish with sexy oomph, once hair is curled, spritz in some ReFINISH dry shampoo to add an instant boost of texture and volume.”
The color expert, Minardi, has a few suggestions on go-to looks for all the holiday parties. “Our feelings about color evolve as the Holidays approach. Clothing and makeup tones signal that something new is in the air. Since hair color has become the makeup we never take off, there is always the opportunity to keep re-inventing, so I am always about finding ways to have color stay exciting, flattering and party-ready for the festive season. There is no one look that is right for everyone.” The professional advises us. “I guide my clients in maintaining both a color level and a tone that is the best fit for them. Part of my work centers around creating that perfect shade that accents an individual’s own personal palette: Skin depth and tone, eye color and natural hair color and texture, as well as personality, all provide signals that I use to keep my color clients ‘color perfect’."
“I honestly love a classic, big-haired, voluptuous blowout. Go big, or go home!” - Joanna Trumino.
Wondering what to do with your hair for the New Year? Trumino told us her perfect look for the ball drop. “Blowout! Up-dos are beautiful, but blowouts are less work for the client to worry about falling apart throughout the night.” The uptown stylist gave us the inside scoop on how to style your hair for 2018. “Take charge of your look for the new year,” Minardi says. “Be a bolder, more dynamic version of yourself; it’s time rev up the glamour quotient, don’t stick with the same old, same old. It’s your chance, to make a fresh start, to get in the game in an exciting new way. Jump start your life with a bold new look and fresh new direction in how you present yourself.”
3 Min Read
I think we can all agree that we are living in unprecedented times, and many of us are experiencing challenges in both our personal and professional lives. But it is important to remember that often, challenging moments present opportunities for change. Right now, companies and individuals are using this time to rethink how they conduct their business, the resources critical to their success, and how they go about their daily activities. And what we are seeing is that more and more people, especially women, are taking control of their lives by starting their own businesses.
While it is estimated that the number of women-owned businesses is one-quarter to one-third of all enterprises worldwide, there are still many women who aspire to make entrepreneurship a reality. A new Herbalife Nutrition survey conducted by OnePoll of 9,000 women across 15 countries, including 2,000 women in the U.S., found that globally, 72% of women want to open their own business. Of those, 50% don't yet have a business and 22% have one but would like to open another.
Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.
The second annual survey, which explores women and entrepreneurship globally, revealed the overwhelming challenges women experience in the traditional workplace compared to their male colleagues. In fact, more than 60% of women said they would like to start a business due to unfair treatment in previous job roles. Of the women surveyed, 7 in 10 believe that women must work harder to have the same opportunities as men in the workforce. Results also revealed that 43% of women have delayed having children because they thought it would negatively affect their career, and 25% said they had faced pregnancy discrimination. 42% believe they've been unfairly overlooked for a raise or promotion because of their gender — and of those, the average respondents had it happen three separate times. These are a few of the challenges that have been a catalyst for the surge in entrepreneurship among women.
The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.
With the barriers and negative experiences women cited in the workforce, it is not surprising that across the globe, the top motivation for starting a business is to run it themselves (61%). Women want to have more control over their future, but they are committed to helping future generations by being a role model for younger women; 80% believe this is a strong motivating factor.
But the women surveyed don't expect entrepreneurship to be smooth sailing: one-third of women with plans for entrepreneurship are "very worried" about their business — or future business — failing in the next five years. The top three challenges when starting a business center around finances — earning enough money to offset costs, having enough budget to grow, and financing their business. And when it comes to financing, women face stark disparities in the capital they often need to fund their business. Boston Consulting Group found that women entrepreneurs averaged $935,000 in investments, which is less than half the average of $2.1 million invested in companies founded by men entrepreneurs. The irony is that startups founded and cofounded by women performed better than their men counterparts: on average women-owned firms generated 10% higher cumulative revenue over five years, compared with men.
Women entrepreneurs create a source of income for themselves and their families. They are a vital part of our world's economic engine that society needs to support with flexible opportunities, mentorship, and access to capital. Herbalife Nutrition is proud that more than half of our independent distributors worldwide are women who set up their businesses and decide when and where they work and do so on their terms. We need to invest in women entrepreneurs, not only to help one generation, but to offer role models for the next.